Metropolitan Plumbing

What Metropolitan Plumbing does

Metropolitan Plumbing is an Australian-owned and operated plumbing services business founded in 1995 in Adelaide and headquartered at Level 9, 195 North Terrace. The company operates across 10 major Australian cities spanning South Australia, Queensland, Victoria, Western Australia, New South Wales, and the Australian Capital Territory, providing residential plumbing services to homeowners and renters.

The core offering is a 24/7 emergency plumbing service with a guaranteed one-hour response time, supported by a comprehensive suite of general plumbing, drainage, gas fitting, hot water system (electric, gas, solar, heat pump), pipe relining, roof plumbing, and appliance installation services. Field operations rely on licensed plumbers dispatched in fully stocked service vans, real-time technician tracking, and diagnostic equipment including CCTV drain inspection cameras, hydro jet cleaning systems, and trenchless pipe relining technology. Distribution partnerships with major hot water system manufacturers (Rinnai, Rheem, Chromagen, Bosch, Dux, Vulcan, Stiebel Eltron, Thermann, AquaMAX, Wilson, Everhot, Edwards, Saxon) underpin installation and after-sales service revenue.

The business model is direct-to-consumer, transaction-based, employing flat-rate per-job pricing with no after-hours, weekend, or public holiday surcharges. Customer acquisition runs through phone (1300 367 333), an online booking portal, organic and paid social channels (Facebook, Instagram, TikTok, YouTube), and SEO-led local landing pages. Buy-now-pay-later financing through Zip and HummLoan, approved on-site within minutes, expands accessibility for emergency and higher-ticket installation work. The Metropolitan brand umbrella also includes sister sites Metropolitan Electrical and Metropolitan Air Conditioning, signaling a multi-trade household services expansion strategy.

Name

Metropolitan Plumbing

Legal name

Metropolitan Plumbing

Website

https://metropolitanplumbing.com.au

Company type

Private

Founded year

1995

Operating status

Operating

Headcount range

11–50 employees

Short description

Metropolitan Plumbing is an Australian-owned residential plumbing services business founded in 1995 in Adelaide, operating across 10 major Australian cities. The company provides 24/7 emergency plumbing, drainage, gas fitting, and hot water system services to homeowners and renters under flat-rate per-job pricing with no after-hours surcharges, supplemented by Zip and HummLoan finance options.

Ownership category

akta.pro rank

Product category

Residential Plumbing Services

NAICS

Plumbing, Heating, and Air-Conditioning Contractors (23822)

SIC

Services-Miscellaneous Repair Services (7600)

akta.pro primary industry

Plumbing & Pipefitting Contracting (IMAFALAC)

akta.pro secondary industries

Emergency Commercial Plumbing Response (HSAOAMAL), Leak Detection & Pipe Repair (HSAOAAAC), Pipe Installation, Repair & Repiping (HSAOAAAB), Plumbing Installation, Service & Repair (IMAIABAB), Minor Plumbing Repairs (Leaks, Faucets, Toilets, Drains) (HSAGAAAC)

Keywords

• Emergency plumbing services
• Plumbing repair and installation
• Hot water system services
• Gas fitting services
• Drain cleaning services

Headquarters

HQ city

Adelaide

HQ country

Australia

HQ region

Oceania

Offices1 record

Markets served

GTM type

B2C

Offering type

Services

Cost components

Personnel, Operations, Marketing or Sales, Technology or R&D, Supply Chain

Revenue model

1. Emergency Plumbing Services: One-time service fees for emergency plumbing repairs including burst pipes, blocked drains, gas leaks, and overflowing toilets. Charged at fixed upfront prices with no surprises. Same rates apply regardless of time (after hours, weekends, public holidays).
2. General Maintenance and Installation: Services for hot water systems (electric, gas, solar, heat pump), gas fitting, cistern plumbing, dishwasher installation, leaking taps repair, and appliance commissioning. Includes new installations, replacements, and routine servicing.
3. Finance Payment Plans: Revenue collected through financing arrangements with Zip and HummLoan, allowing customers to pay in weekly, fortnightly, or monthly instalments. Provides accessibility to customers who cannot pay upfront for emergency repairs.

Pricing tiers

Go-to-market motion1 record

Distribution channels3 records

Marketing channels7 records

Core offering

Metropolitan Plumbing delivers 24/7 emergency and general plumbing services to residential customers across major Australian cities. Licensed plumbers are dispatched in fully stocked vans to perform repairs including burst pipe fixes, blocked drain clearing, gas leak repairs, and hot water system installations. Services are priced per job with fixed upfront quotes and no after-hours surcharges.

Product overview

Metropolitan Plumbing is an Australian owned and operated plumbing service business (established 1995) offering a unified suite of emergency and general plumbing services across major Australian cities. The core offering consists of 24/7 emergency plumbing with one-hour response, supported by specialized services including blocked drain clearing (CCTV inspection, hydro jetting, excavation), hot water system installation/repair (electric, gas, solar, heat pump), gas fitting, pipe relining, and general maintenance. The company operates as a services-only model with no software products, and partners with major hot water system brands (Rinnai, Rheem, Chromagen, Bosch, Dux, Vulcan, Thermann, Stiebel Eltron, Wilson, AquaMAX, Everhot, Edwards, Saxon) for equipment supply and installation. Additional services include dishwasher/fridge installation, bidet services, roof plumbing, carbon monoxide testing, and tempering valve installation. Finance options through Zip and HummLoan enable flexible payment for customers.

Differentiator

Problem solved

Functional benefit

Products and services

• Emergency Plumbing 24/7 urgent plumbing response service for residential customers experiencing burst pipes, severe leaks, gas leaks, blocked drains, or other time-critical plumbing failures. Licensed plumbers are dispatched in fully stocked vans to perform on-the-spot repairs.
• Blocked Drains Clearing of blocked household drains in residential properties using methods such as electric drain cleaning, hydro jet drain cleaning, and CCTV drain inspection to diagnose and remove blockages.
• Blocked Toilet Diagnosis and clearing of blocked residential toilets, including repair of underlying cistern plumbing faults.
• Burst Pipes Emergency repair and replacement of burst or leaking water pipes in residential homes, with trenchless pipe relining offered where suitable.
• Hot Water Systems Supply, installation, repair, and replacement of residential hot water systems including electric, gas, and heat pump units from partner brands such as Rinnai, Rheem, Bosch, and Dux.
• Gas Fitting Licensed residential gas fitting services including gas leak detection and repair, carbon monoxide testing, and installation of gas appliances such as cooktops, ovens, heaters, and BBQs.
• Leaking Taps Repair and replacement of leaking taps, mixers, and related residential tapware.
• Pipe Relining No-dig trenchless pipe relining to repair damaged underground residential drain and sewer pipes without excavation.
• Cistern Plumbing Repair, replacement, and installation of residential toilet cisterns and related components.
• Dishwasher Installation Installation of residential dishwashers, including connection to existing water supply and drainage.
• CCTV Drain Inspection Camera-based diagnostic inspection of residential drains to identify blockages, damage, or tree-root intrusion.
• Hydro Jet Drain Cleaning High-pressure water jet cleaning of residential drains to remove stubborn blockages and buildup.
• Drain Excavation Excavation and replacement of severely damaged residential drains where trenchless relining is not feasible.
• Roof Plumbing Repair and maintenance of residential roof plumbing including gutters, downpipes, and stormwater drainage.
• Gas Leak Repairs Detection, testing, and repair of residential gas leaks to make gas plumbing systems safe.

Quantifiable outcome

• Response within 1 hour for emergency calls (subject to availability and location)
• +2 more outcomes

Named customers3 records

Segments1 record

Ideal customer profiles1 record

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Integration2 records

Feature4 records

Scale indicators4 records

Recent moves6 records

Expansion highlights6 records

Broad incumbents

• Roto-Rooter: Large US-based plumbing and drain cleaning franchise network with 24/7 emergency service. Comparable in core offering (drain cleaning, emergency plumbing) and direct-to-consumer marketing, though a much larger incumbent in its geography.

Others

• Rheem: Major Australian hot water system manufacturer and long-tenured Metropolitan partner. Comparable in hot water system category but operating as an equipment OEM rather than a service provider.
• Zip Pay: Buy-now-pay-later provider and Metropolitan's core finance partner. Adjacent ecosystem participant enabling higher-ticket plumbing work via installment payments at the point of sale.

Direct peers

• Metropolitan Air Conditioning: Third sister brand under Metropolitan Group offering HVAC installation and service. Same operating model and target customer (residential homeowners) as Metropolitan Plumbing, demonstrating the brand's adjacent-service platform.
• Metropolitan Electrical: Sister brand under the Metropolitan Group umbrella offering residential electrical services across Australia. Directly comparable operating model, brand positioning, dispatch infrastructure, and 24/7 service promise.
• Jim's Plumbing: Part of the Jim's Group franchise network, providing residential plumbing services across Australia. Comparable in customer base (residential homeowners), service mix, and 24/7 emergency positioning, though operating under a franchise model.
• Your Local Plumbing: Australian residential plumbing service company with multi-city coverage. Comparable offering across emergency plumbing, blocked drains, hot water, and gas fitting for homeowners.
• Service Today: Australian residential home services provider offering plumbing, electrical, and heating/cooling with same-day service across major metros. Closest direct competitor in the emergency residential services category.
• 1st Call Plumbing & Electrical: Australian residential plumbing and electrical service provider operating across multiple states. Similar direct-to-consumer model, emergency positioning, and household customer segment.

Emerging players

• The Plumbing & Gas Doctor: Western Australia-based residential plumbing and gas fitting provider. Smaller regional player with overlapping services (emergency plumbing, hot water, gas) but limited geographic overlap with Metropolitan's east-coast footprint.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat4 records

Key risks6 records

Key highlights7 records

Customer concentration

• YouTubeyoutube.com/user/metropolitanplumbing
• Facebookfacebook.com/MetropolitanGroupAU
• Instagraminstagram.com/metropolitan_group
• TikToktiktok.com/@metrogroupaus
• Xx.com/metroplumbing1
• LinkedInlinkedin.com/company/metropolitan-plumbing

Revenue estimate

Valuation estimate

Number of profiles

Profiles1 record

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Metropolitan Plumbing