What Daishin Securities does

Daishin Securities Co., Ltd. (대신증권) is a South Korean securities firm headquartered at Daishin Finance Center in Jung-gu, Seoul, operating as the brokerage anchor of the Daishin Financial Group conglomerate under Representative Director Jin Seung-wook. The company provides retail and institutional investors with access to Korean and international capital markets through a comprehensive product surface spanning equities, futures and options, ELS/DLS structured products, bonds, mutual funds, wrap accounts, trusts, REITs, ISA (개인종합자산관리계좌), pension savings, overseas stocks and futures, ETNs, and bancassurance, alongside IPO subscription and underwriting services. Margin lending via stock loans is offered, and dedicated Prime Investment Counseling (1544-1177) and Financial Support Center (1588-4488) hotlines serve higher-tier clients.

The firm's technology core is the proprietary CYBOS Plus trading terminal and API, which provides real-time market data, trade execution, and automated algorithmic trading capabilities accessible to both institutional and advanced retail traders, complemented by the Cyboss Trader Auto Trading System. Distribution is hybrid: an internet banking platform, a mobile trading app, non-face-to-face digital account opening, ARS/phone services, and a physical branch network serve retail customers, while the CYBOS Plus API and branch sales force address institutional and corporate clients. An AI-powered Daishin Robo-Advisor (대신 로보어드바이저) overlays fund advisory, wrap account management, and a robo investment calculator on the platform, and a virtual trading simulation tool (모의투자) functions as a top-of-funnel onboarding mechanism.

Revenue is generated primarily through transaction-based commissions on stock and derivatives trading, sales commissions on distributed investment products (funds, ELS/DLS, bonds, wrap, trust, pension, insurance), interest income from margin lending (stock loans), and underwriting/subscription fees from IPO and public offering services. The company is embedded in a broader financial ecosystem that includes Daishin Savings Bank, Daishin Asset Management, Daishin Asset Trust, Daishin Private Equity, Daishin AMC, and the Daishin Economic Research Institute, enabling cross-sell across banking, asset management, trust, and retirement product categories. Geographic operations are concentrated in South Korea, with international market access provided through overseas stock and futures trading channels.

Name

Daishin Securities

Legal name

DAISHIN Securities Co., Ltd.

Website

https://daishin.co.kr

Company type

Private

Operating status

Operating

Headcount range

101–250 employees

Short description

Daishin Securities is a South Korean securities firm operating a comprehensive brokerage, investment banking, and wealth management platform via its proprietary CYBOS Plus trading terminal and API, serving retail and institutional investors across domestic and international markets under the Daishin Financial Group umbrella.

Ownership category

akta.pro rank

Product category

Securities Brokerage

NAICS

Investment Banking and Securities Intermediation (52315), Securities, Commodity Contracts, and Other Financial Investments and Related Activities (523)

SIC

Security Brokers, Dealers & Flotation Companies (6211), Investment Advice (6282)

akta.pro primary industry

Securities Borrowing & Lending (Equities/Bonds) (FSACAIAC)

akta.pro secondary industries

Multi-Asset Solutions for Institutional (Pensions/Endowments/Sovereigns) (FSAAAJAJ), SFT Technology Platforms (Repo/SLB OMS/EMS, Matching) (FSACAIAM)

Keywords

• Securities brokerage
• Online trading platform
• Investment banking services
• Wealth management products
• Asset management solutions

Headquarters

HQ city

Seoul

HQ country

South Korea

HQ region

Asia

Offices1 record

Markets served

GTM type

B2B and B2C

Offering type

Services

Cost components

Personnel, Technology or R&D, Operations, Marketing or Sales, Infrastructure

Revenue model

1. Stock and Derivatives Trading Commissions: Commission-based revenue from stock trading, futures, and options trading through online and offline channels. Trading fees are charged per transaction with rates varying by account type and trading volume.
2. Financial Product Sales: Revenue from selling investment products including mutual funds (펀드), ELS/DLS (equity-linked securities), bonds, wrap accounts, trusts, and retirement pension products with associated sales commissions.
3. Margin Lending (Stock Loans): Interest income from providing margin loans to customers for leveraged trading positions in stocks and derivatives.
4. IPO and Public Offering Services: Revenue from underwriting and distributing IPO shares and public offerings, including subscription processing fees and allocation services.

Go-to-market motion2 records

Distribution channels6 records

Marketing channels5 records

Core offering

Daishin Securities (대신증권) is a South Korean securities brokerage that provides trading and investment services across Korean (KOSPI, KOSDAQ) and international markets. Its core offering centers on the proprietary CYBOS Plus trading terminal and API, complemented by a full suite of investment products including stocks, derivatives, ELS/DLS, bonds, mutual funds, REITs, wrap accounts, trusts, ISA, and retirement pensions. The firm also delivers investment banking services such as IPO underwriting and allocation, alongside margin lending and AI-powered Robo-Advisor portfolio management for retail and institutional clients.

Product overview

Daishin Securities operates a comprehensive financial services platform centered around its core CYBOS Plus trading terminal and API, complemented by AI-powered Robo-Advisor services for automated investment management. The platform offers a full spectrum of investment products including stocks, derivatives, structured products (ELS/DLS), bonds, funds, REITs, and managed accounts (Wrap, Trust, ISA). Additional services include pension solutions, overseas trading, and insurance products. The company provides internet banking capabilities, mobile trading access, and professional-grade tools for both retail and institutional investors, with CYBOS Plus serving as the primary technology platform enabling real-time market data and automated trading.

Differentiator

Problem solved

Functional benefit

Products and services

• CYBOS Plus Daishin Securities' primary trading terminal and API platform providing real-time market data, trade execution, and automated trading capabilities for Korean stock and derivatives markets, aimed at both retail and institutional traders.
• Daishin Robo-Advisor (대신 로보어드바이저) AI-powered automated investment advisory service providing personalized portfolio recommendations and management based on user risk profiles and investment goals, including fund advisory and wrap account services.
• Internet Banking (인터넷뱅킹) Comprehensive online banking platform offering account management, fund transfers, foreign currency transactions, loan services, and subscription services for various financial products.
• Fund Products (펀드) Investment fund products including top-ranked funds, themed funds, online-exclusive funds, and fund management tools for various investor profiles.
• ELS/DLS (Equity-Linked Securities / Derivative-Linked Securities) Structured products offering returns linked to underlying assets such as stocks, indices, or other derivatives, with principal protection options.
• CMA (Cash Management Account) Cash management account combining savings and investment features with integrated card services for efficient idle fund management.
• RP (Repurchase Agreement) Short-term investment product offering secured lending with guaranteed returns, suitable for temporary idle funds.
• Bonds (채권) Bond investment products including domestic and foreign government bonds with various maturity and yield options.
• Wrap Account (랩) Discretionary investment account bundling multiple investment products into a customized portfolio with fee-based management.
• Trust (신탁) Trust products for estate planning, wealth succession, and specialized investment management purposes.
• REITs (리츠) Real Estate Investment Trust products offering exposure to income-generating real estate assets with potential for capital appreciation.
• ISA (Individual Savings Account) Tax-advantaged comprehensive asset management account with trust-type and discretionary account options.
• Pension Savings Account (연금저축계좌) Tax-advantaged retirement savings account with automatic fund purchasing and pension withdrawal options.
• Overseas Stocks (해외주식) International stock trading service enabling investment in foreign markets with global market data and foreign exchange capabilities.
• Overseas Futures (해외선물) International derivatives trading platform for global futures markets including commodity and financial futures.
• ETN (Exchange-Traded Note) Exchange-traded notes offering structured returns linked to various underlying indices and assets.
• Bancassurance (방카슈랑스) Insurance products distributed through the securities platform, including life and investment-linked insurance.
• Corporate Pension (퇴직연금) Corporate pension management services for businesses, including plan administration and investment management.
• Virtual Trading (모의투자) Paper trading simulation platform for practice trading without real money, including virtual investment contests.
• Stock Loan (스탁론) Secured lending service allowing investors to borrow against their stock holdings for additional investment capital.
• IPO and Public Offering Services Underwriting and distribution services for IPO shares and public offerings, including subscription processing and allocation services.

Segments2 records

Ideal customer profiles2 records

Technology focussed Yes

API detail

Has API

Yes

API docs

API detail

Core technology

AI maturity

App detail

Feature2 records

Partnerships

Five partnerships are on record, tiered core and minor.

• Daishin Financial Group (대신파이낸셜그룹)coreOthersParent company and holding entity for Daishin Securities and other affiliated financial services companies including savings bank, asset management, trust, private equity, and research divisions.
• Daishin Savings Bank (대신저축은행)minorOthersAffiliated savings bank providing banking services under the Daishin Financial Group umbrella.
• Daishin Asset Management (대신자산운용)minorOthersAffiliated asset management company providing investment fund management services for the group.
• Daishin Asset Trust (대신자산신탁)minorOthersAffiliated trust company providing trust and custody services.
• Daishin Economic Research Institute (대신경제연구소)minorOthersAffiliated research institute providing economic analysis and market research for group companies and clients.

Scale indicators1 record

Recent moves1 record

Expansion highlights6 records

Direct peers

• KB Securities: Securities subsidiary of KB Financial Group with retail online trading, IB, and wealth management — directly comparable to Daishin in distribution and product mix.
• Korea Investment & Securities: Leading Korean securities firm providing brokerage, IB, and wealth management via online and offline channels — direct overlap with Daishin's retail and institutional capabilities.
• Hana Financial Investment: Full-service Korean securities arm of Hana Financial Group, offering online trading, wealth management, and IB — directly comparable to Daishin's group-affiliated, multi-product model.
• Kiwoom Securities: Tech-leading Korean online broker with a strong API/programmatic trading platform (KOA Studio) — directly comparable to Daishin on digital-first trading and algorithmic infrastructure.
• Samsung Securities: Major Korean securities firm with full retail brokerage, proprietary trading platform (m.Stock), and structured products — a direct competitor across Daishin's core trading and ELS/DLS offerings.
• NH Investment & Securities: Top-tier Korean broker with extensive retail branch network, online trading platform, and full investment banking services — comparable to Daishin in distribution model and product breadth.
• Mirae Asset Securities: Largest Korean securities broker offering full-service retail trading, IB, wealth management, and overseas trading — directly comparable to Daishin's diversified product suite and Korean retail focus.
• Meritz Securities: Korean securities firm known for active IB franchise and growing retail brokerage — comparable to Daishin across trading and capital markets services.
• Shinhan Investment: Securities arm of Shinhan Financial Group providing retail brokerage, prop trading, and IB services — competes with Daishin across Korean retail and institutional segments.

Regional players

• Yuanta Securities Korea: Korean subsidiary of Taiwanese Yuanta Group offering retail brokerage, IB, and wealth management — a regional peer with comparable product breadth to Daishin within Korea.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat6 records

Key risks6 records

Key highlights7 records

Customer concentration

• Xx.com/trustnharmony
• Facebookfacebook.com/DaishinFace
• LinkedInlinkedin.com/company/daishin-securities

Revenue estimate

Valuation estimate

Number of profiles

Profiles1 record

Subsidiaries9 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Daishin Securities