AstroTurf
AstroTurf Corporation, founded in 1965 in Dalton, Georgia, manufactures and installs synthetic sports surfaces - turf fields, tracks, and courts - for educational institutions, professional sports organizations, and sports tourism facilities across North America, operating as the US subsidiary of Germany's Sport Group.
- Company typePrivate
- Founded1965
- HeadquartersDalton, United States
- Headcount101–250
- GTM typeB2B
- OfferingHardware or Manufacturing
What AstroTurf does
AstroTurf Corporation, founded in 1965 and headquartered in Dalton, Georgia, is the US operating subsidiary of German-based Sport Group and the company that invented the synthetic turf industry with its first installation at the Houston Astrodome. The company designs, manufactures, and installs a comprehensive portfolio of synthetic sports surfaces including football, baseball, soccer, field hockey, and lacrosse fields (RootZone 3D, Diamond, LigaTurf, Classic, Rhino, and Conversion Series), running tracks (Rekortan), tennis and multi-sport courts (Laykold), and landscaping turf (SYNLawn). Core proprietary technologies include Trionic Fibers (patent-pending molecularly fused nylon and polyethylene delivering 50% longer wear), RootZone infill stabilization (patented), the USDA Certified Biobased RootZone GT-B system, and Rekortan Gel nanotechnology for track surfaces. The company sells through a hybrid model combining direct enterprise field sales, a network of certified regional distributors (including recently acquired Coast to Coast Turf, Atlantic Sports Group, and General Acrylics), cooperative purchasing contracts (Sourcewell, Omni Partners, AEPA, and others) for public institutions, and a financing partnership with PNC Vendor Finance offering 36-84 month terms.
AstroTurf's customer base spans educational institutions (K-12, colleges, and universities including Texas A&M, University of Colorado, and University of Maryland), professional sports organizations (MLB as Official Synthetic Turf Partner, MLS clubs including Inter Miami CF and LA Galaxy, and NHL arenas), sports tourism complexes, and international federations (FIH for 2026 World Cup and 2028 Olympics). Revenue is generated primarily through hardware sales of turf, track, and court systems supplemented by professional services (field replacement, base analysis, Rhino maintenance plans) and managed financing services. Pricing is quote-based and project-specific, with turf alone running $4-6 per square foot and full turnkey projects ranging from several hundred thousand to several million dollars depending on sport, system, field size, and site conditions. The company holds key regulatory certifications including NFL-NFLPA Joint Field Surface Safety and Performance Committee approval across all three football systems, FIFA and FIH certifications, and USDA BioPreferred certification for RootZone GT-B. Recent strategic activity includes three regional distributor acquisitions in late 2024 and early 2025, expanding direct installation coverage into the Pacific Northwest, New England, and Southwest US markets.
AstroTurf firmographics
Firmographics- Name
- AstroTurf
- Legal name
- AstroTurf Corporation
- Website
- https://astroturf.com
- Company type
- Private
- Founded year
- 1965
- Operating status
- Operating
- Headcount range
- 101–250 employees
- Short description
- AstroTurf Corporation, founded in 1965 in Dalton, Georgia, manufactures and installs synthetic sports surfaces - turf fields, tracks, and courts - for educational institutions, professional sports organizations, and sports tourism facilities across North America, operating as the US subsidiary of Germany's Sport Group.
- Ownership category
- akta.pro rank
AstroTurf industry classification
Industry- Product category
- Synthetic Sports Turf and Surfacing Systems
- NAICS
- Sporting and Athletic Goods Manufacturing (339920)
- SIC
- Sporting & Athletic Goods, Nec (3949)
- akta.pro primary industry
- Artificial Turf & Synthetic Grass Manufacturing (IMAOAJAI)
Keywords
Where AstroTurf is headquartered
LocationHeadquarters
- HQ city
- Dalton
- HQ country
- United States
- HQ region
- North America
Offices6 records
Markets served
AstroTurf business model
Business model- GTM type
- B2B
- Offering type
- Hardware or Manufacturing
- Cost components
- Supply Chain, Personnel, Operations, Technology or R&D, Marketing or Sales, Infrastructure
Revenue model
- Synthetic Turf Sales and Installation: AstroTurf designs, manufactures, and installs synthetic turf systems for sports applications. Revenue comes from product sales and professional installation services for football, baseball, soccer, field hockey, lacrosse, and multi-purpose fields. Projects range from small high school fields to major professional stadiums.
- Track and Court Systems: Sale and installation of Rekortan track surfaces and Laykold tennis courts. Rekortan is the world's most certified track brand and Laykold is the official surface of the US Open.
- Field Replacement Services: AstroTurf offers a comprehensive field replacement program including base analysis, field removal, field installation, and ongoing maintenance through Rhino maintenance plans. Services include shock attenuation testing and GMAX evaluation.
- Financing Services: Through PNC Vendor Finance partnership, AstroTurf offers financing options covering 100% of project costs including base construction, installation, taxes, and fees over 36-84 month terms.
- SYNLawn Landscaping: Residential and commercial landscaping solutions through SYNLawn brand, the industry leader in artificial grass landscaping.
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Unit Pricing | Multi-year contract | Field Replacement Budget Guidelines |
| Other | Monthly | PNC Vendor Finance Financing |
Go-to-market motion4 records
Distribution channels9 records
Marketing channels7 records
AstroTurf product offering
Product offeringCore offering
AstroTurf designs, manufactures, and installs synthetic turf systems for athletic and recreational applications, including sport-specific turf for football, baseball, soccer, field hockey, lacrosse, and multi-purpose fields. The company also supplies Rekortan running tracks, Laykold tennis courts, Poligras field hockey surfaces, and SYNLawn landscaping grass under a unified One Supplier Solution delivered through direct sales, certified regional distributors, and cooperative purchasing contracts.
Product overview
AstroTurf Corporation is a synthetic sports surfacing company offering a comprehensive portfolio of products through multiple specialized brands. The core AstroTurf brand provides synthetic turf for various sports (football, baseball, soccer, field hockey, lacrosse, multipurpose) through product lines including RootZone 3D Series, RootZone GT-B Series, Diamond Series (baseball), LigaTurf Series (soccer), Classic Series (field hockey), Rhino Series, Conversion Series (indoor), and Trionic Fibers technology. Supporting brands within the portfolio include Rekortan for running tracks, Laykold for tennis courts, SYNLawn for landscaping, and Poligras for elite field hockey. The company also offers accessories (infill, pads) and hybrid turf systems. Products are backed by field replacement programs, maintenance services, feasibility studies, construction support, and financing options through PNC Vendor Finance.
Differentiator
Problem solved
Functional benefit
Brands
- Rekortan: World's most certified track brand, used at multiple Olympic Games and the Penn Relays since 1988. Part of Sport Group's portfolio.
- Laykold
- SYNLawn
- Poligras
- LigaTurf
- Diamond Series
- RootZone GT-B Series
- RootZone 3D Series
- Trionic Fibers
- Rhino Series
- Classic Series
Products and services
- RootZone 3D Series Synthetic turf product line with patented RootZone technology designed to stabilize infill, reduce splash, and create consistent surface behavior across the field's lifespan. Used for football, baseball, soccer and multi-sport applications.
- RootZone GT-B Series First and only USDA Certified Biobased synthetic turf system in the industry, integrating renewable plant-based materials into high-performance turf construction for sustainability-focused projects.
- Diamond Series Synthetic turf system engineered specifically for baseball with customizable field speed and ball bounce characteristics for optimal playability and weather resilience. Used by MLB and collegiate baseball programs.
- LigaTurf Series Soccer-specific synthetic turf system with specialized fiber blends engineered for grass-like ball roll, consistent footing, and natural grass performance characteristics. Used at MLS and USL stadiums including LA Galaxy's Dignity Health Sports Park.
- Classic Series Field hockey turf systems including the AstroTurf 12, featuring knitted nylon construction for highly uniform, durable, and consistent playing surfaces with hydrophilic fiber structure.
- Rhino Series Durable synthetic sports turf system designed for high-traffic applications, available with comprehensive Rhino maintenance plans for extended field life. Approved by NFL-NFLPA.
- Conversion Series Indoor turf solutions engineered for converting indoor spaces to athletic use, including football indoor practice facilities.
- Hybrid Turf Systems Hybrid systems combining natural and synthetic turf technologies including the SIS Grass Hybrid System for enhanced performance and sustainability, used in major stadium applications such as Inter Miami CF.
- Rekortan Track Systems World's most certified track system used at multiple Olympic Games and elite track events. Includes the Rekortan Gel - the world's only gel track featuring nanotechnology that stores and returns energy with every step. Official track of Penn Relays since 1988.
- Laykold Court Surfaces Premier tennis and multi-sport court surface, official surface of the US Open, Miami Open, and BNP Paribas Indian Wells, trusted by major Masters 1000 tournaments.
- SYNLawn Landscaping Synthetic grass solutions for residential lawns, commercial landscapes, and pet areas, providing low-maintenance alternatives to natural grass. Industry leader in artificial grass landscaping.
- Poligras Field Hockey Turf World Cup and Olympic field hockey turf including the carbon-zero Poligras Paris GT Zero featuring 80% bio-based materials from sugarcane and Turf Glide technology. Designated as Official Hockey Turf for the 2026 World Cup and 2028 Los Angeles Olympics.
- Field Replacement and Maintenance Program Comprehensive field replacement program including base analysis, field removal, field installation, and ongoing maintenance through Rhino maintenance plans. Services include shock attenuation testing and GMAX evaluation.
- PNC Vendor Finance Financing Program Financing options through PNC Vendor Finance covering 100% of project costs including base construction, installation, taxes, and fees over 36-84 month terms. Customer owns the field for $1 at end of lease term.
Quantifiable outcome
- Trionic fibers last 50% longer than standard PE fibers in accelerated wear tests
- +5 more outcomes
Companies that use AstroTurf
Customer profileNamed customers21 records
Segments5 records
Ideal customer profiles4 records
AstroTurf technology and API
TechnologyTechnology focussed No
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Feature7 records
AstroTurf partnerships and signals
Strategic signalPartnerships
13 partnerships are on record, tiered flagship, core and minor.
- RAVE Foundation / Friends of Waterfront ParkflagshipFloating pitch installation for Seattle Soccer Celebration during 2026 World Cup. Part of RAVE's goal to build 52 free mini-pitches in underserved communities. Expected to welcome 100,000 fans during tournament.
- Fort Wayne FCflagshipAstroTurf LigaTurf selected as playing surface for Ruoff Mortgage Stadium - professional soccer-specific stadium with 9,200 permanent seats and 11,000+ event-day capacity. Club entering USL League One in 2026.
- Inter Miami CFflagshipOfficial Synthetic Turf and Hybrid Field Building Partner. AstroTurf will support special projects at Fort Lauderdale stadium and Florida Blue Training Center. Also participating in Inter Miami CF Foundation community efforts to add AstroTurf fields in South Florida.
- Kansas City Royals Urban Youth AcademycoreOfficial Synthetic Turf Supplier for the Kansas City Royals organization. Two AstroTurf fields installed for phase one of planned four-field buildout in 2026. Focus on expanding youth access to baseball and softball through free and low-cost programming.
- Mid-America Sports ConstructioncoreOfficial Field Builder for Kansas City Royals Urban Youth Academy partnership. Handles construction and installation of AstroTurf fields at the facility.
- Chicago Fire FCcorePartnership renewal extending one of AstroTurf's longest-running MLS club relationships. Provides synthetic turf solutions for the club's training, community, and performance infrastructure.
- D1BaseballcoreOfficial Synthetic Turf Partner of D1Baseball. AstroTurf is presenting sponsor of new 'Field of the Week' video series and primary sponsor for D1 Daily podcast, with integration across digital and social media platforms throughout 2026.
- AstroTurf Great LakescoreExclusive distributor of AstroTurf products in Michigan, Wisconsin, Illinois, and Minnesota. Named Distributor of the Year for 2025 with 60+ field installations. Led by Todd DeWolfe.
- Cyclyx InternationalminorConsortium partnership to improve plastic recyclability from 10% to 90%. AstroTurf aims to reclaim over 10 million pounds of landfill-bound PE waste and divert up to 90% toward circular recycling pathways.
- Turf Recycling Plant (TRP)minorStrategic alliance with TRP in Calhoun, Georgia to pioneer sustainable solutions for recycling end-of-life turf systems. Diverts turf away from landfills and promotes responsible waste management.
- University of Tennessee Turfgrass ResearchcoreOngoing research collaboration studying player-surface interaction, ball roll, and natural turfgrass performance. Research has guided product designs from collegiate fields to professional stadiums worldwide.
- Michigan State UniversitycoreUniversity research partnership studying biomechanical characteristics of AstroTurf surfaces to reduce athlete injuries. Part of FIFA's five-year collaboration with UT and MSU on consistent pitch quality.
- Sport GroupflagshipParent company. World's largest business dedicated to sports surfaces serving 70+ countries. Portfolio includes AstroTurf, Polytan, SYNLawn, LigaTurf, Poligras, Rekortan, and Laykold. Headquartered in Burgheim, Germany.
Scale indicators12 records
Recent moves6 records
Expansion highlights7 records
AstroTurf competitors and assessment
Company assessmentDirect peers
- FieldTurf: FieldTurf is a leading North American synthetic turf manufacturer owned by Tarkett Sports. It is the most direct head-to-head competitor to AstroTurf across football, soccer, baseball, and field hockey installations in the US K-12, college, and professional segments.
- Shaw Sports Turf: Shaw Sports Turf is the synthetic turf division of Shaw Industries (Berkshire Hathaway). It competes directly with AstroTurf in football, baseball, and soccer fields across US schools, municipalities, and sports complexes.
- Hellas Construction: Hellas Construction is a Texas-based vertically-integrated synthetic turf manufacturer and installer. It competes directly with AstroTurf on US football, soccer, and baseball projects, particularly across Texas and the Southwest.
- Sprinturf: Sprinturf is a US-based synthetic turf manufacturer competing with AstroTurf across football, soccer, and multi-purpose fields in the K-12, college, and municipal segments.
- Act Global: Act Global (branded A-Turf in some markets) is a synthetic turf manufacturer with FIFA Quality certification. It competes with AstroTurf for international soccer and football projects and US municipal installations.
- GreenFields: GreenFields is a Ten Cate-owned synthetic turf manufacturer with strong FIFA-certified soccer turf credentials. It competes with AstroTurf on global soccer installations and US high school and municipal projects.
- TigerTurf: TigerTurf is a New Zealand-based synthetic turf manufacturer with operations in the US. It competes with AstroTurf across football, soccer, and multi-sport fields, particularly in the western US and landscape segments.
Broad incumbents
- Polytan: Polytan is Sport Group's international (primarily European) synthetic turf brand and AstroTurf's sister company. It competes with AstroTurf for global FIFA, FIH, and World Athletics certified projects and shares R&D and manufacturing capacity.
- Sport Group Holding: Sport Group is the German parent company of AstroTurf and one of the world's largest dedicated sports surface businesses. It is the broader portfolio context for AstroTurf and the entity that ultimately controls capital allocation and global strategy.
Emerging players
- CCGrass: CCGrass is one of the world's largest artificial grass manufacturers based in China, supplying both sports and landscaping turf. It competes with AstroTurf primarily on price-sensitive K-12 and municipal projects, and increasingly on FIFA-certified soccer turf.
Market position
Strengths5 records
Weaknesses5 records
Competitive moat6 records
Key risks5 records
Key highlights6 records
Customer concentration
AstroTurf social profiles
Digital presenceAstroTurf compliance and trust
Trust signalCompliance4 records
AstroTurf financial estimates
Financial estimateRevenue estimate
Valuation estimate
AstroTurf leadership team
Management profileNumber of profiles
Profiles12 records
AstroTurf subsidiaries and ownership
Company hierarchySubsidiaries4 records
AstroTurf funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
AstroTurf M&A and investment
M&A and investmentM&A4 records
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about AstroTurf
What does AstroTurf do?
AstroTurf designs, manufactures, and installs synthetic turf systems for athletic and recreational applications, including sport-specific turf for football, baseball, soccer, field hockey, lacrosse, and multi-purpose fields. The company also supplies Rekortan running tracks, Laykold tennis courts, Poligras field hockey surfaces, and SYNLawn landscaping grass under a unified One Supplier Solution delivered through direct sales, certified regional distributors, and cooperative purchasing contracts.
Is AstroTurf a public or private company?
AstroTurf is a private company. It is classified as corporate owned and is currently operating.
When was AstroTurf founded?
AstroTurf was founded in 1965. It employs 101 to 250 people.
Where is AstroTurf based?
AstroTurf is headquartered in Dalton, United States, in the North America region.
How does AstroTurf make money?
Five revenue lines are on record. Synthetic Turf Sales and Installation is the primary driver. The others are track and Court Systems, field Replacement Services, financing Services and SYNLawn Landscaping.
Who are AstroTurf's main competitors?
Direct peers on record are FieldTurf, Shaw Sports Turf, Hellas Construction, Sprinturf, Act Global, GreenFields and TigerTurf. Broad incumbents are Polytan and Sport Group Holding. CCGrass is listed as an emerging player.
Does AstroTurf have an API?
No public API is recorded for AstroTurf.
What industry is AstroTurf in?
AstroTurf's product category is Synthetic Sports Turf and Surfacing Systems. Its primary akta.pro industry code is IMAOAJAI, Artificial Turf & Synthetic Grass Manufacturing. Its NAICS code is 339920 and its SIC code is 3949.