What AFAS Software does

AFAS Software is a privately-held, family-owned enterprise software company founded in 1996 following a management buy-out from Getronics, headquartered in Leusden, Netherlands, with 740 employees operating across the Netherlands, Belgium, Curaçao, and Aruba. The company develops a unified, cloud-based ERP platform built on a single shared database that synchronizes data in real time across all modules, serving more than 14,000 organizations that together process 3.8 million employee payslips per month through AFAS. The product suite spans CRM, Finance, HRM, Payroll, Order Management, Projects, and Workflow Management, complemented by the AFAS Pocket mobile application (1M+ monthly active users), AI Assistant Jonas for in-workflow AI tasks, and self-service portals for employees, managers, applicants, and customers.

The platform emphasizes a 'one standard product, configurable without programming' architecture with hundreds of pre-built workflow templates and over 100 ready-made BI dashboards, plus embedded auditors (Finance Auditor with 100+ checks, Payroll Auditor with 130+ checks) and an Invoice Recognition feature. Notable regulatory and integration positioning includes official Peppol Service Provider status with UBL readiness since 2008, Data Pro certification for GDPR-aligned processing, and B Corp certification under the 'With love' CSR policy.

Revenue (€356 million FY2024) is generated primarily through a monthly subscription model with annual commitment and daily-cancellation after year one, supplemented by implementation consulting, success management, and training services (approximately 14,000 course participants annually). Distribution is direct enterprise field sales across the four geographies, augmented by an implementation partner network that includes Salure, RSM Luxembourg, and the BrynQ integration platform, with self-service onboarding available through AFAS Online for mid-market customers. Customer segmentation is horizontal—from small SMEs to enterprises with thousands of employees—with particular depth in trading and manufacturing (>1,400 trading companies), HR/payroll, and finance/accounting functions.

Name

AFAS Software

Legal name

AFAS Software

Website

https://afas.com

Company type

Private

Founded year

1996

Operating status

Operating

Headcount range

501–1,000 employees

Short description

AFAS Software is a family-owned Dutch provider of a cloud-based, single-database ERP platform with integrated HRM, Payroll, Finance, CRM, Order Management, Projects, and Workflow modules, serving more than 14,000 organizations across the Netherlands, Belgium, Curaçao, and Aruba.

Ownership category

akta.pro rank

Product category

Cloud ERP Software

NAICS

Software Publishers (513210)

SIC

Services-Prepackaged Software (7372)

akta.pro primary industry

Core ERP Suites (Financials, Procurement, Projects) (HDAEAEAA)

akta.pro secondary industries

Professional Services Automation (PSA) & Services ERP (HDAEAEAF), Intelligent Document Processing (IDP) & OCR Automation (HDAEAHAC)

Keywords

• Cloud ERP software
• Payroll automation software
• HR management software
• Business workflow automation
• Financial administration software

Headquarters

HQ city

Leusden

HQ country

Netherlands

HQ region

Europe

Offices4 records

Markets served

GTM type

B2B

Offering type

Software

Cost components

Personnel, Technology or R&D, Marketing or Sales, Infrastructure, Operations

Revenue model

1. ERP Software Subscription: Monthly subscription model with fixed monthly fee. Includes all modules (HRM, Payroll, CRM, Finance, Projects, Order Management), automatic updates, cloud hosting, and standard dashboards. Daily cancellation available after 1-year commitment.
2. Implementation & Consulting Services: Professional services for implementation, process optimization, and training. Consultants support organizations in setting up and customizing the software.
3. Training & Education Services: Various training programs including courses, company trainings, specialization courses, and self-study materials. Approximately 14,000 course participants annually.

Pricing tiers

Go-to-market motion3 records

Distribution channels5 records

Marketing channels6 records

Core offering

AFAS Software develops and sells a cloud-based ERP platform that unifies HRM, Payroll, CRM, Finance, Order Management, Projects, and Workflow Management on a single integrated database, delivered as a standard product configurable without programming. The platform is complemented by the AFAS Pocket mobile app, AI Assistant Jonas, and audit tools (Finance Auditor, Payroll Auditor) used by more than 14,000 organizations across the Netherlands, Belgium, and the Caribbean.

Product overview

AFAS Software offers a single, unified ERP platform (AFAS ERP Software) with integrated modules for CRM, Finance, HRM, Payroll, Order Management, Projects, and Workflow Management. The product portfolio centers on the core AFAS ERP system complemented by specialized modules: AFAS CRM for customer relationship management, AFAS Finance with the Finance Auditor for automated bookkeeping checks, AFAS HRM for human resources management, AFAS Payroll with the Payroll Auditor featuring 130+ automatic checks, AFAS Order Management for trading and production processes, AFAS Projects for project administration, and AFAS Workflow Management for business process automation. A key differentiator is AI Assistant Jonas integrated into workflows for text summarization and automated actions, plus the mobile app AFAS Pocket with over 1 million monthly users. The platform includes self-service portals (Employee Self Service, Manager Self Service, Applicant Self Service) and external portals (Customer Portal, Ordering Portal). Additional offerings include AFAS InSite intranet and AFAS OutSite for careers sites. The software is delivered entirely in the cloud with a standard template approach, supporting over 14,000 organizations across the Netherlands, Belgium, and the Caribbean.

Differentiator

Problem solved

Functional benefit

Brands

• AFAS Pocket: Mobile app for managing HR tasks, project administration, CRM data, time registration, leave requests, and expense claims on smartphones and tablets. One of the top business apps in the App Store with over 1 million monthly users.
• AFAS Pocket App

Products and services

• AFAS ERP Software Unified cloud-based ERP platform that manages all core business processes (customer data, quotations, invoicing, HR, accounting, projects, order management, workflows) from a single database, with more than 100 pre-built BI dashboards included as standard. Sold by monthly subscription to organizations of all sizes in the Netherlands, Belgium, and the Caribbean.
• AFAS CRM Customer relationship management module that records customers, suppliers, applicants, colleagues, and prospects in one central database fully integrated with the AFAS ERP administration. Data Pro certified for GDPR compliance.
• AFAS Finance Financial administration module that automates bookkeeping, accounts payable/receivable, invoicing, and expense management, including the Finance Auditor that performs over 100 automatic checks and Peppol-ready UBL e-invoicing since 2008.
• AFAS HRM Human resources management module handling employee data, recruitment, onboarding, talent management, performance reviews, and strategic HR planning with built-in analytics and self-service portals.
• AFAS Payroll Payroll module fully integrated with HRM that automates salary processing with the Payroll Auditor performing 130+ automatic checks, supporting international payroll scenarios in partnership with local payroll providers.
• AFAS Order Management Order management module that automates the full order process from quotation to delivery and invoice, integrated with stock, purchasing, sales, and accounting. Used by more than 1,400 trading companies.
• AFAS Projects Project administration module providing complete control over projects including time registration, budgets, invoicing, and progress tracking, integrated with CRM and finance.
• AFAS Workflow Management Workflow automation system that defines step-by-step business processes with automatic task execution, AI integration capabilities, Signals for time- or event-based notifications, and hundreds of pre-built workflow templates.
• AFAS Pocket Mobile App Mobile app with over 1 million monthly active users enabling employees to view payslips, submit expenses, book leave, register time, manage HR matters, and access CRM data on iOS and Android, built on the Flutter framework with two-factor authentication and digital signature support.
• Implementation and Consulting Services Professional services for configuring AFAS ERP, optimizing customer business processes, and supporting implementations, delivered by AFAS consultants and partners such as Salure.
• Training and Education Services (Opleidingen) Training courses, company trainings, specialization courses, and self-study materials for AFAS administrators, with approximately 14,000 course participants annually. Customers needing support reduce by up to 70% after completing AFAS training.

Quantifiable outcome

• 3.8 million employees receive their payslip via AFAS software monthly
• +6 more outcomes

Named customers6 records

Segments5 records

Ideal customer profiles4 records

Technology focussed Yes

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Integration4 records

AI capability5 records

Feature10 records

Partnerships

Four partnerships are on record, tiered core.

• SalurecoreImplementation/ SI/ Consulting PartnerSalure is a key implementation partner for AFAS, specializing in complex HR and payroll implementations. They conducted conversion scans for ALDI and handle international payroll implementations, including connections to local payroll providers in Luxembourg. Salure developed the BrynQ integration platform used to connect external systems with AFAS.
• RSM LuxembourgcoreImplementation/ SI/ Consulting PartnerRSM serves as the payroll partner in Luxembourg for AFAS customers like Chemgas, handling local tax authority and pension fund filings for employees working under Luxembourg flag.
• BrynQcoreTechnology or IntegrationIntegration platform developed by Salure that enables direct data transfer between external systems (like crew management software) and AFAS. Used for automated payslip imports and HR data synchronization.
• Peppol NetworkcoreTechnology or IntegrationAFAS is an official Peppol Service Provider, enabling secure, direct invoice processing through the international Peppol network for e-invoicing.

Scale indicators10 records

Recent moves7 records

Expansion highlights8 records

Market position

Competitive moat6 records

Key highlights7 records

Customer concentration

• Xx.com/AFAS
• Facebookfacebook.com/AFASSoftware
• LinkedInlinkedin.com/company/afas-software

Compliance3 records

Revenue estimate

Valuation estimate

Number of profiles

Profiles3 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about AFAS Software