Sports Turf Company

What Sports Turf Company does

Sports Turf Company, Inc. is a privately held, 100% employee-owned (ESOP) specialty athletic-facility construction contractor founded in 1991 by Aaron McWhorter and headquartered in Carrollton, Georgia. The company designs and builds natural grass and artificial turf athletic fields, running tracks, and tennis courts for K-12 school districts, colleges and universities, municipal parks, and nonprofit organizations across five southeastern states (Georgia, Alabama, Tennessee, Mississippi, Louisiana), having completed near 1,000 facilities over 30+ years.

Its core technical capabilities combine proprietary or licensed specialty components — AstroTurf synthetic turf systems (RootZone 3D Blend, Diamond Series, Rhino Blend 48, 3D Decade System), Brock Powerbase Pro and YSR shock pads, BrockFILL organic infill, and TifTuf Bermudagrass sourced from the University of Georgia breeding program — assembled via in-house self-perform construction crews. The company holds three ASBA Certified Field Builders and two ASBA Certified Track Builders on staff, a credential combination it describes as rare in the Southeast, and is one of only a handful of U.S. firms that installs full-line polyurethane running track surfaces in-house. Supporting services include site development, grading, drainage, irrigation, sports lighting, bleachers, and scoreboards delivered under a design-build model.

The business operates on a project-by-project, bid-driven revenue model with no disclosed recurring SaaS or maintenance streams. Pricing is not publicly disclosed; projects are won through competitive bids (RFIs, RFPs) and direct relationship-based outreach to athletic directors, school administrators, and municipal officials across its five-state operating region. Marketing is event-driven (GASFA, GSBA, GADA trade shows), supported by case studies on the company website and organic social channels. Revenue recognition is project-completion based, yielding lumpy but distributed revenue across a long-tail of public-sector education and municipal buyers.

Name

Sports Turf Company

Legal name

Sports Turf Company, Inc.

Website

https://sportsturf.net

Company type

Private

Founded year

1991

Operating status

Operating

Headcount range

51–100 employees

Short description

Sports Turf Company is a 100% employee-owned (ESOP) specialty athletic-facility construction contractor, founded in 1991, that designs and builds natural and synthetic turf fields, running tracks, and tennis courts for K-12 schools, colleges, and municipalities across five southeastern US states.

Ownership category

akta.pro rank

Product category

Athletic Facility Construction

NAICS

Spectator Sports (7112)

SIC

Services-Racing, Including Track Operation (7948)

akta.pro primary industry

Sports & Recreation Facility Construction (Stadiums, Arenas, Community Centers) (IMAFACAI)

akta.pro secondary industry

Professional & Major League Stadiums (MPAKAEAA)

Keywords

• Athletic facility construction
• Sports field installation
• Running track construction
• Synthetic turf installation
• Tennis court construction

Headquarters

HQ city

Whitesburg

HQ country

United States

HQ region

North America

Offices1 record

Markets served

GTM type

B2B

Offering type

Services

Cost components

Personnel, Supply Chain, Operations, Marketing or Sales

Revenue model

1. Athletic Field Construction and Renovation: Project-based revenue from construction and renovation of athletic fields including football stadiums, baseball/softball complexes, soccer fields, and lacrosse fields. Projects range from single field installations to multi-facility athletic complexes. Revenue recognized upon project completion.
2. Running Track Construction and Renovation: Project-based revenue from construction and renovation of running tracks including expansions, resurfacing, and total track reclamations. Includes both high school and collegiate facilities.
3. Tennis Court Construction: Project-based revenue from tennis court construction with focus on post-tension concrete and cushioned acrylic surfaces.
4. Design-Build Services: Integrated design and construction services including site development, grading, drainage, irrigation, sports lighting, landscaping, bleacher installation, and scoreboard installation as part of comprehensive athletic facility projects.

Pricing tiers

Go-to-market motion2 records

Distribution channels1 record

Marketing channels6 records

Core offering

Sports Turf Company is a specialty athletic facility construction contractor that designs and builds natural grass and artificial turf athletic fields, polyurethane running tracks, and post-tension concrete tennis courts. Operating as a licensed general contractor, the company delivers projects on a design-build basis including site development, grading, drainage, irrigation, sports lighting, bleachers, and scoreboards for education, municipal, and nonprofit clients across the southeastern United States.

Product overview

Sports Turf Company is a specialty athletic facility construction company that operates as a single-source provider of sports surface solutions across five states. Its portfolio spans three core product lines: (1) Athletic Fields — offered in both natural grass (using Trionic Blend, Rhino Blend, and TifTuf Bermudagrass with USGA sand rootzone and stone-drainage systems) and artificial turf (using AstroTurf systems including RootZone 3D Blend, Diamond Series, Rhino Blend 48, and 3D Decade — each paired with Brock shock pads (Powerbase YSR or Powerbase Pro) and BrockFILL organic infill); (2) Running Tracks — polyurethane and latex track surfaces including Rekortan (G-13 and BS variants) and Spurtan BSS, with full construction and renovation services; and (3) Tennis Courts — post-tension concrete and cushioned acrylic surface construction. The company also provides supporting civil construction services (grading, drainage, irrigation, lighting, fencing). All services are delivered in-house with three ASBA Certified Field Builders and two ASBA Certified Track Builders.

Differentiator

Problem solved

Functional benefit

Products and services

• Natural Grass Athletic Fields Design and construction of natural grass athletic fields using drought-tolerant turf varieties such as TifTuf Bermudagrass, Trionic Blend, and Rhino Blend, installed with USGA sand rootzone systems and stone-based drainage to minimize rainouts and reduce maintenance for K-12 schools, colleges, and municipalities.
• Artificial Turf Athletic Fields Design and installation of synthetic turf athletic fields using AstroTurf systems such as RootZone 3D Blend, Diamond Series, Rhino Blend 48, and 3D Decade, paired with Brock Powerbase shock pad technology and BrockFILL organic infill to deliver durable, lower-injury athletic surfaces for football, baseball, softball, soccer, and lacrosse.
• Running Track Construction and Renovation Full-service construction, resurfacing, expansion, and total reclamation of polyurethane and latex running tracks for high schools and colleges, including World Athletics-certified Rekortan systems and Spurtan BSS, with two ASBA Certified Track Builders on staff.
• Tennis Court Construction Construction and renovation of tennis courts using post-tension concrete slabs to eliminate jointing and cracking, and cushioned acrylic surfaces that deliver consistent force reduction and reduce athlete fatigue for schools, parks, and recreation facilities.
• Site Development and Civil Construction Complete site development services delivered alongside athletic facility projects, including erosion control, mass grading, parking lot construction, concrete flatwork, storm drainage, sports lighting installation, bleacher installation, and scoreboard installation.

Quantifiable outcome

• Reduced field temperatures through BrockFILL organic infill
• +4 more outcomes

Named customers22 records

Segments4 records

Ideal customer profiles4 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature8 records

Partnerships

Four partnerships are on record, tiered minor and core.

• Rabren General ContractorsminorImplementation/ SI/ Consulting Partner · 1 November 2022Rabren General Contractors served as the general contractor for the Auburn University Practice Facility at Woltosz Football Performance Center project in 2022. Sports Turf Company worked alongside Rabren to complete the indoor artificial turf field and natural grass fields for this project.
• AstroTurfcoreTechnology or IntegrationAstroTurf is the manufacturer of synthetic turf systems used extensively in Sports Turf Company's projects. Products include RootZone 3D Blend HD, Diamond Series, Rhino Blend 48, and Decade System turf systems. AstroTurf is described as the inventor of synthetic turf.
• BrockcoreTechnology or IntegrationBrock is the manufacturer of shock pad technology (Powerbase Pro, Powerbase YSR) and organic infill (BrockFILL) used in Sports Turf Company's artificial turf installations. Products are specifically engineered to optimize athlete safety during impacts and reduce field temperatures.
• University of Georgia Turfgrass Breeding ProgramminorStrategic or Co-development PartnerTifTuf Bermudagrass, a proprietary turf variety used by Sports Turf Company, was developed through the University of Georgia's turfgrass breeding program after two decades of rigorous testing. Sports Turf Company sources this drought-resistant turfgrass for natural grass installations.

Scale indicators6 records

Recent moves8 records

Expansion highlights5 records

Direct peers

• Hellas Construction: Hellas Construction is a national specialty contractor that designs and builds synthetic turf fields, running tracks, and tennis courts across the U.S., frequently on collegiate and K-12 projects. It is the closest direct peer to Sports Turf Company in terms of offering bundle (fields + tracks + courts) and self-perform construction model.
• Beynon Sports: Beynon Sports is a leading U.S. provider of running track surfacing systems and athletic facility construction, part of Sport Group. It overlaps directly with Sports Turf Company's Rekortan/Spurtan track offerings and certified-track-builder value proposition.
• FieldTurf: FieldTurf is a major North American manufacturer and installer of artificial turf systems used at collegiate and professional venues. It is comparable to Sports Turf Company as a competing installer of synthetic turf systems on K-12 and college projects, though it also operates as a manufacturer (which STC does not).
• Shaw Sports Turf: Shaw Sports Turf is a synthetic turf manufacturer and installer serving schools, colleges, and municipalities across the U.S. Like Sports Turf Company, it relies on installer networks and is a competing bid on artificial turf field projects in the southeastern U.S.
• Sprinturf: Sprinturf is a U.S. synthetic turf manufacturer and turnkey installer for athletic fields. It competes with Sports Turf Company on artificial turf installations at schools, colleges, and parks nationwide, often via regional installation partners.
• Polytan: Polytan, part of Sport Group, produces and installs athletic surfaces including running tracks, artificial turf, and tennis courts. Its track and turf offerings directly overlap Sports Turf Company's Rekortan/spurtan and synthetic turf product lines, particularly on international-standard facilities.
• ACT Global Sports: ACT Global Sports is an international synthetic turf manufacturer and installer serving professional, collegiate, and community sports venues. It overlaps Sports Turf Company on artificial turf field construction for elite and large-scale venues.
• A-Turf: A-Turf is a U.S. manufacturer and installer of synthetic turf systems used for athletic fields at schools, colleges, and municipalities. It competes with Sports Turf Company as a turnkey turf installer on similar K-12 and collegiate project profiles.

Broad incumbents

• Sport Group: Sport Group is the global parent of Beynon Sports, Polytan, and other athletic construction brands, giving it a portfolio approach that competes with Sports Turf Company across tracks, turf, and courts at both regional and national levels. It is a broader incumbent with multiple specialized brands rather than a single direct competitor.

Emerging players

• Regupol (via American Floor Mats / Regupol America): Regupol is a manufacturer of recycled rubber athletic and track surfaces increasingly active in U.S. K-12 and collegiate markets. It is an emerging player whose track surface products overlap with Sports Turf Company's Rekortan/Spurtan offerings on new athletic complex bids.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat4 records

Key risks6 records

Key highlights7 records

Customer concentration

• Xx.com/STCFieldBuilder
• Facebookfacebook.com/STCFieldBuilder
• Instagraminstagram.com/stcfieldbuilder
• LinkedInlinkedin.com/company/sports-turf-company-inc.

Revenue estimate

Valuation estimate

Number of profiles

Profiles9 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Sports Turf Company