Touch Cloud
Touch is Lebanon's leading mobile telecommunications operator with over 53% market share, operating under Zain Group management. It provides 4G/4.5G LTE mobile, broadband, and digital lifestyle services to consumers, students, residential, and enterprise customers across Lebanon.
- Company typePrivate
- Founded2004
- HeadquartersBeirut, Lebanon
- Headcount11–50
- GTM typeB2B and B2C
- OfferingServices
What Touch Cloud does
Touch is Lebanon's leading mobile telecommunications operator, legally constituted as Mobile Interim Company (2) S.A.L and managed by Zain Group. The company holds over 53% market share in the Lebanese mobile market and operates a nationwide 4G/4.5G LTE network with reported speeds up to 300 Mbps, including restored infrastructure in conflict-affected South Lebanon, Nabatieh, and West Bekaa. Touch serves individual consumers (prepaid and postpaid subscribers), students, residential customers, and enterprise clients with mobile voice and data plans, residential and business broadband, devices (dongles, 4.5G routers), international roaming, and digital content partnerships with Anghami and OSN+.
The company's product portfolio centers on two core mobile lines, Magic (prepaid) and Touch Mobile (postpaid), supported by mobile internet bundles ranging from 1 GB to 475 GB, off-peak data packages, residential broadband (100 GB at $22/month), and dedicated business broadband plans (500 GB at $169). Digital infrastructure includes the Touch Self-Care mobile application, which has exceeded 700,000 downloads and is rated the highest telecom self-care app in the MENA region on Google Play, plus the touchBot AI-powered digital assistant for 24/7 automated customer service. Distribution runs through more than 100 retail touchpoints including Service Centers, Points of Presence in Ogero centers, Class stores, and Certified Outlets across Beirut, Tripoli, Jounieh, Nabatieh, Saida, and Zahle, complemented by self-service digital channels.
Touch's revenue model combines subscription-based mobile and broadband plans, usage-based international calling and roaming, one-time device and eSIM sales, transaction-fee revenue from eAuction premium number bidding, and partnership revenue from content bundles. Pricing is denominated in USD tied to the Sayrafa exchange rate. The company is privately held under Zain Group management, is not publicly listed, and operates exclusively within Lebanon. Strategic priorities evident from recent activity include product diversification into digital lifestyle services, infrastructure resilience, price-segment expansion (notably the Student Plan), and digital channel monetization.
Touch Cloud firmographics
Firmographics- Name
- Touch Cloud
- Legal name
- Mobile Interim Company (2) S.A.L
- Website
- https://touch.com.lb
- Company type
- Private
- Founded year
- 2004
- Operating status
- Operating
- Headcount range
- 11–50 employees
- Short description
- Touch is Lebanon's leading mobile telecommunications operator with over 53% market share, operating under Zain Group management. It provides 4G/4.5G LTE mobile, broadband, and digital lifestyle services to consumers, students, residential, and enterprise customers across Lebanon.
- Ownership category
- akta.pro rank
Touch Cloud industry classification
Industry- Product category
- Mobile Telecommunications
- NAICS
- Wireless Telecommunications Carriers (except Satellite) (517112)
- SIC
- Radiotelephone Communications (4812)
- akta.pro primary industry
- Consumer Mobile Network Operators (Retail MNOs) (HDAIAAAA)
- akta.pro secondary industry
- SMS & Mobile Direct Marketing Services (BPAFAKAI)
Keywords
Where Touch Cloud is headquartered
LocationHeadquarters
- HQ city
- Beirut
- HQ country
- Lebanon
- HQ region
- Middle East
Offices14 records
Markets served
Touch Cloud business model
Business model- GTM type
- B2B and B2C
- Offering type
- Services
- Cost components
- Infrastructure, Technology or R&D, Personnel, Operations, Marketing or Sales, Supply Chain
Revenue model
- Mobile Voice Services: Prepaid and postpaid voice call services with bundled minutes, local and international calling rates. Revenue generated through airtime recharge (prepaid) and monthly subscriptions (postpaid).
- Mobile Data Services: 4G/4.5G internet bundles ranging from 1GB to 475GB with tiered pricing. Auto-renewal subscriptions with proration billing. Revenue from bundle subscriptions and pay-as-you-go data.
- Mobile Internet (PAYG): Pay-as-you-go data at $0.01/MB for postpaid users without bundle subscriptions.
- Device Sales: Sales of smartphones, tablets, dongles, and routers including 4.5G routers. Revenue from one-time hardware purchases.
- International Calling: International call rates with peak ($0.20 USD/minute for Afghanistan) and off-peak pricing based on Sayrafa exchange rate.
- Special Number eAuction: Online auction platform for premium/vanity phone numbers, generating revenue through bidding on categorized numbers.
- Roaming Services: International roaming bundles tailored for travel destinations with special roaming rates.
- Residential Broadband: Fixed internet services for homes and offices with tiered data plans.
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Subscription | Monthly | Postpaid Mobile Internet M1 - 1GB |
| Subscription | Monthly | Postpaid Mobile Internet M25 - 25GB (Popular) |
| Subscription | Monthly | Postpaid Mobile Internet M120 - 120GB |
| Subscription | Monthly | Postpaid Mobile Internet M475 - 475GB |
| Subscription | Monthly | Prepaid Mobile Internet M7 - 7GB |
| Subscription | Monthly | Prepaid Mobile Internet M77 - 77GB |
| Subscription | Monthly | Prepaid Mobile Internet M444 - 444GB |
| Subscription | Monthly | Off-Peak Internet Bundle |
| Subscription | Monthly | Residential Internet - 100GB |
| Subscription | Monthly | Business Broadband Plans |
| Subscription | Monthly | Student Plan |
| One time/ perpetual license | Pay-as-you-go | 4G Dongle |
| One time/ perpetual license | Pay-as-you-go | 4.5G Router |
| Subscription | Pay-as-you-go | Prepaid Recharge - $4.50 |
| Subscription | Annual | Prepaid Recharge - $77.28 |
| Usage-based | Pay-as-you-go | International Calls - Afghanistan Peak |
| Subscription | Monthly | touch Anghami Bundle |
Go-to-market motion3 records
Distribution channels6 records
Marketing channels8 records
Touch Cloud product offering
Product offeringCore offering
Touch operates Lebanon's leading mobile telecommunications network, providing prepaid and postpaid mobile voice and data services over a 4.5G LTE network with speeds up to 300 Mbps. The company sells mobile internet bundles, residential broadband, dedicated business broadband plans, eSIM activation, devices (dongles, routers, smartphones), international calling and roaming services, and digital content bundles through partnerships with Anghami and OSN+. Customers are served through over 100 retail stores, a self-care mobile application, and digital channels across Lebanon.
Product overview
Touch is Lebanon's leading mobile telecommunications operator with over 53% market share, providing a comprehensive suite of mobile and internet services. The product portfolio consists of two core mobile offerings: Magic (prepaid) and Touch Mobile (postpaid), both supporting 4G/4.5G networks with speeds up to 300 Mbps. These are complemented by Mobile Internet packages, Off-Peak data bundles, Residential Broadband, and Touch Business plans. The company also offers devices including Dongles and Routers, plus the eSIM service for digital SIM activation. Digital services include the Touch Self-Care App platform and touchBot AI assistant. Additional services encompass International/Roaming Tariffs, Book Your Number, and eAuction for special numbers. Entertainment partnerships include Touch Anghami Bundle and Touch OSN+ Bundle. The Web & Talk combo packages and Student Plan sub-brand extend coverage to specific customer segments.
Differentiator
Problem solved
Functional benefit
Brands
- Touch Mobile: Postpaid mobile line service offering interest features, value-added services, and lowest minute rates.
- magic
- touchBot
Products and services
- Magic (Prepaid Mobile Line)
Quantifiable outcome
- 470% increase in revenues from Special Numbers through Digital Channels
- +2 more outcomes
Companies that use Touch Cloud
Customer profileNamed customers12 records
Segments5 records
Ideal customer profiles4 records
Touch Cloud technology and API
TechnologyTechnology focussed Yes
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Feature4 records
Touch Cloud partnerships and signals
Strategic signalPartnerships
21 partnerships are on record, tiered minor, flagship and core.
- Geek ExpressminorRegion's first AppJamming Summit partnership hosting app development competition for youth aged 8-16, promoting STEM education and coding skills among young Lebanese.
- Bassma AssociationminorNight School Program partnership supporting underprivileged public school students (7th-9th grade) with tutoring in Math, Physics, Chemistry, Biology, French, Arabic, achieving 95% pass rate.
- Teach for LebanonminorE-touch educational program renewal extending to three additional schools in North Lebanon, Baalbeck, and South Lebanon, providing 10-networked laptops per center for underprivileged children.
- MIT Enterprise Forum Pan ArabflagshipLong-standing strategic partnership supporting Arab startup competition. Touch has supported 12+ editions of the competition and Lebanon to Silicon Valley program, supporting entrepreneurs with mentorship, training, and global exposure.
- World Bank GroupminorMITEF Arab Startup Competition partner supporting innovation and entrepreneurship development in Lebanon.
- Beirut Digital District (BDD)minorCompetition collaboration supporting digital and creative industries ecosystem in Lebanon.
- Fe-male AssociationminorPartnership under Positive touch program empowering young women in rural areas of Bekaa and Akkar through ICT training, women's rights education, and entrepreneurship skills development over 9-month program.
- Lebanese Red CrossminorBlood donation campaigns targeting touch employees and community members to address blood bank shortages in Lebanon.
- YASAminorLong-standing road safety partnership since 2006 including Don't Drive campaign, avoiding distracted driving awareness, and text if you can initiative.
- CareemminorRoad safety partnership offering alternative transportation solutions for drivers who text while driving, promoting ride-hailing as substitute.
- CarpolominorSmart carpooling platform partnership for Don't Drive initiative with gamified points reward system.
- OnliveryminorOnline food delivery platform partnership for road safety campaign offering delivery alternatives.
- SANADminorHospice care awareness campaign supporting terminally ill patients and families, with SMS donation option to 1105.
- Celebrities (Various)minorPublic figures supporting road safety campaigns by participating in Text If You Can initiative reaching 70% of Lebanese public.
- Children Cancer Center in Lebanon (CCCL)minorLight a Candle digital initiative through self-care app allowing customers to donate $1-$20 for CCCL children's cancer treatment.
- Ministry of Telecommunications (Lebanon)coreGovernment ministry providing regulatory oversight and shared CSR vision for telecom sector development.
- Lebanese Physical Handicapped Union (LPHU)minorPeople with Disabilities Economic and Social Inclusion Project (ESIP) supporting workplace integration of persons with special needs.
- AltCityminorDevAppLB PitchFest partnership providing 3-month incubation support for top 3 mobile app startup winners.
- Zain GroupcoreTouch is managed by Zain Group, the pioneering mobile and data services operator in the Middle East and Africa. Zain Group provides strategic oversight and operational guidance for touch's telecommunications operations in Lebanon.
- AnghamiminorMusic streaming partnership offering touch Anghami bundles (A1, A2) for regional music content access.
- OSN+minorEntertainment content partnership offering OSN+ bundles for video streaming services.
Scale indicators9 records
Recent moves6 records
Expansion highlights7 records
Touch Cloud competitors and assessment
Company assessmentBroad incumbents
- Etisalat (e&): Etisalat (now e&) is the UAE's incumbent telecom operator with extensive mobile, broadband, and digital services. As one of the largest MENA operators, it is comparable to Touch in providing comprehensive telecom services including mobile data, fixed broadband, and entertainment bundles.
- Ooredoo: Ooredoo is a major Qatari-headquartered telecom operator serving multiple MENA markets including Iraq, Tunisia, Algeria, and Kuwait. It is a relevant comparable for Touch as a regional mobile operator with consumer prepaid/postpaid models, broadband services, and digital lifestyle offerings.
- STC (Saudi Telecom Company): STC is Saudi Arabia's dominant telecom operator offering mobile, fixed broadband, and digital services. Comparable to Touch in mobile market leadership, diversified service portfolio, and large-scale customer base across consumer and enterprise segments.
- Orange Middle East and Africa: Orange MEA operates mobile and fixed telecom services across multiple MENA and African markets including Jordan, Egypt, Morocco, and Tunisia. Comparable to Touch in mobile operations, prepaid/postpaid consumer segments, and digital service portfolios.
- Zain Group: Zain Group is Touch's parent company and a leading MENA mobile operator with presence across 8 markets. While it operates Touch as a subsidiary, Zain's broader telecom portfolio provides the strategic and operational framework that defines Touch's market positioning and capabilities.
Regional players
- Batelco (Bahrain Telecommunications): Batelco is Bahrain's incumbent telecom operator providing mobile, broadband, and enterprise services. Comparable to Touch in serving a single national market with comprehensive telecom offerings and digital lifestyle products.
- du (Emirates Integrated Telecommunications): du is the second mobile operator in the UAE serving consumers and businesses with mobile, broadband, and entertainment services. It provides a useful comparison for Touch as a challenger/secondary operator competing in a duopolistic market structure similar to Lebanon.
- Tunisie Telecom: Tunisie Telecom is the incumbent mobile and fixed-line operator in Tunisia, offering mobile voice, data, broadband, and enterprise services. Comparable to Touch as a single-country national operator with full-service telecom portfolio and consumer focus.
- Syriatel: Syriatel is Syria's leading mobile operator with significant market share in a neighboring Levantine market facing similar economic and political challenges. It provides a regional comparable for Touch's Lebanese operating environment and market structure.
Direct peers
- Alfa Lebanon: Alfa is the other major mobile network operator in Lebanon, directly competing with Touch in the same duopoly market. Both operators serve similar consumer and business customers with mobile voice, data, and broadband services, holding the remaining ~47% of the Lebanese market share.
Market position
Strengths5 records
Weaknesses5 records
Competitive moat6 records
Key risks6 records
Key highlights7 records
Customer concentration
Touch Cloud social profiles
Digital presenceTouch Cloud financial estimates
Financial estimateRevenue estimate
Valuation estimate
Touch Cloud leadership team
Management profileNumber of profiles
Profiles7 records
Touch Cloud funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
Touch Cloud M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about Touch Cloud
What does Touch Cloud do?
Touch operates Lebanon's leading mobile telecommunications network, providing prepaid and postpaid mobile voice and data services over a 4.5G LTE network with speeds up to 300 Mbps. The company sells mobile internet bundles, residential broadband, dedicated business broadband plans, eSIM activation, devices (dongles, routers, smartphones), international calling and roaming services, and digital content bundles through partnerships with Anghami and OSN+. Customers are served through over 100 retail stores, a self-care mobile application, and digital channels across Lebanon.
Is Touch Cloud a public or private company?
Touch Cloud is a private company. It is classified as corporate owned and is currently operating.
When was Touch Cloud founded?
Touch Cloud was founded in 2004. It employs 11 to 50 people.
Where is Touch Cloud based?
Touch Cloud is headquartered in Beirut, Lebanon, in the Middle East region.
How does Touch Cloud make money?
Eight revenue lines are on record. Mobile Voice Services are the primary driver. The others are mobile Data Services, mobile Internet (PAYG), device Sales, international Calling, special Number eAuction, roaming Services and residential Broadband.
Who are Touch Cloud's main competitors?
Broad incumbents on record are Etisalat (e&), Ooredoo, STC (Saudi Telecom Company), Orange Middle East and Africa and Zain Group. Regional players are Batelco (Bahrain Telecommunications), du (Emirates Integrated Telecommunications), Tunisie Telecom and Syriatel. Alfa Lebanon is listed as a direct peer.
Does Touch Cloud have an API?
No public API is recorded for Touch Cloud.
What industry is Touch Cloud in?
Touch Cloud's product category is Mobile Telecommunications. Its primary akta.pro industry code is HDAIAAAA, Consumer Mobile Network Operators (Retail MNOs), with a secondary code of BPAFAKAI, SMS & Mobile Direct Marketing Services. Its NAICS code is 517112 and its SIC code is 4812.