Proof Authentication
- Company typePrivate
- Founded2019
- HeadquartersFramingham, United States
- Headcount11–50
- GTM typeB2B
- OfferingSoftware
Proof Authentication firmographics
Firmographics- Name
- Proof Authentication
- Legal name
- Proof Authentication Corporation
- Website
- https://proofauthentication.com
- Company type
- Private
- Founded year
- 2019
- Operating status
- Operating
- Headcount range
- 11–50 employees
- Ownership category
- akta.pro rank
Proof Authentication industry classification
Industry- Product category
- Brand Protection & Anti-Counterfeiting Technology
- NAICS
- Investigation and Personal Background Check Services (561611), Investigation, Guard, and Armored Car Services (56161)
- SIC
- Services-Testing Laboratories (8734), Services-Detective, Guard & Armored Car Services (7381)
- akta.pro primary industry
- Anti-Counterfeit & Authentication Packaging (Holograms, QR/NFC, Track-and-Trace) (IMALANAJ)
Keywords
Where Proof Authentication is headquartered
LocationHeadquarters
- HQ city
- Framingham
- HQ country
- United States
- HQ region
- North America
Offices1 record
Markets served
Proof Authentication business model
Business model- GTM type
- B2B
- Offering type
- Software
- Cost components
- Technology or R&D, Personnel
Revenue model
- Enterprise Authentication Technology Licensing: Proof Authentication provides brand protection and anti-counterfeiting technology solutions to Fortune 500 companies. Given the enterprise-focused sales model, high-touch engagement, and proprietary technology offerings, the revenue model likely operates through technology licensing agreements or subscription-based contracts with enterprise clients. The company shares scan data and metadata with brand owners (or Marketing Authorization Holders for pharmaceutical products) to support their anti-counterfeiting operations.
Go-to-market motion1 record
Distribution channels2 records
Marketing channels3 records
Proof Authentication product offering
Product offeringCore offering
Proof Authentication provides a proprietary anti-counterfeiting authentication platform centered on its Secure Mark technology, which is embedded in client products and verified via mobile scanning apps (Proof Investigator and Proof Consumer) and web platforms (Proof Portal and AuthentiShare). The system captures photos, precise GPS coordinates, and device metadata during scans, then shares this intelligence with brand owners (or Marketing Authorization Holders for pharmaceutical products) to detect, investigate, and deter counterfeiting and fraud.
Product overview
Proof Authentication provides a brand protection and anti-counterfeiting platform consisting of proprietary Secure Marks that are scanned via mobile apps (Proof Investigator for investigators, Proof Consumer for consumers) and web portals (Proof Portal, AuthentiShare). The system captures scan data including photos, GPS location, and device metadata to enable detection and investigation of counterfeiting activity, with results shared with brand owners to protect their products.
Differentiator
Problem solved
Functional benefit
Brands
- Proof Portal: Website platform mentioned in the Privacy Policy
- AuthentiShare
- Proof Investigator
- Proof Consumer
Products and services
- Secure Mark Proprietary authentication mark technology embedded into client products, scanned via the Proof mobile apps to verify authenticity, and contractually protected against tampering, reverse-engineering, and reproduction. Sold to enterprise brand owners as the core of their anti-counterfeiting deployment.
- Proof Investigator Mobile application used by investigators to scan Proof Secure Marks and customer-authorized 2D codes; captures photos, location data (latitude/longitude), and device information to authenticate products and surface counterfeiting activity. Distributed via the Apple App Store.
- Proof Consumer Consumer-facing mobile application that allows end users to scan Proof security marks on products to verify authenticity. Part of the broader Proof authentication ecosystem, distributed via the Google Play Store.
- Proof Portal Web-based platform within the Proof authentication ecosystem used for brand protection and authentication management by brand owners.
- AuthentiShare Web-based platform service that enables sharing of scan data and associated metadata with brand owners to aid in detecting and investigating counterfeiting activity.
Companies that use Proof Authentication
Customer profileSegments2 records
Ideal customer profiles2 records
Proof Authentication technology and API
TechnologyTechnology focussed Yes
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
AI capability4 records
Feature5 records
Proof Authentication partnerships and signals
Strategic signalScale indicators1 record
Recent moves6 records
Expansion highlights4 records
Proof Authentication competitors and assessment
Company assessmentBroad incumbents
- Zebra Technologies: Provides enterprise track-and-trace, barcode, RFID, and serialization solutions across supply chains. Adjacent incumbent to Proof Authentication in delivering enterprise visibility and authentication infrastructure.
- Avery Dennison: Global labeling and materials science company with authentication, RFID, and brand-protection product lines. Overlaps with Proof Authentication in providing authentication-adjacent solutions to Fortune 500 brands but as part of a much broader portfolio.
- De La Rue: UK-based provider of security printing and authentication solutions for currencies, identity, and brand protection. Broad incumbent comparable to Proof Authentication in the authentication category, though more focused on government and currency customers.
Direct peers
- SICPA: Global leader in authentication and anti-counterfeiting solutions for products, currencies, and identity documents. Directly comparable to Proof Authentication in providing proprietary security marks and traceability to brand owners combating counterfeit goods.
- Authentix: Provider of authentication and traceability solutions for fuels, pharmaceuticals, and consumer goods. Closely comparable to Proof Authentication in delivering brand-protection technology and supply-chain integrity programs to enterprise customers.
- Systech (Markem-Imaje): Offers serialization, track-and-trace, and product authentication solutions, particularly for pharmaceuticals and consumer goods. Directly comparable to Proof Authentication in serving brand owners with anti-counterfeiting and compliance-driven authentication.
- Applied DNA Sciences: Provides molecular-based authentication and supply-chain security tagging for textiles, pharmaceuticals, and consumer products. Comparable to Proof Authentication as a technology-driven anti-counterfeiting platform serving enterprise brand-protection buyers.
- AlpVision: Swiss provider of digital, covert authentication technologies for product packaging, including mobile-based verification. Closely comparable to Proof Authentication's mobile-scan, anti-counterfeiting approach for pharmaceutical and luxury brand customers.
- TruTag Technologies: Specializes in covert, edible taggant-based authentication for pharmaceuticals, food, and industrial parts. Comparable niche peer to Proof Authentication in offering proprietary anti-counterfeiting marks consumed by enterprise brand owners.
Emerging players
- Covectra: Offers serialization, track-and-trace, and authentication solutions for pharmaceuticals and luxury goods. Comparable emerging player to Proof Authentication in mobile-scan authentication for regulated and high-value consumer products.
Market position
Strengths5 records
Weaknesses5 records
Competitive moat4 records
Key risks6 records
Key highlights6 records
Customer concentration
Proof Authentication social profiles
Digital presenceProof Authentication financial estimates
Financial estimateRevenue estimate
Valuation estimate
Proof Authentication leadership team
Management profileNumber of profiles
Profiles1 record
Proof Authentication funding detail
Funding detailFunding overview
Funding rounds1 record
Investors1 record
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
Proof Authentication M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about Proof Authentication
What does Proof Authentication do?
Proof Authentication provides a proprietary anti-counterfeiting authentication platform centered on its Secure Mark technology, which is embedded in client products and verified via mobile scanning apps (Proof Investigator and Proof Consumer) and web platforms (Proof Portal and AuthentiShare). The system captures photos, precise GPS coordinates, and device metadata during scans, then shares this intelligence with brand owners (or Marketing Authorization Holders for pharmaceutical products) to detect, investigate, and deter counterfeiting and fraud.
Is Proof Authentication a public or private company?
Proof Authentication is a private company. It is classified as venture growth investor backed and is currently operating.
When was Proof Authentication founded?
Proof Authentication was founded in 2019. It employs 11 to 50 people.
Where is Proof Authentication based?
Proof Authentication is headquartered in Framingham, United States, in the North America region.
How does Proof Authentication make money?
One revenue line is on record: enterprise Authentication Technology Licensing.
Who are Proof Authentication's main competitors?
Broad incumbents on record are Zebra Technologies, Avery Dennison and De La Rue. Direct peers are SICPA, Authentix, Systech (Markem-Imaje), Applied DNA Sciences, AlpVision and TruTag Technologies. Covectra is listed as an emerging player.
Does Proof Authentication have an API?
No public API is recorded for Proof Authentication.
What industry is Proof Authentication in?
Proof Authentication's product category is Brand Protection & Anti-Counterfeiting Technology. Its primary akta.pro industry code is IMALANAJ, Anti-Counterfeit & Authentication Packaging (Holograms, QR/NFC, Track-and-Trace). Its NAICS code is 561611 and its SIC code is 8734.