Radians
Radians is a U.S. PPE manufacturer (founded 1997, Memphis TN) producing eye, hand, hearing, head, hi-vis, FR, and cooling protective equipment for construction, industrial, public safety, and sporting goods customers, distributed through industrial, retail, and international channels under owned and licensed brands including DEWALT and Ducks Unlimited.
- Company typePrivate
- Founded1997
- HeadquartersBartlett, United States
- Headcount251–500
- GTM typeB2B
- OfferingHardware or Manufacturing
What Radians does
Radians, Inc. is a U.S.-based national personal protective equipment (PPE) manufacturer founded in 1997 and headquartered in Memphis, Tennessee. The company produces a comprehensive portfolio spanning eight product categories: eye protection, hand protection, hearing protection, head and face protection, high-visibility apparel, rainwear, flame-resistant (FR) workwear, and cooling/heat-stress gear. Notable technical components include ANSI/ISEA 107-certified hi-vis vests, ANSI Z87.1+ safety eyewear, NFPA 70E and NFPA 2112 arc-rated FR garments, CSA Z96-compliant public safety apparel, and proprietary features such as Zip-N-Rip breakaway vest closures and the THRAXUS aggregate technology brand. The company also offers specialized lines including a women's PPE collection with gender-specific fit, heated apparel (Nordic Blaze), and tool-tether drop-prevention products.
The company operates a multi-brand portfolio. Radians and Radwear USA are owned sub-brands covering core and public safety hi-vis apparel. DEWALT is a licensed brand for heated gear, safety helmets, earmuffs, and power tool accessories. Ducks Unlimited is a licensed sporting-goods brand for eye and hearing protection. Revenue derives from three streams: (1) PPE hardware sales across industrial safety, hardware/lawn-garden, and sporting goods verticals; (2) custom imprint, embroidery, and My-Viz custom design services with 7-day turnaround; and (3) a private-label program for distributors and retailers.
Go-to-market is channel-led. The RADLINK distributor portal and dedicated B2B distributor program serve industrial safety resellers. Retail partnerships span hardware, home improvement, and sporting goods stores. A direct e-commerce storefront at store.radians.com handles consumer and SMB demand. International catalogs target Latin America, Canada, and Europe. The company markets through its website, over 20 digital catalogs via FlippingBook, social media (Facebook, Twitter, Instagram, YouTube), trade publications, and the Radians University educational platform. Founder Mark Barnhart remains the owner; Ruth Tutor serves as CFO. The company is private with 251-500 employees.
Radians firmographics
Firmographics- Name
- Radians
- Legal name
- Radians, Inc.
- Website
- https://radians.com
- Company type
- Private
- Founded year
- 1997
- Operating status
- Operating
- Headcount range
- 251–500 employees
- Short description
- Radians is a U.S. PPE manufacturer (founded 1997, Memphis TN) producing eye, hand, hearing, head, hi-vis, FR, and cooling protective equipment for construction, industrial, public safety, and sporting goods customers, distributed through industrial, retail, and international channels under owned and licensed brands including DEWALT and Ducks Unlimited.
- Ownership category
- akta.pro rank
Radians industry classification
Industry- Product category
- Personal Protective Equipment
- NAICS
- Surgical Appliance and Supplies Manufacturing (339113)
- SIC
- Fabricated Rubber Products, Nec (3060), Optical Instruments & Lenses (3827), Wholesale-Hardware & Plumbing & Heating Equipment & Supplies (5070)
- akta.pro primary industry
- Personal Protective Equipment (PPE) (Gloves, Masks/Respirators, Gowns, Face Shields) (HLAHANAF)
- akta.pro secondary industries
- Disposable Protective Apparel (Coveralls, Gowns, Shoe Covers) (CRAAALAM), Disposable Gloves & Protective Household Wear (CRAJAGAI), PPE, Safety & Infection Control Supplies Distribution (JanSan-adjacent) (CRAOAGAK), Safety, PPE & Workwear Retail (Gloves, Respirators, Eye/Ear Protection) (CRAIADAK)
Keywords
Where Radians is headquartered
LocationHeadquarters
- HQ city
- Bartlett
- HQ country
- United States
- HQ region
- North America
Offices1 record
Markets served
Radians business model
Business model- GTM type
- B2B
- Offering type
- Hardware or Manufacturing
- Cost components
- Supply Chain, Operations, Personnel, Marketing or Sales, Technology or R&D
Revenue model
- PPE Product Sales: Sale of personal protective equipment including safety vests, eye protection, hearing protection, hand protection, head and face protection, and flame-resistant workwear through industrial safety, hardware/lawn-garden, and sporting goods channels
- Custom Imprint & Embroidery Services: Custom branding and imprinting services on protective gear with 7-day turnaround
- Private Label Program: Private label program for distributors and retailers
Go-to-market motion1 record
Distribution channels4 records
Marketing channels5 records
Radians product offering
Product offeringCore offering
Radians manufactures and distributes personal protective equipment (PPE) including safety vests, eye protection, hearing protection, hand protection, head protection, and flame-resistant apparel. The company operates a multi-brand portfolio (Radians, Radwear USA, DEWALT licensed, Ducks Unlimited licensed, Nordic Blaze, THRAXUS) serving industrial, construction, public safety, and outdoor consumer markets through distributors, retailers, and its own e-commerce channels.
Product overview
Radians is a national personal safety manufacturer offering a comprehensive portfolio of personal protective equipment (PPE) across three main channels: Industrial Safety, Outdoors and Sporting Goods, and Hardware/Lawn+Garden. The Industrial Safety division provides high-performance PPE including eye protection (safety glasses, goggles), hand protection (gloves across coated, cut-resistant, leather, and disposable categories), hearing protection (earmuffs, earplugs), head and face protection (hard hats, helmets, face shields), hi-vis apparel (vests, shirts, jackets, pants, rainwear), flame-resistant workwear, and cooling/heat stress products. The Outdoors and Sporting Goods channel offers recreational safety gear including shooting hearing protection and eye protection, with products sold under the Ducks Unlimited partnership. The Hardware/Lawn+Garden channel provides job-site PPE including DEWALT branded heated gear. Supporting services include the My-Viz Custom Vest Designer for apparel customization, RADLINK Distributor Account portal, and custom imprint/embroidery services. Key sub-brands include Radwear USA safety vests and Nordic Blaze warming products. The company also offers a dedicated Women's PPE collection with gender-specific sizing and fit.
Differentiator
Problem solved
Functional benefit
Brands
- Radwear USA: Private label brand for safety vests and apparel products, including EMS and public safety vests.
- DEWALT
- Ducks Unlimited
- Nordic Blaze
- THRAXUS
Products and services
- Radwear USA Safety Vests
Companies that use Radians
Customer profileSegments4 records
Ideal customer profiles3 records
Radians technology and API
TechnologyTechnology focussed No
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Feature3 records
Radians partnerships and signals
Strategic signalPartnerships
One partnership is on record.
- DEWALTcoreDEWALT brand licensing partnership for heated gear, safety helmets, and power tool accessories. Radians manufactures and distributes DEWALT-branded personal protective equipment including heated jackets, safety helmets (DPG22 series), earmuffs, and related accessories under license.
Scale indicators2 records
Recent moves6 records
Expansion highlights5 records
Radians competitors and assessment
Company assessmentDirect peers
- MCR Safety: MCR Safety is a direct competitor in industrial PPE including safety eyewear, gloves, and hi-vis apparel, frequently cited alongside Radians in North American safety eyewear market analyses. It competes in the same distributor and hardware retail channels.
- ERB Safety: ERB Safety is a direct competitor in hi-vis safety vests and public safety apparel, including breakaway and EMS-designated vests. It competes head-to-head with Radians' Radwear USA line in the same channels.
- Protective Industrial Products (PIP): PIP is a direct competitor in hand protection and industrial PPE, distributing through the same safety distributor network. The two companies overlap heavily in coated gloves, cut protection, and disposable gloves categories.
- Pyramex Safety Products: Pyramex is a direct competitor in safety eyewear, hi-vis apparel, hearing protection, and head protection. It serves the same industrial safety, construction, and sporting goods channels as Radians with overlapping product lines.
- Boss Manufacturing: Boss Manufacturing is a direct peer in work gloves and PPE, selling leather, coated, and disposable gloves into the same hardware, industrial, and sporting goods channels as Radians.
- Bullhead Safety Eyewear: Bullhead Safety is a direct peer in safety eyewear and hearing protection, targeting the same value-oriented industrial and sporting goods segments. It overlaps with Radians in bifocal, polarized, and OTG safety glasses.
Broad incumbents
- Honeywell Safety: Honeywell is a broad incumbent in PPE, particularly hearing protection, head protection, and respiratory protection. It is cited as a key market player alongside Radians in industrial gloves and North American safety eyewear markets.
- Ansell: Ansell is a broad incumbent in hand protection and industrial gloves, named alongside Radians in industrial gloves market forecasts. It serves overlapping industrial, healthcare, and chemical protection end-markets.
- Kimberly-Clark Professional: Kimberly-Clark Professional is a broad incumbent in safety eyewear, gloves, and industrial PPE, named alongside Radians in North American safety eyewear analyses. It competes through similar distributor channels and large enterprise contracts.
- 3M Safety: 3M is a broad incumbent that competes across nearly every PPE category including eyewear, hearing protection, and reflective materials used in Radians' vests. It is named alongside Radians as a key player in industrial gloves and safety eyewear markets.
Market position
Strengths1 record
Weaknesses5 records
Competitive moat4 records
Key risks6 records
Key highlights6 records
Customer concentration
Radians social profiles
Digital presenceRadians compliance and trust
Trust signalCompliance8 records
Radians financial estimates
Financial estimateRevenue estimate
Valuation estimate
Radians leadership team
Management profileNumber of profiles
Profiles2 records
Radians funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
Radians M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about Radians
What does Radians do?
Radians manufactures and distributes personal protective equipment (PPE) including safety vests, eye protection, hearing protection, hand protection, head protection, and flame-resistant apparel. The company operates a multi-brand portfolio (Radians, Radwear USA, DEWALT licensed, Ducks Unlimited licensed, Nordic Blaze, THRAXUS) serving industrial, construction, public safety, and outdoor consumer markets through distributors, retailers, and its own e-commerce channels.
Is Radians a public or private company?
Radians is a private company. It is classified as founder individual operated bootstrapped and is currently operating.
When was Radians founded?
Radians was founded in 1997. It employs 251 to 500 people.
Where is Radians based?
Radians is headquartered in Bartlett, United States, in the North America region.
How does Radians make money?
Three revenue lines are on record. PPE Product Sales are the primary driver. The others are custom Imprint & Embroidery Services and private Label Program.
Who are Radians's main competitors?
Direct peers on record are MCR Safety, ERB Safety, Protective Industrial Products (PIP), Pyramex Safety Products, Boss Manufacturing and Bullhead Safety Eyewear. Broad incumbents are Honeywell Safety, Ansell, Kimberly-Clark Professional and 3M Safety.
Does Radians have an API?
No public API is recorded for Radians.
What industry is Radians in?
Radians's product category is Personal Protective Equipment. Its primary akta.pro industry code is HLAHANAF, Personal Protective Equipment (PPE) (Gloves, Masks/Respirators, Gowns, Face Shields), with a secondary code of CRAAALAM, Disposable Protective Apparel (Coveralls, Gowns, Shoe Covers). Its NAICS code is 339113 and its SIC code is 3060.