Alcorn McBride
Alcorn McBride manufactures purpose-built, non-PC embedded AV, show-control, onboard ride-audio, and paging/intercom systems for the themed entertainment industry, including theme parks, museums, visitor centers, and casinos, unified by proprietary SyncCore synchronization technology and sold globally through direct sales and a 14+ country distributor network.
- Company typePrivate
- Founded1986
- HeadquartersOrlando, United States
- Headcount11–50
- GTM typeB2B
- OfferingHardware or Manufacturing
What Alcorn McBride does
Alcorn McBride Inc. is a privately held manufacturer founded in 1986 by Steve Alcorn and headquartered in Orlando, Florida. The company designs and produces purpose-built, non-PC embedded audio, video, show-control, paging, intercom, and onboard ride-audio systems for the themed entertainment industry. Its product portfolio is organized into four categories — show control (V16X, V4X, AMIO controllers, ShowTouch panels), media playback (BinloopX with BX-4KU/BX-16A modules, Digital Binloop, A/V Binloop Uncompressed, A/V Binloop HD, Digital Video Machine HD), onboard audio (RidePlayerX, RidePlayer, RideAmp family), and paging/intercom (V-Com VC12X/VC16K, V-Page VP4X/VP16K) — all unified by proprietary SyncCore synchronization technology supporting PTP, NTP, GPS, SMPTE, and Genlock timing. The X-Series architecture (V16X, BinloopX, RidePlayerX) represents the current flagship platform.
The underlying technology stack is deliberately non-PC and solid-state, engineered for 24/7 continuous operation with zero preventative maintenance, vibration resistance for ride vehicles, and immunity to crashes, viruses, and spyware — properties explicitly demanded by theme park, museum, visitor center, and casino environments. Programming is conducted through WinScript Live, a license-free purpose-built IDE for Windows and macOS that ships at no charge with free updates. Products support industry-standard network audio protocols (Dante/AES67, CobraNet) and integrate with Q-SYS and BSS OMNI DSP platforms.
Alcorn McBride operates a direct sales motion from its Orlando headquarters supported by consultative engineering, complemented by an authorized distributor network spanning 14+ countries across North America, South America, Europe, Africa, the Middle East, Asia Pacific, and Oceania, with Thematic Development (Netherlands) serving as its core European partner. Pricing is quote-based rather than published, with 5-year warranties on most hardware (1-year for ShowTouch, RidePlayer, RideAmp). The company offers free AVIXA-certified training in Orlando, Burbank, and Europe, holds active memberships in IAAPA and TEA, and reports its products are deployed in every major theme park worldwide alongside thousands of museums and casinos. Revenue is not publicly disclosed and the company appears bootstrapped with no institutional funding history.
Alcorn McBride firmographics
Firmographics- Name
- Alcorn McBride
- Legal name
- Alcorn McBride Inc.
- Website
- https://alcorn.com
- Company type
- Private
- Founded year
- 1986
- Operating status
- Operating
- Headcount range
- 11–50 employees
- Short description
- Alcorn McBride manufactures purpose-built, non-PC embedded AV, show-control, onboard ride-audio, and paging/intercom systems for the themed entertainment industry, including theme parks, museums, visitor centers, and casinos, unified by proprietary SyncCore synchronization technology and sold globally through direct sales and a 14+ country distributor network.
- Ownership category
- akta.pro rank
Alcorn McBride industry classification
Industry- Product category
- Themed Entertainment AV and Show Control Equipment
- NAICS
- Audio and Video Equipment Manufacturing (33431)
- SIC
- Electronic Components & Accessories (3670)
- akta.pro primary industry
- Live Performance & DJ Software (Playback, Mixing, Lighting Control) (MPAIAIAI)
- akta.pro secondary industries
- Lighting & Studio Equipment Retail (Flash, Continuous, Modifiers, Backdrops) (CRACAHAF), Creator Tools & Production (Overlays, Alerts, Encoding, Editing, Audio) (MPAFAEAC)
Keywords
Where Alcorn McBride is headquartered
LocationHeadquarters
- HQ city
- Orlando
- HQ country
- United States
- HQ region
- North America
Offices3 records
Markets served
Alcorn McBride business model
Business model- GTM type
- B2B
- Offering type
- Hardware or Manufacturing
- Cost components
- Supply Chain, Personnel, Technology or R&D, Operations, Marketing or Sales, Infrastructure
Revenue model
- Hardware Sales: Sale of purpose-built AV and show control hardware including show controllers (V16X, V4X), media playback systems (BinloopX, Digital Binloop), onboard audio systems (RidePlayerX, RideAmp), paging and intercom systems, and accessories. Products are sold through direct sales and global distributor network.
- Software Licensing: WinScript Live software provided with license-free model. Software updates provided at no charge. Free software trials available for some products. MediaFlow encoding software free for uncompressed content, with paid licensing for MPEG2/H.264 compression workflows.
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Unit Pricing | Multi-year contract | Hardware products sold via quote-based pricing |
| Freemium | Pay-as-you-go | Complimentary manufacturer training |
Go-to-market motion1 record
Distribution channels2 records
Marketing channels4 records
Alcorn McBride product offering
Product offeringCore offering
Alcorn McBride manufactures and sells purpose-built audio, video, show control, and lighting control hardware for the themed entertainment industry. Its portfolio covers show controllers (V16X, V4X), multi-channel media playback (BinloopX with BX-4KU and BX-16A modules), onboard ride audio (RidePlayerX, RideAmp), and Dante/AES67 paging and intercom systems (V-Page, V-Com), all programmed through the WinScript Live IDE and synchronized via SyncCore technology. Products are designed for continuous 24/7 operation in theme parks, museums, visitor centers, and casinos.
Product overview
Alcorn McBride offers a unified ecosystem of AV and show control products purpose-built for themed entertainment. The portfolio is organized into four core product categories: (1) Show Control (V16X, V4X, AMIO, ShowTouch panels in 17", 10", 7" sizes, and ShowTouch iOS app) for coordinating complex attractions; (2) Media Playback (BinloopX with BX-4KU/BX-16A modules, Digital Binloop, A/V Binloop Uncompressed, A/V Binloop HD, Digital Video Machine HD) for frame-accurate synchronized video and audio; (3) Onboard Audio (RidePlayerX, RidePlayer, RideAmp-350Q, RideAmp-250Q, RideAmp-25H) for vehicle-based audio in dark rides and coasters; (4) Paging and Intercom (V-Page VP4X, VP16K, V-Com VC12X, VC16K) for venue communication. All products share Sync-Core technology for precise timing synchronization and are programmed via WinScript Live desktop software. The X Series (V16X, BinloopX, RidePlayerX) represents the flagship next-generation architecture built on the X-Series platform.
Differentiator
Problem solved
Functional benefit
Brands
- WinScript Live: Show control IDE software for programming Alcorn McBride show controllers.
- SyncCore
- X Series
- ShowTouch
- RidePlayer
- RideAmp
- Binloop
- V16X
- V4X
- V-Com
- V-Page
- AMIO
Products and services
- V16X Show Controller Top-of-the-line show controller for coordinating complex themed attractions, integrating SyncCore technology for precise synchronization across audio, video, lighting, and effects subsystems.
- V4X Show Controller All-purpose show controller providing powerful show control in an economical package for medium-sized attractions or sub-systems.
- AMIO Distributed I/O Distributed I/O solution allowing connection of large amounts of field inputs and outputs with a single Ethernet cable, supporting flexible configurations up to 64 I/O.
- ShowTouch 17-inch Touch Panel Rugged 17-inch embedded touch panel platform for show control monitoring and control, with mounting options for walls, themed spaces, and equipment racks.
- ShowTouch 10-inch Touch Panel Rugged 10-inch embedded touch panel platform for show control monitoring and control.
- ShowTouch 7-inch Touch Panel Rugged 7-inch embedded touch panel platform suitable for space-constrained installations.
- ShowTouch iOS App iOS app for remote monitoring and control of show control systems, displaying ShowTouch panels built within WinScript Live projects.
- BinloopX Media Playback Platform Modular multi-channel audio/video playback platform supporting up to 2 channels of 8K, 8 channels of 4K/UHD, or 32 channels of 2K/HD video with up to 128 outputs of 24-bit 48kHz audio.
- BX-4KU Video Playback Module Video playback module for BinloopX providing a single channel of 4K/UHD at up to 60fps or up to four channels of 2K/HD with solid-state media.
- BX-16A Audio Playback Module Audio playback module for BinloopX providing 16 channels of 24-bit 48kHz uncompressed audio output with 64 polyphonic tracks, Dante/AES67 networking, and DSP.
- Digital Binloop Synchronized Audio Player Industry-standard synchronized audio player providing up to 32 tracks of 16 or 24-bit audio with SMPTE and video synchronization.
- A/V Binloop Uncompressed Video Playback High-quality 4:4:4 uncompressed video playback system supporting up to 8 channels of 2K or 2 channels of 4K at up to 120fps.
- A/V Binloop HD Video Player Multi-channel synchronized video player supporting up to 8 channels of Full HD (1080p) with 16 tracks of 16-bit audio.
- Digital Video Machine HD (DVM8500) Single channel HD video player with 3G HD-SDI output, GPS triggering, and over 100 hours of CompactFlash playback.
- MediaFlow Encoding Software Video encoding software for preparing content for Alcorn McBride playback products, supporting Quicktime MOV, ProRes, MP4, DPX, and AVI input formats.
- RidePlayerX Onboard Audio and Show Control Platform On-board audio and show control platform with up to 64 tracks of 24-bit 48kHz WAV playback, X-Series show control engine, Dante/AES67 networking, and vibration-resistant design for vehicle applications.
- RidePlayer Onboard Audio Player Rugged on-board audio player with up to 16 outputs of 24-bit 48kHz uncompressed audio, built-in control, and DSP for ride vehicles.
- RideAmp-350Q Onboard Amplifier 4-channel x 350W amplifier (bridgeable to 700W) purpose-built for onboard vehicle applications with AES67/Dante network audio input and DC-powered operation.
- RideAmp-250Q Onboard Amplifier 4-channel x 255W amplifier (bridgeable to 500W) purpose-built for onboard vehicle applications with Dante/AES67 networking.
- RideAmp-25H Onboard Amplifier 16-channel x 30W amplifier (bridgeable to 55W) for onboard vehicle applications, including haptics and transducer driving.
- V-Com VC12X Intercom Station 12-zone intelligent intercom station with illuminated ring zone buttons, Dante/AES67 network audio, and Q-SYS integration.
- V-Com VC16K Intercom Station Kit 16-zone intelligent intercom station kit for building custom operator consoles with Q-SYS integration.
- V-Page VP4X Paging Station 4-zone intelligent paging station with illuminated paging zone buttons and Q-SYS and BSS OMNI integration.
- V-Page VP16K Paging Station Kit 16-zone intelligent paging station kit for custom paging consoles with DIN rail mounting and XLR microphone harness.
- WinScript Live Show Control IDE Purpose-built license-free show control IDE for Windows and macOS enabling logical show programming, with free software updates.
Quantifiable outcome
- Products operate 24/7 with zero preventative maintenance required
- +2 more outcomes
Companies that use Alcorn McBride
Customer profileNamed customers3 records
Segments5 records
Ideal customer profiles5 records
Alcorn McBride technology and API
TechnologyTechnology focussed Yes
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Integration6 records
Feature4 records
Alcorn McBride partnerships and signals
Strategic signalPartnerships
16 partnerships are on record, tiered regional and core.
- Sonic FactoryregionalAuthorized distributor for South Africa providing sales, inventory, technical assistance, and training support for Alcorn McBride products. Located at 790 Oak Drive, Kyalami Estate, Midrand, South Africa.
- A3VisionregionalAuthorized distributor for Russia providing local sales, technical support, and training. Located at 1 2-nd Kabelnyi proezd, Moscow 111024, Russia.
- Absolute FX Pte LtdregionalAuthorized distributor for Singapore providing local sales, technical assistance, and training support. Located at 81 Tagore Lane, #03-17 Tag.A, Singapore 787502.
- Electori Co. LtdregionalAuthorized distributor for Japan providing local sales, technical support, and training. Located at 2-19-6 Kanamecho, Toshima-ku, Tokyo 171-0043, Japan.
- WincomnregionalAuthorized distributor for China providing local sales, technical assistance, and training support. Located at Bldg 33-1, BDA Intl Enterprise Avenue, No. 2, Jingyuan North Street, Economic-Technological Development Area, Beijing, China.
- Wincomn Technology (Hong Kong) LimitedregionalAuthorized distributor for Hong Kong providing local sales, technical support, and training. Located at Flat 6F Chevalier Commercial Center No. 8, Wang Hoi Road, Kowloon Bay, Hong Kong.
- GAMASOUND L.L.CregionalAuthorized distributor for UAE and Middle East region providing local sales, technical assistance, and training support. Located in Dubai, United Arab Emirates.
- GamasoundregionalAuthorized distributor for India providing local sales, technical support, and training. Located at Maradu, Cochin, Ernakulum, Kerala, India.
- EAV Technology Pty. Ltd.regionalAuthorized distributor for Australia providing local sales, technical assistance, and training support. Located at 284 Wingrove St, Fairfield VIC 3078, Australia.
- Thematic DevelopmentcoreStrategic European partner providing sales and product support for Europe and UK. Hosts ongoing hands-on training sessions at their location in Heelsum, Netherlands or at customer locations. AVIXA-certified training eligible for CTS credits.
- Tecnologia Especializada DD S.A. de C.V.regionalAuthorized distributor for Mexico providing local sales, technical support, and training. Located at Av. Central, Mza. 30 Lote 11, Col. Industrial Alce Blanco, 53370 Naucalpan, Estado de Mexico.
- Trouver IngenieriaregionalAuthorized distributor for Argentina providing local sales, technical support, and training. Located at 12 de Octubre 1698, C1416 FIB, Buenos Aires, Argentina.
- NEOiD Importação e Comércio EIRELIregionalAuthorized distributor for Brazil providing local sales, technical support, and training. Located at Rua Germano Torres, 166 – Loja 8, Carmo, Belo Horizonte, MG 30310-040, Brazil.
- Q-SYScoreV-Com and V-Page paging/intercom products are designed with seamless integration with Q-SYS DSP platform. Firmware and plugins specifically developed for Q-SYS compatibility (v7 and v8 supported).
- BSS OMNIcoreV-Com and V-Page paging/intercom products designed with seamless integration with BSS OMNI DSP platform for audio processing and distribution.
- Dante/AES67 Network AudiocoreMultiple products support Dante and AES67 network audio protocols for all-digital audio distribution. Products including V-Page, V-Com, RidePlayer, RidePlayerX, RideAmp, and BinloopX support these industry-standard network audio protocols.
Scale indicators4 records
Recent moves6 records
Expansion highlights3 records
Alcorn McBride competitors and assessment
Company assessmentDirect peers
- Electrosonic: Electrosonic is a direct competitor delivering AV integration, media playback, and show control solutions for theme parks, museums, visitor centers, and casinos — the same core verticals as Alcorn McBride. Both firms supply purpose-built, reliability-focused AV hardware and services to mission-critical entertainment environments.
- 7thSense Design: 7thSense Design manufactures high-performance media servers (Delta, Jinx) used in theme park attractions, dark rides, and immersive venues — directly overlapping Alcorn McBride's BinloopX and A/V Binloop media playback lines. Both firms target frame-accurate synchronized multi-channel A/V playback in 24/7 themed environments.
- Disguise (formerly d3 Technologies): Disguise provides media servers and show production technology used in themed attractions, immersive experiences, and live events. Its gx range competes with Alcorn McBride's X-Series for high-channel, frame-accurate media playback in entertainment venues.
- Kraftwerk Living Technologies: Kraftwerk Living Technologies designs and integrates AV and show control systems for theme parks, museums, and visitor attractions, with comparable global delivery and focus on purpose-built reliability. It overlaps Alcorn McBride on attraction AV systems while also offering design-build services.
- Holovis: Holovis delivers immersive experience design, media servers, and sensory attractions technology for theme parks and visitor venues. Its Sensics hardware and HoloTrac tracking system compete with Alcorn McBride's onboard ride audio and synchronized playback offerings.
Broad incumbents
- Christie Digital Systems: Christie is a much larger AV incumbent supplying projection, processing (Pandoras Box), and media servers to theme parks and immersive venues worldwide. It competes with Alcorn McBride in attraction-wide media playback while also serving adjacent markets like cinema and live events at a broader scale.
- Crestron Electronics: Crestron is a broad commercial AV control incumbent whose programmable control systems compete with Alcorn McBride's V16X/V4X show controllers in mid-sized attractions and integrated venues. Its portfolio spans far beyond themed entertainment, making it a broader incumbent rather than a direct niche competitor.
- Extron Electronics: Extron manufactures AV signal processing, distribution, and control hardware widely used across commercial and entertainment installations. Its control processors overlap functionally with Alcorn McBride show controllers, though Extron serves a much broader commercial AV customer base.
Emerging players
- Simworx: Simworx designs and manufactures dark rides and media-based attractions for theme parks and FECs, integrating media servers and AV systems that overlap with Alcorn McBride's onboard audio and show control products. It is a more specialized ride-attraction OEM rather than a broad AV supplier.
- Beckhoff Automation: Beckhoff provides PC-based and embedded industrial automation controllers used in ride control and themed attraction automation. Its TwinCAT platform increasingly competes with purpose-built show controllers like Alcorn McBride's V16X in modern ride systems.
Market position
Strengths4 records
Weaknesses4 records
Competitive moat5 records
Key risks5 records
Key highlights6 records
Customer concentration
Alcorn McBride social profiles
Digital presenceAlcorn McBride financial estimates
Financial estimateRevenue estimate
Valuation estimate
Alcorn McBride leadership team
Management profileNumber of profiles
Profiles1 record
Alcorn McBride funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
Alcorn McBride M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about Alcorn McBride
What does Alcorn McBride do?
Alcorn McBride manufactures and sells purpose-built audio, video, show control, and lighting control hardware for the themed entertainment industry. Its portfolio covers show controllers (V16X, V4X), multi-channel media playback (BinloopX with BX-4KU and BX-16A modules), onboard ride audio (RidePlayerX, RideAmp), and Dante/AES67 paging and intercom systems (V-Page, V-Com), all programmed through the WinScript Live IDE and synchronized via SyncCore technology. Products are designed for continuous 24/7 operation in theme parks, museums, visitor centers, and casinos.
Is Alcorn McBride a public or private company?
Alcorn McBride is a private company. It is classified as founder individual operated bootstrapped and is currently operating.
When was Alcorn McBride founded?
Alcorn McBride was founded in 1986. It employs 11 to 50 people.
Where is Alcorn McBride based?
Alcorn McBride is headquartered in Orlando, United States, in the North America region.
How does Alcorn McBride make money?
Two revenue lines are on record. Hardware Sales are the primary driver. The others are software Licensing.
Who are Alcorn McBride's main competitors?
Direct peers on record are Electrosonic, 7thSense Design, Disguise (formerly d3 Technologies), Kraftwerk Living Technologies and Holovis. Broad incumbents are Christie Digital Systems, Crestron Electronics and Extron Electronics. Emerging players are Simworx and Beckhoff Automation.
Does Alcorn McBride have an API?
No public API is recorded for Alcorn McBride.
What industry is Alcorn McBride in?
Alcorn McBride's product category is Themed Entertainment AV and Show Control Equipment. Its primary akta.pro industry code is MPAIAIAI, Live Performance & DJ Software (Playback, Mixing, Lighting Control), with a secondary code of CRACAHAF, Lighting & Studio Equipment Retail (Flash, Continuous, Modifiers, Backdrops). Its NAICS code is 33431 and its SIC code is 3670.