eBEST
LS Securities (eBEST) is a Korean online securities brokerage offering multi-channel trading platforms (HTS/MTS/WTS) for retail investors, with equities, derivatives, bonds, funds, and overseas securities, plus a third-party Robo Store algo-trading marketplace.
- Company typePublic
- Founded1999
- HeadquartersYongdungpo, South Korea
- Headcount11–50
- GTM typeB2C
- OfferingServices
What eBEST does
LS Securities, operating under the eBEST brand, is a Korean online securities brokerage firm founded in 1999 and headquartered in Seoul (Yeongdeungpo district). The firm provides retail brokerage services across domestic and overseas markets, supported by a parallel multi-channel trading infrastructure: HTS for PC, MTS for mobile, and WTS for web. It also exposes developer-facing interfaces via xingAPI and Open API, enabling third-party and algorithmic traders to integrate with its execution systems. Security is reinforced through integration with multiple Korean digital signature providers, including AhnLab Safe Transaction, KOS, and Sign Korea.
The platform spans a broad product surface covering equities, derivatives, bonds, funds, ETFs, and overseas securities, augmented by differentiated offerings such as the Cheoeum beginner-derivatives product, the eBEST Alpha stock aggregation feature, and the Stock AlphaGo AI-assisted trading product. Beyond its own products, the firm operates the Robo Store, a marketplace that aggregates third-party algorithmic trading strategies and robo-advisor services on top of its trading infrastructure, creating a two-sided ecosystem around the brokerage.
Revenue is generated through a multi-line brokerage model: per-transaction commissions (0.015% on KRX, 0.014% on NXT), margin lending, fund sales commissions, and distribution of proprietary bond products. The firm serves a retail investor base via a public listing on the Korea Exchange (KRX). The competitive position rests on regulatory licensure, channel breadth (HTS/MTS/WTS plus APIs), and ecosystem aggregation via Robo Store, rather than on proprietary AI or institutional-scale market-making.
eBEST firmographics
Firmographics- Name
- eBEST
- Legal name
- LS SECURITIES Co., Ltd.
- Website
- https://ebestsec.co.kr
- Company type
- Public
- Founded year
- 1999
- Operating status
- Operating
- Headcount range
- 11–50 employees
- Short description
- LS Securities (eBEST) is a Korean online securities brokerage offering multi-channel trading platforms (HTS/MTS/WTS) for retail investors, with equities, derivatives, bonds, funds, and overseas securities, plus a third-party Robo Store algo-trading marketplace.
- Ownership category
- akta.pro rank
eBEST industry classification
Industry- Product category
- Online Securities Brokerage
- NAICS
- Securities and Commodity Contracts Intermediation and Brokerage (5231), Investment Banking and Securities Intermediation (52315), Commodity Contracts Intermediation (52316)
- SIC
- Security Brokers, Dealers & Flotation Companies (6211), Commodity Contracts Brokers & Dealers (6221)
- akta.pro primary industry
- Equities Brokerage (FSAEACAH)
- akta.pro secondary industry
- Institutional API Connectivity, OMS/EMS & FIX Gateways (FSADAJAJ)
Keywords
Where eBEST is headquartered
LocationHeadquarters
- HQ city
- Yongdungpo
- HQ country
- South Korea
- HQ region
- Asia
Offices1 record
Markets served
eBEST business model
Business model- GTM type
- B2C
- Offering type
- Services
- Cost components
- Personnel, Technology or R&D, Operations, Marketing or Sales, Infrastructure
Revenue model
- Securities Trading Commissions: Commission-based revenue from domestic and overseas stock trading, futures/options trading. Stock trading fees are approximately 0.015% for KRX orders and 0.014% for NXT orders.
- Margin Lending: Interest income from credit transactions, securities collateral loans, and stock purchase loans (스탁론)
- Fund Sales: Distribution fees and management fees from selling mutual funds, pension savings products, and tax-advantaged investment products
- Bond and Other Financial Products: Revenue from bond trading, CMA (Cash Management Account), RP (Repurchase Agreement) services, and various structured financial products
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Transaction based/ take rate | Per transaction | Stock Trading Commission |
Go-to-market motion1 record
Distribution channels4 records
Marketing channels4 records
eBEST product offering
Product offeringCore offering
eBEST (LS Securities Co., Ltd.) is a South Korean online securities brokerage firm providing trading and investment services for domestic stocks, overseas stocks, futures/options, funds, bonds, pension savings, and tax-advantaged products. The firm delivers access through proprietary multi-channel trading systems (HTS desktop, MTS mobile app, and WTS web platform) with 24/7 digital account opening, programmatic trading APIs (xingAPI and Open API), and a Robo Store marketplace integrating third-party algorithmic and robo-advisor services.
Product overview
LS Securities (LS증권) operates as a comprehensive securities brokerage platform offering a multi-channel trading architecture. The core product suite includes 투혼 (Tuhon) trading platforms available as HTS (desktop), MTS (mobile app), and WTS (web-based) variants, with specialized derivatives-only platform 처음 (Cheoeum) for beginners. The platform provides API access through xingAPI and Open API for programmatic trading. A 로보스토어 (Robo Store) marketplace offers third-party algorithmic trading services including 뉴지스탁, 파봇랭크, 증권알파고, and 파워맵. Additional services include stock lending, bond lending, fund trading, and open banking integration. The platform integrates with AhnLab Safe Transaction and Sign Korea Certification for security.
Differentiator
Problem solved
Functional benefit
Brands
- 투혼 HTS: Home Trading System - PC-based trading platform for domestic stocks, futures/options, overseas markets, and various financial products
- 투혼 MTS
- 투혼 WTS
- 처음
- xingAPI
Products and services
- Tuhon HTS (Home Trading System) Windows-based desktop trading system for retail and professional traders providing access to domestic stocks, futures/options, overseas markets, funds, bonds, and other financial products.
- Tuhon MTS (Mobile Trading System) Smartphone mobile trading application for iOS and Android enabling account opening, trading, and account management on-the-go for retail investors.
- Tuhon WTS (Web Trading System) Browser-based web trading platform (including the Trenz WTS variant) accessible without software installation for retail trading.
- Cheoeum (처음) OTS Derivatives-focused Order Trading System designed specifically for beginners entering futures and options trading.
- xingAPI Programmatic trading API providing Python SDK access to market data, order placement, and account management for developers and algorithmic traders building automated trading systems.
- Open API Open API service for external developers and partners to access LS Securities platform capabilities and integrate with the brokerage infrastructure.
- Robo Store (로보스토어) Third-party robo-advisor marketplace aggregating multiple algorithmic trading and automated investment services for retail customers on the LS Securities platform.
Companies that use eBEST
Customer profileSegments3 records
Ideal customer profiles3 records
eBEST technology and API
TechnologyTechnology focussed Yes
API detail
- Has API
- Yes
- API docs
- API detail
Core technology
AI maturity
App detail
Integration3 records
Feature7 records
eBEST partnerships and signals
Strategic signalPartnerships
Two partnerships are on record, tiered minor.
- yesTrader (예스트레이더)minorOverseas futures trading partnership providing international derivatives trading access
- 한경 REPORTminorFinancial content partnership providing research reports through the platform
Scale indicators1 record
Recent moves6 records
Expansion highlights5 records
eBEST competitors and assessment
Company assessmentDirect peers
- Shinhan Investment: Securities arm of Shinhan Financial Group with full retail brokerage offerings. Directly comparable to LS Securities across stocks, derivatives, overseas markets, and margin lending.
- Samsung Securities: Major Korean securities firm with strong retail brand (Samsung POP). Offers HTS/MTS trading platforms, overseas trading, and funds distribution comparable to LS Securities' lineup.
- Mirae Asset Securities: One of Korea's largest securities firms with a major retail brokerage franchise. Competes head-to-head with LS Securities across domestic and overseas trading, funds, and margin lending, with significantly greater scale.
- Eugene Investment & Securities: Korean mid-tier securities firm offering comparable retail brokerage services including HTS/MTS, overseas trading, and funds distribution. Direct head-to-head competitor in the mid-tier segment.
- Daishin Securities: Mid-sized Korean securities firm with retail and institutional focus. Comparable in scale and product mix to LS Securities, with similar online trading platform strategy.
- Kiwoom Securities: Korea's largest online securities broker, directly competing with LS Securities in retail stock, futures/options, and overseas trading. Operates its own HTS/MTS platforms and is the dominant benchmark for Korean online brokerage scale and pricing.
- Hana Financial Investment: Mid-to-large Korean securities firm under Hana Financial Group. Operates comparable retail trading platforms and product suite, competing for the same Korean retail investor segment.
- NH Investment & Securities: Top-tier Korean brokerage with extensive retail and institutional operations. Directly comparable in product breadth (stocks, derivatives, overseas, funds, bonds) and distribution scale.
- Korea Investment & Securities: Large Korean securities firm with full-service retail brokerage capabilities. Competes with LS Securities in domestic/overseas trading and offers similarly broad digital platform access.
Emerging players
- Toss Securities (Viva Republica): Mobile-first Korean brokerage built on the Toss super-app. Targets the same retail investor segment as LS Securities but with a newer UX-first platform and rapidly growing account base, representing a disruption threat to traditional mid-tier brokers.
Market position
Strengths4 records
Weaknesses5 records
Competitive moat5 records
Key risks6 records
Key highlights6 records
Customer concentration
eBEST social profiles
Digital presenceeBEST financial estimates
Financial estimateRevenue estimate
Valuation estimate
eBEST leadership team
Management profileNumber of profiles
eBEST funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
eBEST M&A and investment
M&A and investmentM&A
Investments18 records
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about eBEST
What does eBEST do?
eBEST (LS Securities Co., Ltd.) is a South Korean online securities brokerage firm providing trading and investment services for domestic stocks, overseas stocks, futures/options, funds, bonds, pension savings, and tax-advantaged products. The firm delivers access through proprietary multi-channel trading systems (HTS desktop, MTS mobile app, and WTS web platform) with 24/7 digital account opening, programmatic trading APIs (xingAPI and Open API), and a Robo Store marketplace integrating third-party algorithmic and robo-advisor services.
Is eBEST a public or private company?
eBEST is a public company. It is classified as public and is currently operating.
When was eBEST founded?
eBEST was founded in 1999. It employs 11 to 50 people.
Where is eBEST based?
eBEST is headquartered in Yongdungpo, South Korea, in the Asia region.
How does eBEST make money?
Four revenue lines are on record. Securities Trading Commissions are the primary driver. The others are margin Lending, fund Sales and bond and Other Financial Products.
Who are eBEST's main competitors?
Direct peers on record are Shinhan Investment, Samsung Securities, Mirae Asset Securities, Eugene Investment & Securities, Daishin Securities, Kiwoom Securities, Hana Financial Investment, NH Investment & Securities and Korea Investment & Securities. Toss Securities (Viva Republica) is listed as an emerging player.
Does eBEST have an API?
Yes. xingAPI provides programmatic trading capabilities for developers to build automated trading systems. The API allows access to LS Securities trading platform functionality including market data, order placement, and account management. Developer documentation is at ebestsec.co.kr/xingapi/xingMain.jsp.
What industry is eBEST in?
eBEST's product category is Online Securities Brokerage. Its primary akta.pro industry code is FSAEACAH, Equities Brokerage, with a secondary code of FSADAJAJ, Institutional API Connectivity, OMS/EMS & FIX Gateways. Its NAICS code is 5231 and its SIC code is 6211.