Goodpack
Goodpack operates the world's largest pooled rental fleet of reusable galvanized-steel Intermediate Bulk Containers (IBCs), serving enterprise customers in rubber & tyre, food & beverage, automotive, chemicals, and consumer goods across 73 countries via a usage-based rental model and integrated digital tracking platform.
- Company typePrivate
- Founded1980
- HeadquartersSingapore, Singapore
- Headcount251–500
- GTM typeB2B
- OfferingServices
What Goodpack does
Goodpack is a Singapore-headquartered private company founded in 1980 that operates the world's largest pooled rental fleet of reusable galvanized-steel Intermediate Bulk Containers (IBCs), with 4.5 million active units moving approximately 8 million tonnes of cargo via 6.5 million annual movements. The company serves enterprise customers across five primary verticals — Rubber & Tyre, Food & Beverage, Automotive Components, Chemicals, and Consumer & Other Goods — through a closed-loop pooling model in which containers are delivered, filled, transported, collected at destination, cleaned and inspected at depots, and redistributed. Goodpack's product portfolio includes the MB5, MB5H, MB6, MB9, and MB12M container series plus the TYRECUBE solution for tire logistics (co-developed with CEVA), all featuring embedded RFID and barcode tracking for supply chain visibility.
Underlying the physical fleet is a digital platform layer comprising the Customer Portal (self-service ordering and analytics), Scan IT (Android-based RFID/barcode/camera scanning integrated with the STAR transfer system), the Goodpack Rewards System or GRS (a points-based incentive program for damage-free container returns), and SCMProFit (container tracking and management). The company distributes through direct enterprise field sales supported by 20 wholly-owned subsidiaries and more than 5,000 delivery and collection points across 73 countries spanning APAC, EMEA, the Americas, the Middle East, and Africa.
Revenue is generated primarily through usage-based pay-per-use rental of the IBC fleet, supplemented by short- and long-term leasing of specialized containers; customers avoid capital expenditure and pay only when containers are in use. The go-to-market motion is consultative enterprise sales targeting large industrial accounts, supported by digital self-service tools and industry-event lead generation. In November 2025, KKR completed the sale of Goodpack to its founding Lin family in Singapore for approximately $1.5 billion, returning the company to original ownership after an 11-year private-equity hold. Goodpack holds ISO, ASTM, and EcoVadis Silver certifications, and is a participant in the UN Global Compact.
Goodpack firmographics
Firmographics- Name
- Goodpack
- Legal name
- Goodpack IBC (Singapore) Pte Ltd
- Website
- https://goodpack.com
- Company type
- Private
- Founded year
- 1980
- Operating status
- Operating
- Headcount range
- 251–500 employees
- Short description
- Goodpack operates the world's largest pooled rental fleet of reusable galvanized-steel Intermediate Bulk Containers (IBCs), serving enterprise customers in rubber & tyre, food & beverage, automotive, chemicals, and consumer goods across 73 countries via a usage-based rental model and integrated digital tracking platform.
- Ownership category
- akta.pro rank
Goodpack industry classification
Industry- Product category
- Industrial Bulk Container Rental Services
- NAICS
- Other Commercial and Industrial Machinery and Equipment Rental and Leasing (53249)
- SIC
- Services-Equipment Rental & Leasing, Nec (7359)
- akta.pro primary industry
- Bulk Packaging Filling/Discharge Systems & Handling Aids (Spouts, Lifting, Dischargers) (IMALAGAI)
Keywords
Where Goodpack is headquartered
LocationHeadquarters
- HQ city
- Singapore
- HQ country
- Singapore
- HQ region
- Asia
Offices21 records
Markets served
Goodpack business model
Business model- GTM type
- B2B
- Offering type
- Services
- Cost components
- Operations, Supply Chain, Infrastructure, Personnel, Technology or R&D, Marketing or Sales
Revenue model
- IBC Container Rental: Goodpack generates revenue through flexible pay-per-use rental of reusable Intermediate Bulk Containers (IBCs). Customers pay for container rental when in use, eliminating CAPEX investment. Revenue is recurring based on container usage volume and contract duration.
- Container Leasing Services: Long-term and short-term leasing of specialized containers (MB5, MB5H, MB6, MB9, MB12M) for multimodal transport and storage across various industries including rubber, chemicals, food, automotive, and consumer goods.
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Usage-based | Pay-as-you-go | Flexible pay-per-use IBC rental model |
Go-to-market motion2 records
Distribution channels4 records
Marketing channels6 records
Goodpack product offering
Product offeringCore offering
Goodpack rents reusable galvanized steel intermediate bulk containers (IBCs) — including the MB5, MB5H, MB6, MB9, MB12M and TYRECUBE models — to enterprise customers across the rubber & tyre, food & beverage, automotive components, chemicals, and consumer goods industries on a flexible pay-per-use basis. The rental service is integrated with digital platforms (Customer Portal, Scan IT, Goodpack Rewards System, SCMProFit) that provide RFID tracking, online ordering, return management, and supply chain analytics. The closed-loop pooling model spans 73 countries through 20 subsidiaries and over 5,000 delivery and collection points, supported by global container cleaning, inspection, and redistribution infrastructure.
Product overview
Goodpack is a global provider of reusable intermediate bulk container (IBC) rental solutions for circular supply chains. The company offers a portfolio of galvanized steel container products (MB5, MB5H, MB6, MB9, MB12M, TYRECUBE) designed for multimodal transport and storage across rubber & tyre, food & beverage, automotive, chemicals, and consumer goods industries. These modular containers operate within a closed-loop pooling model: containers are delivered empty to customers, filled with cargo, transported, collected at destination, cleaned and inspected at global service centers, then redistributed. The portfolio is supported by a digital technology stack comprising the Customer Portal (for ordering and analytics), the Goodpack Rewards System (GRS, for container returns and incentives), Scan IT (Android-based RFID/barcode scanning app integrated with STAR), and SCMProFit (container tracking). Together, the physical containers and digital platforms form an integrated circular supply chain solution operating across 73 countries with over 4.5 million active returnable containers and 5,000 global delivery and collection points.
Differentiator
Problem solved
Functional benefit
Brands
- TYRECUBE: A specialized solution for the rubber and tyre industry, created in partnership with CEVA logistics.
- MB5
- MB5H
- MB6
- MB9
- MB12M
- Goodpack Rewards System (GRS)
- Scan IT
Products and services
- MB5 Intermediate Bulk Container Galvanized steel intermediate bulk container designed for multimodal transport and storage of payloads including rubber, tyres, bulk food ingredients, and chemicals. Capacity 1,260–1,650 kg. Features RFID tagging and barcode for tracking. Suitable for enterprise customers across multiple industrial verticals.
- MB5H Intermediate Bulk Container Galvanized steel intermediate bulk container designed for transportation and storage of automotive industry payloads, including value components. Features an integrated lid and is compatible with forklifts and pallet trucks. Targeted at automotive manufacturers and Tier suppliers.
- MB6 Intermediate Bulk Container Galvanized steel intermediate bulk container designed for multimodal transport and storage of bulk food ingredients, frozen concentrates, citrus, juices, and other edible liquids. Offers 1,600-litre payload capacity when used with a liquid liner. Targeted at food and beverage manufacturers and ingredient suppliers.
- MB9 Intermediate Bulk Container Galvanized steel intermediate bulk container designed for transportation and storage of payloads ranging from liquids and pastes to bales and solids. Versatile container for multiple payload types and consumer goods applications.
- MB12M Intermediate Bulk Container Lightweight automotive intermediate bulk container with integrated lid for in-line-of-production use. External dimensions 1,150 x 975 x 838 mm, maximum payload 1,000 kg. Compatible with forklifts and manual pallet trucks. Designed for stamping, powertrain, and EV components.
- TYRECUBE Reusable container solution specifically designed for the rubber and tyre industry. Foldable and stackable design optimizes warehouse space and transportation configuration. Accommodates various tire types including large aviation tires, passenger car tires, and commercial vehicle tires. Integrated with digital tracking capabilities.
- Customer Portal Digital self-service platform providing analysis, RFID tracking, and digital order requests. Enables customers to gain deeper insights into container usage, streamline reporting, and optimize performance with real-time container management. Used by enterprise customers to manage their IBC rentals online.
- Goodpack Rewards System (GRS) Rewards program that incentivizes end users to return Goodpack containers damage-free and on time. Available via mobile app and website. Users submit return requests, scan containers, and earn points redeemable for monetary rewards. Used by enterprise customers' end users to manage return logistics.
- Scan IT Android-based mobile scanning technology using barcode, RFID, and camera scanning to capture container IDs. Integrated with the STAR system for seamless container transfer between customers and linked to the Customer Portal for real-time tracking of container usage at end-user locations. Used by enterprise customers' end users to scan containers during returns.
Quantifiable outcome
- Up to 50% freight utilization improvement
- +7 more outcomes
Companies that use Goodpack
Customer profileNamed customers4 records
Segments5 records
Ideal customer profiles5 records
Goodpack technology and API
TechnologyTechnology focussed No
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Feature5 records
Goodpack partnerships and signals
Strategic signalPartnerships
Seven partnerships are on record, tiered core and minor.
- CEVA LogisticscoreStrategic partnership for logistics and supply chain solutions. CEVA collaborated with Goodpack to develop TYRECUBE system for tyre logistics.
- Wallenius Wilhelmsen OceancoreOcean shipping partnership for global container logistics and maritime transport optimization.
- Klean IndustriesminorPartnership focused on sustainable industrial solutions and environmental compliance in rubber industry.
- Asia Cocoa AssociationminorIndustry association partnership supporting sustainable cocoa supply chain solutions.
- Integrated Supply ServicesminorSupply chain services partnership for integrated logistics solutions.
- Andes Company (COANSA)minorRegional partnership for South American market supply chain optimization.
- Dynastique SpecialtiesminorSpecialty products partnership for niche market solutions.
Scale indicators10 records
Recent moves9 records
Expansion highlights6 records
Goodpack competitors and assessment
Company assessmentBroad incumbents
- CHEP (a Brambles company): CHEP is the global leader in pallet and container pooling, operating a shared/reusable logistics asset model nearly identical to Goodpack's IBC rental platform. Comparable in business model (pooling, rental, global network) but broader in scope (pallets, RPCs, automotive containers) versus Goodpack's specialization in IBCs for industrial bulk liquids/solids.
Direct peers
- Mauser Packaging Solutions: Mauser is a major global manufacturer and reconditioner of Intermediate Bulk Containers (IBCs), steel drums, and plastic containers, with both sales and rental/leasing models. Direct overlap with Goodpack's IBC rental business in chemicals, food, and industrial verticals; competes for the same enterprise customers across IBC pooling vs. one-way sales.
- Schütz GmbH & Co. KGaA: Schütz is one of the world's largest IBC manufacturers and operates the Ecobulk rental and reconditioning network globally. Direct head-to-head competitor to Goodpack in the steel and composite IBC rental market, particularly in chemicals, food, and pharmaceutical logistics.
- Schoeller Allibert: Schoeller Allibert is a European leader in reusable plastic containers, foldable bulk bins, and pallet pooling, serving automotive, food, retail, and industrial supply chains. Comparable to Goodpack in the reusable bulk container rental/pooling model, with particular overlap in automotive and FMCG supply chains.
- Greif, Inc. Greif is a global industrial packaging leader producing steel drums, plastic containers, IBCs, and corrugated solutions with both sale and reconditioning/rental offerings. Direct overlap with Goodpack in industrial bulk container rentals for chemicals and food, with broader product portfolio that includes one-way packaging.
- Container Centralen: Container Centralen operates a European pooling platform for reusable transport bases (CC Containers) primarily in the horticultural and fresh produce supply chains. Closely comparable to Goodpack in operating a closed-loop pooling model with RFID-tracked reusable assets and digital management platforms.
Emerging players
- Tri-Wall (part of Mondi Group): Tri-Wall is a global heavy-duty corrugated packaging provider serving automotive, industrial, and agricultural customers. Adjacent to Goodpack in industrial bulk packaging, with growing overlap in reusable and returnable container solutions as it transitions from one-way to pooled models.
- PalletOne: PalletOne is a major North American pallet and reusable container manufacturer and recycler with rental/pooling services. Comparable to Goodpack in operating reusable industrial transport asset pools, though more focused on pallets than IBCs.
- DS Smith Plastics: DS Smith Plastics produces rigid and flexible reusable packaging including bulk containers and bulk bags for industrial supply chains. Comparable to Goodpack in serving chemicals, food, and automotive customers with reusable/recyclable bulk transport solutions.
Regional players
- Zilkha Container/Pactiv Evergreen: Zilkha and other regional IBC reconditioners serve North American bulk packaging rental markets for chemicals and food. Comparable to Goodpack in IBC rental/pooling economics, but with primarily U.S. geographic focus versus Goodpack's global APAC-anchored footprint.
Market position
Strengths5 records
Weaknesses5 records
Competitive moat5 records
Key risks6 records
Key highlights7 records
Customer concentration
Goodpack social profiles
Digital presenceGoodpack compliance and trust
Trust signalCompliance4 records
Goodpack financial estimates
Financial estimateRevenue estimate
Valuation estimate
Goodpack leadership team
Management profileNumber of profiles
Profiles15 records
Goodpack subsidiaries and ownership
Company hierarchySubsidiaries18 records
Goodpack funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
Goodpack M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about Goodpack
What does Goodpack do?
Goodpack rents reusable galvanized steel intermediate bulk containers (IBCs) — including the MB5, MB5H, MB6, MB9, MB12M and TYRECUBE models — to enterprise customers across the rubber & tyre, food & beverage, automotive components, chemicals, and consumer goods industries on a flexible pay-per-use basis. The rental service is integrated with digital platforms (Customer Portal, Scan IT, Goodpack Rewards System, SCMProFit) that provide RFID tracking, online ordering, return management, and supply chain analytics. The closed-loop pooling model spans 73 countries through 20 subsidiaries and over 5,000 delivery and collection points, supported by global container cleaning, inspection, and redistribution infrastructure.
Is Goodpack a public or private company?
Goodpack is a private company. It is classified as family owned and is currently operating.
When was Goodpack founded?
Goodpack was founded in 1980. It employs 251 to 500 people.
Where is Goodpack based?
Goodpack is headquartered in Singapore, Singapore, in the Asia region.
How does Goodpack make money?
Two revenue lines are on record. IBC Container Rental is the primary driver. The others are container Leasing Services.
Who are Goodpack's main competitors?
CHEP (a Brambles company) is listed as a broad incumbent. Direct peers are Mauser Packaging Solutions, Schütz GmbH & Co. KGaA, Schoeller Allibert, Greif, Inc. and Container Centralen. Emerging players are Tri-Wall (part of Mondi Group), PalletOne and DS Smith Plastics. Zilkha Container/Pactiv Evergreen is listed as a regional player.
Does Goodpack have an API?
No public API is recorded for Goodpack.
What industry is Goodpack in?
Goodpack's product category is Industrial Bulk Container Rental Services. Its primary akta.pro industry code is IMALAGAI, Bulk Packaging Filling/Discharge Systems & Handling Aids (Spouts, Lifting, Dischargers). Its NAICS code is 53249 and its SIC code is 7359.