OOm

What OOm does

OOm is a Singapore-headquartered digital marketing agency founded in 2006 by Ian Cheow (CEO) and Wyvan Xu (COO), operating as a full-stack performance marketing provider to SMEs, enterprises, government agencies and non-profits across more than 100 industries. The company's service portfolio spans SEO (including Generative Engine Optimisation for AI search), SEM/Google Ads, paid social (Meta, LinkedIn), content marketing, website development, creative production, programmatic advertising, and Greater China digital solutions (WeChat, Baidu). Underlying technology combines proprietary analytics platforms SEOCloud and Aurix with leading third-party tools to support SEO performance tracking, campaign reporting and automated optimization workflows.

The business operates on a professional services revenue model combining monthly retainer fees for ongoing campaigns with project-based fees for website development and one-off deliverables, augmented by government-funded PSG grants that subsidize up to 50% of service cost for eligible Singapore SMEs. Go-to-market is direct/field-sales driven, with quote-based engagement and complimentary strategy consultations, supported by referral programs and an in-house OOm Institute offering WSQ-accredited training. OOm is a privately held, founder-owned company with no disclosed outside investment, operating from offices in Singapore (HQ), Philippines, Hong Kong SAR and China, and holding Premier Google Partner (Top 3% Singapore) and Meta Business Partner designations alongside 30+ industry awards.

Name

OOm

Legal name

OOm Pte Ltd

Website

https://oom.com.sg

Company type

Private

Founded year

2006

Operating status

Operating

Headcount range

101–250 employees

Short description

OOm is a Singapore-headquartered, founder-owned digital marketing agency founded in 2006 that delivers SEO, SEM, social media, content, web development and AI-search optimization services to SMEs, enterprises, government and non-profit clients across the APAC region.

Ownership category

akta.pro rank

Product category

Digital Marketing Services

SIC

Services-Advertising Agencies (7311)

akta.pro primary industry

Out-of-Home (OOH), DOOH & Ambient Advertising (BPAFAAAI)

Keywords

• Digital marketing services
• Search engine optimization
• Paid media management
• Content marketing agency
• Web development services

Headquarters

HQ city

Singapore

HQ country

Singapore

HQ region

Asia

Offices4 records

Markets served

GTM type

B2B

Offering type

Services

Cost components

Personnel, Operations, Marketing or Sales, Technology or R&D, Infrastructure

Revenue model

1. Digital Marketing Services: Full-service digital marketing agency providing SEO, SEM, social media marketing, content marketing, website development, and creative services. Revenue is generated through monthly service fees for ongoing campaigns and project-based fees for website development and one-time deliverables.

Go-to-market motion1 record

Distribution channels3 records

Marketing channels8 records

Core offering

OOm is a full-stack performance digital marketing agency that plans, executes, and manages digital marketing campaigns for businesses. Its core deliverables span SEO (including Generative Engine Optimisation for AI search), SEM/Google Ads management, paid and organic social media marketing, content creation, website design and development, creative production, programmatic advertising, and China-market digital solutions (WeChat, Baidu). Services are delivered by an in-house team and supported by proprietary analytics tools (SEOCloud, Aurix) layered on top of third-party platforms such as Google and Meta.

Product overview

OOm is a full-stack performance digital marketing agency offering an integrated suite of services spanning SEO solutions (including GEO for AI search), SEM/Google Ads, Social Media Marketing, Content Marketing, Website Development, Creative Solutions, China Digital Solutions (WeChat, Baidu), and Programmatic Advertising. The company differentiates through proprietary analytics tools SEOCloud and Aurix, which complement third-party platforms to deliver measurable results. The service portfolio also includes funded support programmes (PSG grants for digital marketing and e-commerce), educational services (WSQ courses), and a referral partnership programme. Founded in 2006, OOm serves 8,000+ clients across 100+ industries as a Google Premier Partner and Meta Business Partner.

Differentiator

Problem solved

Functional benefit

Products and services

• SEO Solutions Search Engine Optimisation services covering on-page, off-page, technical, local, international, e-commerce, Shopify, and video SEO, SEO copywriting, and Generative Engine Optimisation (GEO) for AI search visibility, delivered to businesses seeking organic search growth.
• SEM / Google Ads Management Search Engine Marketing services including Google Ads management, Google Performance Max, Google Shopping, Google Display Network, and YouTube Ads, provided to businesses looking to drive paid traffic and conversions.
• Social Media Marketing Paid social advertising on Meta (Facebook/Instagram), LinkedIn Ads, and social media management services including influencer marketing, delivered to brands wanting paid and organic social presence.
• Content Marketing Content creation services including copywriting, skyscraper content, social media content, infographic content creation, and blog article writing, focused on SEO-optimised content for organic traffic generation.
• Website Design and Development Website design and development services including e-commerce website development, corporate website design, dedicated landing page development, website maintenance, and domain/hosting services.
• Creative Solutions

Quantifiable outcome

• 290+ Google Reviews with 4.9 average star rating reflecting consistent results and client satisfaction

Named customers7 records

Segments4 records

Ideal customer profiles3 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

AI capability5 records

Feature2 records

Partnerships

Two partnerships are on record, tiered core.

• GooglecoreGTM or Marketing PartnerOOm is recognized as a Premier Google Partner, reserved for the Top 3% of Google Partners in Singapore. This status provides access to exclusive tools, insights, and early platform updates. Advantages include highly skilled and certified Google Marketing specialists, complete transparency for Google Ads spend, extensive product trainings, and pilot access to beta Google Ads products.
• Meta (Facebook)coreGTM or Marketing PartnerOOm is a Meta Business Partner providing trained Facebook marketing specialists to strategize and execute campaigns. Benefits include complete transparency for ad spend and access to tools, resources, and insights to help clients grow their businesses.

Scale indicators5 records

Recent moves6 records

Expansion highlights5 records

Direct peers

• Hashmeta: APAC-focused digital marketing agency with strong presence in Singapore and Southeast Asia, offering influencer marketing, social media, and performance marketing. Comparable in regional footprint and SME-to-enterprise targeting.
• KlientBoost: US-based performance marketing agency focused on PPC, SEO, and conversion rate optimization for mid-market companies. Comparable services and mid-market target segment, though operating in a different geography.
• Clicksco (formerly ClickrMedia): Singapore-based performance digital marketing agency specializing in Google Ads, SEO, and lead generation. Direct peer in Singapore's competitive SME digital agency space.
• Brew Interactive: Singapore-based digital marketing agency providing performance marketing, SEO, content, and web development services to B2B and B2C clients. Direct competitor with similar mid-market positioning and Singapore focus.
• MediaOne Marketing: Singapore-based performance digital marketing agency offering SEO, SEM, social media, and content marketing services to SMEs and enterprises. Directly competes with OOm for Singapore digital marketing budgets with a similar services mix.
• Firstcom Solutions: Singapore-headquartered digital agency offering web design, SEO, digital marketing, and e-commerce solutions to SMEs and enterprises. Comparable in SG market positioning and full-service digital offering.
• First Page Digital: Singapore-headquartered digital marketing agency specializing in SEO, Google Ads, and social media marketing. Closest direct competitor to OOm in the Singapore SME/mid-market digital agency segment with a comparable full-service offering.

Regional players

• XIMNET Malaysia: Malaysia-based digital agency offering digital marketing, web development, and enterprise solutions. Comparable in service mix and ASEAN SMB focus, though primarily competing in the Malaysian market rather than Singapore.

Broad incumbents

• iProspect (Dentsu): Global digital performance marketing agency within Dentsu, offering SEO, paid media, and content services. Broader incumbent competing with OOm for enterprise digital budgets in APAC with greater scale and international reach.
• Publicis Groupe (Singapore): Global advertising and communications holding company with significant Singapore presence across media, digital, creative, and PR. Competes with OOm for enterprise digital mandates as part of a much broader portfolio offering.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat5 records

Key risks6 records

Key highlights7 records

Customer concentration

• Xx.com/oom_singapore
• Facebookfacebook.com/oomsingapore
• LinkedInlinkedin.com/company/oom-pte-ltd

Revenue estimate

Valuation estimate

Number of profiles

Profiles2 records

Subsidiaries1 record

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about OOm