Greenspun Media Group

What Greenspun Media Group does

Greenspun Media Group (GMG) is a family-owned, diversified media company headquartered in the Las Vegas Valley (Henderson, Nevada) with more than 60 years of operating history. The company publishes a portfolio of seven core titles: Las Vegas Sun (daily newspaper), Las Vegas Weekly (alternative weekly covering arts, entertainment, and culture), Las Vegas Magazine (monthly lifestyle publication), Vegas2Go (digital-first visitor-focused publication), Health Care Quarterly (industry-vertical healthcare publication), Giving Guide (annual philanthropy publication), and Vegas Inc (business-focused publication). The portfolio is distributed through a multi-channel footprint including physical print placement in newsstands and hotels, owned websites, interactive digital flipbook editions hosted on the Issuu platform, email newsletters, and social media accounts on Facebook, Instagram, Pinterest, and X. GMG also operates more than a dozen community events, including the Vegas Inc 40 Under 40 awards and the Las Vegas Sun High School Heroes program, which function as both brand assets and revenue lines.

The company's technology stack centers on a digital publishing platform (Issuu) for interactive flipbook distribution, with design tool integrations to Canva, Adobe Express, and Adobe InDesign for content production. GMG's go-to-market motion is direct-to-consumer for reader engagement and direct sales for advertising, with no third-party resellers or app distribution indicated. The company is privately held under family ownership with no disclosed institutional investors, private equity, or venture capital backing, and is actively operating as evidenced by regular publication of all titles through mid-2026.

GMG's revenue is generated through three principal streams: (1) print and digital advertising sold to local and regional Las Vegas businesses across the publication portfolio, (2) subscription revenue from free and paid newsletter/mailing list subscriptions that deliver digital editions and event notifications to readers, and (3) community event revenue derived from sponsorships and ticket sales for the company's dozen-plus community events. The company employs 251-500 people and serves two primary customer segments: Las Vegas Valley residents and visitors consuming local news, entertainment, business, and healthcare information, and Las Vegas-area businesses purchasing multi-channel advertising and event sponsorships to reach those audiences. A secondary vertical segment is healthcare industry professionals served by the Health Care Quarterly publication. No specific pricing is publicly disclosed, and no named enterprise customers or advertisers are identified in the available data.

Name

Greenspun Media Group

Legal name

Greenspun Media Group

Website

https://greenspunmedia.com

Company type

Private

Founded year

1950

Operating status

Operating

Headcount range

251–500 employees

Short description

Greenspun Media Group is a family-owned, Las Vegas-based diversified media company publishing seven titles (Las Vegas Sun, Las Vegas Weekly, Las Vegas Magazine, Vegas2Go, Health Care Quarterly, Giving Guide, Vegas Inc) across print, digital, and events for local residents, visitors, and regional advertisers.

Ownership category

akta.pro rank

Product category

Local Media Publishing

NAICS

Periodical Publishers (513120)

SIC

Newspapers: Publishing Or Publishing & Printing (2711), Periodicals: Publishing Or Publishing & Printing (2721)

akta.pro primary industry

Investigative & Nonprofit News Organizations (MPAJADAF)

Keywords

• Local news publishing
• Community media events
• Digital flipbook publishing
• Newspaper advertising sales
• Lifestyle magazine publishing

Headquarters

HQ city

Henderson

HQ country

United States

HQ region

North America

Offices1 record

Markets served

GTM type

B2B and B2C

Offering type

Services

Cost components

Personnel, Operations, Marketing or Sales, Technology or R&D, Infrastructure, Others

Revenue model

1. Print and Digital Advertising: The company publishes multiple titles (Las Vegas Sun, Las Vegas Weekly, Las Vegas Magazine, Vegas2Go) that generate advertising revenue from local and regional advertisers seeking to reach Las Vegas audiences.
2. Subscription Revenue: Free and paid newsletter/mailing list subscriptions for Las Vegas Weekly, Las Vegas Magazine, Las Vegas Sun, and Vegas Inc delivering digital editions and event notifications.
3. Community Events: Over a dozen widely recognized community events including Vegas Inc 40 Under 40 and Las Vegas Sun High School Heroes generate revenue through sponsorships and ticket sales.

Go-to-market motion1 record

Distribution channels4 records

Marketing channels4 records

Core offering

Greenspun Media Group is a family-owned, diversified local media company that publishes seven owned titles for the Las Vegas market — Las Vegas Sun (daily newspaper), Las Vegas Weekly (alternative weekly), Las Vegas Magazine (monthly lifestyle), Vegas2Go (visitor-focused digital), Health Care Quarterly (industry), Giving Guide (annual philanthropy), and Vegas Inc (business). Content is monetized through local and regional advertising, free and paid newsletter subscriptions, digital flipbook editions on Issuu, owned websites, and over a dozen branded community events.

Product overview

Greenspun Media Group operates as a diversified media company publishing multiple print and digital publications for the Las Vegas market. The core product portfolio includes Las Vegas Sun (daily newspaper), Las Vegas Weekly (alternative weekly), Las Vegas Magazine (monthly lifestyle), Vegas2Go (visitor-focused digital publication), Health Care Quarterly (industry publication), Giving Guide (annual charitable publication), and Vegas Inc (business publication). These publications are distributed through print, digital flipbook editions on Issuu, websites, email newsletters, and community events. The company utilizes Issuu's digital publishing platform for creating interactive flipbook editions of its publications.

Differentiator

Problem solved

Functional benefit

Brands

• Las Vegas Sun: Newspaper publication
• Las Vegas Weekly
• Las Vegas Magazine
• Vegas2Go
• Health Care Quarterly
• Giving Guide

Products and services

• Las Vegas Sun Daily newspaper serving the Las Vegas metropolitan area with news, investigative reporting, and local coverage, targeted at Las Vegas Valley residents.
• Las Vegas Weekly Alternative weekly newspaper covering arts, entertainment, culture, and lifestyle content in Las Vegas, targeted at local residents seeking entertainment and cultural coverage.
• Las Vegas Magazine Monthly lifestyle publication covering dining, entertainment, events, and attractions in Las Vegas, targeted at local residents and visitors.
• Vegas2Go Digital-first publication providing visitor-focused content about Las Vegas dining, entertainment, and attractions, targeted at Las Vegas visitors.
• Health Care Quarterly Quarterly publication covering the Nevada health care industry, medical professionals, and health care trends, targeted at healthcare providers, administrators, and industry professionals in the Las Vegas region.
• Giving Guide Annual publication supporting charitable giving and nonprofit organizations in the Las Vegas community, targeted at donors, philanthropists, and nonprofit organizations.
• Vegas Inc Business-focused publication covering Las Vegas business news, executives, and economic development, targeted at Las Vegas business professionals and decision-makers.

Segments3 records

Ideal customer profiles2 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Integration3 records

Scale indicators3 records

Recent moves4 records

Expansion highlights4 records

Direct peers

• Las Vegas Review-Journal: The Las Vegas daily newspaper directly competes with Greenspun's Las Vegas Sun for readers and advertisers in the same Las Vegas Valley market - the most geographically comparable competitor.
• Ogden Newspapers: Family-owned publisher of more than 40 daily newspapers and many magazines - directly analogous family-owned multi-title regional publisher business model.
• Adams Publishing Group: Family-owned community newspaper and media company operating local publications, shoppers, and digital platforms - structurally similar privately-held regional publisher.
• American City Business Journals: Publishes weekly business newspapers (including Las Vegas Business Press) and Business Journals events - directly comparable to GMG's Vegas Inc business publication and event strategy.
• Emprize Media Group: Independent publisher producing city/regional magazines, websites and events in multiple U.S. markets - directly analogous diversified lifestyle/community publication business.

Broad incumbents

• Gannett Co. Largest U.S. publisher of local newspapers (USA Today network) with both print and digital local ad products at national scale - a broad incumbent against which GMG competes for regional ad budgets.
• Lee Enterprises: Public company operating local newspapers and digital platforms across many U.S. markets; comparable business model of print+subscribe+advertising in mid-sized metros.
• Tribune Publishing: Multi-title newspaper and digital media company (Chicago Tribune, etc.) running a portfolio of regional dailies - analogous to GMG's multi-title diversified model at larger scale.
• McClatchy: Major regional newspaper chain (Miami Herald, Sacramento Bee, etc.) with print/digital advertising and subscription revenue - comparable scale and monetization structure to GMG.
• Hearst: Diversified media conglomerate with newspapers (San Francisco Chronicle, Houston Chronicle) and magazines - broad incumbent offering similar advertising and subscription products at greater scale.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat3 records

Key risks5 records

Key highlights6 records

Customer concentration

• Xtwitter.com/lasvegassun
• Facebookfacebook.com/LasVegasMag
• Instagraminstagram.com/lasvegasweekly
• Pinterestpinterest.com/lasvegasweekly

Revenue estimate

Valuation estimate

Number of profiles

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Greenspun Media Group