Las Vegas Sun

What Las Vegas Sun does

The Las Vegas Sun is a privately held, locally owned digital news publication serving Las Vegas and Southern Nevada, founded in 1950 and operated under Greenspun Media Group. Its core product is a digital-first news platform at lasvegassun.com covering local news, business, politics, sports (Raiders, Vegas Golden Knights, Aces, UNLV Rebels), opinion, and entertainment, supported by iOS/Android mobile applications, topical email newsletters, and podcast programming. The publication operates an ecosystem of sub-brands including Vegas Inc (business news), Las Vegas Weekly (lifestyle/entertainment), Las Vegas Magazine (city guide), and Vegas2Go, all sharing content production and audience reach within the Greenspun Media Group umbrella. Historically, the Sun distributed a print edition as a daily insert in the Las Vegas Review-Journal under a joint operating agreement (JOA) established in 1989 under the Newspaper Preservation Act of 1970; in April 2026, the Review-Journal ceased printing the Sun following the U.S. Supreme Court's decision not to hear the Sun's appeal, ending 76 years of print publication and leaving the Sun operating in a digital-only mode while pursuing legal remedies to restore printing.

The business model rests on two revenue streams: recurring digital subscriptions and digital advertising sold across the Sun and its sub-brand network, with secondary monetization via newsletter sponsorships and the Greenspun Media Group merchandise shop. The customer base is a long-tail of general local consumers seeking Las Vegas-specific news, with a secondary segment of business professionals consuming Vegas Inc content. Distribution is fully digital post-April 2026 across the website, mobile apps, email newsletters, and active social channels (X, Instagram, YouTube, Facebook). The publication has earned a Pulitzer Prize for Public Service, a DuPont Award for broadcast journalism, and recognition as the nation's best news website, which underpins strong local brand equity but does not translate into disclosed financial scale.

Name

Las Vegas Sun

Legal name

Las Vegas Sun

Website

https://lasvegassun.com

Company type

Private

Founded year

1950

Operating status

Operating

Headcount range

51–100 employees

Short description

Las Vegas Sun is a privately held, digital-first local news publication founded in 1950, serving Las Vegas and Southern Nevada readers with news, sports, politics, and entertainment coverage across its website, mobile apps, newsletters, and sub-brands Vegas Inc and Las Vegas Weekly.

Ownership category

akta.pro rank

Product category

Local News Publishing

NAICS

Broadcasting and Content Providers (516)

SIC

Newspapers: Publishing Or Publishing & Printing (2711), Periodicals: Publishing Or Publishing & Printing (2721)

akta.pro primary industry

News, Politics & Current Affairs Magazines (MPAJAEAO)

Keywords

• Local news publishing
• Digital journalism
• News subscriptions
• Digital advertising
• Sports news coverage

Headquarters

HQ city

Henderson

HQ country

United States

HQ region

North America

Offices1 record

Markets served

GTM type

B2C

Offering type

Digital Commerce or Content

Cost components

Personnel, Operations, Technology or R&D, Marketing or Sales, Infrastructure

Revenue model

1. Digital Subscriptions: Online subscription model providing access to premium news content, with print edition formerly distributed through joint operating agreement
2. Advertising: Digital advertising across the website and related properties including Vegas Inc and Las Vegas Weekly

Pricing tiers

Go-to-market motion1 record

Distribution channels3 records

Marketing channels4 records

Core offering

Las Vegas Sun is a digital-first local news publication serving the Las Vegas and Southern Nevada community with comprehensive news coverage across categories including news, business, sports, politics, opinion, and entertainment. The organization delivers journalism via its website (lasvegassun.com), mobile applications, email newsletters, podcasts, and sub-brand publications (Las Vegas Weekly, Vegas Inc, Las Vegas Magazine), generating revenue from digital advertising and content subscriptions.

Product overview

Las Vegas Sun is a digital-first news organization offering a unified online platform at lasvegassun.com. The core product is the Las Vegas Sun Online News website, which publishes local and regional news across multiple content channels including news, sports, politics, business, opinion, and entertainment. The product portfolio also includes complementary sub-brands such as Las Vegas Weekly (lifestyle/entertainment), Vegas INC (business news), and Las Vegas Magazine (comprehensive city guide). Supporting content products include Podcasts and Photo Galleries, while Newsletter Subscriptions provide targeted email news delivery in multiple topical editions (VGK, Raiders, Rebels, High School, Betting). The company operates as part of Greenspun Media Group and is recognized for winning the Pulitzer Prize for Public Service and being named best news website in the nation.

Differentiator

Problem solved

Functional benefit

Brands

• Vegas Inc: Business section of Las Vegas Sun covering Las Vegas business news
• Las Vegas Weekly
• Las Vegas Magazine
• Vegas2Go

Products and services

• Las Vegas Sun Online News The primary digital news platform delivering local Las Vegas and Southern Nevada news coverage across categories including news, business, sports, politics, opinion, and entertainment. Targeted at Las Vegas community readers and general consumers seeking comprehensive local journalism.
• Las Vegas Sun Podcasts Audio news content and programming available through the Las Vegas Sun website and linked platforms, covering Las Vegas news and topics for general consumers and local community listeners.
• Las Vegas Weekly A lifestyle and entertainment publication covering dining, events, and arts in Las Vegas, operated as a sub-brand of the Las Vegas Sun under Greenspun Media Group. Targeted at Las Vegas residents and visitors interested in entertainment and lifestyle content.
• Vegas INC Business-focused section of the Las Vegas Sun covering Las Vegas business news, market analysis, and local economic developments. Targeted at business professionals, executives, and entrepreneurs in the Las Vegas market.
• Las Vegas Magazine A comprehensive guide publication covering Las Vegas entertainment, dining, and attractions. Targeted at Las Vegas residents and tourists seeking city lifestyle and attraction information.

Segments2 records

Ideal customer profiles2 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature1 record

Partnerships

Two partnerships are on record, tiered major and core.

• Las Vegas Review-JournalmajorStrategic or Co-development Partner · 1 January 1989The Las Vegas Review-Journal had operated under a joint operating agreement with the Las Vegas Sun since 1989 under the Newspaper Preservation Act of 1970. This was the nation's last remaining joint operating agreement between two major newspapers in a single market. The agreement was declared unenforceable by a lower court, and the Review-Journal ceased printing the Sun in April 2026 after the U.S. Supreme Court declined to hear the Sun's appeal.
• Greenspun Media GroupcoreStrategic or Co-development PartnerParent company of the Las Vegas Sun, part of a media group that also includes Vegas Inc, Las Vegas Weekly, and Las Vegas Magazine. The publication operates under the Greenspun Media Group umbrella.

Scale indicators2 records

Recent moves4 records

Expansion highlights4 records

Emerging players

• Honolulu Civil Beat: Digital-first nonprofit local news outlet covering Hawaii. Closely comparable business model (digital-only, subscription/donation-supported, Pulitzer-recognized regional news brand) at similar employee scale.
• Axios: Digital-first national news brand built around newsletters and local verticals. Relevant peer for the Sun's newsletter-heavy audience engagement strategy and digital subscription model.

Broad incumbents

• Vegas Inc: Las Vegas business news outlet operated under the same Greenspun Media Group umbrella as the Sun. Overlaps heavily in Las Vegas business coverage and advertising inventory, and competes with the Sun's Vegas Inc sub-brand for B2B readers.
• The Atlanta Journal-Constitution: Major regional metro newspaper serving Atlanta with a similar digital subscription pivot and sports franchise coverage (Falcons, Braves, Hawks, United). Comparable in scale, regional focus, and digital subscription strategy.
• Las Vegas Weekly: Sister publication under Greenspun Media Group covering Las Vegas entertainment, dining, and arts. Shares audience with the Sun's entertainment vertical and competes for the same local lifestyle advertising budgets.

Direct peers

• The Nevada Independent: Nonprofit digital-first news organization covering Nevada politics and policy. Competes for the same engaged local reader base in Nevada with a digital-only subscription and donation model similar to the Sun's post-print positioning.
• Las Vegas Review-Journal: The dominant daily newspaper in Las Vegas and the Sun's former JOA partner. Directly competes for the same Las Vegas audience across digital subscriptions, local advertising, and breaking-news coverage, and just terminated print distribution for the Sun.
• Reno Gazette-Journal: USA TODAY Network-owned daily newspaper serving Reno and Northern Nevada. Comparable as a Nevada-based regional daily covering state politics, UNLV-adjacent sports, and local news in the same media market the Sun covers.
• Tampa Bay Times: Regional metro newspaper that has executed a digital pivot and won multiple Pulitzer Prizes. Comparable as a Pulitzer-credentialed regional news brand navigating the post-print transition.

Others

• Politico: National politics and policy news brand with a strong digital subscription business and newsletter portfolio. Comparable as a subscription-led, award-winning digital news brand the Sun can benchmark against for newsletter monetization.

Market position

Strengths4 records

Weaknesses4 records

Competitive moat4 records

Key risks5 records

Key highlights6 records

Customer concentration

• Xx.com/LasVegasSun
• YouTubeyoutube.com/@LasVegasSunNews
• Facebookfacebook.com/lasvegassun
• Instagraminstagram.com/lasvegassun
• LinkedInlinkedin.com/company/las-vegas-sun

Revenue estimate

Valuation estimate

Number of profiles

Profiles2 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Las Vegas Sun