Covectra
Covectra provides EPCIS-certified serialization software (AuthentiTrack), patented smart security labels with mobile authentication (StellaGuard), and medication adherence tracking (ControlTrack) to pharmaceutical manufacturers, contract packagers, and consumer brand owners for DSCSA/EU FMD compliance and anti-counterfeiting.
- Company typePrivate
- Founded2008
- HeadquartersWestborough, United States
- Headcount11–50
- GTM typeB2B
- OfferingSoftware
What Covectra does
Covectra, Inc. is a privately held U.S. software and engineering services company founded in 2008 by Dr. David Bear, headquartered in Westborough, Massachusetts, with an engineering center in Douglassville, Pennsylvania. The company builds serialization, track-and-trace, and brand protection technology for regulated and consumer product industries. Its flagship platform, AuthentiTrack, is an EPCIS-certified, cloud-based serialization suite (Cloud, Enterprise, Prime, Gateway, VRS, Warehouse modules) covering packaging line integration through supply chain event repository and distributor verification, used by pharmaceutical manufacturers, contract packagers, and brand owners to comply with DSCSA and EU FMD. The company also sells StellaGuard, a patented smart security label combining serialized QR codes with randomized 3D holographic star patterns plus a free mobile authentication app, and ControlTrack, a cloud-based clinical medication adherence platform built on dose-level serialized blister packaging. Revenue is generated through subscription software, professional engineering and integration services, pass-through hardware, and per-unit StellaGuard label pricing, sold primarily through direct enterprise sales augmented by trade show presence and content marketing.
Covectra firmographics
Firmographics- Name
- Covectra
- Legal name
- Covectra, Inc.
- Website
- https://covectra.com
- Company type
- Private
- Founded year
- 2008
- Operating status
- Operating
- Headcount range
- 11–50 employees
- Short description
- Covectra provides EPCIS-certified serialization software (AuthentiTrack), patented smart security labels with mobile authentication (StellaGuard), and medication adherence tracking (ControlTrack) to pharmaceutical manufacturers, contract packagers, and consumer brand owners for DSCSA/EU FMD compliance and anti-counterfeiting.
- Ownership category
- akta.pro rank
Covectra industry classification
Industry- Product category
- Pharmaceutical Serialization Software
- NAICS
- Software Publishers (513210), Packaging and Labeling Services (56191), Security Systems Services (56162)
- SIC
- Services-Prepackaged Software (7372)
- akta.pro primary industry
- Anti-Counterfeit & Track-and-Trace Packaging (Serialization, Security Features) (IMALAIAJ)
- akta.pro secondary industries
- Packaging, Labeling & Serialization for Biologics/ATMP (HLAGAGAJ), Medication Adherence & Therapy Management Platforms (refills, reminders, MTM) (HLALAIAG)
Keywords
Where Covectra is headquartered
LocationHeadquarters
- HQ city
- Westborough
- HQ country
- United States
- HQ region
- North America
Offices2 records
Markets served
Covectra business model
Business model- GTM type
- B2B
- Offering type
- Software
- Cost components
- Technology or R&D, Personnel, Marketing or Sales, Operations, Supply Chain, Infrastructure
Revenue model
- AuthentiTrack Serialization Software Subscriptions: AuthentiTrack Enterprise, Prime, Cloud, Gateway, and VRS are sold as software solutions, typically under subscription or annual contract terms. These provide serial number generation, management, aggregation, cloud repository, EPCIS exchange, and verification router services for pharmaceutical supply chain compliance.
- Serialization Engineering and Implementation Services: Covectra provides comprehensive engineering services including serialization impact assessments, ERP integration, project management, validation services, printer technology evaluation, user requirements specification development, and installation planning. These professional services are delivered alongside software implementation.
- Serialization Hardware (Printers, Vision Systems, Line Controllers): AuthentiTrack Enterprise and Prime solutions are sold with associated hardware including packaging line equipment, labelers, vision systems, and rejection stations. Hardware is sourced from off-the-shelf industry-standard equipment, and Covectra provides the integration services.
- StellaGuard Smart Security Labels: StellaGuard proprietary smart security labels with holographic star patterns and serialized QR codes are sold to consumer product, beauty, automotive, and food & beverage brand owners for anti-counterfeiting and brand protection applications.
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Subscription | Annual | AuthentiTrack Enterprise — for multi-line pharmaceutical manufacturers |
| Subscription | Annual | AuthentiTrack Prime — for semi-automatic/manual low-volume operations |
| Subscription | Annual | AuthentiTrack Cloud — EPCIS-certified cloud repository |
| Unit Pricing | Multi-year contract | StellaGuard Smart Security Labels — per-label cost |
Go-to-market motion2 records
Distribution channels3 records
Marketing channels8 records
Covectra product offering
Product offeringCore offering
Covectra sells EPCIS-certified serialization software (AuthentiTrack Cloud, Enterprise, Prime, Gateway, VRS, and Warehouse) that provides unit-level to pallet-level aggregation, serial number management, and DSCSA/EU FMD regulatory compliance for pharmaceutical, consumer product, and food and beverage manufacturers. It also sells StellaGuard, a patented smart security label and mobile authentication solution for anti-counterfeiting, plus ControlTrack, a serialized blister-pack medication adherence platform. Implementation and ERP integration are delivered via in-house serialization engineering services.
Differentiator
Problem solved
Functional benefit
Brands
- AuthentiTrack: Cloud-hosted serialization platform for serial number generation, management, aggregation, and supply chain traceability.
- StellaGuard
- ControlTrack
Products and services
- AuthentiTrack EPCIS-certified serialization platform for managing product identity from packaging line through cloud-based traceability and supply chain events; supports Levels 1-5 aggregation, serial number generation, and DSCSA compliance for pharmaceutical and consumer product manufacturers.
- AuthentiTrack Prime Practical serialization solution for semi-automatic, manual, or low-volume packaging operations, designed to be operational within hours and using industry-standard printers and verifiers rather than proprietary hardware; targeted at SMB pharma and contract packagers.
- AuthentiTrack VRS Verification Router Service that automates DSCSA compliance by managing verification requests and responses for pharmaceutical saleable returns, enabling secure data exchange between manufacturers and distributors.
- AuthentiTrack Warehouse Software and equipment for picking, building, and shipping serialized orders in a warehouse environment for pharma and consumer product distribution operations.
- StellaGuard Smart Security Label Patented smart security label combining a serialized QR code with a three-dimensional holographic star pattern embedded in random distribution within a high-tech film substrate, providing copy-detect protection and mobile authentication for brand protection and anti-counterfeiting.
- StellaGuard Mobile App Free smartphone application for instant product authentication by scanning the StellaGuard QR code; connects to the AuthentiTrack cloud platform to verify product authenticity, captures scan location and consumer information, and provides brand dashboards with real-time analytics.
- ControlTrack Cloud-based clinical track and trace solution using uniquely serialized blister packaging to monitor patient medication adherence; patients enrolled with de-identified profiles, data captured at pharmacy and stored in ControlTrack Cloud, enabling virtual medication management through telehealth visits with high-integrity dosage checks.
- Serialization Engineering Services Comprehensive engineering services including serialization impact assessment, resource evaluation, project management, ERP integration, installation planning, and customer support for implementing serialization solutions on packaging lines.
Quantifiable outcome
- Yield improvement from approximately 70% to over 95% within one month for a contract packager's serialization process after Covectra analysis and training.
- +3 more outcomes
Companies that use Covectra
Customer profileNamed customers10 records
Segments7 records
Ideal customer profiles7 records
Covectra technology and API
TechnologyTechnology focussed Yes
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Integration7 records
AI capability5 records
Feature9 records
Covectra partnerships and signals
Strategic signalPartnerships
One partnership is on record.
- VerifyMecoreCovectra and VerifyMe entered into a strategic partnership in May 2019. VerifyMe is a technology company specializing in brand protection and authentication solutions. The partnership combined Covectra's serialization and track-and-trace capabilities with VerifyMe's existing brand protection technology, enabling joint go-to-market efforts for anti-counterfeiting and supply chain integrity solutions.
Scale indicators6 records
Recent moves6 records
Expansion highlights6 records
Covectra competitors and assessment
Company assessmentDirect peers
- Optel Group: Provides end-to-end traceability and serialization for pharmaceuticals, food & beverage, and consumer goods. Comparable to Covectra's multi-vertical packaging-line-to-cloud architecture and EPCIS data exchange capabilities.
- rfxcel (Antares Vision Group): Direct competitor offering EPCIS-certified serialization, traceability, and DSCSA compliance software to pharma manufacturers and CMOs. Acquired by Antares Vision, making it Covectra's closest head-to-head rival in the US pharma serialization market.
- TraceLink: Operates the largest pharmaceutical track-and-trace network globally, with serialization, compliance, and supply chain collaboration tools. Directly comparable to Covectra's AuthentiTrack on DSCSA and EU FMD compliance workflows.
- Systech (Markem-Imaje / Dover): Provides pharmaceutical serialization, aggregation, and brand protection solutions, integrated with Markem-Imaje packaging line equipment. Competes directly with Covectra on DSCSA compliance and anti-counterfeiting for pharma manufacturers.
- Adents: Provides cloud-based serialization and traceability software (Adents Pharma Cloud) for pharma manufacturers and CMOs. Comparable to Covectra's AuthentiTrack Cloud and Gateway offerings for EPCIS data exchange and DSCSA compliance.
- Authentix: Provides brand protection and authentication solutions including covert/overt markers and track-and-trace platforms. Comparable to Covectra's StellaGuard smart-label and consumer-brand anti-counterfeiting offerings.
- Kezzler: Provides serialization-as-a-service with EPCIS connectivity and consumer-engagement capabilities for FMCG, pharma, and industrial markets. Comparable to Covectra's AuthentiTrack and StellaGuard solutions for unit-level traceability.
Broad incumbents
- Antares Vision: Italian-listed parent of rfxcel offering inspection, serialization, and traceability systems across pharma and food. A broader incumbent whose product portfolio overlaps significantly with Covectra's AuthentiTrack and StellaGuard offerings.
- Avery Dennison: Global manufacturer of labels and RFID inlays, with smart-label and brand-protection product lines for consumer goods and pharma. Adjacent competitor to Covectra's StellaGuard physical authentication and serial-label offerings.
- Körber Pharma (Körber Business Area Pharma): Supplies serialization, packaging line integration, and MES software to pharma manufacturers. A larger incumbent that competes with Covectra's enterprise serialization, ERP/MES integration, and engineering services portfolio.
Market position
Strengths5 records
Weaknesses5 records
Competitive moat5 records
Key risks6 records
Key highlights7 records
Customer concentration
Covectra social profiles
Digital presenceCovectra compliance and trust
Trust signalCompliance4 records
Covectra financial estimates
Financial estimateRevenue estimate
Valuation estimate
Covectra leadership team
Management profileNumber of profiles
Profiles7 records
Covectra funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
Covectra M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about Covectra
What does Covectra do?
Covectra sells EPCIS-certified serialization software (AuthentiTrack Cloud, Enterprise, Prime, Gateway, VRS, and Warehouse) that provides unit-level to pallet-level aggregation, serial number management, and DSCSA/EU FMD regulatory compliance for pharmaceutical, consumer product, and food and beverage manufacturers. It also sells StellaGuard, a patented smart security label and mobile authentication solution for anti-counterfeiting, plus ControlTrack, a serialized blister-pack medication adherence platform. Implementation and ERP integration are delivered via in-house serialization engineering services.
Is Covectra a public or private company?
Covectra is a private company. It is classified as founder individual operated bootstrapped and is currently operating.
When was Covectra founded?
Covectra was founded in 2008. It employs 11 to 50 people.
Where is Covectra based?
Covectra is headquartered in Westborough, United States, in the North America region.
How does Covectra make money?
Four revenue lines are on record. AuthentiTrack Serialization Software Subscriptions are the primary driver. The others are serialization Engineering and Implementation Services, serialization Hardware (Printers, Vision Systems, Line Controllers) and stellaGuard Smart Security Labels.
Who are Covectra's main competitors?
Direct peers on record are Optel Group, rfxcel (Antares Vision Group), TraceLink, Systech (Markem-Imaje / Dover), Adents, Authentix and Kezzler. Broad incumbents are Antares Vision, Avery Dennison and Körber Pharma (Körber Business Area Pharma).
Does Covectra have an API?
No public API is recorded for Covectra.
What industry is Covectra in?
Covectra's product category is Pharmaceutical Serialization Software. Its primary akta.pro industry code is IMALAIAJ, Anti-Counterfeit & Track-and-Trace Packaging (Serialization, Security Features), with a secondary code of HLAGAGAJ, Packaging, Labeling & Serialization for Biologics/ATMP. Its NAICS code is 513210 and its SIC code is 7372.