the Partnership for a Healthier America

What the Partnership for a Healthier America does

The Partnership for a Healthier America (PHA) is a 501(c)(3) tax-exempt nonprofit organization founded in 2010 in partnership with Michelle Obama's Let's Move! campaign and headquartered in Washington, DC. It functions as a national convenor in the food-equity space, connecting corporate donors, foundations, retailers, technology platforms, food banks, municipalities, and community-based nonprofits to deliver nutrition-security programs aimed at reducing childhood hunger and diet-related disease. PHA does not develop proprietary technology; its operating layer is coordination, grantmaking, and brand stewardship, and it leverages third-party platforms such as Instacart, Amazon Access, and iQpay for last-mile produce distribution.

PHA's programmatic portfolio comprises six core initiatives. Good Food at Home provides produce boxes or produce credits to under-resourced families via Instacart and has reached 30+ communities. Good Food Cities is a collective-impact initiative targeting 15 U.S. cities by 2030, with Indianapolis, Denver, and Chicago as the first cohort. Healthy Hunger Relief partners with 60+ food banks to shift sourcing from quantity to nutritional quality. Veggies Early & Often is a nutrition-education coalition for early-childhood settings. The Good Food Coalition, launching in 2026, is a pay-it-forward grocery coalition with Bel US, Amazon Access, and The Giant Company in which "GOOD GOOD"-labeled CPG purchases generate donations. The Mississippi Delta Initiative is PHA's inaugural rural place-based program linking Delta families to Delta-grown produce. Cumulative impact cited by the organization includes 49M+ servings of produce, 236K+ individuals reached, and 71 cities served.

PHA's revenue model is donations-based: corporate contributions, foundation grants, cause-marketing flows (PopSockets Plant Positive, Bel US coalition), and individual giving. It reports 51-100 employees, no subsidiaries, no parent company, and no equity funding rounds. Strategic funders cited include Novo Nordisk (flagship), Cigna Group Foundation (~$3.3M in Dec 2023), Albertsons Companies Foundation (dollar-for-dollar match up to $250K), and the Patrick J. McGovern Foundation. Distribution is carried out through a multi-sided channel mix: community organizations, food-bank networks, online grocery platforms, brick-and-mortar grocery banners, corner stores, and farmers markets, with PHA acting as funder and orchestrator rather than direct service provider.

Name

the Partnership for a Healthier America

Legal name

Partnership for a Healthier America, Inc.

Website

http://ahealthieramerica.org

Company type

Private

Founded year

2010

Operating status

Operating

Headcount range

11–50 employees

Short description

Partnership for a Healthier America is a Washington, DC-based 501(c)(3) nonprofit founded in 2010 that convenes corporations, foundations, retailers, food banks, and community organizations to deliver nutrition-security programs — including produce distribution, food-bank quality improvement, and early-childhood nutrition education — to families facing food insecurity across 71 U.S. cities.

Ownership category

akta.pro rank

Product category

Food Equity Programs

NAICS

Community Food Services (62421), Social Advocacy Organizations (8133)

SIC

Services-Membership Organizations (8600)

akta.pro primary industry

Health Equity, Access & Social Determinants Programs (BPAIAJAO)

akta.pro secondary industries

Sustainable Agriculture & Food Systems (Fair Trade, Food Access, Regenerative) (BPAGALAD), Nutrition, WASH & Social Determinants Partnerships (Cross-Sector Health Initiatives) (HLAJAOAO)

Keywords

• Food equity programs
• Nutrition security services
• Food bank partnerships
• Public health advocacy
• Community food access

Headquarters

HQ city

Washington

HQ country

United States

HQ region

North America

Offices2 records

Markets served

GTM type

B2B and B2C

Offering type

Services

Cost components

Personnel, Operations, Marketing or Sales, Others

Revenue model

1. Corporate and Foundation Donations: PHA operates as a 501(c)(3) tax-exempt nonprofit organization that raises funds from corporate partners, foundations, and individual donors to support its food equity programs. The organization leverages the power of the private sector to transform the food landscape in pursuit of food equity.

Go-to-market motion2 records

Distribution channels6 records

Marketing channels7 records

Core offering

Partnership for a Healthier America (PHA) is a 501(c)(3) nonprofit that operates as a convener and connector in the food equity space, running programs that connect under-resourced families to fresh fruits and vegetables. It delivers signature initiatives such as Good Food at Home, Good Food Cities, Healthy Hunger Relief, Veggies Early & Often, the Mississippi Delta Initiative, and the Good Food Coalition, partnering with corporations, food banks, government agencies, and community organizations to improve nutrition access across U.S. cities.

Product overview

PHA operates as a nonprofit organization (501(c)(3)) that functions as a connector between people, communities, and companies in the food equity space. The organization offers a portfolio of programs including Good Food at Home (nutrition security program providing produce boxes or credits), Good Food Cities (collective impact initiative targeting 15 cities to double produce consumption by 2030), Veggies Early & Often (nutrition education for young children), Healthy Hunger Relief (food bank partnership program), Good Food Coalition (pay-it-forward grocery coalition), and the Mississippi Delta Initiative (rural place-based economic development). The Good Good Food Campaign serves as the marketing arm for Good Food Cities. Together these programs have provided 49M+ servings and reached 236K+ individuals across 71 cities.

Differentiator

Problem solved

Functional benefit

Brands

• Good Food Cities: Initiative to enhance and expand nutrition security in 15 cities by 2030 by increasing the supply, access, and marketing of fruits, vegetables and other nutritious foods.
• Good Food at Home
• Veggies Early & Often
• Healthy Hunger Relief
• Good Food Coalition
• Good Good Food
• Good Food for All

Products and services

• Good Food at Home Signature nutrition security program that helps under-resourced families access fresh fruits and vegetables and build healthy eating habits by providing produce boxes or credits via partners such as Instacart.
• Good Food Cities Collective impact initiative uniting the charitable, philanthropic, public, and private sectors to double produce consumption in 15 cities by 2030.
• Veggies Early & Often Nutrition education coalition raising awareness about the importance of vegetables for young children aged 5 and under by bringing together early childhood educators, medical professionals, and food manufacturers.
• Healthy Hunger Relief Program that helps food banks assess and improve how they source and procure foods, shifting focus from quantity to quality by enabling them to stock shelves with healthy items; partners with 60+ food banks.
• Good Food Coalition Pay-it-forward grocery coalition co-founded with Bel US, Amazon Access, and The Giant Company to improve access to nutritious snacks for families facing food insecurity; 'GOOD GOOD' labeled products generate donations to PHA programs.
• Mississippi Delta Initiative PHA's inaugural rural place-based initiative that boosts community health through economic development by connecting Mississippi Delta families to produce grown by Delta farmers, addressing limited grocery access in rural areas.
• Good Food for All Produce distribution program providing families with weekly boxes of fresh, high-quality produce, reaching more than 20,000 families and 18+ million servings of fruits and vegetables across 29 cities.

Quantifiable outcome

• 49M+ servings of produce provided to families
• +9 more outcomes

Named customers15 records

Segments5 records

Ideal customer profiles4 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Integration5 records

Partnerships

23 partnerships are on record, tiered flagship, core and supporting.

• Bel USflagshipStrategic or Co-development Partner · 18 June 2026Bel US co-founded the Good Food Coalition with PHA to improve access to nutritious snacks for families facing food insecurity. The coalition offers dietitian-validated products labeled 'GOOD GOOD,' with purchases generating donations to PHA's Healthy Hunger Relief programs. Bel US products including Babybel, GoGo squeeZ, and The Laughing Cow will be featured in the program.
• Amazon AccesscoreStrategic or Co-development Partner · 18 June 2026Amazon Access joined the Good Food Coalition as a retail partner, making dietitian-validated products available through Amazon's platform and providing donation support for PHA's programs. Partnership focuses on improving equitable access to nutritious affordable foods.
• The Giant CompanycoreStrategic or Co-development Partner · 18 June 2026The Giant Company joined the Good Food Coalition as a retail partner, participating in the pay-it-forward grocery coalition to support families facing food insecurity through PHA's Healthy Hunger Relief program.
• Guiding StarscoreStrategic or Co-development Partner · 3 March 2026PHA partnered with Guiding Stars to utilize their nutrition standard to help rate and qualify products for PHA programs. Guiding Stars translates complex nutrition facts into an easy-to-understand rating system. PHA recognizes Guiding Stars as an approved method for qualifying products for inclusion in public health initiatives.
• InstacartflagshipStrategic or Co-development PartnerPHA partnered with Instacart to deliver the Good Food at Home program, providing Fresh Funds credits that families use to purchase fresh, frozen, and canned produce through Instacart's platform. Partnership has connected families with over 5 million servings of fresh produce.
• Global Food Institute (George Washington University)coreStrategic or Co-development PartnerPartnered with GFI to conduct stakeholder-led food systems assessments in Indianapolis and the Mississippi Delta, including social network analysis, group model building workshops, and development of a Healthy Corners Manual.
• DC Central KitchencoreStrategic or Co-development PartnerPartnered with DCCK to share learnings from their successful Healthy Corners program, adapting the model for Indianapolis and the Mississippi Delta. DCCK created a Healthy Corners Manual with practical guidance for building and adapting the program.
• Nine13 LogisticscoreImplementation/ SI/ Consulting PartnerReceived $100K grant from PHA to develop a centralized food hub in Indianapolis with 2,500 square feet of freezer storage for community organizations, small retailers, and local growers.
• Produce Marketing AssociationsupportingStrategic or Co-development PartnerPartner organization supporting PHA's produce distribution and food access programs.
• Foodlink, Inc.supportingStrategic or Co-development PartnerParticipating in PHA's Food Assistance Partnership Program as a community partner.
• Keurig Dr PeppersupportingGTM or Marketing PartnerSponsor of Good Good Food campaign, providing hydration stations at community events and supporting healthy eating activations in Chicago and other cities.
• PopSocketssupportingGTM or Marketing PartnerThrough the Plant Positive initiative, PopSockets donates $2 from every PlantCore grip purchase to PHA, providing 5 servings of fresh vegetables and fruits to families in need. Partnership supports both food access and environmental sustainability.
• GIVE Center at Denver Human ServicescoreImplementation/ SI/ Consulting PartnerPHA partnered with the GIVE Center at Denver Human Services to deliver Good Food at Home with iQpay to 450 Denver families, providing digital Good Food Funds for produce purchases at local grocery stores.
• Mary Rigg Neighborhood CentersupportingImplementation/ SI/ Consulting PartnerFood pantry partner in Indianapolis that tripled food distribution capacity with Nine13 logistics support, preparing to open a new standalone pantry.
• Focus: HOPEcoreImplementation/ SI/ Consulting PartnerDetroit-based nonprofit partner providing Food for Seniors Program and 1:1 technology support to help seniors use Instacart for the Good Food at Home program.
• Health Education CouncilsupportingImplementation/ SI/ Consulting PartnerSacramento-based partner for Good Food at Home program, helping families access fresh produce through Instacart delivery.
• DC Hunger SolutionssupportingImplementation/ SI/ Consulting PartnerWashington, D.C.-based partner for Good Food at Home program, helping families access fresh produce through Instacart delivery.
• Bountiful Growers UnitedsupportingImplementation/ SI/ Consulting PartnerReceived grant from PHA to host monthly cooking demonstrations and produce distributions in Indianapolis neighborhoods with high rates of food insecurity and diet-related illnesses.
• Centers of Wellness for Urban WomensupportingImplementation/ SI/ Consulting PartnerReceived grant from PHA to expand Food and Fit program providing produce boxes, fitness classes, and insurance enrollment assistance in Indianapolis.
• Kheprw InstitutesupportingImplementation/ SI/ Consulting PartnerReceived grant from PHA to conduct feasibility study for new food hub at 17-acre urban farm, assessing infrastructure needs and exploring viable business models.
• Charity CaressupportingImplementation/ SI/ Consulting PartnerReceived grant from PHA to host mobile health events where residents can pick up food and access on-site health and social services.
• Flanner HousesupportingImplementation/ SI/ Consulting PartnerReceived grant from PHA to train youth in urban farming via F.E.E.D program and expand greenhouse to meet demand for locally grown food in Indianapolis.
• BU WellnesssupportingImplementation/ SI/ Consulting PartnerReceived grant from PHA to host pop-up markets with food distribution, nutrition education, mental health resources, and workforce development support.

Scale indicators13 records

Recent moves6 records

Expansion highlights6 records

Direct peers

• Wholesome Wave: Nonprofit social enterprise running produce-prescription and SNAP-incentive programs with corporate and foundation funding. Closest direct comparable to PHA's Good Food at Home / Good Food Funds model in both mission and operating approach.
• Share Our Strength (No Kid Hungry): Major anti-hunger nonprofit operating the No Kid Hungry campaign, focused on childhood food access and nutrition. Overlaps directly with PHA on childhood obesity, food access, and corporate/cause-marketing partnerships.
• The Food Trust: Nonprofit addressing food access, healthy retail, and nutrition education in underserved communities. Operates programs (Healthy Corner Stores) that directly parallel PHA's Good Food Cities corner-store and nutrition-security work.
• Fair Food Network: National nonprofit running Double Up Food Bucks (SNAP doubling) and other food-access programs with a social-enterprise structure. Highly comparable to PHA on produce-incentive model and corporate/funder engagement.
• FoodCorps: Nonprofit placing service members in schools to deliver food education and healthy school meals. Directly comparable to PHA's Veggies Early & Often in the early-childhood nutrition education space.
• DC Central Kitchen: Nonprofit operating healthy food access, job training, and Healthy Corners corner-store programs. PHA explicitly partnered with DCCK to adapt the Healthy Corners model for Indianapolis and the Mississippi Delta, making it a close operational peer.
• Food Research & Action Center (FRAC): National anti-hunger policy and advocacy organization focused on federal nutrition programs (SNAP, WIC, school meals). Highly comparable to PHA on policy advocacy, federal partnership (USDA/FDA), and food-equity convening role.
• WhyHunger: National nonprofit ending hunger through grassroots organizing, advocacy, and the National Hunger Hotline. Comparable to PHA on food-equity advocacy, coalition building, and resource mobilization for underserved communities.

Broad incumbents

• Feeding America: Largest U.S. hunger-relief nonprofit network of 200+ food banks. PHA partners with 60+ of its food banks through Healthy Hunger Relief, but Feeding America operates at much greater scale and serves as a broad incumbent in shared food-bank procurement and food-equity policy.

Regional players

• Community Servings: Massachusetts-based nonprofit providing medically tailored meals and nutrition support. Operates a food-as-medicine model adjacent to PHA's nutrition-security work, but is regional rather than national in scope.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat5 records

Key risks7 records

Key highlights6 records

Customer concentration

• Xx.com/phanews
• YouTubeyoutube.com/@ahealthieramerica
• Facebookfacebook.com/pha
• LinkedInlinkedin.com/company/partnership-for-a-healthier-america
• Instagraminstagram.com/goodgoodfood4all

Compliance1 record

Revenue estimate

Valuation estimate

Number of profiles

Profiles3 records

Funding overview

Funding rounds1 record

Investors1 record

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about the Partnership for a Healthier America