Keurig Dr Pepper
Keurig Dr Pepper is a publicly traded North American beverage company operating 150+ brands across carbonated soft drinks, water, juice, energy drinks, and coffee, anchored by the Keurig single-serve brewing platform (approximately 50% U.S./Canada share) and now expanded globally via the April 2026 acquisition of JDE Peet's, serving mass-market consumers through retail, foodservice, and direct-store-delivery channels ahead of a planned 2027 separation into Beverage Co. and Global Coffee Co.
- Company typePublic
- Founded2018
- HeadquartersBurlington, United States
- Headcount5,001–10,000
- GTM typeB2C
- OfferingHardware or Manufacturing
What Keurig Dr Pepper does
Keurig Dr Pepper Inc. (NYSE: KDP) is a North American-headquartered, publicly traded beverage company formed in 2018 through the merger of Keurig Green Mountain and Dr Pepper Snapple Group. The company operates two segments: a North American Refreshment Beverages business spanning carbonated soft drinks, water, juice, mixers, hydration, and energy drinks under 150+ owned, licensed, and partner brands (including Dr Pepper, Canada Dry, 7UP, Snapple, Mott's, A&W, Sunkist, RC Cola, Core, Bai, Vita Coco, and a 60% stake in GHOST), and a Global Coffee business anchored by the Keurig single-serve brewing platform with patented K-Cup pod technology and an installed base of K-Caf\u00e9, K-Classic, K-Compact, K-Duo, and K-Elite brewers holding approximately 50% U.S./Canada single-serve coffee share.
KDP generates revenue through three principal streams: packaged beverage sales (one-time product sales across retail and foodservice), K-Cup pods and coffee products (recurring consumption-driven revenue from the Keurig installed base), and Keurig brewing hardware (machine sales that drive pod attach). Distribution operates through major grocery, mass, club, drug, dollar, and convenience retail; foodservice operators (including McDonald's and a June 2026 exclusive Dog Haus platform deal); company-operated direct-store-delivery networks; and a manufacturing/distribution partnership with Nestl\u00e9 USA for Starbucks-branded K-Cup pods in the U.S. and Canada.
Following the April 2026 completion of the approximately $18 billion acquisition of JDE Peet's N.V. (96.22% acquired, delisting from Euronext Amsterdam scheduled April 30, 2026), KDP's addressable market expands to more than 100 countries with international coffee brands including Peet's, Jacobs, L'OR, and Douwe Egberts. The company employs more than 50,000 people globally and guides to $25.9-$26.4 billion in 2026 net sales. KDP is preparing to separate into two independent publicly traded companies—Beverage Co. and Global Coffee Co.—targeted for early 2027, financed in part by $7 billion from Apollo and KKR and $4.5 billion in convertible preferred stock.
Keurig Dr Pepper firmographics
Firmographics- Name
- Keurig Dr Pepper
- Legal name
- Keurig Dr Pepper Inc.
- Website
- https://keurigdrpepper.com
- Company type
- Public
- Founded year
- 2018
- Operating status
- Operating
- Headcount range
- 5,001–10,000 employees
- Short description
- Keurig Dr Pepper is a publicly traded North American beverage company operating 150+ brands across carbonated soft drinks, water, juice, energy drinks, and coffee, anchored by the Keurig single-serve brewing platform (approximately 50% U.S./Canada share) and now expanded globally via the April 2026 acquisition of JDE Peet's, serving mass-market consumers through retail, foodservice, and direct-store-delivery channels ahead of a planned 2027 separation into Beverage Co. and Global Coffee Co.
- Ownership category
- akta.pro rank
Keurig Dr Pepper industry classification
Industry- Product category
- Non-Alcoholic Beverages
- NAICS
- Coffee and Tea Manufacturing (311920), Soft Drink and Ice Manufacturing (31211), Beverage Manufacturing (3121)
- SIC
- Bottled & Canned Soft Drinks & Carbonated Waters (2086), Beverages (2080)
- akta.pro primary industry
- Single-Serve Coffee (Pods, Capsules) (CRADAHAH)
- akta.pro secondary industries
- Non-Carbonated Soft Drinks (Juice Drinks, Lemonades, Fruit Drinks) (CRADAHAB), Powdered & Instant Beverage Mixes (Drink Mixes, Instant Coffee/Tea, Electrolytes) (CRADAHAN)
Keywords
Where Keurig Dr Pepper is headquartered
LocationHeadquarters
- HQ city
- Burlington
- HQ country
- United States
- HQ region
- North America
Offices5 records
Markets served
Keurig Dr Pepper business model
Business model- GTM type
- B2C
- Offering type
- Hardware or Manufacturing
- Cost components
- Supply Chain, Operations, Marketing or Sales, Personnel, Infrastructure, Technology or R&D
Revenue model
- Beverage Products: Sales of carbonated soft drinks, water, juice, mixers, and other refreshment beverages through retail and foodservice channels
- K-Cup Pods and Coffee Products: Single-serve coffee pods, grounds, and whole bean coffee for Keurig brewing systems and retail
- Keurig Brewing Equipment: Sale of Keurig home and office coffee brewing machines
- Energy Drinks: Sales of Ghost, C4, Venom, and Black Rifle Energy brands
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Other | Quarterly | Quarterly cash dividend to shareholders |
Go-to-market motion1 record
Distribution channels5 records
Marketing channels4 records
Keurig Dr Pepper product offering
Product offeringCore offering
Keurig Dr Pepper manufactures, markets, and distributes a portfolio of more than 150 owned, licensed, and partner beverage brands across North American refreshment beverages (carbonated soft drinks, water, juice, mixers, energy drinks) and a global coffee business anchored by the Keurig single-serve brewing system and K-Cup pods. The company sells both consumer packaged beverages through retail and foodservice channels and Keurig home and office brewing hardware and proprietary K-Cup pods.
Product overview
Keurig Dr Pepper (KDP) is a diversified North American beverage company operating two distinct business segments. The North American Refreshment Beverage business holds leadership positions in carbonated soft drinks, water, juice, mixers, and energy drinks with iconic brands including Dr Pepper, Canada Dry, 7UP, Snapple, Mott's, A&W, RC Cola, Sunkist, and Core Hydration, plus energy drink brands GHOST (60% stake), C4 Energy, and Venom Energy. The Global Coffee business encompasses the Keurig single-serve brewing system—the dominant platform in U.S. and Canada with ~50% market share—alongside powerhouse international brands acquired through JDE Peet's including Peet's Coffee, Jacobs, L'OR, and Douwe Egberts. The Keurig brewing system includes hardware (K-CAFÉ, K-CLASSIC, K-COMPACT, K-DUO, K-ELITE brewers) and the K-Cup pod ecosystem. KDP operates manufacturing and distribution across the U.S., Canada, and Mexico with over 50,000 employees serving more than 100 international markets. The company completed its ~$18 billion acquisition of JDE Peet's in April 2026 and plans to split into two separate publicly traded companies—Beverage Co. and Global Coffee Co.—by early 2027.
Differentiator
Problem solved
Functional benefit
Brands
- Dr Pepper: Iconic American soft drink brand
- Keurig
- Canada Dry
- Peet's Coffee
- 7UP
- Jacobs
- Green Mountain Coffee Roasters
- A&W
- Sunkist
- Squirt
- Core
- Mr & Mrs T
- Donut Shop
- Schweppes
- Hawaiian Punch
- Electrolit
- Clamato
- Caribou
- C4 Energy
- La Colombe Coffee
- GHOST
- Snapple
- Mott's
- Peñafiel
- Bai
- Venom Energy
- Xyience Energy
- Black Rifle Coffee Company
- Intelligentsia Coffee
- Stumptown Coffee Roasters
- Starbucks
- Douwe Egberts
- L'Or Espresso
- Pilão
- Kenco
- Barista Prima
- Café Escapes
- Friele
- Moccona
- Marcilla
- Old Town White Coffee
- Bigelow
- Celestial Seasonings
- Tazo
- Dunkin
- Eight O' Clock
- Folgers
- Maxwell House
- McCafé
- Hills Bros
- Yoo-Hoo
- Cafe Bustelo
- Community Coffee
- IBC
- Polar Beverages
- Vernors
- Newman's Own
- Vita Coco
- Tully's
- Van Houtte
- Illy
- Florence by Mills
- Kirkland
- Chock Full O'Nuts
- Gevalia
- Gloria Jean's
- Margaritaville
- Crush
- Big Red
- Mistic
- Stewart's
- Cactus Cooler
- Rose's
- Sun Drop
- Krispy Kreme
- Lavazza
- Twinings
- ReaLemon
- Evian
- Revv
- French Market
- BLK & Bold
- Philz Coffee
- Super
- Cinnabon
- Laughing Man
- Kahawa 1893
- Brooklyn Roasting Company
- Punk Bunny Coffee
- Killah Koffee
- Kauai Coffee
- Nantucket Nectars
- Accelerator Active Energy
- Swiss Miss
- Seattle's Best Coffee
- Tim Hortons
- Margaritaville
- Bloom
- RC Cola
- C2 Energy
Products and services
- Keurig Brewing System
- Dr Pepper
- Canada Dry
- 7UP
- Peet's Coffee
- Jacobs
- L'OR
- Douwe Egberts
- Snapple
- Mott's
- GHOST Energy
- C4 Energy
- Venom Energy
- Core Hydration
- RC Cola
- Bai
- Black Rifle Coffee Company
- A&W
- Sunkist
- Starbucks K-Cup Pods
- GHOST Energy x 7UP Lemon Lime
Quantifiable outcome
- Q1 2026 net sales rose 9.4% to $3.98 billion, beating consensus of $3.83 billion
- +2 more outcomes
Companies that use Keurig Dr Pepper
Customer profileNamed customers4 records
Segments3 records
Ideal customer profiles2 records
Keurig Dr Pepper technology and API
TechnologyTechnology focussed No
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Feature6 records
Keurig Dr Pepper partnerships and signals
Strategic signalPartnerships
Six partnerships are on record, tiered notable, major and minor.
- Dog HausnotableFirst restaurant brand to exclusively leverage KDP's full beverage portfolio spanning fountain drinks, premium packaged beverages, coffee, energy drinks, bar programs, takeout and delivery. Partnership includes seasonal offerings, regional rotations, and specialty beverage concepts.
- Albertsons Media CollectivenotableKDP serves as launch partner for Albertsons partnership with YouTube, providing first-party purchase data from 50+ million loyalty members for targeted advertising through Google's Display & Video 360 platform.
- JDE Peet'smajorFollowing KDP's acquisition of JDE Peet's (now 97.75% owned), the Coffee Canopy Partnership was launched by JDE Peet's in collaboration with leading coffee companies including Louis Dreyfus Company, Sucden, Neumann Kaffee Gruppe, Touton, Sucafina, and Tchibo to create global coffee deforestation mapping using Airbus satellite technology.
- Nestlé USAmajorExtended strategic partnership for manufacturing and distribution of Starbucks K-Cup pods in the U.S. and Canada, building on collaboration established in 2020. Nestlé handles retail distribution under its 2018 global licensing arrangement while Starbucks sources and roasts arabica beans.
- TerraCycleminorStrategic partnership for nationwide K-Cup pod collection and composting program, supporting sustainability initiatives and addressing environmental concerns over single-use pod waste.
- JDE Peet's Coffee Production JVmajor$4 billion joint venture investment in coffee production assets as part of the JDE Peet's acquisition financing structure, creating a new template for strategic engagement with private capital through structured instruments.
Scale indicators10 records
Recent moves7 records
Expansion highlights6 records
Keurig Dr Pepper competitors and assessment
Company assessmentDirect peers
- The Coca-Cola Company: Largest competitor in carbonated soft drinks with brands including Coca-Cola, Sprite, and Dasani. KDP competes head-to-head with Coca-Cola across CSD, water, and juice categories through brands like Dr Pepper, Canada Dry, and Mott's.
- PepsiCo: Direct peer across carbonated soft drinks (Pepsi, Mountain Dew), energy (through Rockstar/portfolio), and licensed bottling. Competes with KDP across retail shelf, foodservice fountain, and convenience channels.
- Nestlé: Global coffee leader (Nescafé, Nespresso, Starbucks at-home) and KDP's manufacturing/distribution partner for Starbucks K-Cup pods. Overlaps directly with Keurig brewing systems and Peet's/Jacobs/L'OR coffee brands.
- J.M. Smucker: Direct competitor in packaged coffee through Folgers, Dunkin', and Café Bustelo brands. Competes with KDP across grocery, mass, and club channels in roast and ground coffee.
- Monster Beverage Corporation: Direct competitor in energy drinks. KDP's Ghost (60% stake) and C4 brands compete with Monster's portfolio including Monster Energy, Reign, and Bang across convenience and grocery channels.
- National Beverage Corp. Owner of LaCroix sparkling water and a portfolio of regional CSDs. Direct competitor in non-carbonated and flavored sparkling beverages against KDP's Canada Dry, 7UP, and Core brands.
- Primo Brands Corporation: North American bottled water and beverage company formed through Primo Water and BlueTriton Brands merger. Competes with KDP's bottled water offerings and serves similar retail and foodservice customers.
- Vita Coco Company: Leading coconut water brand previously distributed/owned by KDP. Direct competitor in functional and hydration beverages against KDP's Core, Electrolit, and Bai portfolios in retail and foodservice.
Broad incumbents
- Starbucks Corporation: Operates the leading specialty coffee retail/cafe brand globally and licenses K-Cup pods to KDP through Nestlé. Overlaps with KDP via Peet's Coffee and supermarket retail coffee competition.
Emerging players
- Celsius Holdings: Fast-growing energy drink brand competing with KDP's Ghost, C4, and Venom portfolios. Distributed through PepsiCo, it competes on shelf placement and brand momentum in the lifestyle/fitness energy segment.
Market position
Strengths5 records
Weaknesses5 records
Competitive moat5 records
Key risks6 records
Key highlights7 records
Customer concentration
Keurig Dr Pepper social profiles
Digital presenceKeurig Dr Pepper compliance and trust
Trust signalCompliance5 records
Keurig Dr Pepper financial estimates
Financial estimateRevenue estimate
Valuation estimate
Keurig Dr Pepper leadership team
Management profileNumber of profiles
Profiles4 records
Keurig Dr Pepper subsidiaries and ownership
Company hierarchySubsidiaries1 record
Keurig Dr Pepper funding detail
Funding detailFunding overview
Funding rounds11 records
Investors10 records
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
Keurig Dr Pepper M&A and investment
M&A and investmentM&A6 records
Investments4 records
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about Keurig Dr Pepper
What does Keurig Dr Pepper do?
Keurig Dr Pepper manufactures, markets, and distributes a portfolio of more than 150 owned, licensed, and partner beverage brands across North American refreshment beverages (carbonated soft drinks, water, juice, mixers, energy drinks) and a global coffee business anchored by the Keurig single-serve brewing system and K-Cup pods. The company sells both consumer packaged beverages through retail and foodservice channels and Keurig home and office brewing hardware and proprietary K-Cup pods.
Is Keurig Dr Pepper a public or private company?
Keurig Dr Pepper is a public company. It is classified as public and is currently operating.
When was Keurig Dr Pepper founded?
Keurig Dr Pepper was founded in 2018. It employs 5,001 to 10,000 people.
Where is Keurig Dr Pepper based?
Keurig Dr Pepper is headquartered in Burlington, United States, in the North America region.
How does Keurig Dr Pepper make money?
Four revenue lines are on record. Beverage Products are the primary driver. The others are K-Cup Pods and Coffee Products, keurig Brewing Equipment and energy Drinks.
Who are Keurig Dr Pepper's main competitors?
Direct peers on record are The Coca-Cola Company, PepsiCo, Nestlé, J.M. Smucker, Monster Beverage Corporation, National Beverage Corp., Primo Brands Corporation and Vita Coco Company. Starbucks Corporation is listed as a broad incumbent. Celsius Holdings is listed as an emerging player.
Does Keurig Dr Pepper have an API?
No public API is recorded for Keurig Dr Pepper.
What industry is Keurig Dr Pepper in?
Keurig Dr Pepper's product category is Non-Alcoholic Beverages. Its primary akta.pro industry code is CRADAHAH, Single-Serve Coffee (Pods, Capsules), with a secondary code of CRADAHAB, Non-Carbonated Soft Drinks (Juice Drinks, Lemonades, Fruit Drinks). Its NAICS code is 311920 and its SIC code is 2086.