Greater Longview United Way

What Greater Longview United Way does

Greater Longview United Way (GLUW) is a 501(c)(3) nonprofit community foundation established in 1947 and headquartered at 310 S Fredonia St in Longview, Texas, operating as an independently governed local affiliate of United Way Worldwide. It mobilizes individual donations, workplace giving campaigns, and corporate sponsorships (Platinum tier AAON, Titanium tier Christus Health, plus Eastman, Eastman Credit Union, and Encore) to fund a network of 32+ vetted partner agencies delivering services across four impact areas: Youth Opportunity (Read to Succeed, Born Learning Trails, Dolly Parton's Imagination Library), Healthy Community, Financial Security (with explicit focus on ALICE — Asset Limited, Income Constrained, Employed — households), and Community Resiliency. Its service footprint spans Gregg, Harrison, Marion, and Upshur counties in East Texas, and its partner agencies include Women's Center of East Texas, ETCADA, The Martin House Children's Advocacy Center, Longview Community Ministries, and Boys & Girls Clubs of the Big Pines.

The organization's business model is a community foundation intermediary: GLUW does not deliver services directly but instead collects and redistributes donated funds to partner agencies under a Community Investment framework, supplemented by direct resource services (INFOline of Gregg County information and referral, Mission United for veterans, SingleCare prescription assistance). Revenue is generated entirely through voluntary donations and sponsorships rather than priced products or services. The go-to-market is event-driven, anchored by signature annual events including The Great Cardboard Boat Race, Mahjong and Mimosas, Week of Action/Day of Action, and Impact Tours, with a workplace giving distribution channel embedded at major local employers.

GLUW operates with a lean staff of 6 and relies on its United Way Worldwide membership, annual independent audits, BBB Wise Giving Alliance accreditation, Charity Navigator Four-Star rating, and a 2026 Candid Platinum Seal as accountability infrastructure. Reported program outputs include 31,975+ food boxes and transient bags distributed and 60,000+ books given to children through literacy programs. No revenue figure is publicly disclosed; the operating technology footprint is limited to a OneEach Technologies-built website and an ETxCares volunteer platform integration.

Name

Greater Longview United Way

Legal name

Greater Longview United Way, Inc.

Website

https://longviewunitedway.org

Company type

Private

Operating status

Operating

Headcount range

1–10 employees

Short description

Greater Longview United Way is a 501(c)(3) community foundation in Longview, Texas, that raises donations and corporate sponsorships to fund 32+ vetted local partner agencies delivering education, health, financial security, and resiliency services across four East Texas counties.

Ownership category

akta.pro rank

Product category

Community Nonprofit Human Services

NAICS

Other Individual and Family Services (624190), Civic and Social Organizations (8134)

SIC

Services-Social Services (8300)

akta.pro primary industry

Community Centers & Neighborhood Support Services (BPAGAEAL)

akta.pro secondary industry

Affordable Housing & Community Development (Housing, Community Land Trusts) (BPAGALAC)

Keywords

• Community fundraising
• Nonprofit services
• Workplace giving
• Human services
• Community investment

Headquarters

HQ city

Longview

HQ country

United States

HQ region

North America

Offices2 records

Markets served

GTM type

B2C

Offering type

Services

Cost components

Personnel, Operations, Marketing or Sales

Revenue model

1. Annual Fundraising Campaigns: Annual workplace and individual giving campaigns (currently 2026-2027 campaign) that mobilize community donations to fund local programs addressing education, health, financial security, and community resiliency.

Go-to-market motion1 record

Distribution channels3 records

Marketing channels6 records

Core offering

Greater Longview United Way is a nonprofit community organization that mobilizes donations through annual workplace giving campaigns, individual giving, and fundraising events, then allocates those funds to 32+ vetted local partner agencies delivering education, health, financial security, and community resiliency programs. It also directly operates community programs including youth literacy (Read to Succeed, Dolly Parton's Imagination Library), the INFOline of Gregg County referral service, and SingleCare prescription assistance.

Product overview

Greater Longview United Way operates as a community-focused nonprofit organization offering a portfolio of interconnected programs and services rather than a unified software product. The core offerings include Youth Opportunity Programs (Read to Succeed, Born Learning Trails, Dolly Parton's Imagination Library), Community Health initiatives (Healthy Community, Community Resiliency), Financial Security programs (Meet ALICE), and Community Investment services. Additional offerings include resource services like the INFOline of Gregg County and SingleCare prescription assistance, plus annual fundraising events including The Great Cardboard Boat Race, Mahjong and Mimosas, and Impact Tours. The organization functions primarily as a community mobilization and funding intermediary rather than a technology product company.

Differentiator

Problem solved

Functional benefit

Products and services

• Youth Opportunity Programs
• Read to Succeed
• Born Learning Trails
• Dolly Parton's Imagination Library
• Healthy Community
• Community Resiliency
• Financial Security / Meet ALICE
• Community Investment
• INFOline of Gregg County
• SingleCare
• Mission United
• The Great Cardboard Boat Race
• Mahjong and Mimosas
• Week of Action / Day of Action
• Impact Tours
• Annual Workplace Giving Campaign

Quantifiable outcome

• 32+ local programs funded annually
• +2 more outcomes

Named customers5 records

Segments2 records

Ideal customer profiles3 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Partnerships

Ten partnerships are on record, tiered core and minor.

• Women's Center of East TexascoreStrategic or Co-development PartnerWomen's Center of East Texas (WCET) is a key partner agency providing domestic violence and sexual assault services. GLUW posts career opportunities for WCET positions including Director of Operations, Bilingual Advocate, and Shelter Advocate roles. WCET serves multiple counties in the service area with crisis intervention, legal advocacy, housing support, and shelter services.
• ETCADAcoreStrategic or Co-development PartnerETCADA (East Texas Council on Alcoholism and Drug Abuse) is a partner agency. GLUW posts Development Director position for ETCADA, which manages a $2M-$3M annual grant portfolio and requires experience in nonprofit development, grant writing, and fundraising.
• The Martin House Children's Advocacy CentercoreStrategic or Co-development PartnerThe Martin House CAC provides comprehensive services to child victims of abuse using a multidisciplinary team approach with law enforcement, CPS, and district attorneys. GLUW posts Chief Development Officer position for this partner agency serving Gregg, Harrison, Marion, and Upshur counties.
• Longview Community MinistriescoreStrategic or Co-development PartnerLongview Community Ministries (LCM) focuses on cooperative acts of service to relieve hunger and educate in basic life skills. GLUW posts Executive Director position for LCM. LCM participates in United Way Campaign and events, and LCM's Executive Director ensures LCM's participation in GLUW fundraising activities.
• Boys & Girls Clubs of the Big PinescoreStrategic or Co-development PartnerBoys & Girls Clubs of the Big Pines operates sites in Longview (610 Garfield) providing youth development programs. GLUW posts positions for Youth Development Professionals and Site Coordinators. Programs run Fall semesters with supervision of children in large groups.
• United Way WorldwidecoreStrategic or Co-development PartnerUnited Way Worldwide is the global federation of United Ways. GLUW maintains annual membership certification including 501(c)(3) compliance, independent audits, diversity statement, code of ethics, and triennial community impact assessments. Large United Ways submit IRS Form 990 and audited financials annually.
• Eastman Credit UnionminorGTM or Marketing PartnerEastman Credit Union is a corporate sponsor of GLUW events and campaigns as shown in sponsor logos on the website.
• EncoreminorGTM or Marketing PartnerEncore is a corporate sponsor of GLUW events and campaigns as shown in sponsor logos on the website.
• AAONminorGTM or Marketing PartnerAAON is a Platinum-level corporate sponsor of GLUW events and campaigns as shown in sponsor logos on the website.
• Christus HealthminorGTM or Marketing PartnerChristus Health is a Titanium-level corporate sponsor of GLUW events and campaigns as shown in sponsor logos on the website.

Scale indicators5 records

Recent moves6 records

Expansion highlights6 records

Regional players

• Kilgore Area United Way: A small, locally governed United Way affiliate within the same East Texas region, sharing donor pools and overlapping service geography with GLUW. Comparable in headcount scale and operating model, though operating in a different metropolitan area.

Direct peers

• East Texas Communities Foundation: A regional community foundation operating in the same East Texas service area with comparable grantmaking and donor-advised fund capabilities. While structured as a community foundation rather than a United Way, ETC competes for similar philanthropic dollars and donor-advised fund relationships in the region.
• United Way of Central East Texas: A United Way affiliate serving adjacent East Texas counties with a comparable focus on education, health, and financial security programs. Operates the same annual campaign and partner-agency funding model, making it the most operationally analogous peer in the same region.
• Longview Community Ministries: A GLUW partner agency focused on hunger relief and basic-needs assistance in Longview. While funded by GLUW, it independently raises donations and competes for the same community philanthropic dollars, making it the most directly comparable local peer at the service-delivery level.
• United Way of Tyler/Smith County: A nearby East Texas United Way affiliate operating the same federated model of workplace campaigns, partner agencies, and signature events. Closely comparable in geographic scope (single-county), staff size, and program mix (education, health, financial stability), making it a near-direct benchmark for GLUW's fundraising trajectory.

Broad incumbents

• Communities Foundation of Texas: One of the largest community foundations in Texas, administering donor-advised funds and grantmaking across North Texas. Comparable as a regional philanthropic intermediary, though operating at much greater scale and primarily through DAFs rather than workplace campaigns.
• United Way Worldwide: The federation under which GLUW operates, providing brand, compliance standards, and shared services. Not a direct competitor, but the central body whose requirements and brand reputation directly shape GLUW's operating model and donor trust.
• United Way of Metropolitan Dallas: A much larger Texas United Way affiliate operating under the same United Way Worldwide umbrella. Provides a reference point for how GLUW's model can scale and which programmatic investments (e.g., 211 hotlines, housing initiatives) typically come with size.

Emerging players

• Habitat for Humanity of East Texas: A regional housing nonprofit operating in the same East Texas footprint as GLUW, addressing one of GLUW's four focus pillars (financial stability/community resiliency). Comparable in donor base and event-driven fundraising tactics.
• The Salvation Army of Longview: A local human services provider in GLUW's service area that also receives United Way funding and addresses hunger, family support, and disaster relief. Operates at a similar local scale and competes for community donations and grants in the same geography.

Market position

Strengths4 records

Weaknesses4 records

Competitive moat4 records

Key risks5 records

Key highlights6 records

Customer concentration

• LinkedInlinkedin.com/company/longviewuw

Revenue estimate

Valuation estimate

Number of profiles

Profiles2 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Greater Longview United Way