Salure B.V.
Salure B.V. is a Dutch AFAS Software implementation partner providing outsourced payroll administration, AFAS consultancy, functional management, and proprietary integration services (BrynQ) to 750+ organizations across 20+ industries in the Netherlands and internationally.
- Company typePrivate
- Founded2010
- HeadquartersGouda, Netherlands
- Headcount51–100
- GTM typeB2B
- OfferingServices
What Salure B.V. does
Salure B.V. is a Dutch HR and payroll services provider founded in 2010 and headquartered in Gouda, Netherlands, operating as an official certified implementation partner of AFAS Software for over 15 years. The company serves more than 750 organizations across 20+ industries — including enterprise clients such as Essent, Aldi, Landal GreenParks, Collins Foods (KFC Netherlands), Ballast Nedam, Rijk Zwaan, and Boijmans Van Beuningen — with a particular focus on mid-market and large Dutch organizations requiring outsourced payroll, AFAS functional management, and system integration. Its service portfolio spans outsourced payroll administration (national and international, covering 17+ countries), AFAS consultancy, implementation, conversion, optimization, functional management, and international AFAS deployment.
The company's technology stack is centered on AFAS Profit as the core ERP/HRM platform, augmented by Salure's proprietary BrynQ Integration Cloud — an integration platform connecting AFAS to over 120 third-party systems — and the AFAS Vertaalmodule for multilingual HR environments. A tickettool portal (launched April 2020) provides functional management customer support. The Salure Academy offers BKL+ and PDL+ certified training programs for payroll professionals, creating an additional recurring revenue stream and talent pipeline.
Salure's business model combines recurring subscription revenue from outsourced payroll (priced at €6-16 per employee per month for MKB clients) with project-based professional services for AFAS implementation, conversion, optimization, and integration work. Distribution is primarily direct sales-led with consultative field engagement targeting enterprise accounts. The company is privately held by co-founders Paul and Jaco van Hengel, with no external venture capital or private equity involvement disclosed, and operates with ISO 27001 and ISAE 3402 Type II certifications. Headcount stands at 120+ professionals spanning payroll, AFAS consultancy, functional management, data and analytics, and IT functions.
Salure B.V. firmographics
Firmographics- Name
- Salure B.V.
- Legal name
- Salure B.V.
- Website
- https://salure.nl
- Company type
- Private
- Founded year
- 2010
- Operating status
- Operating
- Headcount range
- 51–100 employees
- Short description
- Salure B.V. is a Dutch AFAS Software implementation partner providing outsourced payroll administration, AFAS consultancy, functional management, and proprietary integration services (BrynQ) to 750+ organizations across 20+ industries in the Netherlands and internationally.
- Ownership category
- akta.pro rank
Salure B.V. industry classification
Industry- Product category
- Payroll & HR Administration Services
- NAICS
- Payroll Services (541214), Human Resources Consulting Services (541612), Accounting, Tax Preparation, Bookkeeping, and Payroll Services (54121)
- SIC
- Services-Facilities Support Management Services (8744), Services-Computer Programming Services (7371)
- akta.pro primary industry
- Managed Payroll Services (Full-Service Payroll Outsourcing) (BPAAAHAA)
- akta.pro secondary industries
- ERP Managed Services & AMS (Application Management) (BPAEAGAB), Payroll Outsourcing & Pay Administration (Multi-country/Managed Payroll) (BPACAKAD)
Keywords
Where Salure B.V. is headquartered
LocationHeadquarters
- HQ city
- Gouda
- HQ country
- Netherlands
- HQ region
- Europe
Offices1 record
Markets served
Salure B.V. business model
Business model- GTM type
- B2B
- Offering type
- Services
- Cost components
- Personnel, Technology or R&D, Operations, Marketing or Sales, Infrastructure, Others
Revenue model
- Payroll Administration Outsourcing: Monthly subscription-based payroll administration services with pricing per employee ranging from €6-16 per employee per month. Additional services include HR support, pension management, and custom reports.
- AFAS Consulting and Implementation: Professional consulting services for AFAS implementation, optimization, conversion, and functional management. Includes project-based engagements.
- AFAS Integration Services: System integration services connecting AFAS with other business systems through BrynQ Integration Cloud
- Salure Academy Training: Professional education programs including BKL+ (€810 tuition + €205 materials + €490 exam) and PDL+ training for payroll professionals
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Subscription | Monthly | MKB payroll administration: €16 to €6 per employee per month |
| Hybrid | Multi-year contract | One-time setup fee for new implementations |
| Unit Pricing | Annual | BKL+ training: €1,505 total (€810 tuition + €205 materials + €490 exam) |
| Subscription | Monthly | Internal salary specialist: €3,000-4,500 per month |
Go-to-market motion3 records
Distribution channels4 records
Marketing channels7 records
Salure B.V. product offering
Product offeringCore offering
Salure B.V. provides outsourced payroll administration services (national and international), AFAS ERP implementation, optimization, conversion and ongoing functional management, plus custom system integrations through its proprietary BrynQ Integration Cloud platform. The firm also delivers professional payroll training via Salure Academy (BKL+ and PDL+ certifications) and a ticket-based support portal for functional management clients.
Product overview
Salure B.V. is an AFAS-focused HR and payroll services company offering a platform-plus-services model. The core offering centers on outsourced payroll administration (Salarisadministratie) for Dutch and international operations, built around AFAS Profit as the primary software platform. The product portfolio includes AFAS-specific services: implementation, optimization, conversion, international deployment, and functional management. Integration capabilities are delivered through BrynQ Integration Cloud and the AFAS Vertaalmodule for multilingual support. Education services (Salure Academy) provide PDL+ and BKL+ training with AFAS practical integration. A tickettool portal enables ongoing client support for functional management customers.
Differentiator
Problem solved
Functional benefit
Brands
- Salure Academy: Training division offering BKL+ and PDL+ courses for payroll professionals, integrating AFAS software training with certification programs.
- BrynQ
- SalureConnect
Products and services
- Salarisadministratie Uitbesteden (Outsourced Payroll Administration)
- Internationale Salarisadministratie (International Payroll Administration)
- BrynQ Integration Cloud
- AFAS Consultancy
- AFAS Implementatie
- AFAS Conversie
- AFAS Optimalisatie
- AFAS Internationaal
- AFAS Functioneel Beheer (Functional Management)
- PDL+ Opleiding (Praktijkdiploma Loonadministratie+)
- BKL+ Opleiding (Basiskennis Loonadministratie) Entry-level payroll training enhanced with AFAS practical application covering Loonheffingen and Arbeidsrecht & Sociale Zekerheid, preparing students for official BKL certification. Priced at €810 tuition + €205 materials + €490 exam.
- Salure Academy Training and education division offering PDL+ and BKL+ certification courses with integrated AFAS practical application, plus professional webinars for HR and payroll professionals.
Quantifiable outcome
- Customer satisfaction rating of 7.9 out of 10
- +3 more outcomes
Companies that use Salure B.V.
Customer profileNamed customers9 records
Segments3 records
Ideal customer profiles3 records
Salure B.V. technology and API
TechnologyTechnology focussed Yes
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Integration7 records
AI capability3 records
Feature4 records
Salure B.V. partnerships and signals
Strategic signalPartnerships
Two partnerships are on record, tiered flagship and core.
- AFAS SoftwareflagshipSalure is an official certified implementation partner of AFAS Software, specializing in HRM & Payroll solutions. The partnership spans 15+ years with expertise in implementing, optimizing, and managing AFAS systems for organizations across the Netherlands.
- ValicarecoreIntegration partner providing identity document verification software. Used by Collins Foods (KFC) to automatically verify authenticity of employee ID documents through AFAS, ensuring AVG (GDPR) compliance.
Scale indicators9 records
Recent moves6 records
Expansion highlights5 records
Salure B.V. competitors and assessment
Company assessmentBroad incumbents
- ADP Nederland: Global payroll and HR services giant with established Dutch operations providing managed payroll, HCM, and international payroll. Competes with Salure on enterprise and multi-country payroll outsourcing.
- AFAS Software: Vendor of AFAS Profit, the platform on which Salure's entire service line is built. Both partner and competitive threat: AFAS could expand direct implementation services or change partner economics, materially impacting Salure.
- Visma | Raet: Visma's Raet division is a major Dutch HR/payroll software and services provider competing with AFAS Profit and Salure's implementation partner role. Overlaps on payroll outsourcing and HRIS implementation for Dutch mid-market and enterprise.
- Workday: Global cloud HCM and payroll suite increasingly penetrating the Dutch enterprise market. Indirect competitor through displacement risk against AFAS Profit, threatening Salure's pipeline.
- Unit4: Netherlands-origin ERP/HCM vendor (Unit4 People Platform) serving mid-market and public sector with cloud ERP, HR, and payroll. Competes with AFAS Profit and Salure's implementation/integration services.
Direct peers
- Loket.nl: Dutch online payroll and HR administration platform targeting SMBs and mid-market with a self-service SaaS model. Competes with Salure's MKB payroll outsourcing offering on price and simplicity.
- Nmbrs: Dutch payroll SaaS platform offering cloud-based payroll and HR software, often used by accountants and HR advisors. Direct competitor to AFAS Profit and Salure in the Dutch mid-market payroll software and outsourcing space.
- SD Worx: Belgium-headquartered HR and payroll services leader operating across Europe, providing payroll outsourcing, HR software, and integrated workforce administration. Most direct competitor to Salure in Benelux multi-country payroll and HR outsourcing.
Emerging players
- Ciphix: Dutch intelligent automation and integration consultancy active in the AFAS ecosystem, providing RPA and system integration services. Comparable emerging player in the AFAS integration and automation adjacency.
Regional players
- TMF Group: Global provider of multi-country HR, payroll, and employer-of-record services with strong European presence. Directly comparable to Salure's international payroll offering for Dutch multinationals.
Market position
Strengths4 records
Weaknesses4 records
Competitive moat5 records
Key risks5 records
Key highlights7 records
Customer concentration
Salure B.V. social profiles
Digital presenceSalure B.V. compliance and trust
Trust signalCompliance3 records
Salure B.V. financial estimates
Financial estimateRevenue estimate
Valuation estimate
Salure B.V. leadership team
Management profileNumber of profiles
Profiles1 record
Salure B.V. funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
Salure B.V. M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about Salure B.V.
What does Salure B.V. do?
Salure B.V. provides outsourced payroll administration services (national and international), AFAS ERP implementation, optimization, conversion and ongoing functional management, plus custom system integrations through its proprietary BrynQ Integration Cloud platform. The firm also delivers professional payroll training via Salure Academy (BKL+ and PDL+ certifications) and a ticket-based support portal for functional management clients.
Is Salure B.V. a public or private company?
Salure B.V. is a private company. It is classified as founder individual operated bootstrapped and is currently operating.
When was Salure B.V. founded?
Salure B.V. was founded in 2010. It employs 51 to 100 people.
Where is Salure B.V. based?
Salure B.V. is headquartered in Gouda, Netherlands, in the Europe region.
How does Salure B.V. make money?
Four revenue lines are on record. Payroll Administration Outsourcing is the primary driver. The others are AFAS Consulting and Implementation, AFAS Integration Services and salure Academy Training.
Who are Salure B.V.'s main competitors?
Broad incumbents on record are ADP Nederland, AFAS Software, Visma | Raet, Workday and Unit4. Direct peers are Loket.nl, Nmbrs and SD Worx. Ciphix is listed as an emerging player. TMF Group is listed as a regional player.
Does Salure B.V. have an API?
No public API is recorded for Salure B.V..
What industry is Salure B.V. in?
Salure B.V.'s product category is Payroll & HR Administration Services. Its primary akta.pro industry code is BPAAAHAA, Managed Payroll Services (Full-Service Payroll Outsourcing), with a secondary code of BPAEAGAB, ERP Managed Services & AMS (Application Management). Its NAICS code is 541214 and its SIC code is 8744.