Ology Essentials

What Ology Essentials does

Ology Essentials Labs is a Nashville, Tennessee-based bespoke formulation and contract manufacturing lab serving clean beauty brands and entrepreneurs. The company operates three primary service lines: (1) fully custom formulations developed in collaboration with Chief Formulator Kayla Fioravanti, (2) semi-custom modifications to its pre-developed bulk skincare bases (creams, lotions, gels, serums), and (3) low-minimum contract manufacturing for clients seeking private-label or white-label production. It also runs a direct-to-consumer e-commerce storefront selling finished products such as Muscle Rub, Whipped Tallow Body Butter, Tallow Cream, Simple Face Cleanser, Magnesium Cream, Muscle Jelly, Shea Lotion, and Curl Shampoo, alongside essential oils and essential oil blends.

The company's core technology is proprietary formulation know-how in tallow-based skincare, clean haircare, and aromatherapy products, packaged as either a service (custom development) or a product (bulk bases). Differentiators include low minimum order quantities that lower the barrier to professional manufacturing for indie and early-stage brands, and an expanding set of professional offerings — Aromatherapy Certification and Micro-Testing for Cosmetics — that extend the company's role beyond manufacturer into credentialing and laboratory services.

Ology combines a direct-to-consumer and B2B revenue model: one-time product sales through its own e-commerce storefront, quote-based custom formulation and contract manufacturing projects for brands, and paid educational course fees. The primary customer segment is SMB clean beauty brands and indie entrepreneurs using white-label or contract manufacturing, with a secondary segment of integrative health students reached via a strategic marketplace partnership with the American College of Healthcare Sciences (ACHS) announced in February 2026. Distribution is concentrated on the company's own storefront with global reach, supplemented by the ACHS channel; marketing relies on blog content, Instagram, and email. Ology is privately held with no disclosed funding rounds, revenue, or headcount.

Name

Ology Essentials

Legal name

Ology Essentials

Website

https://ologyessentials.com

Company type

Private

Operating status

Operating

Short description

Ology Essentials Labs is a Nashville-based bespoke formulation and contract manufacturing lab serving clean beauty brands and entrepreneurs, offering custom formulations, semi-custom bulk skincare bases, finished products, and professional certification courses.

Ownership category

akta.pro rank

Product category

Clean Beauty Manufacturing

NAICS

Cosmetics, Beauty Supplies, and Perfume Retailers (456120)

SIC

Perfumes, Cosmetics & Other Toilet Preparations (2844)

akta.pro industry

PRIMARYCRADANAC

Hand & Body Care (Lotions, Creams, Body Oils)

Consumer Products & Retail/Consumer Packaged Goods (CPG) Manufacturing & Brands/Consumer Fragrances & Personal Care Manufacturing (Non-cosmetic)

SECONDARYCRABABAB

Conditioners & Hair Masks

Consumer Products & Retail/Beauty & Personal Care/Haircare

SECONDARYCRABALAB

Professional Hair Care (Shampoo, Conditioner, Treatments)

Consumer Products & Retail/Beauty & Personal Care/Professional Salon & Spa Products

Keywords

• Clean beauty manufacturing
• Bulk skincare bases
• Custom formulation services
• Contract manufacturing cosmetics
• Aromatherapy products

Headquarters

HQ city

Columbia

HQ country

United States

HQ region

North America

Offices1 record

Markets served

GTM type

B2B and B2C

Offering type

Hardware or Manufacturing

Cost components

Operations, Supply Chain, Personnel, Marketing or Sales, Technology or R&D

Revenue model

1. Product Sales: Direct sales of bulk skincare bases, essential oils, essential oil blends, and finished products (Muscle Rub, Whipped Tallow Body Butter, Tallow Cream, Simple Face Cleanser, Magnesium Cream, Muscle Jelly, Shea Lotion, Curl Shampoo) through their e-commerce storefront. Products are sold at various price points ranging from $7.00 to $686.00 depending on product type and quantity.
2. Custom Formulation Services: Bespoke formulation services where customers work with the Chief Formulator to develop custom skincare, haircare, and wellness product formulations. This includes contract manufacturing services for brands looking to create private-label or custom product lines.
3. Education and Certification: Sale of educational courses and certifications such as Aromatherapy Certification and Micro-Testing for Cosmetics, providing professional development opportunities to industry practitioners.

Pricing tiers

Go-to-market motion2 records

Distribution channels2 records

Marketing channels3 records

Core offering

Ology Essentials Labs is a clean beauty formulation and manufacturing lab that provides custom formulation services and low minimum contract manufacturing to clean beauty brands, alongside a catalog of premium bulk skincare bases (creams, lotions, gels, serums) and finished consumer products such as tallow-based body butters, muscle rubs, magnesium cream, shea lotion, and curl shampoo. The company also sells pure essential oils and blends, an Aromatherapy Certification course, and Micro-Testing for Cosmetics services through its own e-commerce storefront.

Product overview

Ology Essentials Labs is a bespoke formulation and manufacturing lab specializing in clean skincare, haircare, and wellness products. The company operates a dual model offering: (1) Custom Formulations & Contract Manufacturing services where clients work directly with Chief Formulator Kayla Fioravanti and her formulation team to create new formulations or modify existing bulk bases for semi-custom products; and (2) a portfolio of ready-to-formulate Bulk Skincare Bases (creams, lotions, gels, serums) available for white labeling. Supporting products include Essential Oils, Essential Oil Blends, Aromatherapy Certification, and Micro-Testing for Cosmetics services. The company also manufactures finished consumer products including Muscle Rub, Whipped Tallow Body Butter, Tallow Cream, Simple Face Cleanser, Magnesium Cream, Muscle Jelly, Shea Lotion, and Curl Shampoo.

Differentiator

Problem solved

Functional benefit

Products and services

• Custom Formulations & Contract Manufacturing Bespoke formulation and contract manufacturing services for clean beauty brands and entrepreneurs. Clients work directly with Chief Formulator Kayla Fioravanti and the formulation team to develop new custom formulations or make small changes to existing bulk bases to create unique semi-custom formulations, with low minimum order quantities enabling smaller brands to access professional manufacturing.
• Bulk Skincare Bases Premium-quality cream, lotion, gel, and serum bases sold in bulk to serve as foundational formulations for clean beauty brands developing their own skincare lines. The bases provide a consistent, reliable foundation that brands can use as-is or modify into semi-custom formulations.
• Essential Oils Pure essential oils sold individually for aromatherapy applications and as inputs for clean beauty formulations, available to individual consumers and brand customers.
• Essential Oil Blends Pre-blended essential oil combinations formulated for specific therapeutic or aromatic purposes, sold to consumers and brand customers through the Ology Essentials Labs e-commerce storefront.
• Aromatherapy Certification Course Professional certification program in aromatherapy offered to practitioners and integrative health students through the Ology Essentials Labs e-commerce platform.
• Micro-Testing for Cosmetics Microbiological testing service for cosmetics and personal care products, provided to brands and formulators developing or producing clean beauty products.
• Muscle Rub Topical muscle rub product for soothing muscle discomfort, sold directly to consumers through the Ology Essentials Labs storefront in multiple size tiers.
• Whipped Tallow Body Butter Whipped tallow-based body butter for moisturizing and skin nourishment, sold directly to consumers and available for white labeling by clean beauty brands (as referenced by customer JT).
• Tallow Cream Tallow-based cream formulated for skin hydration and care, sold directly to consumers in multiple size tiers through the Ology Essentials Labs storefront.
• Simple Face Cleanser Gentle facial cleanser designed for daily skincare routines, sold directly to consumers through the Ology Essentials Labs e-commerce platform.
• Magnesium Cream Topical magnesium cream formulated for muscle and skin wellness, sold directly to consumers through the Ology Essentials Labs storefront.
• Muscle Jelly Gel-based muscle relief product for topical application, sold directly to consumers in multiple size tiers through the Ology Essentials Labs storefront.
• Shea Lotion Shea butter-based lotion formulated for skin moisturization, sold directly to consumers through the Ology Essentials Labs e-commerce storefront.
• Curl Shampoo Shampoo formulated specifically for curly hair care and definition, sold directly to consumers through the Ology Essentials Labs storefront.

Quantifiable outcome

• Product development timeline of 12 weeks for clean beauty product launch

Named customers2 records

Segments3 records

Ideal customer profiles3 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature4 records

Partnerships

One partnership is on record.

• American College of Healthcare Sciences (ACHS)coreStrategic or Co-development Partner · 11 February 2026ACHS announced a strategic marketplace partnership with Ology Essentials Labs to provide students and alumni with access to custom formulation services, bulk manufacturing capabilities, internships, job placements, mentorships, and professional development opportunities. The collaboration aims to strengthen connections between integrative health education and the growing wellness and personal care industry by aligning academic preparation with real-world product development practices.

Scale indicators1 record

Recent moves6 records

Expansion highlights5 records

Broad incumbents

• Dr. Bronner's: Dr. Bronner's is an established family-owned clean personal care brand spanning soaps, lotions, and aromatherapy. Comparable as a clean beauty/wellness incumbent with a much larger scale, demonstrating the upper-bound trajectory for clean-beauty-focused brands in Ology's category.
• TricorBraun Beauty: TricorBraun is a large packaging and beauty manufacturing services provider offering primary packaging plus turnkey product development for beauty brands. Comparable as a broader incumbent in beauty manufacturing services, though serving a wider range of brand sizes and categories.

Direct peers

• Cosmetic Solutions: Cosmetic Solutions is a custom formulation and contract manufacturer for beauty and personal care brands, offering full-service product development from concept to manufacturing. Directly comparable to Ology Essentials Labs in serving indie and emerging clean beauty brands with bespoke formulation services.
• Independent Cosmetic Manufacturers (ICM): ICM is a contract manufacturer specializing in cosmetics, skincare, haircare, and personal care products with custom formulation and private-label services. Closely comparable to Ology in target customer (indie/mid-market brands) and bespoke formulation capabilities.
• BDI Cosmetics: BDI Cosmetics is a custom manufacturer of skincare, haircare, and body care products offering formulation, filling, and packaging services. Comparable to Ology as a contract manufacturing peer serving beauty brands seeking low-MOQ production runs.
• Aware Products: Aware Products is a contract manufacturer of personal care products including soaps, sanitizers, and skincare with custom formulation capabilities. Directly comparable to Ology's contract manufacturing model for personal care and wellness brands.

Emerging players

• Marie Veronique: Marie Veronique is a clean beauty skincare brand focused on non-toxic, science-backed formulations sold direct-to-consumer. Comparable to Ology's branded DTC clean beauty SKUs and "clean beauty" positioning, though without the B2B contract manufacturing arm.
• Plant Therapy: Plant Therapy is a direct-to-consumer essential oils and aromatherapy brand offering pure oils, blends, and kid-safe product lines. Comparable to Ology in essential oils/blends SKUs and aromatherapy certification course offering, though focused solely on retail.
• Winky Lux: Winky Lux is a clean beauty brand offering skincare and color cosmetics sold DTC and through retail. Comparable as a clean beauty brand that has scaled from indie origins into mainstream retail, representing the trajectory Ology's B2B clients aim to follow.
• Osmia Organics: Osmia Organics is a clean, natural skincare brand offering soaps, facial oils, and body products via direct e-commerce. Comparable in product category overlap (natural skincare, small-batch ethos) and DTC distribution model, though it does not offer contract manufacturing.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat3 records

Key risks6 records

Key highlights6 records

Customer concentration

• Instagraminstagram.com/ologyessentials.labs
• Xx.com/OlogyEssentials
• Facebookfacebook.com/ologyessentials

Revenue estimate

Valuation estimate

Number of profiles

Profiles1 record

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Ology Essentials