Psyched Wellness
Psyched Wellness is a publicly traded Canadian CPG and life sciences company that develops and sells Amanita muscaria-based wellness products, including the Calm, Calmer, and Santa tincture lines, directly to consumers via Shopify and through wholesale partners across North America.
- Company typePublic
- Founded1981
- HeadquartersToronto, Canada
- Headcount11–50
- GTM typeB2C
- OfferingHardware or Manufacturing
What Psyched Wellness does
Psyched Wellness Ltd. is a Canadian life sciences and consumer packaged goods company headquartered at 36 Toronto Street, Suite 701, in Toronto, Ontario. It is publicly traded on the Canadian Securities Exchange (PSYC), OTCQB (PSYCF), and Frankfurt (5U9), and operates through a wholly-owned subsidiary, AME Wellness Inc. The company's core offering centers on proprietary Amanita muscaria-derived wellness products, built around a patent-pending AME-1 extract produced via a natural decarboxylation process that converts toxic ibotenic acid into Muscimol while reducing other toxins to trace levels.
Its commercial product line comprises three SKU families — Calm (micro-serving sleep and relaxation tincture, available in 30ml at $34.95 and 60ml at $64.99), Calmer (a double-strength variant launched November 2025 at $84.99 per 60ml), and Santa (a clean-energy tonic at $24.99 per 2-pack) — along with branded merchandise. Products are formulated using the proprietary AME-1 extract and positioned as safe, standardized, controlled-dosing alternatives to traditional Amanita Muscaria use, with claimed support from preclinical safety trials and third-party lab testing.
The business operates a direct-to-consumer model through a Shopify storefront (psyched-wellness.com), offering a subscription program with 30% savings and flexible delivery cadences of 14, 30, 45, or 60 days, alongside an expanding wholesale channel distributing into wellness retail stores across Canada and the United States. Reported scale includes 30,000+ cumulative customers, 10,000+ bottles of Calm sold, and $8+ million invested in research and development. The company is currently controlled by Gotham Green Fund III entities following a March 2026 private placement that gave them approximately 44.6% voting interest, and is led on an interim basis by Chairman Michael Nederhoff following the May 2026 departure of CEO Jeff Stevens.
Psyched Wellness firmographics
Firmographics- Name
- Psyched Wellness
- Legal name
- Psyched Wellness Ltd.
- Website
- https://psyched-wellness.com
- Company type
- Public
- Founded year
- 1981
- Operating status
- Operating
- Headcount range
- 11–50 employees
- Short description
- Psyched Wellness is a publicly traded Canadian CPG and life sciences company that develops and sells Amanita muscaria-based wellness products, including the Calm, Calmer, and Santa tincture lines, directly to consumers via Shopify and through wholesale partners across North America.
- Ownership category
- akta.pro rank
Psyched Wellness industry classification
Industry- Product category
- Functional Mushroom Supplements
- NAICS
- Medicinal and Botanical Manufacturing (325411), Food (Health) Supplement Retailers (456191)
- SIC
- Medicinal Chemicals & Botanical Products (2833)
- akta.pro primary industry
- Herbal & Botanical Supplements (CRADAGAD)
- akta.pro secondary industry
- Sleep, Stress & Mood Support (HLAIADAG)
Keywords
Where Psyched Wellness is headquartered
LocationHeadquarters
- HQ city
- Toronto
- HQ country
- Canada
- HQ region
- North America
Offices1 record
Markets served
Psyched Wellness business model
Business model- GTM type
- B2C
- Offering type
- Hardware or Manufacturing
- Cost components
- Supply Chain, Operations, Marketing or Sales, Technology or R&D, Personnel
Revenue model
- Direct Product Sales: Direct-to-consumer sales of Amanita Muscaria-based wellness products (Calm, Calmer, Santa) through the company's e-commerce platform, with subscription options offering recurring revenue from regular purchasers. Additional wholesale revenue through retail distribution partnerships.
- Wholesale Distribution: Products sold in bulk to retailers and wellness stores, expanding market reach through channel partnerships across Canada and the United States.
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Unit Pricing | Pay-as-you-go | Calm 30ml - 15 servings |
| Unit Pricing | Pay-as-you-go | Calm 60ml - 30 servings |
| Unit Pricing | Pay-as-you-go | Calmer 60ml - 30 servings (double strength) |
| Unit Pricing | Pay-as-you-go | Santa - Clean Energy |
| Subscription | Monthly | Subscription Model |
Go-to-market motion2 records
Distribution channels3 records
Marketing channels7 records
Psyched Wellness product offering
Product offeringCore offering
Psyched Wellness develops and sells Amanita Muscaria-derived functional mushroom wellness products under the CALM, CALMER, and SLEEP (formerly "Santa") brands, including tinctures and capsules built around a proprietary AME-1 extract produced via a natural decarboxylation process. The products are micro-served (sub-1.0g of Amanita Muscaria per serving) and designed for adult consumers seeking natural, standardized support for relaxation, calm, and sleep. The company distributes primarily through its own Shopify-based e-commerce site with a subscription option, supplemented by a U.S. wholesale channel.
Product overview
Psyched Wellness Ltd. is a Canadian life sciences and CPG company developing safe, standardized, science-backed Amanita muscaria–based wellness products. The company's portfolio centers on its proprietary AME-1 Amanita Muscaria extract, which is the active ingredient across its consumer products. The core product lineup consists of Calm (a micro-serving sleep and relaxation tincture), Calmer (a double-strength version of Calm with enhanced flavor), and Santa (a daytime clean-energy tonic). All products are derived from Amanita muscaria mushrooms processed through the company's patented natural decarboxylation method, which preserves Muscimol while reducing ibotenic acid to trace levels. Products are sold directly to consumers via the company's Shopify storefront, with subscription options available. The company also sells branded merchandise.
Differentiator
Problem solved
Functional benefit
Brands
- Calm: Amanita Muscaria micro serving extract for sleep support - 15-30 servings (30ml, 60ml)
- Calmer
- Santa
Products and services
- CALM Amanita Muscaria Mushroom Tincture Micro-serving Amanita Muscaria tincture made with Psyched Wellness's proprietary AME-1 extract, sold in multiple bottle sizes for adult consumers seeking controlled, natural relaxation support.
- CALMER Amanita Muscaria Mushroom Capsules Capsule-format Amanita Muscaria wellness product built on the same AME-1 extract and micro-serving dosing philosophy as CALM, offered for consumers who prefer pills over tinctures.
- SLEEP (formerly Santa) Amanita Muscaria Tincture Amanita Muscaria micro-serving tincture positioned for nightly sleep support, originally marketed under the Santa brand and later renamed to SLEEP.
- CALM + CALMER Wellness Bundle Bundled package of CALM tincture and CALMER capsules sold at a combined price to first-time buyers who want to try both formats of the AME-1 product line.
- AME-1 Subscription Auto-Replenishment Recurring-delivery subscription program for CALM, CALMER and SLEEP products, allowing consumers to auto-replenish Amanita Muscaria wellness SKUs at a subscription-discounted price.
- U.S. Wholesale Distribution Channel B2B-style wholesale program distributing Psyched Wellness's Amanita Muscaria functional mushroom SKUs to U.S. retail partners through established distribution and route-to-market operators.
Quantifiable outcome
- Over 30,000 customers have used the products
- +2 more outcomes
Companies that use Psyched Wellness
Customer profileNamed customers2 records
Segments2 records
Ideal customer profiles1 record
Psyched Wellness technology and API
TechnologyTechnology focussed No
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Feature3 records
Psyched Wellness partnerships and signals
Strategic signalPartnerships
One partnership is on record.
- Zerkalo, LLCminorConsulting services provider to whom US$450,000 in debt was settled through issuance of approximately 60.97 million common shares at C$0.0101 per share.
Scale indicators7 records
Expansion highlights5 records
Psyched Wellness competitors and assessment
Company assessmentBroad incumbents
- Gaia Herbs: Established herbal and botanical supplement manufacturer with strong retail and practitioner channels. Comparable in standardized botanical extracts and herbal wellness positioning, but at much larger scale and broader herb portfolio.
- Moon Juice: Premium adaptogen and botanical wellness brand with tinctures and supplements for sleep, stress, and beauty. Comparable in DTC botanical wellness positioning and premium consumer target, but broader portfolio beyond mushrooms.
- Ritual: DTC supplement brand known for traceable ingredients and subscription model. Comparable in DTC-first supplement go-to-market and subscription architecture, though focused on essential vitamins rather than mushroom extracts.
- Life Extension: Long-standing supplement company offering a wide range of vitamins, botanicals, and specialty supplements. Comparable as a botanical/specialty supplement incumbent, but operates at vastly larger scale and broader portfolio.
Emerging players
- Care/of: Personalized DTC vitamin and supplement brand with subscription delivery. Comparable in DTC subscription model and wellness consumer targeting, though focused on personalized vitamins rather than mushroom extracts.
Direct peers
- Four Sigmatic: Functional mushroom-based beverages and supplements (coffee alternatives, elixirs) sold via DTC and retail. Most directly comparable peer given shared use of mushroom extracts for sleep/relaxation/energy and overlapping customer base.
- Host Defense Mushrooms: Paul Stamets' mushroom supplement brand offering mycelium-based extracts across sleep, immunity, and cognition. Comparable in mushroom-derived wellness extracts, scientific positioning, and supplement retail channels.
- Real Mushrooms: Pure mushroom extract supplements emphasizing transparency and standardized beta-glucan content. Comparable in functional mushroom extract positioning and quality-led supplement marketing.
- Om Mushroom Superfood: Mushroom-based supplement powders, capsules, and functional blends for sleep, immunity, and energy. Comparable in functional mushroom wellness positioning and supplement retail distribution.
- Sunmed (formerly Sun Potion): Adaptogenic and mushroom-based tonic products marketed for sleep, mood, and energy. Comparable in tincture-style functional mushroom/wellness products targeting similar consumer occasions.
Market position
Strengths4 records
Weaknesses4 records
Competitive moat4 records
Key risks6 records
Key highlights6 records
Customer concentration
Psyched Wellness social profiles
Digital presencePsyched Wellness financial estimates
Financial estimateRevenue estimate
Valuation estimate
Psyched Wellness leadership team
Management profileNumber of profiles
Profiles2 records
Psyched Wellness subsidiaries and ownership
Company hierarchySubsidiaries1 record
Psyched Wellness funding detail
Funding detailFunding overview
Funding rounds3 records
Investors2 records
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
Psyched Wellness M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about Psyched Wellness
What does Psyched Wellness do?
Psyched Wellness develops and sells Amanita Muscaria-derived functional mushroom wellness products under the CALM, CALMER, and SLEEP (formerly "Santa") brands, including tinctures and capsules built around a proprietary AME-1 extract produced via a natural decarboxylation process. The products are micro-served (sub-1.0g of Amanita Muscaria per serving) and designed for adult consumers seeking natural, standardized support for relaxation, calm, and sleep. The company distributes primarily through its own Shopify-based e-commerce site with a subscription option, supplemented by a U.S. wholesale channel.
Is Psyched Wellness a public or private company?
Psyched Wellness is a public company. It is classified as public and is currently operating.
When was Psyched Wellness founded?
Psyched Wellness was founded in 1981. It employs 11 to 50 people.
Where is Psyched Wellness based?
Psyched Wellness is headquartered in Toronto, Canada, in the North America region.
How does Psyched Wellness make money?
Two revenue lines are on record. Direct Product Sales are the primary driver. The others are wholesale Distribution.
Who are Psyched Wellness's main competitors?
Broad incumbents on record are Gaia Herbs, Moon Juice, Ritual and Life Extension. Care/of is listed as an emerging player. Direct peers are Four Sigmatic, Host Defense Mushrooms, Real Mushrooms, Om Mushroom Superfood and Sunmed (formerly Sun Potion).
Does Psyched Wellness have an API?
No public API is recorded for Psyched Wellness.
What industry is Psyched Wellness in?
Psyched Wellness's product category is Functional Mushroom Supplements. Its primary akta.pro industry code is CRADAGAD, Herbal & Botanical Supplements, with a secondary code of HLAIADAG, Sleep, Stress & Mood Support. Its NAICS code is 325411 and its SIC code is 2833.