Female Entrepreneur Association

What Female Entrepreneur Association does

Female Entrepreneur Association (FEA), operating under the legal entity Carrie & Co Ltd in England and Wales, is a privately held, founder-owned platform founded by Carrie Green in February 2011 in Wilmslow, United Kingdom. The company runs a horizontally-segmented community and education ecosystem targeting female entrepreneurs across the full business lifecycle — from aspiring founders to established online business owners — across 150+ countries. Its portfolio combines a subscription-based membership community (The Members' Club with 80+ expert masterclasses, 5,000+ paying members, accountability partners, and live sessions), a SaaS tool (FEA Create for websites, email marketing, lead management, payments, and contracts with usage-based charges), proprietary courses (Start & Grow Your Membership Site at $197, Dream Business Bundle at £97), the She Means Business book (1,800+ Amazon 5-star reviews), a weekly podcast, and Carrie & Co. luxury stationery.

FEA generates revenue primarily through recurring monthly and annual subscriptions to The Members' Club and FEA Create, supplemented by one-time course purchases, book sales via Amazon, and stationery e-commerce. Go-to-market is community-led and product-led: an email list of 1M+ subscribers, podcast, blog content, social channels, and the Dream Business Score quiz feed top-of-funnel acquisition, while self-serve subscription signup and a 90-day money-back guarantee drive conversion. The company is bootstrapped with 11-50 employees, no disclosed institutional investment, and no parent or subsidiary structure; Carrie Green remains the controlling founder and primary brand asset.

Name

Female Entrepreneur Association

Legal name

Carrie & Co Ltd

Website

https://femaleentrepreneurassociation.com

Company type

Private

Founded year

2011

Operating status

Operating

Headcount range

11–50 employees

Short description

Female Entrepreneur Association is a founder-owned UK platform offering subscription community, masterclasses, courses, a SaaS tool (FEA Create), and stationery to female entrepreneurs across 150+ countries, anchored by founder Carrie Green's personal brand.

Ownership category

akta.pro rank

Product category

Entrepreneurship Education and Community Platform

NAICS

Computing Infrastructure Providers, Data Processing, Web Hosting, and Related Services (5182)

SIC

Services-Membership Organizations (8600)

akta.pro primary industry

Marketing, Branding & Sales Skills (EDAMAHAG)

akta.pro secondary industries

Leadership, Management & Teamwork for Business (EDAMAHAI), E-commerce & Online Business (Marketplaces, DTC) (EDAMAHAH), Memberships, Clubs & Loyalty Subscriptions (CRAFAIAE)

Keywords

• Online business community
• Female entrepreneurship resources
• Membership subscription platform
• Business automation software
• Entrepreneur education courses

Headquarters

HQ city

Wilmslow

HQ country

United Kingdom

HQ region

Europe

Offices1 record

Markets served

GTM type

B2C

Offering type

Software

Cost components

Personnel, Technology or R&D, Marketing or Sales, Operations, Others

Revenue model

1. Members' Club Subscription: Monthly and annual subscription membership providing access to masterclasses, resources, community, live sessions, FEA App, workbooks, templates, Q&A sessions, and accountability partners. Revenue is recurring subscription-based.
2. FEA Create Platform Subscription: Monthly and annual subscription for all-in-one sales and marketing automation platform with additional usage-based charges for email marketing, calls, messaging, and AI features
3. Online Courses: One-time purchase courses including Start & Grow Your Membership Site course and Dream Business Bundle containing 5 courses. Lifetime access to course materials.
4. Book Sales: She Means Business book sold through Amazon with associated bonuses including digital course and online community access
5. Stationery Products: Carrie & Co. luxury planners and stationery sold through Carrie.co

Pricing tiers

Go-to-market motion1 record

Distribution channels5 records

Marketing channels8 records

Core offering

The Female Entrepreneur Association sells a subscription-based online membership community (The Members' Club) that grants access to 80+ expert masterclasses, done-for-you resources, live sessions, workbooks, and an accountability-based community for female entrepreneurs. It also sells the FEA Create proprietary all-in-one sales and marketing automation SaaS platform on a monthly/annual subscription basis. Supporting paid offerings include the "She Means Business" book/audiobook, Carrie & Co. luxury stationery and planners, and standalone online courses and course bundles such as the Dream Business Bundle, Start & Grow Your Membership Site, Allowing Abundance to Flow, and the Ultimate Business Growth Bundle.

Product overview

The Female Entrepreneur Association operates as a platform-plus-modules architecture offering a comprehensive ecosystem for female entrepreneurs. The core offerings include The Members' Club (a subscription-based membership with 80+ masterclasses and community support), FEA Create (an all-in-one sales and marketing automation platform), and the She Means Business book/podcast. Additional paid offerings include the Dream Business Bundle (5 courses for £97), individual courses like Start & Grow Your Membership Site ($197) and Allowing Abundance to Flow, plus Carrie & Co. luxury stationery/planners. The portfolio is anchored by founder Carrie Green and serves women across multiple countries and industries.

Differentiator

Problem solved

Functional benefit

Brands

• FEA Create: All-in-one sales and marketing automation platform for entrepreneurs, providing marketing tools, website building, product selling, and client management services.
• The Members' Club
• Start & Grow Your Membership Site

Products and services

• The Members' Club Subscription-based online membership community for female entrepreneurs, providing access to 80+ expert masterclasses, done-for-you resources, live sessions, workbooks, templates, accountability partners, 1:1 support calls, monthly content bundles, and access to the FEA mobile app. Customers subscribe on a monthly or annual basis.
• FEA Create All-in-one sales and marketing automation SaaS platform that lets entrepreneurs build websites (with blogs, images, videos, PDFs), sell services (sessions, digital products, courses, memberships), create opt-in pages for lead generation, manage leads and client communications, handle contracts, payments and invoices, and run email marketing, calls, messaging, and AI tools. Sold on a monthly or annual subscription with usage-based add-on charges.
• She Means Business (Book & Audiobook) Bestselling book and audiobook by founder Carrie Green (1,800+ five-star Amazon reviews), offering an honest and inspiring account of building a successful business plus practical tips. Includes free bonuses such as a digital course and access to a private Facebook community. Sold as a one-time purchase.
• Carrie & Co. Stationery (including the 2026 Daily Planner) Luxury stationery and planner range (including the 2026 Daily Planner) designed to help entrepreneurs organize their business, set goals, and stay productive. Sold through Carrie.co and shop.carrie.co as physical products.
• Start & Grow Your Membership Site Course Online video course teaching the exact process to build and grow a membership site from zero to over 5,000 members. Priced at $197 (reduced from $497) as a one-time payment. Includes 5 modules covering setup, building, content creation, launching, and retention, plus a workbook, guide, FEA Launch Template bonus, and free lifetime access to all course updates.
• Dream Business Bundle Bundle of 5 online courses (Allowing Abundance to Flow, Design Your Dream Life and Business, Becoming the CEO, The Ultimate Content Plan, Selling with Love), claimed value £985 sold for a one-time £97 payment. Includes access to a Dream Business Power Hour LIVE session with Carrie Green. Backed by a 7-day money-back guarantee.
• Allowing Abundance to Flow Course Standalone online course focused on using imagination to create success, aligning with vision, visualizing future reality, and creating guided visualizations for entrepreneurs. Sold as a one-time purchase.
• Ultimate Business Growth Bundle Bundle offering multiple business growth resources and courses for entrepreneurs, sold as a one-time purchase through the FEA storefront.

Quantifiable outcome

• 650,000+ women served globally
• +2 more outcomes

Named customers6 records

Segments3 records

Ideal customer profiles2 records

Technology focussed Yes

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature3 records

Scale indicators9 records

Recent moves5 records

Expansion highlights5 records

Direct peers

• Kajabi: All-in-one platform for creators to build websites, sell courses/memberships, and run marketing automation — the most direct SaaS competitor to FEA Create, with deeper venture backing and broader integrations.
• Marie Forleo: Operates B-School and MarieTV, an online education and community business for female entrepreneurs with a premium course offering, positioning it as one of the closest competitors to FEA's Members' Club and course portfolio.
• Thinkific: Online course and membership platform used by creators and small businesses; competes head-to-head with FEA Create on course/membership delivery, marketing tools, and pricing.
• Amy Porterfield: Online marketing educator selling courses and masterclasses to entrepreneurs (and even referenced as an expert in the FEA Members' Club), making it a directly competing creator-led business with overlapping product and audience.
• Melyssa Griffin: Creator-founded online education business aimed at female entrepreneurs and coaches offering courses, templates, and community — closely comparable to FEA's educational product mix.
• Circle: Community and membership platform powering paid online communities for creators, including female-founder communities; competes with the Members' Club's engagement and community backbone.
• Jenna Kutcher (Goal Digger): Founder of the Goal Digger podcast and accompanying courses/coaching for female entrepreneurs, targeting the same audience of aspiring and growing women business owners with similar content and product mix.
• Teachable: Course creation and selling platform targeting entrepreneurs and creators; overlaps with FEA Create on course hosting, payments, and basic marketing infrastructure.

Emerging players

• Female Founders Collective: Membership-based community for female entrepreneurs providing networking and resources; overlaps with FEA's networking and support proposition from a more U.S. nonprofit angle.

Broad incumbents

• Skillshare: Large online learning marketplace with thousands of business and creative courses; competes indirectly via breadth of entrepreneurship and marketing content available at lower individual course prices.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat5 records

Key risks5 records

Key highlights7 records

Customer concentration

• YouTubeopen.spotify.com/show/5KbeFmtFswzv6TbMyyoD6a
• Facebookfacebook.com/FemaleEntrepreneurAssociation
• Instagraminstagram.com/iamcarriegreen
• Xx.com/iamCarrieGreen

Revenue estimate

Valuation estimate

Number of profiles

Profiles1 record

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Female Entrepreneur Association