BOL foods
BOL Foods is a London-based nutrition food brand selling Power Shakes, Power Soups, and Power Pots — 100% nutritionally complete, high-protein, dairy- and gluten-free meals — direct-to-consumer online and through 1,000+ UK retail stores, targeting health-conscious and time-pressed consumers.
- Company typePrivate
- Founded2015
- HeadquartersLondon, United Kingdom
- Headcount11–50
- GTM typeB2C
- OfferingHardware or Manufacturing
BOL foods firmographics
Firmographics- Name
- BOL foods
- Legal name
- BOL Foods
- Website
- https://bolfoods.com
- Company type
- Private
- Founded year
- 2015
- Operating status
- Operating
- Headcount range
- 11–50 employees
- Short description
- BOL Foods is a London-based nutrition food brand selling Power Shakes, Power Soups, and Power Pots — 100% nutritionally complete, high-protein, dairy- and gluten-free meals — direct-to-consumer online and through 1,000+ UK retail stores, targeting health-conscious and time-pressed consumers.
- Ownership category
- akta.pro rank
BOL foods industry classification
Industry- Product category
- Meal Replacement Foods
- NAICS
- Food Manufacturing (311)
- SIC
- Food And Kindred Products (2000), Miscellaneous Food Preparations & Kindred Products (2090)
- akta.pro primary industry
- Weight Management & Meal Replacement Foods Manufacturing (Shakes, Bars, Portion-Controlled Meals) (AFAKAJAF)
- akta.pro secondary industry
- Protein & Meal-Replacement Beverage Production (RTD Shakes) (AFAFAFAD)
Keywords
Where BOL foods is headquartered
LocationHeadquarters
- HQ city
- London
- HQ country
- United Kingdom
- HQ region
- Europe
Markets served
BOL foods business model
Business model- GTM type
- B2C
- Offering type
- Hardware or Manufacturing
- Cost components
- Supply Chain, Operations, Marketing or Sales, Personnel
Revenue model
- Direct Product Sales: BOL Foods generates revenue through direct-to-consumer sales of meal replacement products including Power Shakes, Power Soups, and Power Pots via their e-commerce platform and retail store distribution network.
- Retail Distribution: Revenue generated through wholesale distribution to 1,000+ retail stores across the UK, including supermarket chains.
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Unit Pricing | Monthly | Power Shakes from £2.97 per bottle |
Go-to-market motion1 record
Distribution channels2 records
Marketing channels4 records
BOL foods product offering
Product offeringCore offering
BOL Foods manufactures and sells nutritionally complete meal replacement products — Power Shakes (25g+ protein bottled meals), Power Soups (functional soups), and Power Pots (ready-to-eat globally inspired one-pot meals) — made from natural whole-food ingredients, dairy and gluten free. Products are sold direct-to-consumer via bolfoods.com (with a subscription offering a 10% discount and free UK shipping) and through 1,000+ retail stockists across the United Kingdom.
Differentiator
Problem solved
Functional benefit
Brands
- Power Shakes: 100% nutritionally complete meal shakes with 25g+ protein, high fibre, and natural whole food ingredients.
- Power Soups
- Power Pots
Products and services
- Power Shakes 100% nutritionally complete bottled meal shakes with 25g+ protein, high fibre, and natural whole-food ingredients; designed as a complete meal replacement for health-conscious consumers on the go. Available direct-to-consumer (from £2.97 per bottle, with 10% off subscription) and through 1,000+ UK retail stockists.
- Power Soups Bold-tasting soups made with natural ingredients and supercharged nutrition, positioned as functional food combining big flavour with health benefits. Sold through UK retail channels.
- Power Pots Globally inspired, nutritionally powerful ready-to-eat one-pot meals ready in minutes, designed to help consumers fit convenient, complete meals into busy schedules.
- Trial Pack
Companies that use BOL foods
Customer profileSegments2 records
Ideal customer profiles2 records
BOL foods technology and API
TechnologyTechnology focussed No
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
BOL foods partnerships and signals
Strategic signalScale indicators2 records
BOL foods competitors and assessment
Company assessmentDirect peers
- Ka'Chava: Plant-based meal replacement shake brand — comparable formulation philosophy (whole-food, plant-based, high-protein) and overlapping D2C meal-replacement positioning.
- Exante: UK meal-replacement brand spanning shakes, soups, and bars — direct competitor in the same product categories and channels, including retail and online subscription.
- Huel: UK-based direct competitor offering nutritionally complete meal products (powders and RTD shakes) targeting busy, health-conscious consumers — same customer base, category, and D2C-led model as BOL Foods.
- Soylent: Pioneer of the nutritionally complete meal replacement category with RTD shakes and powders — comparable products, target consumer, and subscription-driven D2C model.
- Jimmy Joy: European nutritionally complete meal brand with shakes and meals — competes for the same health-conscious, time-pressed consumer seeking whole-food-based meal replacements.
Broad incumbents
- SlimFast: Legacy weight-management/meal-replacement brand with a broad portfolio of shakes, bars and snacks — overlapping category but serving a broader weight-loss audience with established CPG distribution.
- Herbalife: Global nutrition company with RTD protein shakes, meal replacements and supplements — broad incumbent competing in protein/meal-replacement with much larger scale and multi-channel distribution.
- innocent drinks: The UK food and beverage brand from which BOL Foods spun off (innocent veg pots). Comparable UK CPG beverage/ready-meal portfolio with deep UK retail penetration and brand cachet.
- Alpro: Plant-based food and drink brand (Danone) with RTD shakes, smoothies and dairy alternatives — adjacent competitor in UK chilled health-food fixtures where BOL competes for shelf space.
Emerging players
- Ample Foods: Smaller premium meal-replacement brand focused on whole-food, high-protein RTD shakes and meals — emerging direct competitor targeting a similar health-conscious consumer with overlapping product format.
Market position
Customer concentration
BOL foods social profiles
Digital presenceBOL foods financial estimates
Financial estimateRevenue estimate
Valuation estimate
BOL foods leadership team
Management profileNumber of profiles
Profiles1 record
BOL foods funding detail
Funding detailFunding overview
Funding rounds1 record
Investors1 record
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
BOL foods M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about BOL foods
What does BOL foods do?
BOL Foods manufactures and sells nutritionally complete meal replacement products — Power Shakes (25g+ protein bottled meals), Power Soups (functional soups), and Power Pots (ready-to-eat globally inspired one-pot meals) — made from natural whole-food ingredients, dairy and gluten free. Products are sold direct-to-consumer via bolfoods.com (with a subscription offering a 10% discount and free UK shipping) and through 1,000+ retail stockists across the United Kingdom.
Is BOL foods a public or private company?
BOL foods is a private company. It is classified as venture growth investor backed and is currently operating.
When was BOL foods founded?
BOL foods was founded in 2015. It employs 11 to 50 people.
Where is BOL foods based?
BOL foods is headquartered in London, United Kingdom, in the Europe region.
How does BOL foods make money?
Two revenue lines are on record. Direct Product Sales are the primary driver. The others are retail Distribution.
Who are BOL foods's main competitors?
Direct peers on record are Ka'Chava, Exante, Huel, Soylent and Jimmy Joy. Broad incumbents are SlimFast, Herbalife, innocent drinks and Alpro. Ample Foods is listed as an emerging player.
Does BOL foods have an API?
No public API is recorded for BOL foods.
What industry is BOL foods in?
BOL foods's product category is Meal Replacement Foods. Its primary akta.pro industry code is AFAKAJAF, Weight Management & Meal Replacement Foods Manufacturing (Shakes, Bars, Portion-Controlled Meals), with a secondary code of AFAFAFAD, Protein & Meal-Replacement Beverage Production (RTD Shakes). Its NAICS code is 311 and its SIC code is 2000.