Arianee
Arianee operates an open-source, multi-EVM blockchain protocol for tokenized digital product passports, serving 50+ enterprise luxury and consumer brands including Richemont portfolio companies, Breitling, and Mugler with authenticity verification, ownership transfer, lifecycle tracking, and direct brand-customer communication infrastructure.
- Company typePrivate
- Founded2018
- HeadquartersParis, France
- Headcount51–100
- GTM typeB2B
- OfferingSoftware
What Arianee does
Arianee is a French blockchain infrastructure company founded in 2018 that operates the Arianee Protocol, an open-source, multi-EVM blockchain protocol deployed across Polygon, POA, and Polygon CDK networks for creating and managing tokenized digital product passports (DPPs). The protocol enables brands to issue NFTs as unforgeable digital identities for physical products, recording proof of authenticity, ownership transfer, and lifecycle events (warranty, service, repair, resale), and supports direct brand-to-customer communication through on-chain messaging (dMessage), Smart Asset Sharing Tokens (SST) for delegated marketplace transfers, and Privacy Gateway access control. The company's portfolio of products includes the core Arianee Protocol, the enterprise NFT Management Platform SaaS, The Forge for product-to-passport pairing, a TypeScript/JavaScript SDK, white-label Client Account Wallet, and the consumer-facing Arianee Wallet mobile app and Ownership Account web application, with the $ARIA20 utility token powering protocol economics including minting gas fees, validator rewards, certified identity staking, and developer incentives. Arianee serves 50+ enterprise brands including Richemont portfolio companies (Cartier, Van Cleef & Arpels), Breitling, Panerai, IWC, Vacheron Constantin, Mugler, Lacoste, Moncler, Ba&sh, YSL Beauté, and Fédération de la Haute Couture, spanning luxury watches, fashion, beauty, wine, sports, and consumer electronics.
The revenue model combines quote-based enterprise SaaS subscriptions for the NFT Management Platform (annual contracts), usage-based minting credits billed on end-user actions (NFT claims, dMessage reads, event acceptances), and protocol-level economics via the $ARIA20 token for on-chain operations. GTM operates on two complementary motions: direct enterprise sales targeting luxury and fashion brand executives through dedicated documentation portals and demo funnels, and a community-led open-source developer motion via GitHub repositories, Discord, and comprehensive SDK documentation. The protocol is governed by the ARIANEE PROJECT, a French non-profit association under the law of 1901, with member-controlled development that structurally prevents any single corporate entity from capturing the protocol. Arianee has raised approximately $32.7M cumulatively: a $2M early round in 2018 from BlockWater Management, an €8M seed in March 2021 co-led by Bpifrance and Isai, and a €20M (~$21M) Series A in May 2022 led by Tiger Global Management with participation from Bpifrance, Commerce Ventures, Cygni Capital, Isai, Motier Ventures, NOIA Capital, and Wind.
The platform has scaled to 4.4M+ NFTs minted, 1M+ on-chain events, and 482K+ dMessages exchanged, supported by deep integrations with Polygon (blockchain infrastructure), Ledger (hardware wallet security), Salesforce (CRM), IBM (Hyperledger supply chain), SAP (enterprise data), and resale platforms including Vestiaire Collective and Reflaunt. Recent strategic moves include the partnership with Fnac Darty launching the first appliance digital product passports for electronics extending into EU Right to Repair regulated categories, and the May 2026 Sourcemap partnership enabling end-to-end raw material-to-consumer provenance for luxury inputs such as artisanal gold and lab-grown diamonds, exemplified by Breitling's Super Chronomat Automatic 38 Origins traceability deployment.
Arianee firmographics
Firmographics- Name
- Arianee
- Legal name
- ARIANEE PROJECT
- Website
- https://arianee.org
- Company type
- Private
- Founded year
- 2018
- Operating status
- Operating
- Headcount range
- 51–100 employees
- Short description
- Arianee operates an open-source, multi-EVM blockchain protocol for tokenized digital product passports, serving 50+ enterprise luxury and consumer brands including Richemont portfolio companies, Breitling, and Mugler with authenticity verification, ownership transfer, lifecycle tracking, and direct brand-customer communication infrastructure.
- Ownership category
- akta.pro rank
Arianee industry classification
Industry- Product category
- Blockchain Digital Product Passport Infrastructure
- NAICS
- Computing Infrastructure Providers, Data Processing, Web Hosting, and Related Services (5182)
- SIC
- Security & Commodity Brokers, Dealers, Exchanges & Services (6200)
- akta.pro primary industry
- Wallet Infrastructure (SDKs, Wallet-as-a-Service) (FSADACAD)
- akta.pro secondary industries
- Authorization & Permissions (delegation, allowances, capability-based access, session keys) (FSAPACAJ), Account Abstraction & Smart Wallet Tooling (AA SDKs, paymasters, session keys) (FSAPABAK)
Keywords
Where Arianee is headquartered
LocationHeadquarters
- HQ city
- Paris
- HQ country
- France
- HQ region
- Europe
Offices1 record
Markets served
Arianee business model
Business model- GTM type
- B2B
- Offering type
- Software
- Cost components
- Personnel, Technology or R&D, Marketing or Sales, Infrastructure, Operations
Revenue model
- Protocol Token Economics ($ARIA20): The $ARIA20 utility token serves as the primary fuel for protocol operations including NFT minting, creating events, updates, and messages. Token is required for Certified Identity staking by brands. Validators and ecosystem participants receive $ARIA20 rewards.
- Enterprise SaaS Solutions: Arianee SAS provides end-to-end enterprise-ready solutions enabling brands to tokenize, distribute, and manage NFTs through the NFT Management Platform and The Forge tools for rapid digital passport deployment at scale.
- App Developer & Ecosystem Rewards: Developers building on the protocol receive $ARIA20 rewards, creating a sustainable developer ecosystem monetization model where builders are incentivized to create value-added services.
- Digital Passport Minting Credits: Brands pay for NFT creation credits to mint digital product passports on the blockchain, with payment based on action completion (NFT claims, dMessages read, event acceptances) by end users.
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Subscription | Annual | Enterprise NFT Management Platform - quote-based custom pricing |
| Usage-based | Pay-as-you-go | Protocol Token ($ARIA20) - market-based pricing |
Go-to-market motion2 records
Distribution channels9 records
Marketing channels9 records
Arianee product offering
Product offeringCore offering
Arianee builds and operates an open-source, EVM-compatible blockchain protocol (deployed on Polygon, POA, and Polygon CDK) that lets brands mint and manage tokenized digital product passports (NFTs) tied to physical luxury goods, proving authenticity, ownership, and lifecycle history. Around the protocol it sells an enterprise SaaS NFT Management Platform with REST APIs, a TypeScript SDK, an on-chain messaging module (dMessage), a utility token ($ARIA20), and consumer-facing wallet apps for owners.
Product overview
Arianee offers a comprehensive product portfolio centered on its open-source Arianee Protocol—an EVM-compatible blockchain infrastructure for tokenized digital product passports (DPPs) in the luxury industry. The core Protocol enables brands to create and manage NFTs providing authenticity verification, ownership transfer, and customer engagement. This is supported by the $ARIA20 utility token powering economic incentives across the ecosystem. For enterprise deployment, Arianee provides the NFT Management Platform—a SaaS solution offering REST APIs and tools for scalable DPP creation and management, including The Forge for product pairing and Client Account Wallet for white-label solutions. The Arianee SDK enables developer integration with TypeScript/JavaScript libraries. End-users access DPPs through the Arianee Wallet mobile app (iOS/Android) and Ownership Account web application. Key feature modules include dMessage for brand-consumer communication, Arianee Events for product lifecycle tracking, Privacy Gateway for access control, and Smart Asset Sharing Token (SST) for marketplace transfers. The Arianee Association governs the protocol through a consortium of 50+ brand members including Richemont, Breitling, and LVMH brands.
Differentiator
Problem solved
Functional benefit
Products and services
- Arianee Protocol Open-source, EVM-compatible blockchain protocol for creating and managing tokenized digital product passports (NFTs) for luxury goods, providing proof of authenticity, ownership transfer, lifecycle history, and customer engagement through enriched NFTs.
- Arianee NFT Management Platform Enterprise-grade SaaS platform providing REST APIs and tools for brands to create, manage, mint, transfer, update, and distribute digital product passports at scale, with API access and enterprise support.
- $ARIA20 Token Utility token that powers the Arianee Protocol ecosystem, used for gas payments on NFT operations, validator rewards, app developer ecosystem rewards, and certified identity registry staking.
- Arianee SDK Multi-chain TypeScript/JavaScript SDK (@arianee/core, @arianee/arianee-api-client, @arianee/arianee-rpc-server on NPM) enabling developers to integrate NFT creation/minting, wallet building, messaging, and event handling across EVM-compatible networks.
- Arianee Wallet Mobile wallet application available on iOS (id1435782507) and Android (com.arianee.wallet) enabling consumers to store, claim, manage, and interact with their digital product passports and NFTs through secure wallet functionality.
- Ownership Account (Web Application) Web-based application for end-users to access, retrieve, and manage their digital product passports, view NFT history, and interact with brand communications.
- The Forge Enterprise tool enabling rapid pairing of physical products with digital product passports at scale for efficient product-to-NFT binding.
- Client Account Wallet (Wallet-as-a-Service) White-label wallet-as-a-service solution providing seamless and transparent wallet infrastructure for end-users, enabling brands to offer branded wallet experiences.
- dMessage Secure, decentralized messaging module enabling direct brand-to-owner communication through encrypted, on-chain channels tied to digital passports.
- Arianee Events Timestamped event system linked to digital passports to record significant milestones in product lifecycle including initial sale, warranty, repair, resell, and service events.
- Arianee Protocol v2.0 Major protocol version release introducing Soulbound NFTs for non-transferable digital passports, Meta Transactions enabling gas-free transactions, and enhanced personalization capabilities for NFT collections.
- Arianee Protocol v2.4 Protocol version v2.4 released with expanded documentation, multi-chain support improvements, and enhanced developer features.
Quantifiable outcome
- 4.4M+ NFTs minted on the protocol demonstrating enterprise-scale adoption
- +4 more outcomes
Companies that use Arianee
Customer profileNamed customers19 records
Segments4 records
Ideal customer profiles3 records
Arianee technology and API
TechnologyTechnology focussed Yes
API detail
- Has API
- Yes
- API docs
- API detail
Core technology
AI maturity
App detail
Integration9 records
Feature10 records
Arianee partnerships and signals
Strategic signalPartnerships
Twelve partnerships are on record, tiered core, flagship and minor.
- SourcemapcorePartnership to launch the first end-to-end product tracking solution for the luxury industry. Powers Breitling's Super Chronomat Automatic 38 Origins watch, enabling customers to verify provenance of artisanal gold and lab-grown diamonds through blockchain-backed NFT digital passports. Integrates Sourcemap's verified raw material-to-consumer traceability with Arianee's enriched dynamic NFTs.
- Fnac DartyflagshipLaunching the First Digital Product Passports (DPPs) for electrical and electronic equipment (EEE) built on the Arianee Protocol with goal of extending product lifespan. Shared open-source infrastructure enhances product traceability, repairability, and environmental responsibility for appliances.
- PolygoncoreMulti-chain blockchain system compatible with Ethereum, providing scalability infrastructure for Arianee protocol deployments. Arianee's protocol is deployed on Polygon mainnet and Polygon CDK for high-performance, energy-efficient transactions.
- The SandboxcoreMetaverse partnership enabling use of products as digital wearables in virtual environments. Luxury brands can create virtual-physical product connections for digital-native experiences.
- LedgercoreLeading provider of hardware wallets and wallet-as-a-service solutions with essential NFT capabilities. Ensures secure key management for digital passport ownership.
- SalesforcecoreIntegration allows importing wallet addresses and digital passport ownership into Salesforce CRM, enabling targeted messaging campaigns with advanced segmentation based on product ownership.
- IBMcoreIBM provides blockchain expertise and supply chain transparency verification through Hyperledger. Partners integrate IBM business platform data into digital passports for enhanced data integrity and trust.
- Vestiaire CollectivecoreLeading global online marketplace for pre-loved luxury goods enables authenticated resale of items with digital product passports, enhancing trust in secondary market transactions.
- ReflauntminorCircular digital platform using technology to streamline post-purchase experience through digital wardrobes and care and repair services.
- GS1coreGlobal standards organization for product identification and electronic product codes. Provides facility identification standards for digital passport transparency features.
- Wunderman ThompsoncoreGrowth partner combining creative agency, consultancy, and technology capabilities for brand digital transformation engagements.
- Global-eminorEnd-to-end cross-border solutions provider enabling brands to grow international sales in 200+ destinations with localized checkout and compliance.
Scale indicators8 records
Recent moves6 records
Expansion highlights6 records
Arianee competitors and assessment
Company assessmentEmerging players
- Provenance: Blockchain-based supply-chain transparency and product traceability platform used by brands to verify sustainability and origin claims, with meaningful overlap to Arianee's DPP transparency schema for non-luxury verticals.
- Entrupy: AI- and image-based luxury authentication provider used by brands and resellers to verify physical goods — a non-blockchain but directly competing authentication/digital-identity layer that brands may choose instead of Arianee.
- Chronicled: Blockchain supply-chain and product-authentication platform offering provenance and digital certificate solutions for regulated industries, overlapping with Arianee's NFT-based DPP for luxury and consumer goods.
- Veracity Protocol: Blockchain product authentication and traceability solution for consumer goods, providing digital provenance records that compete with Arianee's DPP offering in adjacent verticals such as wine, spirits, and collectibles.
- LUKSO: EVM-compatible blockchain specifically designed for fashion, lifestyle, and digital identity use cases, including NFT-based digital passports for physical products — directly adjacent to Arianee's luxury DPP thesis.
Broad incumbents
- IBM Blockchain: Enterprise blockchain (Hyperledger-based) platform already partnered with Arianee and competing in the same brand-side DPP RFPs; offers broader supply-chain provenance tooling that overlaps with Arianee's protocol value proposition.
- Polygon Labs: Underlying EVM infrastructure provider for Arianee's mainnet deployments and Polygon CDK supernet — relevant as both an enabling partner and a potential upstream competitor if it expands native DPP offerings to luxury brands.
Direct peers
- Aura Blockchain Consortium: Luxury-industry blockchain consortium originally launched by LVMH with Prada, Cartier, and others, focused on issuing digital product passports and authenticity certificates for high-end goods — the most directly comparable protocol to Arianee in the same customer segment.
- Certilogo: Digital product authentication and DPP platform for the fashion and luxury industry, offering branded digital IDs connected to physical goods — competes head-to-head with Arianee for fashion and apparel DPP mandates.
- VeChain: Public blockchain platform purpose-built for supply-chain traceability and luxury product authentication, offering NFT-based product passports and enterprise tooling that compete with Arianee for the same brand-side DPP wallet.
Market position
Strengths5 records
Weaknesses5 records
Competitive moat6 records
Key risks6 records
Key highlights7 records
Customer concentration
Arianee social profiles
Digital presenceArianee financial estimates
Financial estimateRevenue estimate
Valuation estimate
Arianee leadership team
Management profileNumber of profiles
Profiles7 records
Arianee funding detail
Funding detailFunding overview
Funding rounds3 records
Investors9 records
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
Arianee M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about Arianee
What does Arianee do?
Arianee builds and operates an open-source, EVM-compatible blockchain protocol (deployed on Polygon, POA, and Polygon CDK) that lets brands mint and manage tokenized digital product passports (NFTs) tied to physical luxury goods, proving authenticity, ownership, and lifecycle history. Around the protocol it sells an enterprise SaaS NFT Management Platform with REST APIs, a TypeScript SDK, an on-chain messaging module (dMessage), a utility token ($ARIA20), and consumer-facing wallet apps for owners.
Is Arianee a public or private company?
Arianee is a private company. It is classified as venture growth investor backed and is currently operating.
When was Arianee founded?
Arianee was founded in 2018. It employs 51 to 100 people.
Where is Arianee based?
Arianee is headquartered in Paris, France, in the Europe region.
How does Arianee make money?
Four revenue lines are on record. Protocol Token Economics ($ARIA20) is the primary driver. The others are enterprise SaaS Solutions, app Developer & Ecosystem Rewards and digital Passport Minting Credits.
Who are Arianee's main competitors?
Emerging players on record are Provenance, Entrupy, Chronicled, Veracity Protocol and LUKSO. Broad incumbents are IBM Blockchain and Polygon Labs. Direct peers are Aura Blockchain Consortium, Certilogo and VeChain.
Does Arianee have an API?
Yes. Arianee provides a suite of APIs for enterprise digital passport management, including NFT creation, minting, transfer, and messaging capabilities. The NFT Management Platform (docs.nmp.arianee.com) offers enterprise-ready REST APIs for seamless digital passport management at scale. The protocol also exposes RPC endpoints (poa.arianee.net, polygon.arianee.net, rpc.polygonsupernet.public.arianee.net) for direct blockchain interaction. Developer documentation is at docs.arianee.org.
What industry is Arianee in?
Arianee's product category is Blockchain Digital Product Passport Infrastructure. Its primary akta.pro industry code is FSADACAD, Wallet Infrastructure (SDKs, Wallet-as-a-Service), with a secondary code of FSAPACAJ, Authorization & Permissions (delegation, allowances, capability-based access, session keys). Its NAICS code is 5182 and its SIC code is 6200.