Cash Money

What Cash Money does

Cash Money, operated by CURO Canada Corp, is a Canadian online consumer lender founded in 1992 and headquartered in Brampton, Ontario. The company provides short-term credit to underbanked Canadians through two core products: Payday Loans (unsecured loans up to $1,500 with a flat $14 per $100 fee, equating to APRs of 365.00% to 425.83% depending on province) and Lines of Credit (open-ended facilities up to $10,000 at 34.99% APR on outstanding principal). An optional Loan Protection Plan, underwritten by Canadian Premier Life Insurance Company and Canadian Premier General Insurance Company (Securian Canada), is offered as an add-on covering involuntary unemployment, injury, sickness, critical illness, loss of life, and certain life events.

The platform is built around a web-based application at secure.cashmoney.ca with native iOS and Android apps, integrated with Interac e-Transfer for loan disbursement (funds available in as little as 15 minutes) and repayment, Flinks for bank account connectivity during application, and Equifax Canada and TransUnion for credit reporting and fraud checks. The company operates exclusively online, having transitioned away from physical storefronts, with a Toronto-based contact center providing phone applications 7 days a week and a dedicated past-due support line.

Revenue is generated through transaction fees on payday loans (flat fee per $100 borrowed) and recurring interest on outstanding Line of Credit balances, supplemented by premiums on the Loan Protection Plan. The customer base is entirely retail/consumer, with ~1.2 million Canadians served cumulatively and 19 million+ loans facilitated since 2000. The stated customer segment is underbanked Canadians — including those with poor credit, those receiving government benefits (EI, disability, CPP, child tax benefits), and anyone needing fast access to funds between paychecks. Distribution is direct-to-consumer via owned digital channels (website, mobile apps, blog, social media) and inside sales through the contact center. Cash Money is a privately held subsidiary of CURO Group; no parent-level financial details are disclosed in the source materials.

Name

Cash Money

Legal name

CURO Canada Corp

Website

https://cashmoney.ca

Company type

Private

Founded year

1992

Operating status

Operating

Headcount range

501–1,000 employees

Short description

Cash Money is a Canadian online consumer lender offering payday loans (up to $1,500) and lines of credit (up to $10,000) to underbanked Canadians, operating exclusively online with 15-minute Interac e-Transfer funding. Founded 1992; legal entity CURO Canada Corp; subsidiary of CURO Group.

Ownership category

akta.pro rank

Product category

Consumer Lending

NAICS

Credit Intermediation and Related Activities (522)

SIC

Personal Credit Institutions (6141)

akta.pro primary industry

Cash Advance (Online & Storefront) (FSAKAMAC)

akta.pro secondary industry

Single-Payment Payday Loans (FSAKAMAA)

Keywords

• Payday loans
• Consumer lending
• Lines of credit
• Short-term loans
• Alternative lending

Headquarters

HQ city

Toronto

HQ country

Canada

HQ region

North America

Offices1 record

Markets served

GTM type

B2C

Offering type

Services

Cost components

Personnel, Operations, Technology or R&D, Marketing or Sales, Others, Infrastructure

Revenue model

1. Payday Loan Fees: Cash Money charges a flat fee of $14 per $100 borrowed on payday loans. This is a one-time transaction fee due at repayment (next payday). The fee structure complies with provincial regulations - the maximum permitted in BC, MB, NL, ON, and SK is $14 per $100. APR ranges from 365.00% to 425.83% depending on province and loan term.
2. Line of Credit Interest: Lines of Credit up to $10,000 accrue daily interest on the outstanding principal balance. APR is 34.99%. Customers pay interest only on funds they actually use. The loan remains open-ended as long as the account is active, generating ongoing interest revenue.
3. Loan Protection Plan: Optional credit protection insurance underwritten by Canadian Premier Life Insurance Company and Canadian Premier General Insurance Company (Securian Canada). Premium is added to loan payments. Covers involuntary unemployment, injury/sickness, critical illness, loss of life, lifetime milestones, and unpaid family leave.

Pricing tiers

Go-to-market motion2 records

Distribution channels3 records

Marketing channels5 records

Core offering

Cash Money is a Canadian consumer lending company (operating as CURO Canada Corp) that provides short-term, small-dollar loans and open-ended lines of credit to underbanked Canadians. Its two main products are Payday Loans (up to $1,500, repayable with a flat fee on the next payday) and Lines of Credit (up to $10,000 with ongoing access to funds and daily interest accrual). All loans are applied for and serviced online, with funding delivered via Interac e-Transfer in as little as 15 minutes.

Product overview

Cash Money is a Canadian consumer lending platform offering short-term loans and lines of credit primarily through online and mobile channels. The core product portfolio consists of two main loan types: Payday Loans (small, short-term unsecured loans up to $1,500 with flat fee repayment) and Lines of Credit (flexible open-ended loans up to $10,000 with ongoing access to funds). These are complemented by the optional Loan Protection Plan insurance add-on that covers loan payments during qualifying life events. The company operates exclusively online, having transitioned away from physical store locations, and serves Canadian residents seeking quick access to credit for emergency expenses or financial gaps between paychecks.

Differentiator

Problem solved

Functional benefit

Products and services

• Payday Loan

Quantifiable outcome

• 19 million+ customer loans since 2000
• +3 more outcomes

Named customers3 records

Segments3 records

Ideal customer profiles2 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Integration4 records

Feature4 records

Partnerships

Five partnerships are on record, tiered core and minor.

• Canadian Premier Life Insurance Company / Securian CanadacoreOthersUnderwrites the optional Loan Protection Plan offered to Cash Money customers. Provides credit life and disability insurance covering involuntary unemployment, injury/sickness, critical illness, loss of life, lifetime milestones, and unpaid family leave. Insurance is offered during loan application and premiums are added to loan payments.
• Canadian Premier General Insurance CompanycoreOthersCo-underwrites the Loan Protection Plan alongside Canadian Premier Life Insurance Company, operating under the brand name Securian Canada.
• InteraccoreTechnology or IntegrationProvides Interac e-Transfer service for fast loan disbursement (as little as 15 minutes) and loan repayment processing. Core payment infrastructure enabling Cash Money's fast funding value proposition.
• Equifax CanadaminorOthersCredit reporting agency to which Cash Money reports Auto Equity Loan payment history, helping customers build credit if payments are made on time.
• LendDirect CorpminorStrategic or Co-development PartnerAffiliate company under common ownership or control with Cash Money (CURO Canada Corp). May communicate with customers about services that may be of interest. Listed as an affiliate in privacy policy.

Scale indicators7 records

Expansion highlights4 records

Direct peers

• LendDirect Corp: Affiliate under common ownership with Cash Money (CURO Canada Corp), offering personal-loan products in Canada. Directly comparable business model and overlapping customer base.
• Money Mart: One of Canada's largest payday-loan and cheque-cashing chains, offering short-term loans and lines of credit. Direct competitor with overlapping products, regulatory exposure, and target customer.
• Cashco Financial: Canadian alternative financial services provider offering payday loans, instalment loans, cheque cashing, and money transfers. Direct competitor in the short-term, small-dollar lending segment.
• iCash: Canadian online-only short-term loan provider serving underbanked consumers. Closely comparable online-only GTM, product type (payday/installment loans), and target customer.
• My Canada Payday: Online Canadian payday-loan broker/lender connecting subprime borrowers to short-term loans. Directly comparable product, customer, and regulatory environment.

Broad incumbents

• easyfinancial (goeasy Ltd.): Canadian consumer lender and a TSX-listed public company offering installment loans, lines of credit, and auto financing to near-prime borrowers. Broader product portfolio and larger scale than Cash Money, but overlapping non-prime consumer segment.
• Fairstone Financial: Canadian consumer lender offering personal loans, lines of credit, and auto-secured loans. Comparable unsecured-personal-loan product and similar near-prime / non-prime customer focus.

Others

• CURO Group: U.S. parent-group affiliate operating Speedy Cash, Heights Finance, and other U.S. alternative-lending brands. Related by corporate history and brand portfolio but primarily serves a different geographic market.

Regional players

• Speedy Cash: U.S. online and storefront short-term / installment lender under the CURO Group umbrella. Comparable product offering and underwriting approach, but operates only in the United States.
• Wonga (UK): UK-based short-term online lender offering payday loans and lines of credit. Highly comparable online-only short-term-lending model and target customer, but operates in a different regulatory and geographic market.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat4 records

Key risks6 records

Key highlights7 records

Customer concentration

• Facebookfacebook.com/cashmoney.ca
• LinkedInlinkedin.com/company/cash-money
• Instagraminstagram.com/cash_money1992

Compliance3 records

Revenue estimate

Valuation estimate

Number of profiles

Profiles1 record

Subsidiaries3 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Cash Money