Girl Scouts of Northeast Texas

What Girl Scouts of Northeast Texas does

Girl Scouts of Northeast Texas (GSNETX) is a 501(c)(3) nonprofit organization operating as a local council of Girl Scouts of the USA, the largest girl-serving organization in the world. The council serves more than 19,000 girls across 32 counties in Northeast Texas through structured programming in leadership development, STEM education, outdoor skills, and entrepreneurship. Programming reaches members ages 5-18 (Daisy through Ambassador) via troop meetings, solo membership (Juliettes), day and twilight camps, sleepaway camp at four properties — Camp Bette Perot, Camp Whispering Cedars, Camp Gambill, and Camp Kadohadacho — family/troop camp, adventure camping, and a college-experience program at Austin College. GSNETX also operates the Girl Scout DreamLabs sub-brand (Dallas County DreamLab launched November 2025, plus a Denton County DreamLab Summer) and a dedicated STEM Center of Excellence at Camp Whispering Cedars.

The organization's product portfolio includes the Girl Scout Cookie Program (described as the largest girl-led entrepreneurial business in the world), STEM programming (laser cutting, 3D printing, drones, robotics), summer and weekend camping, the annual Women of Distinction Luncheon (now in its 21st year), the Juliette Gordon Low Society planned-giving program, the Donors of Distinction recognition tier, and the State of the Texas Girl research report. The technology layer is built entirely on third-party platforms: ActiveNet for camp and event registration, CampDoc for camper health and consent forms, the MyGS member portal, Classy.org for online donations, Paycom for recruitment, The Giving Block for cryptocurrency donations, Double the Donation for matching-gift verification, and Google Health Connect for fitness data integration within the ActiveNet fitness app. All payment processing is documented as PCI-DSS compliant with SSL encryption.

GSNETX generates revenue from a diversified, mission-aligned stack: cookie and fall product sales, camp and activity fees (with tiered pricing, payment plans, and dedicated financial-assistance funds), annual membership dues, individual donations (one-time, monthly, planned giving), corporate sponsorships and matching gifts, retail sales through the Girl Scout Shop (physical and e-commerce), and designated gifts routed through five United Way agencies (Metropolitan Dallas, Denton County, Smith County, Greater Longview, Greater Ennis) plus Kroger Community Rewards (% of qualifying purchases linked to card #80171). Customer segments include girls and their families (primary), adult volunteers (troop leaders, camp counselors, service-unit leadership), corporate partners, and civic donors. Distribution is community-led through troops meeting in schools and churches, camp properties, and self-service digital platforms for registration and giving. The council is led by Amanda Duquette, Chief Marketing and Membership Officer, and earned the Candid Platinum Seal of Transparency in 2025.

Name

Girl Scouts of Northeast Texas

Legal name

Girl Scouts of Northeast Texas, Inc.

Website

https://gsnetx.org

Company type

Private

Founded year

1912

Operating status

Operating

Headcount range

51–100 employees

Short description

Girl Scouts of Northeast Texas is a 501(c)(3) nonprofit local council of Girl Scouts of the USA serving over 19,000 girls across 32 Northeast Texas counties through leadership, STEM, outdoor, and entrepreneurship programming delivered at four camp properties and via community-based troops.

Ownership category

akta.pro rank

Product category

Youth Development Services

NAICS

Recreational and Vacation Camps (except Campgrounds) (721214), Child and Youth Services (62411), All Other Schools and Instruction (61169), Sports and Recreation Instruction (611620)

SIC

Services-Educational Services (8200)

akta.pro primary industry

Multi-Activity Enrichment Camps (Academic + Arts + Sports) (EDAMALAA)

akta.pro secondary industries

STEM & Science Camps (Biology, Chemistry, Space, Lab Science) (EDAMALAC), Robotics, Engineering & Makers Camps (EDAMALAE), Life Skills & SEL Camps (Confidence, Executive Function, Social Skills) (EDAMALAO), Group Camping & Scout Camps (THAGAOAI)

Keywords

• Youth leadership development
• Girls education programs
• Summer camp services
• Nonprofit fundraising programs
• STEM youth programs

Headquarters

HQ city

Dallas

HQ country

United States

HQ region

North America

Offices2 records

Markets served

GTM type

B2C

Offering type

Services

Cost components

Personnel, Operations, Marketing or Sales, Infrastructure, Others

Revenue model

1. Cookie and Product Sales: The iconic Girl Scout Cookie Program is the primary fundraising activity where girls sell cookies to learn entrepreneurial skills. Additional fall product sales include nuts and candy. Revenue supports local council operations and girl programming.
2. Camp and Activity Fees: Fees for summer camps (sleepaway, day, and twilight camps), weekend camping, adventure trips, and special programs. Pricing varies by program type with tiered structures for families.
3. Membership Dues: Annual membership fees for Girl Scouts and adult volunteers, with lifetime membership options available.
4. Individual Donations: Direct donations from individuals including one-time gifts, monthly giving programs, and planned giving through the Juliette Gordon Low Society. Donors of Distinction recognition for those contributing $1,000+ annually.
5. Corporate Partnerships: Corporate sponsorships and matching gift programs from business partners supporting Girl Scout programming and events.
6. Retail Sales: Girl Scout shop sales of uniforms, badges, uniforms, merchandise, and cookie sales supplies through both physical and e-commerce channels.
7. United Way Designations: Designated gifts through United Way member agencies in Greater Ennis, Greater Longview, Denton County, Metropolitan Dallas, and Smith County.

Pricing tiers

Go-to-market motion3 records

Distribution channels6 records

Marketing channels6 records

Core offering

Girl Scouts of Northeast Texas is a 501(c)(3) nonprofit local council of Girl Scouts of the USA that delivers girl-focused leadership, life skills, STEM, and outdoor programming. It serves more than 19,000 girls annually across 32 counties in Northeast Texas through troop memberships, four camp properties, the annual Girl Scout Cookie entrepreneurship program, and STEM-focused DreamLabs.

Product overview

Girl Scouts of Northeast Texas operates as a multi-program nonprofit organization serving over 19,000 girls across 32 counties. The portfolio includes the Girl Scout Cookie Program for entrepreneurship; The STEM Center of Excellence and Girl Scout DreamLabs for technology education; and comprehensive camping programs at four properties (Camp Bette Perot, Camp Whispering Cedars, Camp Gambill, and Camp Kadohadacho) offering summer camps, day/twilight camps, family and troop camping, and weekend getaways. Additional programs include the Austin College Summer Camp for older girls, the Women of Distinction Luncheon for fundraising, and Planned Giving through the Juliette Gordon Low Society.

Differentiator

Problem solved

Functional benefit

Brands

• Girl Scout DreamLabs: STEM-focused programs for Girl Scouts including Dallas County Girl Scout DreamLab and Denton County Girl Scout DreamLab Summer.
• Women of Distinction Luncheon
• STEM Center of Excellence
• State of the Texas Girl Report

Products and services

• Girl Scout Membership Annual membership that enrolls girls (and adult volunteers) in local Girl Scout troops, granting access to year-round leadership, life skills, STEM, and outdoor programming across 32 Northeast Texas counties.
• Summer Camp Programs Resident and day summer camp experiences for school-age girls at four camp properties in Northeast Texas, focused on outdoor skills, leadership, and friendship-building.
• Girl Scout Cookie Program Annual cookie sales program in which Girl Scouts run their own small business, building entrepreneurship, money-management, and goal-setting skills while raising funds to support local council programming.
• DreamLabs STEM Centers Hands-on science, technology, engineering, and math (STEM) learning experiences for girls, delivered through council-operated DreamLabs to broaden access to STEM enrichment beyond traditional troop settings.

Quantifiable outcome

• 19,000+ girls served annually
• +2 more outcomes

Named customers1 record

Segments4 records

Ideal customer profiles3 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Integration6 records

Feature5 records

Partnerships

Seven partnerships are on record, tiered core and minor.

• Austin CollegecoreStrategic or Co-development Partner · 1 January 2025Partnership for the Girl Scout Summer College Experience program where older Girl Scouts stay in Austin College dorms, take college-level classes, and experience campus life. GSNETX is in its second year of partnership with Austin College.
• United Way of Metropolitan DallascoreGTM or Marketing PartnerGSNETX is a member agency of United Way of Metropolitan Dallas, allowing donors to designate their United Way contributions directly to Girl Scouts of Northeast Texas.
• United Way of Denton CountycoreGTM or Marketing PartnerMember agency partnership allowing community members to support GSNETX through United Way workplace giving campaigns in Denton County.
• United Way of Smith CountycoreGTM or Marketing PartnerMember agency partnership for Smith County residents to designate United Way gifts to Girl Scouts of Northeast Texas.
• Greater Longview United WayminorGTM or Marketing PartnerMember agency partnership enabling donors in the Longview area to support Girl Scouting through United Way workplace giving.
• Greater Ennis United WayminorGTM or Marketing PartnerMember agency partnership for the Ennis community supporting Girl Scout programming through United Way designations.
• KrogercoreGTM or Marketing PartnerKroger Community Rewards partnership (#80171) allows shoppers to link their loyalty card to GSNETX and earn percentage donations on qualifying purchases.

Scale indicators4 records

Recent moves5 records

Expansion highlights5 records

Direct peers

• Camp Fire (formerly Camp Fire USA): National youth development organization offering camping, STEM, and leadership programs with similar badge/progression system. Direct peer in mission and co-ed youth development model.
• Girl Scouts of Greater Chicago and Northwest Indiana: Large GSUSA council serving the Chicago metro area with comparable programming including STEM centers, multiple camp properties, and urban community engagement. Comparable as a large urban/suburban regional council.
• Texas 4-H (Texas A&M AgriLife Extension): Statewide youth development program offering STEM, leadership, agriculture, and outdoor programming through county extension offices across Texas. Direct peer in mission and operating geography, though co-ed and university-affiliated.
• Girl Scouts of California's Central Coast: Regional GSUSA council on California's central coast operating camps, troop programs, and cookie sales. Directly comparable in nonprofit council structure and youth development mission.
• Scouting America (formerly Boy Scouts of America): National youth organization offering similar badge-based curriculum, outdoor camping programs, STEM/leadership development, and council-based structure. Direct peer in mission and operational model, though co-ed.
• Boys & Girls Clubs of Greater Dallas: Local affiliate of Boys & Girls Clubs of America serving youth in the same Dallas geographic market with comparable youth development programming including STEM, leadership, and summer camps. Direct peer in mission, geography, and target demographic.
• Girl Scouts of Western Ohio: Regional GSUSA council covering western Ohio with multiple camp properties, cookie program, and STEM/leadership programming. Comparable in scale and operating model as another large regional council.
• Girl Scouts of Greater Atlanta: Another regional GSUSA council serving metro Atlanta girls with camps, cookie program, STEM programming, and similar revenue model. Directly comparable as a peer local council of similar scale and program mix.

Broad incumbents

• YMCA of Metropolitan Dallas: Regional YMCA serving the same Dallas-Fort Worth metroplex with broader programming including youth sports, summer day camps, swim lessons, and family activities. Larger incumbent offering overlapping youth programming but with broader community wellness scope.

Regional players

• Dallas Children's Theater: Regional arts education provider offering classes, camps, and performances for children and youth in the same Dallas market. Comparable as a regional nonprofit offering youth enrichment programs (arts-focused), but narrower scope and different activity mix than GSNETX.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat5 records

Key risks6 records

Key highlights7 records

Customer concentration

• Xtwitter.com/girlscouts
• YouTubeyoutube.com/channel/UC4uxrvCdVYkGzLZdocf1aHQ
• Facebookfacebook.com/GSNETX
• LinkedInlinkedin.com/company/girl-scouts-of-the-usa
• Instagraminstagram.com/gsnetx
• Pinterestpinterest.com/gsusa

Compliance3 records

Revenue estimate

Valuation estimate

Number of profiles

Profiles1 record

Funding overview

Funding rounds1 record

Investors1 record

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Girl Scouts of Northeast Texas