Fix It Right Plumbing
Fix-It Right Plumbing is a family-owned Australian residential plumbing company operating four depots across Melbourne, Geelong, and Canberra, serving homeowners with drain clearing, hot water, leak detection, and gas services using job-based upfront pricing and a Total Care Membership program.
- Company typePrivate
- Founded2007
- HeadquartersCarrum Downs, Australia
- Headcount1–10
- GTM typeB2C
- OfferingServices
What Fix It Right Plumbing does
Fix-It Right Plumbing is a family-owned Australian residential plumbing services company founded in 2007 and headquartered in Carrum Downs, Victoria (note: the firmographics record lists 2011 as founded year, but the company history block, 'Since 2007' branding, and license records support 2007 as the more specific primary-source date). The company operates four service depot locations: Melbourne (Carrum Downs), Geelong (Breakwater), and Canberra (Harrison and Hume), serving residential homeowners and a secondary base of small businesses/property managers across Melbourne, Geelong, Canberra, and Ballarat.
Its core service portfolio spans eight primary offerings — hot water systems, blocked drains, drain relining, dripping taps, toilet leaks, burst pipes, leak detection, and gas leaks — delivered by licensed plumbers equipped with specialized hardware including CCTV drain inspection cameras, hydro jetting machines, and what the company describes as Australia's largest dedicated plumbing truck. Supporting services include emergency plumbing response, comprehensive plumbing system checks, water pressure regulation, and Cillit backwash filter installation. The company holds a Victoria Plumbing Licence (45661) and an ACT Plumbing Licence (20211237).
The business model is professional services revenue from job-based upfront pricing, with a $49 inc-GST dispatch fee (waived when work proceeds) replacing hourly billing to reduce customer price uncertainty. Revenue is overwhelmingly one-time transactional service fees, supplemented by an emerging Total Care Membership subscription that adds recurring maintenance revenue. Customer acquisition runs through a localized digital playbook — 150+ suburb-specific SEO landing pages, Google Business optimization, social media (Facebook, Instagram, LinkedIn, YouTube), blog/case-study content, a 24/7 online booking portal, and phone-based inside sales — with all distribution direct-to-consumer across four depots serving southeastern Australia.
Fix It Right Plumbing firmographics
Firmographics- Name
- Fix It Right Plumbing
- Legal name
- Fix-It Right Plumbing
- Website
- https://fixitrightplumbing.com.au
- Company type
- Private
- Founded year
- 2007
- Operating status
- Operating
- Headcount range
- 1–10 employees
- Short description
- Fix-It Right Plumbing is a family-owned Australian residential plumbing company operating four depots across Melbourne, Geelong, and Canberra, serving homeowners with drain clearing, hot water, leak detection, and gas services using job-based upfront pricing and a Total Care Membership program.
- Ownership category
- akta.pro rank
Fix It Right Plumbing industry classification
Industry- Product category
- Residential Plumbing Services
- NAICS
- Plumbing, Heating, and Air-Conditioning Contractors (23822)
- SIC
- Services-Miscellaneous Repair Services (7600)
- akta.pro primary industry
- Residential Plumbing Fixture Installation & Repair (HSAOAAAA)
- akta.pro secondary industries
- Minor Plumbing Repairs (Leaks, Faucets, Toilets, Drains) (HSAGAAAC), Gas Line Repair & Leak Fix (HSAOAKAB), Plumbing Inspection, Preventive Maintenance & Code Compliance (HSAOAAAI), Plumbing & Sanitary Systems Maintenance (BPABACAD)
Keywords
Where Fix It Right Plumbing is headquartered
LocationHeadquarters
- HQ city
- Carrum Downs
- HQ country
- Australia
- HQ region
- Oceania
Offices4 records
Markets served
Fix It Right Plumbing business model
Business model- GTM type
- B2C
- Offering type
- Services
- Cost components
- Personnel, Operations, Marketing or Sales, Infrastructure, Technology or R&D
Revenue model
- Plumbing Services: Fix It Right Plumbing generates revenue through service fees for residential plumbing repairs and installations. They charge a $49 dispatch fee (inc GST) for initial site inspection and quote, which is waived if work proceeds. Pricing is job-based rather than hourly, providing customers with upfront fixed quotes before work begins. Revenue is primarily one-time service transactions with potential for recurring maintenance membership revenue through their Total Care Membership program.
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Other | Pay-as-you-go | Dispatch fee - $49 inc GST |
Go-to-market motion1 record
Distribution channels3 records
Marketing channels8 records
Fix It Right Plumbing product offering
Product offeringCore offering
Fix It Right Plumbing is a family-owned Australian plumbing company that provides residential plumbing maintenance, repair, and installation services across Melbourne, Geelong, Canberra, and Ballarat. Core services include blocked drain clearing, hot water system installation and repair, gas leak detection and repair, water leak detection, drain relining, burst pipe repair, dripping tap repair, and toilet leak repair, delivered by licensed plumbers with upfront fixed pricing and a 24/7 emergency response option. Subscription-based ongoing maintenance is offered through the Total Care Membership program.
Product overview
Fix It Right Plumbing operates as a service-based plumbing company offering a unified set of residential and commercial plumbing services across Melbourne, Geelong, Canberra, and Ballarat in Australia. The core service portfolio includes eight primary offerings: Hot Water Systems, Blocked Drains, Drain Relining, Dripping Taps, Toilet Leaks, Burst Pipes, Leak Detection, and Gas Leaks. These services are delivered through licensed plumbers who follow a standardized customer engagement process involving diagnosis, option presentation with upfront pricing, and professional repair. The company also offers a Total Care Membership subscription program for ongoing maintenance. Service delivery is supported by specialized equipment including CCTV cameras and Hydro Jetting machines for drain services. The company does not offer a software product, API, or technology platform—services are booked through a traditional website booking system and phone calls.
Differentiator
Problem solved
Functional benefit
Brands
- Total Care Membership: Membership program offering ongoing plumbing maintenance and priority service
Products and services
- Hot Water Services Installation, repair, and replacement of hot water systems including traditional and instantaneous units, for residential homeowners.
- Blocked Drains Services Clearing and repair of blocked or clogged drains for residential customers using CCTV inspection and hydro jetting equipment.
- Drain Relining Trenchless drain repair method that fixes damaged pipes from within without excavation, for residential customers.
- Dripping Taps Services Repair and replacement of dripping or leaking taps, including mixer taps, hot/cold taps, and garden taps, for residential customers.
- Toilet Leaks Services Diagnosis and repair of leaking toilets, including toilet repairs, water leak fixes, and toilet upgrades for residential customers.
- Burst Pipes Services Emergency repair of burst water pipes for residential customers, including underground, underfloor, and in-wall water leak detection and repair.
- Leak Detection Services Identification and location of hidden water leaks using proven technology and detection methods, for residential customers.
- Gas Leaks Services Detection and repair of gas leaks, gas line replacements, and carbon monoxide testing services for residential customers.
- Total Care Membership Subscription-based maintenance program offering ongoing plumbing system checks and priority service for enrolled residential members.
- Emergency Plumbing Services 24/7 emergency plumbing response for urgent residential repairs across Melbourne, Geelong, and Canberra.
- Pressure Regulation Services Water pressure testing and regulation services to prevent damage from excessive water pressure, for residential customers.
- Cillit Backwash Filters Installation and maintenance of backwash filter systems for residential water filtration.
Companies that use Fix It Right Plumbing
Customer profileSegments2 records
Ideal customer profiles2 records
Fix It Right Plumbing technology and API
TechnologyTechnology focussed No
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Feature2 records
Fix It Right Plumbing partnerships and signals
Strategic signalScale indicators2 records
Recent moves4 records
Expansion highlights5 records
Fix It Right Plumbing competitors and assessment
Company assessmentOthers
- Oneflare: Australian online marketplace that matches customers with local tradies including plumbers. Adjacent to Fix It Right as a competing customer-acquisition channel rather than a service-delivery peer.
- Tradies.com.au: Australian tradie directory and lead-generation platform serving homeowners searching for plumbers and other trades. Ecosystem peer competing for the same organic-search-driven homeowner demand.
Broad incumbents
- Hipages Group: ASX-listed (HPG) Australian tradie marketplace connecting customers to plumbers, electricians, and other trades. A broad incumbent competing for the same residential demand that Fix It Right captures via SEO, but via a marketplace/lead-gen model.
- Reece Limited: ASX-listed (REH) Australian plumbing, bathroom, HVAC, and waterworks supplies distributor and merchant. Comparable as the dominant broad incumbent in the Australian plumbing value chain, though operating on a wholesale-supply model rather than service delivery.
Direct peers
- Metropolitan Plumbing: One of Australia's largest residential plumbing brands, offering multi-service plumbing (hot water, blocked drains, gas, leaks) with upfront pricing. Directly comparable to Fix It Right's residential plumbing model, though at greater national scale.
- Plumbing Bros: Sydney-headquartered residential plumbing franchise offering 24/7 service, fixed upfront pricing, and a multi-trade offering. Highly comparable business model to Fix It Right, with similar consultative selling and SEO-driven customer acquisition.
- Service Today: National Australian residential plumbing, electrical, and HVAC services brand with upfront fixed pricing and emergency response. Overlaps directly with Fix It Right's residential service portfolio and consultative GTM.
Market position
Strengths5 records
Weaknesses5 records
Competitive moat4 records
Key risks6 records
Key highlights7 records
Customer concentration
Fix It Right Plumbing social profiles
Digital presenceFix It Right Plumbing financial estimates
Financial estimateRevenue estimate
Valuation estimate
Fix It Right Plumbing leadership team
Management profileNumber of profiles
Fix It Right Plumbing funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
Fix It Right Plumbing M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about Fix It Right Plumbing
What does Fix It Right Plumbing do?
Fix It Right Plumbing is a family-owned Australian plumbing company that provides residential plumbing maintenance, repair, and installation services across Melbourne, Geelong, Canberra, and Ballarat. Core services include blocked drain clearing, hot water system installation and repair, gas leak detection and repair, water leak detection, drain relining, burst pipe repair, dripping tap repair, and toilet leak repair, delivered by licensed plumbers with upfront fixed pricing and a 24/7 emergency response option. Subscription-based ongoing maintenance is offered through the Total Care Membership program.
Is Fix It Right Plumbing a public or private company?
Fix It Right Plumbing is a private company. It is classified as family owned and is currently operating.
When was Fix It Right Plumbing founded?
Fix It Right Plumbing was founded in 2007. It employs 1 to 10 people.
Where is Fix It Right Plumbing based?
Fix It Right Plumbing is headquartered in Carrum Downs, Australia, in the Oceania region.
How does Fix It Right Plumbing make money?
One revenue line is on record: plumbing Services.
Who are Fix It Right Plumbing's main competitors?
Others on record are Oneflare and Tradies.com.au. Broad incumbents are Hipages Group and Reece Limited. Direct peers are Metropolitan Plumbing, Plumbing Bros and Service Today.
Does Fix It Right Plumbing have an API?
No public API is recorded for Fix It Right Plumbing.
What industry is Fix It Right Plumbing in?
Fix It Right Plumbing's product category is Residential Plumbing Services. Its primary akta.pro industry code is HSAOAAAA, Residential Plumbing Fixture Installation & Repair, with a secondary code of HSAGAAAC, Minor Plumbing Repairs (Leaks, Faucets, Toilets, Drains). Its NAICS code is 23822 and its SIC code is 7600.