The Gym Kitchen
The Gym Kitchen is a UK-based CPG brand that designs and markets macro-counted, high-protein ready meals, dairy, grains, and snacks, distributed primarily through major UK supermarkets (Tesco, Asda, Sainsbury's, Co-op, Morrisons, Ocado) for fitness-conscious and weight-management consumers.
- Company typePrivate
- Founded2016
- HeadquartersLondon, United Kingdom
- Headcount1–10
- GTM typeB2C
- OfferingHardware or Manufacturing
What The Gym Kitchen does
The Gym Kitchen sells primarily through major UK grocery chains (Tesco, Asda, Sainsbury's, Co-op, Morrisons, Ocado) and Dunnes Stores in Ireland, with secondary distribution through W H Smith travel retail and a Shopify-powered direct-to-consumer e-commerce channel limited to ambient grains, lentils, and noodle SKUs. Pricing is unit-based at RRP £1.30-£4.75, with bundles sold directly online at £12.50-£13.20. The go-to-market combines retail distribution, national out-of-home advertising (anchored by brand ambassador Chloe Kelly), and community-led content marketing across blog, email newsletter, Facebook, Instagram, and TikTok, supplemented by in-person fitness events. The business is privately held, headquartered in London, operates with a 1-10 employee team (suggesting outsourced manufacturing), and was accepted into the Tesco Accelerator Programme in February 2024.
The Gym Kitchen firmographics
Firmographics- Name
- The Gym Kitchen
- Legal name
- TGK Brand Limited
- Website
- https://thegymkitchen.com
- Company type
- Private
- Founded year
- 2016
- Operating status
- Operating
- Headcount range
- 1–10 employees
- Short description
- The Gym Kitchen is a UK-based CPG brand that designs and markets macro-counted, high-protein ready meals, dairy, grains, and snacks, distributed primarily through major UK supermarkets (Tesco, Asda, Sainsbury's, Co-op, Morrisons, Ocado) for fitness-conscious and weight-management consumers.
- Ownership category
- akta.pro rank
The Gym Kitchen industry classification
Industry- Product category
- High-protein ready meals
- NAICS
- Food Manufacturing (311), Frozen Specialty Food Manufacturing (311412), Snack Food Manufacturing (31191)
- SIC
- Miscellaneous Food Preparations & Kindred Products (2090), Canned, Frozen & Preservd Fruit, Veg & Food Specialties (2030), Sausages & Other Prepared Meat Products (2013), Food And Kindred Products (2000)
- akta.pro primary industry
- Sports & Performance Nutrition Foods Manufacturing (Protein Foods, Energy Gels/Bars) (AFAKAJAE)
- akta.pro secondary industries
- Frozen prepared meals & entrées manufacturing (AFAKAHAA), Shelf-Stable Prepared Meals & Heat-and-Eat Retail (CRAHAJAF)
Keywords
Where The Gym Kitchen is headquartered
LocationHeadquarters
- HQ city
- London
- HQ country
- United Kingdom
- HQ region
- Europe
Offices2 records
Markets served
The Gym Kitchen business model
Business model- GTM type
- B2C
- Offering type
- Hardware or Manufacturing
- Cost components
- Supply Chain, Marketing or Sales, Operations, Personnel
Revenue model
- Retail/Grocery Distribution: Products sold through major UK supermarket chains including Tesco, Asda, Sainsbury's, Co-op, Morrisons, and Ocado, as well as Dunnes Stores in Ireland. Multiple product ranges available across chilled, frozen, and ambient categories.
- Direct E-commerce Sales: Online direct-to-consumer sales through thegymkitchen.com for ambient grains, lentils, and instant noodle pot ranges. Free delivery on orders over £30, otherwise £2.99 standard delivery via Royal Mail 48hr Tracked.
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Unit Pricing | Pay-as-you-go | Grains & Lentils Pouches Bundle - 6 x 250g |
| Unit Pricing | Pay-as-you-go | High Protein Instant Noodle Pot - 8 x 64g |
| Unit Pricing | Pay-as-you-go | Lemon Cheesecake Yogurt - 200g serving |
| Unit Pricing | Pay-as-you-go | Nutrient Packed Range - 280g meals |
| Unit Pricing | Pay-as-you-go | 500g Chilled Meals Range |
| Other | Monthly | UK E-commerce Delivery |
Go-to-market motion3 records
Distribution channels4 records
Marketing channels8 records
The Gym Kitchen product offering
Product offeringCore offering
The Gym Kitchen designs, manufactures, and sells macro-counted, high-protein ready meals and food products across chilled, frozen, and ambient formats. The product portfolio includes ready meals (400g, 500g, 550g), grains and lentils pouches, instant noodle pots, yogurt and pudding, wraps, salads, sausages, meat snacks, pancakes, burritos, and nuggets, distributed through major UK supermarket chains and direct-to-consumer online channels.
Product overview
The Gym Kitchen is a UK-based food brand offering a comprehensive portfolio of high-protein, macro-counted food products across multiple formats and retail channels. The product portfolio consists of plant-based Grains & Lentils pouches (Moroccan Grains, Barbeque Lentils, Piri Piri Grains, Tikka Lentils) providing 20g protein per 250g serving; High Protein Instant Noodle Pots in Chicken & Mushroom and Curry varieties (23-25g protein per pot); Chilled Meals Range including BBQ Chicken Pasta, Chicken Tikka, Katsu Chicken, Thai Green Chicken Curry, Chicken Carbonara, and others (25-41g protein per meal); Frozen Range with Chicken Carbonara, Pulled Pork Mac & Cheese, Chicken & Chorizo Paella, and more (26-32g protein per meal); larger 500g and 550g portion meal ranges with higher protein content (44-59g protein); Yogurt & Pudding Range featuring Blueberry Muffin, Salted Caramel, Banoffee Pie, and Lemon Cheesecake varieties (15-20g protein per serving); Chilled Wraps and Burritos for food-to-go; Chilled Salad Range; Ready to Eat Meats including shredded chicken and ham; Sausages Range (Gluten Free certified); Pancake Range (Halal certified); Meat Snacks and Grazing Meat Snacks; Egg Snacks; and a new Nutrient Packed Range of lighter 280g meals. The company sells direct-to-consumer via their Shopify online store and through major UK supermarkets including Tesco, Asda, Sainsbury's, Co-op, Morrisons, Ocado, and Dunnes Stores in Ireland.
Differentiator
Problem solved
Functional benefit
Products and services
- Grains & Lentils Range Plant-based ambient protein pouches (Moroccan Grains, Barbeque Lentils, Piri Piri Grains, Tikka Lentils) providing 20g protein and 273–343 calories per 250g serving. Sold as 6 x 250g bundles at RRP £13.20. Ready to eat hot or cold.
- High Protein Instant Noodle Pots Instant noodle pots in Chicken & Mushroom (25g protein, 288kcal) and Curry (23g protein, 286kcal) variants, each at 64g per pot. Sold as 8 x 64g bundles at RRP £12.50. Suitable for vegetarian and vegan diets, certified Halal.
- Chilled Meals Range (400g) Macro-counted chilled ready meals across multiple flavours (BBQ Chicken Pasta, Chicken Tikka, Katsu Chicken, Thai Green Chicken Curry, Chicken Carbonara, and others) delivering 25–41g protein per 400g meal. Sold through major UK supermarket chains.
- 500g Chilled Meals Range Larger portion chilled meals (Chicken Shawarma, Chicken Chipotle, Chicken Korma, Chinese Chicken Curry) with higher protein content of 53–59g per 500g serving, RRP £4.75 per meal. Available at Sainsbury's and Tesco.
- 550g Frozen Meals Range Larger portion frozen meals (XL Korma, XL Salt & Pepper Chicken, Chicken Katsu Curry) with 44–48g protein per 550g serving. Designed for those wanting larger portions with higher protein content.
- Frozen Range Frozen ready meals (Chicken Carbonara, Pulled Pork Mac & Cheese, Chicken & Chorizo Paella, Chicken Tikka Masala, Beef Lasagne, Meat Feast Pasta) delivering 26–32g protein per serving.
- Nutrient Packed Range Lighter portion (280g) chilled meals high in protein, low in fat, and a source of fibre. Variants include Mexican Chicken & Rice (25g protein, 6g fibre), Meatball Pasta (21g protein, 13g fibre), and Asian Chicken Noodles (26g protein, 6g fibre). RRP £3.25 per meal. Available exclusively at Sainsbury's.
- Yogurt & Pudding Range High protein yogurt and pudding range (Blueberry Muffin, Salted Caramel, Banoffee Pie, Lemon Cheesecake yogurts, Chocolate Pudding) delivering 15–20g protein per 200g serving. Lemon Cheesecake Yogurt priced at £1.30 per pot at Tesco UK.
- Sausages Range High protein sausages (Original Chicken Sausages with 17g protein, Lean Pork Sausages) certified Gluten Free. Designed for fitness-conscious consumers seeking higher protein breakfast or meal options.
- Chilled Wraps Range High protein chilled wraps (Chicken Tikka Wrap, Katsu Chicken Wrap with 22g protein, Korean BBQ Chicken Wrap) made with chicken breast in tortilla wraps. Designed for on-the-go consumption.
- Chilled Salad Range Protein-rich chilled salads (Greek Style Chicken Pasta with 23g protein, Fajita Chicken Rice Salad with 28g protein, Meat Feast Pasta Salad) for on-the-go meal consumption.
- Ready to Eat Meats Range Pre-cooked shredded and ready-to-eat meats (Shredded Tikka Chicken with 32g protein, Shredded BBQ Chicken with 36g protein, Hot Honey Ham with 30g protein, Chicken & Chorizo Meatballs) for topping, filling, or snacking.
- Burrito Range High protein burritos (Chipotle Chicken Burrito) featuring pulled chicken breast with black bean and chickpea spiced sauce and mature Cheddar cheese in a flour tortilla.
- Pancake Range High protein pancakes (Banana Pancakes with 6g protein, Maple Pancakes) made with wheat protein and pea protein. Certified Halal. Designed for any time of day.
- Meat Snacks Range On-the-go high protein meat snacks (BBQ Chicken Bites with 9g protein, Chicken Tikka Bites) made from seasoned chopped and shaped chicken breast. Designed for protein-fuelled snacking.
- Grazing Meat Snacks Range Larger protein grazing snack packs (Chicken Tikka Bites Grazing Pack with 21g protein, BBQ Chicken Bites Grazing Pack with 20g protein) for on-the-go or shared protein snacking.
- Egg Snacks Range Convenient hard-boiled egg snack packs (4-egg pack at 219 kcal) designed for protein-fuelled snacking.
- Chicken Nuggets Range High protein chicken nuggets in crispy battered coating delivering 24g protein and 288 kcal per 8-nugget serving. Made with chopped and shaped chicken and added milk protein.
Quantifiable outcome
- Protein content per serving: 15g-59g depending on product
- +2 more outcomes
Companies that use The Gym Kitchen
Customer profileNamed customers1 record
Segments3 records
Ideal customer profiles3 records
The Gym Kitchen technology and API
TechnologyTechnology focussed No
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Feature3 records
The Gym Kitchen partnerships and signals
Strategic signalPartnerships
One partnership is on record.
- Chloe KellycoreProfessional footballer and Lioness (UEFA Women's Euro 2022 winner) serving as brand ambassador. Featured in national out-of-home advertising campaigns across screens, billboards, posters, and buses throughout the UK. Showcases products across her social media channels. Represents first-ever brand ambassador for The Gym Kitchen.
Scale indicators3 records
Recent moves6 records
Expansion highlights6 records
The Gym Kitchen competitors and assessment
Company assessmentDirect peers
- PhD Diet: UK sports nutrition brand offering high-protein ready meals, snacks, and supplements across major grocers and DTC. Directly comparable on protein-forward positioning, supermarket distribution, and fitness consumer targeting.
- MuscleFood: UK-based direct-to-consumer and retail brand specializing in high-protein ready meals, lean meats, and fitness foods. Most direct comparable on product, customer segment (gym-goers), and value proposition (macro-counted, high-protein convenience).
- BOL Foods: UK plant-based ready meal and soup brand distributed in major supermarkets (Tesco, Sainsbury's, Waitrose). Comparable on chilled/ambient ready meal format, supermarket-first GTM, and healthy convenience positioning, though plant-based rather than protein-athlete focused.
- Grenade: UK high-protein snack and nutrition brand (Carb Killa bars, shakes, spreads). Comparable on high-protein positioning, fitness consumer targeting, and broad UK grocery distribution; overlapping with The Gym Kitchen's meat snacks and protein snack ranges.
- Huel: UK-based complete nutrition brand with ready meals, shakes, and bars emphasizing macro balance and convenience. Comparable on nutritional completeness positioning, broader grocery distribution ambitions, and similar target demographic of health/time-pressed consumers.
Broad incumbents
- MyProtein: THG-owned global sports nutrition brand with protein powders, snacks, and recently expanded ready meal ranges. Comparable on fitness consumer target and protein-forward portfolio; significantly larger scale and DTC-first model.
- Pret a Manger: UK grab-and-go food chain with branded retail ranges in supermarkets. Comparable on healthy convenience meal positioning and UK consumer mindshare; broader incumbent with much larger operational footprint.
- Itsu: UK Asian-inspired healthy food brand with retail ready meals (chilled, frozen) in major supermarkets. Comparable on healthy convenience ready meal category and UK grocery distribution, though positioned as low-calorie rather than high-protein.
Market position
Strengths2 records
Weaknesses5 records
Competitive moat4 records
Key risks6 records
Key highlights7 records
Customer concentration
The Gym Kitchen social profiles
Digital presenceThe Gym Kitchen compliance and trust
Trust signalCompliance2 records
The Gym Kitchen financial estimates
Financial estimateRevenue estimate
Valuation estimate
The Gym Kitchen leadership team
Management profileNumber of profiles
Profiles1 record
The Gym Kitchen funding detail
Funding detailFunding overview
Funding rounds1 record
Investors1 record
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
The Gym Kitchen M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about The Gym Kitchen
What does The Gym Kitchen do?
The Gym Kitchen designs, manufactures, and sells macro-counted, high-protein ready meals and food products across chilled, frozen, and ambient formats. The product portfolio includes ready meals (400g, 500g, 550g), grains and lentils pouches, instant noodle pots, yogurt and pudding, wraps, salads, sausages, meat snacks, pancakes, burritos, and nuggets, distributed through major UK supermarket chains and direct-to-consumer online channels.
Is The Gym Kitchen a public or private company?
The Gym Kitchen is a private company. It is classified as founder individual operated bootstrapped and is currently operating.
When was The Gym Kitchen founded?
The Gym Kitchen was founded in 2016. It employs 1 to 10 people.
Where is The Gym Kitchen based?
The Gym Kitchen is headquartered in London, United Kingdom, in the Europe region.
How does The Gym Kitchen make money?
Two revenue lines are on record. Retail/Grocery Distribution is the primary driver. The others are direct E-commerce Sales.
Who are The Gym Kitchen's main competitors?
Direct peers on record are PhD Diet, MuscleFood, BOL Foods, Grenade and Huel. Broad incumbents are MyProtein, Pret a Manger and Itsu.
Does The Gym Kitchen have an API?
No public API is recorded for The Gym Kitchen.
What industry is The Gym Kitchen in?
The Gym Kitchen's product category is High-protein ready meals. Its primary akta.pro industry code is AFAKAJAE, Sports & Performance Nutrition Foods Manufacturing (Protein Foods, Energy Gels/Bars), with a secondary code of AFAKAHAA, Frozen prepared meals & entrées manufacturing. Its NAICS code is 311 and its SIC code is 2090.