What Reid Supply does

Reid Supply is a US-based B2B industrial components distributor and a division of Essentra, a global industrial components conglomerate. Founded in 1948 as Reid Tool Supply and headquartered in Muskegon, Michigan, the company serves machine shops, machine builders, and the broader manufacturing industry across verticals including automotive, aerospace, automation, construction, food processing, and medical devices. Its operating footprint is 51–100 employees with a single US headquarters and a regionally scoped sales motion.

The company operates an e-commerce platform (reidsupply.com) complemented by phone-based customer service and a manufacturer representative network. Its catalog spans approximately twelve product categories grouped into Workholding and Automation, Industrial Hardware, Material Handling, and Machining and Shop Supplies — covering clamps, fasteners, power transmission, pneumatics/hydraulics, knobs and handles, latches and hinges, leveling feet and casters, tooling and positioning, material handling equipment, cutting tools, measuring instruments, and shop consumables. In addition to distributing third-party brands (Destaco, Kipp, Vlier, Jergens, Mitutoyo, Starrett, Garr Tool, Elesa, Te-Co, 80/20, CD Hardware, JW Winco, DimcoGray), Reid Supply sells a proprietary private-label line called "Reid Select" and supports engineering workflows with free CAD drawings. Differentiators cited include same-day shipping on most stocked products, standard quotes within four hours, and access to a vast supplier network beyond its daily inventory.

Revenue is generated through hardware sales of industrial components and supplies, both stocked inventory and sourced-through-network items. Pricing is quote-based and not publicly disclosed. Distribution channels include direct e-commerce, phone sales, and a manufacturer representative network, with content marketing (digital catalogs, CAD resources, email newsletter) supporting top- and mid-funnel engagement. No public listing, funding events, or third-party investor signals are disclosed; Reid Supply operates as a privately held subsidiary within the Essentra group.

Name

Reid Supply

Legal name

Reid Supply

Website

https://reidsupply.com

Company type

Private

Founded year

1948

Operating status

Operating

Headcount range

51–100 employees

Short description

Reid Supply is a US-based B2B industrial components distributor and division of Essentra, founded in 1948 in Muskegon, Michigan, serving machine shops, machine builders, and manufacturers across multiple industrial verticals via e-commerce, phone sales, and a multi-brand catalog including its Reid Select private label.

Ownership category

akta.pro rank

Headquarters

HQ city

Muskegon

HQ country

United States

HQ region

North America

Offices1 record

Markets served

GTM type

B2B

Offering type

Hardware or Manufacturing

Cost components

Supply Chain, Operations, Personnel, Marketing or Sales, Infrastructure

Revenue model

1. Industrial Components Distribution: Reid Supply generates revenue through distribution of industrial components and supplies, including workholding products, fasteners, power transmission components, pneumatics/hydraulics, industrial hardware, material handling equipment, and machining supplies. They sell both stocked products from their warehouse and can source the entire catalog from their supplier network.

Go-to-market motion1 record

Distribution channels3 records

Marketing channels4 records

Core offering

Reid Supply distributes a comprehensive catalog of industrial components to machine shops, machine builders, and manufacturers. Its offering spans workholding clamps, fasteners, power transmission, pneumatics and hydraulics, industrial hardware (knobs, handles, hinges, feet, casters), tooling and positioning components, material handling equipment, and machining/shop supplies, sourced from leading partner brands and its own Reid Select private label. The company operates an e-commerce storefront with same-day shipping on most items, free CAD drawings, and quotes returned within four hours.

Product overview

Reid Supply is a B2B industrial components distributor and division of Essentra, established in 1948, serving machine shops, machine builders, and manufacturing industries. The company operates an e-commerce platform offering a comprehensive catalog of industrial components organized into five main product categories: (1) Workholding and Automation covering automation supplies, clamps and workholding, fasteners, power transmission, and pneumatics/hydraulics; (2) Industrial Hardware including knobs/handles/hand wheels, latches/catches/hinges, feet/casters/vibration mounts, and tooling/positioning; (3) Material Handling encompassing carts, storage systems, gripping systems, hoisting/rigging, rollers, cable protection, and aluminum framing; (4) Machining and Shop Supplies including finishing, holemaking, measuring/inspection, raw materials, tools, fans, absorbents, and adhesives; and (5) Shop By Brand featuring partner brands (Destaco, Kipp, Vlier, Jergens, Mitutoyo, Garr Tool, Elesa, Te-Co, 80/20, CD Hardware, JW Winco, Starrett) plus proprietary Reid Select brand. Key differentiators include FREE CAD drawings, same-day shipping on most products, standard quotes in 4 hours or less, and the ability to source products beyond what is stocked through a vast supplier network.

Differentiator

Problem solved

Functional benefit

Products and services

• Automation Supplies

Quantifiable outcome

• Same-day shipping on most products
• +1 more outcomes

Segments6 records

Ideal customer profiles3 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature3 records

Partnerships

One partnership is on record.

• Essentraparent companyOthersReid Supply is a division of Essentra, operating as part of the larger Essentra Components organization. Essentra is a global industrial components company.

Scale indicators3 records

Recent moves6 records

Expansion highlights5 records

Direct peers

• McMaster-Carr: Iconic US industrial supply catalog distributor offering same-day shipping on a vast SKU range covering fasteners, hardware, tools, and machine components. Most direct competitor to Reid Supply in serving machine shops and manufacturers with broad catalog depth and rapid fulfillment.
• Motion Industries: Major US industrial parts distributor (subsidiary of Genuine Parts Company) supplying bearings, power transmission, electrical, and industrial components. Direct competitor to Reid Supply in workholding, fasteners, and material handling for industrial and manufacturing customers.
• MSC Industrial Direct: Large US metalworking and industrial MRO distributor with a multi-million SKU catalog covering cutting tools, fasteners, workholding, and material handling. Directly comparable to Reid Supply in product mix and machine-shop customer base, but operating at significantly larger scale.
• Kaman Industrial Technologies: Industrial distribution business (now part of Motion Industries) historically focused on bearings, power transmission, automation, and material handling. Comparable to Reid Supply across multiple industrial component categories and customer segments.
• Fastenal: US industrial and construction supplier with deep fastener and component assortment plus onsite vending and supply chain services. Closely comparable to Reid Supply in core fastener/workholding categories, with a stronger onsite/integrated-supply motion.
• Carr Lane Manufacturing: US manufacturer specializing in jig and fixture components, workholding, and locating elements. Directly comparable to Reid Supply's clamping, workholding, and tooling/positioning categories, though operating primarily as a manufacturer rather than distributor.
• Applied Industrial Technologies: US industrial distributor specializing in bearings, power transmission, fluid power, and engineered products. Comparable to Reid Supply in power transmission and pneumatics/hydraulics categories, with a focus on motion control and maintenance customers.

Emerging players

• Zoro: E-commerce-focused industrial and business supplies retailer (Grainger subsidiary) with a growing catalog of MRO and industrial components. Comparable to Reid Supply's e-commerce channel and competitive pressure on commodity SKUs.

Broad incumbents

• Grainger: Fortune 500 industrial supply distributor offering an extensive catalog spanning MRO, janitorial, safety, and industrial components. Overlaps with Reid Supply in industrial hardware and fasteners, but operates as a much broader incumbent serving facilities maintenance customers beyond machine shops.

Others

• Essentra Components: Broader Essentra Components business that encompasses Reid Supply plus international industrial component brands. Relevant peer because it represents the parent's global product portfolio and competitor footprint alongside Reid Supply.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat4 records

Key risks6 records

Key highlights7 records

Customer concentration

• Facebookfacebook.com/profile.php
• LinkedInlinkedin.com/company/reidsupply

Revenue estimate

Valuation estimate

Number of profiles

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Reid Supply