Hashmeta
Hashmeta is a Singapore-based, founder-owned AI-powered digital marketing agency and SaaS company operating a proprietary platform ecosystem (StarNgage, Skoolopedia, ShopperCliq, ShopperBoard) alongside an AI ERP product, serving enterprise and SME clients across Southeast Asia with digital marketing, AI consulting, and ERP services.
- Company typePrivate
- Founded2012
- HeadquartersSingapore, Singapore
- Headcount11–50
- GTM typeB2B
- OfferingServices
What Hashmeta does
Hashmeta Pte Ltd is a Singapore-headquartered, founder-owned digital marketing agency and AI software company founded in 2012 by Terrence Ngu Teck Kong. The company operates a dual-platform-plus-services model: a proprietary ecosystem of consumer and B2B platforms — StarNgage (influencer marketing with 2M+ influencers and 5,000+ advertisers), Skoolopedia (education discovery with 1,000+ providers and 30,000+ parent users), ShopperCliq, and ShopperBoard (acquired 2019) — alongside an expanding AI software portfolio headlined by the 2025-launched Hashmeta AI ERP for Singapore SMEs.
The technology layer combines AI-augmented digital marketing services (AI SEO, AEO, GEO, Xiaohongshu marketing, influencer marketing, content marketing, social media, marketing automation) with the AI ERP platform, which embeds four named autonomous AI agents (Aria, Stock, Hunter, Iris) across finance, inventory, HR, CRM, procurement, and analytics modules. Notable technical components include 100+ pre-built ERP integrations (Xero, QuickBooks, Shopify, Lazada, Shopee, StoreHub, Lightspeed, SAP B1, NetSuite), Singapore-native compliance (GST, IRAS, CPF, MOM, PDPA), NLQ-based analytics, and EDG grant eligibility. The company also publishes proprietary frameworks such as Hybrid AI-Human Content Workflows.
Hashmeta monetizes through professional services (project, retainer, managed-service fees for digital marketing and AI consulting), proprietary SaaS subscriptions (AI ERP tiers at S$25K–S$60K+; StarNgage, StarScout AI, LocalLead AI), white-label SEO/AEO/GEO reseller programs, and Hashmeta Academy training. Go-to-market combines enterprise field sales, inside sales for mid-market and SME, platform self-serve, and authorized channel partnerships (Xiaohongshu, TikTok Shop, Google, Meta, HubSpot, Shopify). The customer base spans enterprise brands (Lazada, Xiaomi, Sony, DBS, Trip.com, Parkway Cancer Centre, IHG, Ferrari, Vinhomes, Techcombank, Viettel) and a long tail of SMEs served across Singapore, Malaysia, Vietnam, Indonesia, China, and the Philippines via offices in Singapore, Johor Bahru, Kuala Lumpur, Ho Chi Minh City, Hanoi, Da Nang, and Can Tho.
Hashmeta firmographics
Firmographics- Name
- Hashmeta
- Legal name
- Hashmeta Pte Ltd
- Website
- https://hashmeta.com
- Company type
- Private
- Founded year
- 2012
- Operating status
- Operating
- Headcount range
- 11–50 employees
- Short description
- Hashmeta is a Singapore-based, founder-owned AI-powered digital marketing agency and SaaS company operating a proprietary platform ecosystem (StarNgage, Skoolopedia, ShopperCliq, ShopperBoard) alongside an AI ERP product, serving enterprise and SME clients across Southeast Asia with digital marketing, AI consulting, and ERP services.
- Ownership category
- akta.pro rank
Hashmeta industry classification
Industry- Product category
- Digital Marketing Services
- NAICS
- Web Search Portals, Libraries, Archives, and Other Information Services (519)
- SIC
- Services-Advertising Agencies (7311)
- akta.pro primary industry
- Enterprise SEO (Large Sites, Governance, Workflow) (BPAFAJAF)
- akta.pro secondary industries
- AI/ML Solution Integration & MLOps Enablement (BPAEAAAJ), LLMOps & Generative AI Platforms (Prompt/Agent Orchestration, RAG) (HDAEANAD)
Keywords
Where Hashmeta is headquartered
LocationHeadquarters
- HQ city
- Singapore
- HQ country
- Singapore
- HQ region
- Asia
Offices6 records
Markets served
Hashmeta business model
Business model- GTM type
- B2B
- Offering type
- Services
- Cost components
- Personnel, Marketing or Sales, Technology or R&D, Operations
Revenue model
- Digital Marketing & AI Consulting Services: Fees charged for AI consulting, digital marketing strategy, social media marketing, content marketing, SEO, influencer marketing, Xiaohongshu marketing, and related professional services delivered to enterprise and mid-market clients. Delivered on a project, retainer, or managed-service basis.
- Proprietary SaaS Platforms (AI ERP, StarNgage, Skoolopedia, etc.): Subscription or usage-based fees for proprietary AI-powered SaaS tools including AI ERP (Essentials/Professional/Enterprise tiers), StarNgage influencer platform, StarScout AI, LocalLead AI, and related tools.
- Academy & Training Programs: Learning programs from Hashmeta Academy covering AI, digital marketing, and technology for individuals and teams.
- AI ERP Implementation & Licensing: All-inclusive AI ERP packages: Essentials S$25,000 (after EDG: S$12,500), Professional S$40,000 (after EDG: S$20,000), Enterprise S$60,000+ (custom scope). Includes implementation + first year licensing; EDG grant covers up to 50% co-funding for qualifying Singapore SMEs.
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Subscription | Multi-year contract | AI ERP Essentials - Finance + Inventory + CRM for up to 10 users |
| Subscription | Multi-year contract | AI ERP Professional - All 6 modules, up to 25 users, 4 AI agents |
| Subscription | Multi-year contract | AI ERP Enterprise - Unlimited scope, custom AI agents, private cloud |
| Subscription | Monthly | Vietnam SEO Local Basic - For small businesses |
| Subscription | Monthly | Vietnam SEO Professional - Hotels, real estate, restaurants, mid-size businesses |
| Subscription | Monthly | Vietnam SEO + AI Enterprise - For corporations, hotel chains, major developers |
| One time/ perpetual license | Pay-as-you-go | SEO Technical Audit |
| One time/ perpetual license | Pay-as-you-go | Content & On-Page Audit |
| One time/ perpetual license | Pay-as-you-go | AI Visibility Audit (GEO) |
| One time/ perpetual license | Pay-as-you-go | Comprehensive Audit (Full) |
| One time/ perpetual license | Pay-as-you-go | Enterprise Audit |
| Subscription | Monthly | Link Building Starter |
| Subscription | Monthly | Link Building Business |
| Subscription | Multi-year contract | Link Building Enterprise |
| Freemium | Pay-as-you-go | Free SEO & AI Visibility Audit |
Go-to-market motion3 records
Distribution channels8 records
Marketing channels10 records
Hashmeta product offering
Product offeringCore offering
Hashmeta is a Singapore-headquartered digital marketing agency and AI technology company that delivers end-to-end marketing services across SEO, Generative Engine Optimization (GEO), Answer Engine Optimization (AEO), social media, influencer, content, and Xiaohongshu marketing, alongside proprietary SaaS platforms including StarNgage (influencer marketing), Skoolopedia (education), ShopperCliq (e-commerce), and the Hashmeta AI ERP platform for SMEs. The company pairs agency services with technology products, leveraging AI agents and hybrid AI-human workflows to serve enterprise, mid-market, and SME clients across Singapore, Malaysia, and Vietnam.
Product overview
Hashmeta is an AI-powered digital marketing agency and technology company operating a platform-plus-services model. The core technology portfolio consists of two major pillars: (1) the Hashmeta AI ERP — a modular enterprise resource planning platform with six AI-augmented modules (Finance & Accounting, Inventory & Warehouse, HR & Payroll, CRM & Sales, Procurement & Vendors, Analytics & BI) powered by four autonomous AI agents (Aria, Stock, Hunter, Iris), deployed in 60 days for Singapore SMEs; and (2) a proprietary ecosystem of four platforms — StarNgage (influencer marketing with 2M+ influencers), Skoolopedia (education portal with 1,000+ providers), ShopperCliq and ShopperGoTravel (brand performance) — alongside three AI sub-tools (StarNgage AI, StarScout AI, LocalLead AI). The services layer spans AI Marketing, AI SEO, GEO (Generative Engine Optimization), AEO (Answer Engine Optimization), Social Media Marketing, Xiaohongshu Marketing, Influencer Marketing, Content Marketing, Digital Marketing, Chatbot Marketing, Marketing Automation, Web Design & Development, Inbound Marketing, Gamification, Local SEO, International SEO, E-commerce SEO, White-Label SEO, SEO Audit, Link Building, AI Consultancy, and Hashmeta Academy. The company serves clients across Singapore, Malaysia, Indonesia, China, Vietnam, and the Philippines, operating local offices in Singapore (headquarters), Johor Bahru, Kuala Lumpur, Hanoi, Ho Chi Minh City, Da Nang, and Can Tho.
Differentiator
Problem solved
Functional benefit
Brands
- Skoolopedia: Comprehensive education portal for parents to search, connect with, and review preschools, enrichment programs, tuition centers, and after-school care services. Partnered with over 1,000 education providers.
- StarNgage
- ShopperCliq
- ShopperBoard
Products and services
- Hashmeta AI ERP AI-powered enterprise resource planning platform for Singapore SMEs, automating finance, inventory, HR, customer management, and business workflows through AI agents (Aria, Stock, Hunter, Iris). Supports EDG grant co-funding for eligible Singapore SMEs.
- StarNgage Proprietary influencer marketing platform enabling brands and marketers to discover influencers, run campaigns, and measure influencer marketing ROI at scale.
- StarNgage AI AI-powered influencer marketing offering layered on the StarNgage platform, applying artificial intelligence to influencer discovery, matching, and campaign optimization.
- StarScout AI AI-driven talent scouting product for identifying and evaluating influencer and creator talent using artificial intelligence.
- LocalLead AI AI-powered local lead generation product that helps businesses acquire customers in specific geographic markets.
- Skoolopedia Proprietary online education and learning platform offering digital marketing, SEO, and AI marketing courses to individual learners and professionals.
- Hashmeta Academy Practitioner-led digital marketing training and certification program delivered online to individual learners and aspiring marketers.
- ShopperCliq Proprietary e-commerce marketing platform that supports shopper engagement, conversion, and online retail campaign execution.
- ShopperGoTravel Proprietary travel e-commerce platform within the Shopper ecosystem, supporting travel commerce and booking-related marketing.
- Search Engine Optimization (SEO) Search engine optimization services delivered to enterprise and mid-market clients, covering technical SEO, content SEO, local SEO, international SEO, e-commerce SEO, white-label SEO, SEO consultancy, SEO audits, and link building.
- Generative Engine Optimization (GEO) Optimization service for improving client visibility and citations within generative AI-powered search engines and large language model outputs.
- Answer Engine Optimization (AEO) Optimization service for improving client visibility within AI-powered answer engines and conversational AI assistants.
- Social Media Marketing End-to-end social media marketing services spanning strategy, content creation, community management, and paid social advertising across major platforms.
- Xiaohongshu Marketing Specialized marketing service tailored to the Xiaohongshu (Little Red Book) social commerce platform, supporting brands targeting Chinese-speaking consumer audiences.
- Influencer Marketing Full-service influencer marketing campaign delivery, including strategy, creator selection, campaign execution, and measurement, supported by the proprietary StarNgage platform.
- Content Marketing Content marketing services covering content strategy, creation, and distribution to support SEO, social, and brand awareness objectives.
- Chatbot Marketing Chatbot-driven marketing service that designs and deploys conversational experiences for customer acquisition, engagement, and support.
- Marketing Automation Marketing automation services that orchestrate multi-channel workflows, lead nurturing, and customer journey optimization.
- Web Design & Development Web design and development service building marketing-optimized websites and landing pages for clients.
- AI Consultancy AI consultancy service advising businesses on artificial intelligence strategy, adoption, and use cases for marketing and operations.
- AI Website Builder AI-assisted website building service that uses artificial intelligence to accelerate the creation of marketing websites.
- AI Marketing Services AI-augmented marketing service delivery combining automation, AI agents, and human strategy across paid, owned, and earned channels.
- Vibe Marketing Branded marketing service category under Hashmeta's AI marketing offering, positioned around culturally resonant, AI-enabled campaign execution.
- White-Label SEO White-label SEO service that allows agencies and resellers to deliver SEO fulfillment under their own brand.
Quantifiable outcome
- 10x marketing output at the cost of one marketer
- +13 more outcomes
Companies that use Hashmeta
Customer profileNamed customers27 records
Segments10 records
Ideal customer profiles6 records
Hashmeta technology and API
TechnologyTechnology focussed Yes
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Integration14 records
AI capability16 records
Feature8 records
Hashmeta partnerships and signals
Strategic signalPartnerships
Seven partnerships are on record, tiered core and major.
- GooglecoreGoogle Certified Partner status. All digital marketing specialists are Google Ads Certified. Enables Hashmeta to access Google's latest advertising tools, beta features, and maintains credibility as a verified Google partner agency.
- Meta (Facebook/Instagram)coreMeta Business Partner agency. Hashmeta meets high standards set by Meta Business to become a Meta Business Partner Agency, enabling advanced advertising capabilities on Facebook and Instagram.
- HubSpotcoreHubSpot Certified Partner. Demonstrates Hashmeta's ability to plan and implement HubSpot CRM (Marketing, Sales, and Service Hub) for clients across inbound marketing and sales automation.
- Xiaohongshu (Little Red Book / 小红书)coreHashmeta is an Authorized Cross-Border Marketing Agency for Xiaohongshu (Little Red Book), providing account setup, localized content, targeted ads, ecommerce store setup, and KOL management for brands targeting Chinese consumers.
- TikTok ShopcoreTikTok Shop Partner and MCN (Multi-Channel Network). Hashmeta provides expert creative content, influencer management, and e-commerce solutions to drive engagement and sales on TikTok.
- ShopifymajorOfficially recognized Shopify Partner. Hashmeta helps businesses grow on Shopify through professional branding, web design, digital marketing, affiliate marketing, and marketing automation.
- KlaviyomajorKlaviyo Partner. Hashmeta helps e-commerce businesses own their marketing with powerful CRM and email marketing automation via Klaviyo.
Scale indicators13 records
Recent moves6 records
Expansion highlights7 records
Hashmeta competitors and assessment
Company assessmentBroad incumbents
- Dentsu: Dentsu is a global advertising holding company with deep APAC and digital marketing capabilities across SEO, social, content, and commerce. Comparable to Hashmeta as a broader incumbent in the same digital marketing services space, but operating at a vastly larger scale and with a wider portfolio.
- Publicis Groupe: Publicis is one of the world's largest advertising and communications holding companies, offering digital marketing, SEO, content, influencer, and commerce services through agencies like Digitas, Leo Burnett, and Saatchi. Overlaps directly with Hashmeta's full-service digital marketing offering but at global holding-company scale.
- WPP / GroupM: WPP and its media arm GroupM operate one of the largest agency networks globally, covering SEO, social, content, influencer marketing, and commerce across APAC. Comparable to Hashmeta as a broad incumbent offering the same categories of services, particularly relevant for clients in Singapore, Malaysia, and Vietnam.
- Sprout Social: Sprout Social is a public social media management and analytics SaaS platform. Overlaps with Hashmeta's social media marketing, content, and influencer offerings and competes for the same mid-market and enterprise social marketing budgets.
- Hootsuite: Hootsuite is an established social media management platform with publishing, analytics, and influencer tools. A broad incumbent competing with Hashmeta's social media and influencer marketing services and platform tools.
- HubSpot: HubSpot is a CRM, marketing automation, and content platform with a large partner ecosystem (Hashmeta itself is a HubSpot Certified Partner). Comparable as a broad incumbent in inbound marketing, SEO enablement, and CRM/automation — the very stack Hashmeta implements for clients and partly overlaps with its own AI ERP positioning.
Direct peers
- Aspire (AspireIQ): Aspire is a leading influencer marketing platform that connects brands with creators, offering discovery, campaign management, and analytics. It directly overlaps with Hashmeta's StarNgage platform (2M+ influencers, 5,000+ campaigns) and competes for the same enterprise brand budget.
- Upfluence: Upfluence is an influencer marketing and affiliate platform that combines creator discovery, outreach, and campaign analytics. Directly comparable to StarNgage in offering self-serve influencer SaaS to mid-market and enterprise brands.
- Modash: Modash is a creator discovery and analytics platform serving e-commerce and DTC brands, with a large global influencer database. Closely comparable to StarNgage AI / StarScout AI in the influencer SaaS category, targeting similar brand customers.
- Buffer: Buffer is a social media management and content scheduling tool used by SMBs and mid-market brands. Comparable to Hashmeta's social media marketing and content services stack for the self-serve and small-business segment.
Market position
Strengths5 records
Weaknesses5 records
Competitive moat6 records
Key risks6 records
Key highlights7 records
Customer concentration
Hashmeta social profiles
Digital presenceHashmeta compliance and trust
Trust signalCompliance12 records
Hashmeta financial estimates
Financial estimateRevenue estimate
Valuation estimate
Hashmeta leadership team
Management profileNumber of profiles
Profiles1 record
Hashmeta subsidiaries and ownership
Company hierarchySubsidiaries8 records
Hashmeta funding detail
Funding detailFunding overview
Funding rounds1 record
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
Hashmeta M&A and investment
M&A and investmentM&A1 record
Investments1 record
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about Hashmeta
What does Hashmeta do?
Hashmeta is a Singapore-headquartered digital marketing agency and AI technology company that delivers end-to-end marketing services across SEO, Generative Engine Optimization (GEO), Answer Engine Optimization (AEO), social media, influencer, content, and Xiaohongshu marketing, alongside proprietary SaaS platforms including StarNgage (influencer marketing), Skoolopedia (education), ShopperCliq (e-commerce), and the Hashmeta AI ERP platform for SMEs. The company pairs agency services with technology products, leveraging AI agents and hybrid AI-human workflows to serve enterprise, mid-market, and SME clients across Singapore, Malaysia, and Vietnam.
Is Hashmeta a public or private company?
Hashmeta is a private company. It is classified as founder individual operated bootstrapped and is currently operating.
When was Hashmeta founded?
Hashmeta was founded in 2012. It employs 11 to 50 people.
Where is Hashmeta based?
Hashmeta is headquartered in Singapore, Singapore, in the Asia region.
How does Hashmeta make money?
Four revenue lines are on record. Digital Marketing & AI Consulting Services are the primary driver. The others are proprietary SaaS Platforms (AI ERP, StarNgage, Skoolopedia, etc.), academy & Training Programs and AI ERP Implementation & Licensing.
Who are Hashmeta's main competitors?
Broad incumbents on record are Dentsu, Publicis Groupe, WPP / GroupM, Sprout Social, Hootsuite and HubSpot. Direct peers are Aspire (AspireIQ), Upfluence, Modash and Buffer.
Does Hashmeta have an API?
No public API is recorded for Hashmeta.
What industry is Hashmeta in?
Hashmeta's product category is Digital Marketing Services. Its primary akta.pro industry code is BPAFAJAF, Enterprise SEO (Large Sites, Governance, Workflow), with a secondary code of BPAEAAAJ, AI/ML Solution Integration & MLOps Enablement. Its NAICS code is 519 and its SIC code is 7311.