RE/MAX Portugal

What RE/MAX Portugal does

RE/MAX Portugal is the Portuguese master franchise of the global RE/MAX real estate network, established in 2000 by Manuel Alvarez and Beatriz Rubio. Operating under license from RE/MAX International (founded 1973 in the US; 50+ years globally, 30 years in Europe), the company runs a network of more than 12,000 affiliated real estate consultants and 415+ agencies spanning 158 Portuguese municipalities, with the heaviest presence in Lisboa, Porto, Coimbra, Braga, Faro, and Leiria. The company self-describes as the Portuguese market leader by transactions, agency count, and agent count, citing 889,991+ historical transactions completed through the network and 42,269+ active listings currently on the platform.

The platform is a web-based property marketplace supported by native iOS (App Store ID 6737480316) and Android mobile applications. Functional modules include property search, agent matching, development project listings (Empreendimentos, 444 active projects), virtual tours, downloadable floor plans, an online mortgage credit simulator (Simulador de Crédito) priced off the 6-month Euribor benchmark, and an AI-powered virtual decoration tool (Decorar com IA) that generates interior design visualizations. The luxury segment is operated through the RE/MAX Collection sub-brand at remaxcollection.pt. Adjacent services include a free online property valuation tool (Quanto Vale a Sua Casa), a buyer-advisor matching service (Procuro Imóvel), an opportunity listings pool (Bolsa de Oportunidades), and a multiple-proposals facilitation tool (Propostas Múltiplas).

RE/MAX Portugal monetizes through two primary streams: (1) transaction-based commissions on property sales and rentals facilitated through its agent network (typical convention: one month's rent for rentals; sales commissions negotiated and not publicly disclosed), and (2) franchise and licensing fees paid by affiliated agencies for the right to use the RE/MAX brand, training, and proprietary tooling. Customer segments include individual residential buyers, sellers, and renters; high-net-worth individuals served via RE/MAX Collection; property investors; and short-term rental (Alojamento Local) investors. The go-to-market motion is hybrid: direct-to-consumer through the digital platform and mobile apps, combined with a franchise channel partner model that recruits new agents ("Junte-se a nós") and onboards new affiliated agencies.

Name

RE/MAX Portugal

Legal name

RE/MAX Portugal

Website

https://remax.pt

Company type

Private

Founded year

2000

Operating status

Operating

Headcount range

5,001–10,000 employees

Short description

RE/MAX Portugal operates the Portuguese franchise of the global RE/MAX real estate network, with 415+ agencies and 12,000+ real estate consultants across 158 municipalities. It serves consumers, investors, and luxury buyers via a property marketplace platform, mobile apps, and personal agent support.

Ownership category

akta.pro rank

Product category

Real Estate Brokerage

NAICS

Offices of Real Estate Agents and Brokers (53121)

SIC

Real Estate Agents & Managers (For Others) (6531)

akta.pro primary industry

Commercial Real Estate Brokerage (Leasing & Sales) (FSAEAJAB)

Keywords

• Residential real estate brokerage
• Property listing portal
• Real estate franchise network
• Luxury property sales
• Property valuation services

Headquarters

HQ city

Sintra

HQ country

Portugal

HQ region

Europe

Offices1 record

Markets served

GTM type

B2C

Offering type

Services

Cost components

Personnel, Marketing or Sales, Technology or R&D, Operations, Others

Revenue model

1. Real Estate Commission (Commissions on Property Transactions): RE/MAX Portugal earns commissions on property sales and rentals facilitated through its network of agents and agencies. The company follows the traditional real estate brokerage model where agents earn commissions on completed transactions.
2. Franchise and Licensing Fees: RE/MAX Portugal operates as a franchise under RE/MAX International. Affiliated agencies and agents pay franchise fees and royalties for the right to use the RE/MAX brand, access to the network, training, and proprietary tools and platforms.

Pricing tiers

Go-to-market motion3 records

Distribution channels4 records

Marketing channels6 records

Core offering

RE/MAX Portugal is a master franchise operator of the RE/MAX real estate brand in Portugal, providing residential, commercial, luxury, and rental brokerage services through a network of 415+ agencies and 12,000+ agents in 158 municipalities. The company runs a multi-channel property listing platform (web and mobile apps), offers buyer advisory and automated property valuation tools, and segments its services via sub-brands such as RE/MAX Collection (luxury), RE/MAX IAD (institutional assets), and RE/MAX SPOT (new developments). Revenue is generated from transaction commissions and recurring franchise/royalty fees paid by the affiliated agencies.

Product overview

RE/MAX Portugal operates a comprehensive real estate marketplace platform consisting of a core property listing and transaction service complemented by specialized sub-brands and modules. The main platform (RE/MAX Portugal) enables property search, buying, renting, and selling with supporting tools including agent matching (Agent Finder with 11,800+ agents), agency locations (415+ offices), credit simulation, and AI-powered virtual staging. The luxury property division operates under the RE/MAX Collection sub-brand. Additional services include the Procuro Imóvel buyer advisor service, property valuation tool (Quanto Vale a Sua Casa), development projects (Empreendimentos), opportunity listings (Bolsa de Oportunidades), and multiple proposal facilitation. The platform covers the entire real estate lifecycle from property search through valuation, financing, and transaction completion.

Differentiator

Problem solved

Functional benefit

Brands

• RE/MAX Collection: Luxury real estate brand offering premium properties including high-end residential listings and exclusive developments.

Products and services

• RE/MAX Portugal Brokerage Services (Residential and Commercial Sales, Rentals) Buy-side, sell-side, and rental real estate brokerage services for individuals, families, and businesses, delivered through 415+ agencies and 12,000+ agents in 158 municipalities across Portugal.
• RE/MAX Collection (Luxury Property Sub-brand) Dedicated luxury and premium residential real estate service for high-net-worth buyers and sellers, operated by specialist agents within the RE/MAX Portugal network.
• RE/MAX IAD (Institutional Asset Disposal Sub-brand) Sub-brand for institutional and large-portfolio property disposal transactions handled by specialist agents within the RE/MAX Portugal network.
• RE/MAX SPOT (New Developments Sub-brand) Represents and sells new-development properties (off-plan and newly built stock) through specialized agents listed on the Empreendimentos section of the platform.
• Procuro Imóvel (Buyer Advisory Service) A buyer advisory service through which RE/MAX Portugal agents actively search, select, and negotiate on behalf of buyers looking for a property.
• Quanto Vale a Sua Casa (Automated Property Valuation) Online automated property valuation service providing homeowners and prospective sellers with an estimated market price for their property before engaging an agent.
• Propostas Múltiplas (Multi-Offer Submission) A digital workflow allowing prospective buyers to submit multiple offers to sellers or their agents in a single streamlined process.
• RE/MAX Property Listing Portal (web and mobile apps) Multi-platform search and discovery portal (web plus native iOS and Android mobile apps) where consumers can browse, filter, and inquire on RE/MAX Portugal's full property inventory.
• Agent Finder and Agency Finder Directories Directories that allow consumers to locate and contact the nearest RE/MAX Portugal agent or agency based on location and specialty.

Quantifiable outcome

• Over 889,991 transactions completed through the network historically
• +3 more outcomes

Named customers5 records

Segments4 records

Ideal customer profiles3 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

AI capability2 records

Feature4 records

Partnerships

One partnership is on record.

• RE/MAX InternationalcoreOEM/ Whitelabel/ Licensing PartnerRE/MAX Portugal operates as a licensed franchise of RE/MAX International. The partnership provides access to the global RE/MAX brand, proprietary technology platforms, training programs, marketing resources, and the international referral network connecting agents across 100+ countries. The franchise relationship is the foundation of RE/MAX Portugal's operations.

Scale indicators9 records

Recent moves6 records

Expansion highlights7 records

Broad incumbents

• Idealista: Idealista is the dominant property portal in Portugal and Iberia, providing listing exposure that benefits RE/MAX Portugal's agents while also being a structural competitor by making listings more discoverable to buyers and reducing reliance on agent intermediation.
• Savills Portugal: Savills operates a broader real estate services platform in Portugal covering residential, commercial, and investment advisory, overlapping with RE/MAX Portugal in higher-end residential transactions while also serving adjacent commercial real estate segments.
• Imovirtual: Imovirtual is one of Portugal's largest property listing portals, serving as a marketing channel and discovery layer that RE/MAX Portugal's agents rely on, while also competing indirectly by enabling reduced-commission or direct buyer-seller matching.

Direct peers

• IAD Portugal: IAD is a digital-first, network-based real estate model originating in France that has expanded into Portugal, offering a lower-cost alternative to traditional agency franchises and competing with RE/MAX Portugal for agent recruitment and seller mandates.
• Century 21 Portugal: Century 21 operates in Portugal as a franchise network of real estate agencies, directly competing with RE/MAX Portugal for agent affiliations, listings, and consumer mindshare in the residential brokerage market.
• Engel & Völkers Portugal: Engel & Völkers is a German-origin international real estate franchise operating in Portugal, directly competing with RE/MAX Collection in the luxury and premium property segment with a similar licensed-shop model.
• Coldwell Banker Portugal: Coldwell Banker operates in Portugal as an international real estate franchise, competing with RE/MAX Portugal particularly in the premium and luxury residential segment, leveraging its global brand and referral network.
• ERA Imobiliária: ERA is the largest direct competitor to RE/MAX Portugal, operating as a franchise-based real estate brokerage network across Portugal with hundreds of agencies. Both compete head-to-head in residential brokerage, agent recruitment, and franchise market share.
• Sotheby's International Realty Portugal: Sotheby's International Realty competes with RE/MAX Collection in the high-end luxury segment in Portugal, leveraging its auction-house brand heritage and global referral network of ultra-high-net-worth buyers.
• Keller Williams Portugal: Keller Williams operates a global real estate franchise model that has expanded into Portugal, competing with RE/MAX Portugal for agent affiliation and market share through a similar commission-split and training-oriented franchise approach.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat4 records

Key risks5 records

Key highlights7 records

Customer concentration

• Facebookfacebook.com/remaxportugal

Revenue estimate

Valuation estimate

Number of profiles

Profiles2 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about RE/MAX Portugal