Wholecelium

What Wholecelium does

Wholecelium is a Netherlands-based e-commerce retailer founded in 2005 by Jesse that sells psilocybin-containing products — specifically magic truffles, microdosing strips, magic mushroom grow kits, and PF Tek spore vials — to individual consumers worldwide. The company originally operated as Mush-e-Mart before rebranding to Wholecelium in 2011 and has been continuously operating for 21 years. Its core operations span four integrated departments: a Holland-based psilocybin laboratory producing fresh all-natural magic truffles, an e-commerce webshop available in 20+ languages, a customized distribution center shipping 4 times per week via TreeHouse fulfillment, and an administrative office. The technology stack is operational rather than software-driven: vacuum-sealed modified-atmosphere packaging extends truffle shelf life to 2 months unopened, pre-grown mycelium kits eliminate the need for specialist cultivation skills, and a proprietary strength grading system (55-110/100 across strains) standardizes dosing across nine truffle varieties.

Name

Wholecelium

Legal name

Wholecelium

Website

https://wholecelium.com

Company type

Private

Founded year

2005

Operating status

Operating

Headcount range

1–10 employees

Short description

Wholecelium is a Netherlands-based online retailer, founded in 2005, that sells psilocybin magic truffles, microdosing strips, mushroom grow kits, and spore vials to individual consumers worldwide via direct-to-consumer e-commerce shipping in 20+ languages.

Ownership category

akta.pro rank

Product category

Psilocybin / Mycology Products

NAICS

Mushroom Production (111411)

akta.pro primary industry

Wild & Cultivated Mushroom Foraging and Production (AFAMAFAD)

akta.pro secondary industry

Mushroom & Fungi Production (Indoor/Protected) (AFAGAHAK)

Keywords

• Psilocybin truffles
• Mushroom grow kits
• Microdosing products
• Spore vials
• Mycology supplies

Headquarters

HQ city

Purmerend

HQ country

Netherlands

HQ region

Europe

Offices3 records

Markets served

GTM type

B2C

Offering type

Hardware or Manufacturing

Cost components

Supply Chain, Operations, Personnel, Marketing or Sales, Technology or R&D

Revenue model

1. Magic Truffles Sales: Direct sales of vacuum-sealed fresh magic truffles in various strains (Mexicana, Pajaritos, Tampanensis, Atlantis, Druid, Hollandia, Alien, Maakali, Qubit). Sold in 15g portions or family packs (250g).
2. Microdosing Products: Pre-portioned microdose strips containing 1g psilocybin truffles each. Sold as single strips (6 doses) or combo packs (3 strips = 18 doses).
3. Pandora's Box Truffle Kits: Ready-to-harvest truffle grow kits that produce 30-60g of magic truffles. Can withstand hot temperatures during transit and don't require refrigeration.
4. Magic Mushroom Grow Kits: Pre-grown mycelium kits for growing magic mushrooms at home. Multiple sizes available (X, GO, OHM, MEGA) yielding 150g to 600g. Optional accessories include heating mats and thermometers.
5. PF Tek Spore Vials: Spore vials for expert growers using the PF Tek method. Contains millions of spores in sterile solution with syringe included. Multiple strains available.

Pricing tiers

Go-to-market motion3 records

Distribution channels2 records

Marketing channels6 records

Core offering

Wholecelium is a Netherlands-based direct-to-consumer e-commerce retailer that cultivates, packages, and ships psilocybin-containing products worldwide. Its catalog spans vacuum-sealed magic truffles in nine strains, pre-portioned microdosing strips, Pandora's Box ready-to-harvest truffle kits, pre-grown mycelium mushroom grow kits (up to 600g yield), and PF Tek spore vials for advanced cultivators. The company combines in-house laboratory production with worldwide fulfillment via logistics partner TreeHouse and supports purchases through credit card, bank transfer, and cryptocurrency.

Product overview

Wholecelium is an e-commerce platform specializing in psilocybin-containing products, primarily magic truffles and magic mushroom grow kits. The product portfolio consists of five main categories: (1) Microdosing products offering pre-portioned psilocybin truffle strips for sub-perceptual dosing; (2) Magic Truffles sold as vacuum-sealed fresh sclerotia in various strains ranging from mild (Mexicana at 55/100) to strongest (Qubit at 110/100 strength); (3) Pandora's Box truffle grow kits for indoor cultivation yielding 30-60g of fresh truffles; (4) Magic Mushroom Grow Kits (X, GO, FRM, OHM, MEGA) with pre-grown mycelium for home cultivation yielding 150g to 600g of fresh mushrooms; and (5) PF Tek Spore Vials for advanced growers. The company positions itself as offering products from ready-to-eat to grow-it-yourself options, shipping vacuum-sealed products worldwide from their Netherlands-based operation with over 20 years of experience since founding in 2005.

Differentiator

Problem solved

Functional benefit

Brands

• Shrooma: Company mascot character that appears throughout the website to guide customers through the shopping experience.
• INSANIUM
• Psilove
• Pandora's Box

Products and services

• Vacuum-Sealed Magic Truffles (multi-strain) Fresh vacuum-sealed psilocybin truffles sold in 15g portions across nine strains ranging from mild (Psilocybe Mexicana 55/100) to strongest (Psilocybe Qubit 110/100), plus 25g and 250g family packs; cultivated all-naturally in the company's Netherlands laboratory and shipped worldwide with up to two months of unopened shelf life.
• Microdosing Psilocybin Strips Pre-portioned strips each containing 6 doses of 1g psilocybin truffles (sold singly or in 3-strip combo packs of 18 doses) designed for sub-perceptual intake to support creativity, mood, and productivity without full psychedelic effects.
• Pandora's Box Truffle Grow Kits Ready-to-harvest truffle grow kits that produce 30-60g of fresh magic truffles upon delivery, withstand hot transit temperatures, and do not require refrigeration; available singly or in 3-box combo packs yielding 90-180g total.
• Magic Mushroom Grow Kits (Shrooma X / Psilove GO / FRM / Shrooma OHM / Shrooma MEGA) Pre-grown mycelium kits for cultivating magic mushrooms at home without specialist skills, available in five sizes (X up to 160g, GO up to 150g, FRM up to 300g, OHM up to 350g, MEGA up to 600g) plus an OHM Trio combo; multiple flushes are possible per kit and kits store unopened in a fridge for two months.
• Grow Kit Accessories (Heating Mat and Mycelium Thermometer) Heating mat (€14-€18) required for MAX/GO/MEGA kits at room temperatures below 23°C and used up to two days to kickstart growth, plus a mycelium thermometer (€11) for monitoring grow-kit temperatures.
• PF Tek Spore Vials Sterile spore vials containing millions of spores with an included syringe, designed for expert growers using the PF Tek method; available in 20+ strains (A+ Albino, Amazonian, Atlantis, B+, Golden Teacher, McKennaii, Mazatapec, etc.) and capable of yielding up to 500g.

Quantifiable outcome

• Vacuum sealed truffles stay fresh for up to 2 months unopened (stored at 4°C)
• +3 more outcomes

Named customers6 records

Segments4 records

Ideal customer profiles2 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature4 records

Partnerships

One partnership is on record.

• TreeHousecoreChannel Partner/ Reseller/ DistributorTreeHouse handles fulfillment and logistics for Wholecelium's worldwide shipping operations. This partnership enables the company to ship to most countries with tracking capabilities.

Scale indicators5 records

Recent moves3 records

Expansion highlights5 records

Direct peers

• Zamnesia: Amsterdam-based online smartshop selling magic truffles, grow kits, spore vials, and microdosing products globally — a direct head-to-head competitor with overlapping catalog, distribution model, and target consumer.
• Dutch Headshop: Dutch online smartshop retailing psilocybin truffles, mushroom grow kits, and related accessories. Direct competitor operating in the same Dutch legal-truffle regulatory window with similar product mix.
• Truffles.nl: Specialist Dutch online retailer focused on psilocybin truffles and truffle grow kits, occupying essentially the same niche as Wholecelium with comparable pricing and shipping footprint.

Emerging players

• The Third Wave: Online psychedelic education platform offering microdosing courses, product reviews, and community resources — overlapping with Wholecelium's content-and-community GTM motion rather than its physical product line.

Broad incumbents

• Psyched Wellness: Canadian publicly-traded company commercializing functional psychedelic mushroom products (AMO-001 calm tea). A broader, capital-markets-enabled player in the legal psychedelic consumer category where Wholecelium operates.
• Field Trip Health: Operator of ketamine-assisted psychotherapy clinics with an adjacent psychedelic wellness product line — a broader incumbent in the regulated psychedelic care market whose therapeutic channel is adjacent to Wholecelium's microdosing consumer base.

Market position

Strengths4 records

Weaknesses5 records

Competitive moat5 records

Key risks6 records

Key highlights6 records

Customer concentration

• Xtwitter.com/JShrooma
• YouTubeyoutube.com/@Wholecelium
• Facebookfacebook.com/jesse.shrooma
• Instagraminstagram.com/psychedelic.verse
• TikToktiktok.com/@welovepsychedelics
• Pinterestnl.pinterest.com/wholecelium028

Revenue estimate

Valuation estimate

Number of profiles

Profiles1 record

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Wholecelium