7thSense UK
7thSense UK designs and manufactures proprietary hardware and software for uncompressed 8K media serving, FPGA-based pixel processing, and show control, sold primarily through Systems Integrators to theme parks, museums, live events, and architectural projection customers worldwide.
- Company typePrivate
- Founded2004
- HeadquartersUpper Beeding, United Kingdom
- Headcount11–50
- GTM typeB2B
- OfferingSoftware
What 7thSense UK does
7thSense Design Ltd, trading as 7thSense, is a privately held UK-headquartered technology company founded in 2004 that designs, manufactures, and sells integrated hardware and software for uncompressed media playback, pixel processing, and show control in immersive entertainment installations. Its product platform is structured in three layers: media serving through Delta Media Server and Actor running on proprietary R-Series, P-Series, and S-Series hardware; pixel processing via the FPGA-based Juggler product line controlled through the Compere unified interface; and show control through Medialon Manager software on Showmaster Pro, LE, Mini, and Go hardware hosts. Conjurer and DeltaRealTime bridge generative engines (Unreal Engine, Unity, Notch, TouchDesigner) into timeline playback, enabling hybrid pre-rendered and real-time content workflows.
The company sells exclusively through enterprise project channels: Systems Integrators and Installers handle end-customer deployment, supported by regional distributors in China (Wincomn), Japan (ELSA), Australia (Techtel), and India (Image Engineering), with direct sales engagement for bespoke quotes. Pricing is not publicly disclosed and is quote-based. Revenue is generated from hardware sales of proprietary servers, software licenses bundled with hardware, engineered solutions and professional services for custom installations, and recurring extended warranty and maintenance contracts. The company maintains a UK headquarters in Upper Beeding, West Sussex, a US office in Orlando, Florida, and serves theme parks, museums, live events, architectural projection mapping, and digital signage customers. Notable recognition includes the King's Award for Enterprise (International Trade) in 2023, and active product development includes the S-Series ultra-compact 8K server and Juggler 2 with ST 2110/PTP broadcast IP support.
7thSense UK firmographics
Firmographics- Name
- 7thSense UK
- Legal name
- 7thSense Design Ltd
- Website
- https://7thsense.one
- Company type
- Private
- Founded year
- 2004
- Operating status
- Operating
- Headcount range
- 11–50 employees
- Short description
- 7thSense UK designs and manufactures proprietary hardware and software for uncompressed 8K media serving, FPGA-based pixel processing, and show control, sold primarily through Systems Integrators to theme parks, museums, live events, and architectural projection customers worldwide.
- Ownership category
- akta.pro rank
7thSense UK industry classification
Industry- Product category
- Media Serving & Show Control Software
- NAICS
- Computer Systems Design and Related Services (54151), Custom Computer Programming Services (541511)
- SIC
- Services-Computer Integrated Systems Design (7373), Services-Computer Programming, Data Processing, Etc. (7370), Services-Motion Picture & Video Tape Production (7812)
- akta.pro primary industry
- VP Hardware: LED Panels, Processors, Media Servers & Render Nodes (MPAHADAL)
- akta.pro secondary industries
- Real-Time Compositing, Keying & On-Set Playback (MPAHADAG), Asset Creation, Pipeline, DCC Integration & Content Management Tools (MPAFAFAL)
Keywords
Where 7thSense UK is headquartered
LocationHeadquarters
- HQ city
- Upper Beeding
- HQ country
- United Kingdom
- HQ region
- Europe
Offices2 records
Markets served
7thSense UK business model
Business model- GTM type
- B2B
- Offering type
- Software
- Cost components
- Technology or R&D, Personnel, Supply Chain, Operations, Marketing or Sales, Infrastructure
Revenue model
- Hardware Media Servers: Sale of proprietary hardware hosts (R-Series, P-Series, S-Series) designed and manufactured by 7thSense. Software is sold only in conjunction with hardware hosts.
- Software Licenses: Delta Media Server, Actor, Conjurer, Medialon Manager, and Compere software sold as licenses bundled with hardware. DeltaOffline available as license-limited edition for off-site testing.
- Engineered Solutions & Professional Services: Custom design assistance, feature tailoring, third-party product integration, and project commissioning support for immersive storytelling projects.
- Extended Warranty & Maintenance: 24-month back-to-base warranty on Delta Media Server packages. Options for extended warranties and on-site support available upon request.
Go-to-market motion1 record
Distribution channels3 records
Marketing channels4 records
7thSense UK product offering
Product offeringCore offering
7thSense designs, manufactures and sells proprietary media server hardware (R-Series, P-Series, S-Series, Showmaster family) bundled with proprietary software (Delta Media Server, Actor, Conjurer, Compere, Juggler, Medialon Manager) for uncompressed media playback, pixel processing, and show control in immersive experiences. The platform supports generative content from Unreal Engine and Unity, integrates with tracking and calibration systems, and is delivered through systems integrators serving theme parks, attractions, museums, live events, and architectural projection installations.
Product overview
7thSense is a UK-based technology company specializing in advanced media serving, pixel processing, and show control solutions for immersive experiences. The product portfolio is a platform-plus-modules architecture combining hardware servers with software control layers. The media serving core includes Delta Media Server (original) and Actor (next-generation) software running on hardware hosts (R-Series 10, R-Series 8, P-Series 6, S-Series ultra-compact). Pixel processing is handled by Juggler (FPGA-based pixel processor) controlled via Compere (unified UI). Show control is managed through Medialon Manager software on Showmaster hardware (Pro, LE, Mini, Go). Generative media integration is enabled by Conjurer for Unreal Engine and Unity content. The Stack web interface provides network management, API access, and specialized modules including StackCaptioning, StackExpress, and StackSignage. The company also offers engineered solutions, custom integration services, and training programs for theme parks, attractions, museums, and live events.
Differentiator
Problem solved
Functional benefit
Products and services
- Delta Media Server Original media serving software for frame-based uncompressed playback and timeline programs, sold in conjunction with proprietary hardware hosts (R-Series, P-Series, S-Series). For theme park, attraction, museum, and live event operators.
- Actor Next-generation media serving software with a distributed database for timeline management, asset management, and output rendering. Sold with hardware hosts. For immersive entertainment operators.
- Conjurer Integration and control tool linking generative content developed in Unreal Engine or Unity into show playback workflows. Enables bi-directional communication between generative engines and show control.
- Compere Common control interface to Actor, Juggler, and Conjurer products. Provides project management software and UI that manages all performer devices on a network.
- Juggler Highly modular hardware FPGA-based pixel processor providing video signal flow management, edge blending, warping, and visual integrity maintenance. Juggler 2 supports ST 2110 and PTP and processes approximately 14 GB/s.
- Medialon Manager
Companies that use 7thSense UK
Customer profileSegments4 records
Ideal customer profiles4 records
7thSense UK technology and API
TechnologyTechnology focussed Yes
API detail
- Has API
- Yes
- API docs
- API detail
Core technology
AI maturity
App detail
Integration11 records
AI capability5 records
Feature11 records
7thSense UK partnerships and signals
Strategic signalPartnerships
Seven partnerships are on record, tiered core.
- WincomncoreRegional distributor for Beijing/Hongkong region. First line of support for Systems Integrators in the territory.
- ELSAcoreRegional distributor for Japan. First line of support for Systems Integrators in the territory.
- TechtelcoreRegional distributor for Australia. First line of support for Systems Integrators in the territory.
- Image EngineeringcoreRegional distributor for India. First line of support for Systems Integrators in the territory.
- Unreal Engine (Epic Games)coreGenerative engine integration with DeltaRealTime and Conjurer. Unreal Engine real-time assets can be composited with pre-rendered media on Delta Media Servers.
- UnitycoreGenerative engine integration. DeltaRealTime enables Unity real-time assets to be composited with pre-rendered media.
- NotchcoreGenerative media design tool integration. NotchLC codec supported on Delta Media Servers for compressed media workflows.
Recent moves6 records
Expansion highlights6 records
7thSense UK competitors and assessment
Company assessmentOthers
- ROE Visual: ROE Visual is a leading LED panel manufacturer for virtual production, broadcast, and live events. While 7thSense makes the media servers and processors, ROE provides the LED panels that are commonly driven by these systems, making it an adjacent ecosystem peer.
Direct peers
- Christie Digital Systems: Christie is a major player in projection and media servers (Mystique, Pandoras Box/Coolux acquired) directly competing with 7thSense in projection mapping, theme park, and immersive installation markets. Comparable product portfolio across media serving and pixel processing.
- Brompton Technology: Brompton Technology manufactures LED video processors (Tessera) used in virtual production, broadcast, and live events. Directly adjacent to 7thSense's Juggler pixel processor for LED volume and large-canvas installations.
- Green Hippo (Hippotizer): Green Hippo's Hippotizer media servers are a direct alternative to Delta/Actor in live events, concerts, and fixed installations. Comparable target customer base, feature set, and channel-led distribution model.
- Ventuz Technology Group: Ventuz provides real-time graphics and media presentation software for live events, broadcast, and immersive installations. Competes with 7thSense's generative engine integration and show control capabilities in similar high-end AV environments.
- Alcorn McBride Inc. Alcorn McBride is a direct peer in show control hardware and software for theme parks, museums, and attractions. Both compete for the same integrator-installed AV control room slots and ride control deployments.
- Coolux (Pandoras Box): Coolux's Pandoras Box is a competing media server and show control platform for live events and fixed installations. Now part of Christie but historically a standalone peer with comparable uncompressed playback and real-time compositing features.
- disguise (disguise Technologies): Disguise is a direct competitor in high-end media servers and show control for live events, broadcast, and immersive experiences. Both companies target the same integrators and end customers (theme parks, concerts, fixed installations) with overlapping hardware + software platforms.
Emerging players
- Megapixel VR (MPVR): Megapixel VR provides high-end LED display processors (HELIOS) for virtual production and broadcast. Emerging player in the same premium pixel-processing category as Juggler, serving overlapping VP and xR studio customers.
Broad incumbents
- ARRI (Arnold & Richter): ARRI is a broad incumbent in film/broadcast and increasingly LED volume virtual production. Overlaps with 7thSense in virtual production workflows and projection-mapped environments, particularly via integrated camera and stage solutions.
Market position
Strengths5 records
Weaknesses5 records
Competitive moat5 records
Key risks5 records
Key highlights7 records
Customer concentration
7thSense UK social profiles
Digital presence7thSense UK financial estimates
Financial estimateRevenue estimate
Valuation estimate
7thSense UK leadership team
Management profileNumber of profiles
7thSense UK funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
7thSense UK M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about 7thSense UK
What does 7thSense UK do?
7thSense designs, manufactures and sells proprietary media server hardware (R-Series, P-Series, S-Series, Showmaster family) bundled with proprietary software (Delta Media Server, Actor, Conjurer, Compere, Juggler, Medialon Manager) for uncompressed media playback, pixel processing, and show control in immersive experiences. The platform supports generative content from Unreal Engine and Unity, integrates with tracking and calibration systems, and is delivered through systems integrators serving theme parks, attractions, museums, live events, and architectural projection installations.
Is 7thSense UK a public or private company?
7thSense UK is a private company. It is classified as founder individual operated bootstrapped and is currently operating.
When was 7thSense UK founded?
7thSense UK was founded in 2004. It employs 11 to 50 people.
Where is 7thSense UK based?
7thSense UK is headquartered in Upper Beeding, United Kingdom, in the Europe region.
How does 7thSense UK make money?
Four revenue lines are on record. Hardware Media Servers are the primary driver. The others are software Licenses, engineered Solutions & Professional Services and extended Warranty & Maintenance.
Who are 7thSense UK's main competitors?
ROE Visual is listed as an others. Direct peers are Christie Digital Systems, Brompton Technology, Green Hippo (Hippotizer), Ventuz Technology Group, Alcorn McBride Inc., Coolux (Pandoras Box) and disguise (disguise Technologies). Megapixel VR (MPVR) is listed as an emerging player. ARRI (Arnold & Richter) is listed as a broad incumbent.
Does 7thSense UK have an API?
Yes. 7thSense provides a fully-documented HTTP API through its Stack web interface for discovering and interacting with Delta Media Servers over a local network. The API includes a PHP SDK library and add-on framework for developers to integrate control of Delta Media Server directly into PHP applications. External control is also available via TCP and UDP using ASCII protocol, macro sequence scripting, ArtNet control mapping, and OSC control. Developer documentation is at portal.7thsense.one/user-guides/pdf-library/Delta%20web%20interface%20apps/M136-4%20DWS%20API%20Specification.pdf.
What industry is 7thSense UK in?
7thSense UK's product category is Media Serving & Show Control Software. Its primary akta.pro industry code is MPAHADAL, VP Hardware: LED Panels, Processors, Media Servers & Render Nodes, with a secondary code of MPAHADAG, Real-Time Compositing, Keying & On-Set Playback. Its NAICS code is 54151 and its SIC code is 7373.