bbh
bbh is a German change management consultancy founded in 1978 that helps large enterprises execute strategic, organizational, leadership, and SAP S/4HANA transformations. Serving 750+ clients including Allianz, Microsoft, Sanofi, and SAP, it relies on proprietary people-driven methodologies and a 94% repeat-engagement rate.
- Company typePrivate
- Founded1978
- HeadquartersBensheim, Germany
- Headcount11–50
- GTM typeB2B
- OfferingServices
What bbh does
bbh is a German change management consultancy founded in 1978 in Bensheim by Robert Becker, Klaus Baartz, and Ilse Heigert, structured today as bbh GmbH, a privately held limited-liability company with 11–50 employees. The firm serves as advisor to top management of large, mostly internationally active enterprises and mid-sized companies, including DAX corporations and national subsidiaries, executing strategic realignment, organizational restructuring, cultural transformation, leadership development, and SAP S/4HANA migration projects. Claimed scale signals include 46 years of focus, 750+ cumulative clients, and a 94% repeat-engagement rate.
The core offering is consulting services rather than software products, organized around a proprietary methodology stack: CO/MM/A (Corporate Mood & Mind Approach) and PULSE for continuous employee mood and mindset monitoring, the Digital Readiness Check assessment tool, the REfresh framework for future-of-work design, and the Community Approach for organizational fitness. These frameworks combine digital feedback tooling with tailored consulting engagements and are documented through case studies with logos such as Allianz, Microsoft, Sanofi, Nestlé, Merck, SAP, Vodafone, Veolia, Osram, Douglas, Festo, and R+V. Recent emphasis has expanded into "Arbeitswelt & KI" consulting on AI-driven transformation, supported by the 2024 bbh KI-Studie premiered at the DSAG Annual Congress.
bbh is self-funded through consulting revenue with no disclosed external capital, pricing is quote-based and not publicly disclosed, and go-to-market is conducted through direct C-suite engagement, DSAG conference presence, German- and English-language thought-leadership content, and joint research with DSAG. Geographic coverage centers on the DACH region with a historic Bangkok subsidiary; the firm does not maintain a global footprint claim or formal sales pipeline, and managing directors Dr. Marion Schreier, Hans-Peter Erlemann, and Ben Heigert (representing the founding family) lead a partnership-style management structure.
bbh firmographics
Firmographics- Name
- bbh
- Legal name
- bbh GmbH
- Website
- https://bbh-consulting.de
- Company type
- Private
- Founded year
- 1978
- Operating status
- Operating
- Headcount range
- 11–50 employees
- Short description
- bbh is a German change management consultancy founded in 1978 that helps large enterprises execute strategic, organizational, leadership, and SAP S/4HANA transformations. Serving 750+ clients including Allianz, Microsoft, Sanofi, and SAP, it relies on proprietary people-driven methodologies and a 94% repeat-engagement rate.
- Ownership category
- akta.pro rank
bbh industry classification
Industry- Product category
- Management Consulting — Change Management
- NAICS
- Administrative Management and General Management Consulting Services (541611), Management Consulting Services (54161)
- SIC
- Services-Management Consulting Services (8742)
- akta.pro primary industry
- Change Management & Transformation Consulting (BPAHAGAC)
- akta.pro secondary industries
- Change Management & Transformation (Org/HR) (BPACAJAD), Operations & Process Improvement Consulting (BPAHACAB), Change Management & Transformation Leadership (EDABAAAD)
Keywords
Where bbh is headquartered
LocationHeadquarters
- HQ city
- Bensheim
- HQ country
- Germany
- HQ region
- Europe
Markets served
bbh business model
Business model- GTM type
- B2B
- Offering type
- Services
- Cost components
- Personnel, Operations, Marketing or Sales, Technology or R&D
Distribution channels1 record
Marketing channels5 records
bbh product offering
Product offeringCore offering
bbh is a German change management consultancy that helps large enterprises execute people-driven transformations. Its core offering combines strategic realignment, organizational restructuring, cultural change, leadership development, and dedicated SAP S/4HANA change support, delivered through proprietary methodologies (e.g., CO/MM/A, PULSE, REfresh, Community Approach, Digital Readiness Check) that blend project work with structured attention to employee mood, mindset, and adoption.
Product overview
BBH Consulting is a change management consultancy offering a portfolio of consulting services centered on people-driven transformation. The core offering includes strategic and organizational change management, with supporting methodologies such as CO/MM/A (Corporate Mood & Mind Approach) for real-time mood monitoring, the Digital Readiness Check for assessing organizational digital fitness, the REfresh framework for future work environment design, and the Community Approach for collective capability development. BBH specializes in SAP S/4HANA transformation support, leadership development, and cultural change programs. The portfolio operates as a unified consulting service rather than a software platform.
Differentiator
Problem solved
Functional benefit
Brands
- CO/MM/A: Corporate Mood & Mind Approach - bbh's proprietary methodology for change management focusing on collective mood and mindset of organizations during transformations.
Products and services
- Change Management Consulting Services
- CO/MM/A (Corporate Mood & Mind Approach)
- Digital Readiness Check
- REfresh
- Community Approach
- SAP S/4HANA Transformation Services
Quantifiable outcome
- 94% of customers commission bbh multiple times
- +3 more outcomes
Companies that use bbh
Customer profileNamed customers23 records
Segments1 record
Ideal customer profiles1 record
bbh technology and API
TechnologyTechnology focussed No
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Feature5 records
bbh partnerships and signals
Strategic signalRecent moves6 records
Expansion highlights5 records
bbh competitors and assessment
Company assessmentDirect peers
- Promerit: German management consultancy specialized in organizational transformation and change management. Closest pure-play competitor to bbh in the DACH change management niche.
- Kienbaum Consultants International: German-headquartered management consultancy with strong people & change, HR transformation, and leadership practice. Directly comparable to bbh as a DACH-rooted boutique serving large enterprises with change, leadership, and organizational consulting.
- hkp/// group: German HR and transformation consultancy with practices in HR strategy, organizational design, and change management. Comparable to bbh in serving DAX-level clients on people-driven transformation projects.
- Signion: German transformation and change management consultancy. Closely aligned with bbh's boutique positioning on organizational transformation and people-driven change for large German corporates.
Broad incumbents
- Deloitte (Human Capital): Big 4 firm with large-scale transformation, change management, and organizational design practices bundled with broader strategy and technology consulting. Represents the integrated incumbents bbh competes against.
- Egon Zehnder: Global leadership advisory firm with executive search and leadership development/transition practices. Comparable to bbh's leadership development offering for senior enterprise clients.
- Right Management (ManpowerGroup): Global talent and career management consultancy specializing in change and transition, workforce activation, and leadership development. Direct overlap with bbh's change management engagements at global enterprise scale.
- Mercer (Oliver Wyman): Global consulting firm with organizational change, HR transformation, and workforce strategy practices. Competes with bbh for large enterprise transformation mandates as part of a wider portfolio.
- Korn Ferry: Global organizational consulting firm with significant change management and leadership advisory practices. Overlaps bbh on enterprise change and leadership engagements at much larger scale.
Emerging players
- metaBerater: German DACH-rooted boutique in HR, organizational, and transformation consulting. Comparable to bbh as a smaller specialized player in the DACH change management space.
Market position
Strengths5 records
Weaknesses5 records
Competitive moat4 records
Key risks6 records
Key highlights6 records
Customer concentration
bbh social profiles
Digital presencebbh financial estimates
Financial estimateRevenue estimate
Valuation estimate
bbh leadership team
Management profileNumber of profiles
Profiles11 records
bbh subsidiaries and ownership
Company hierarchySubsidiaries1 record
bbh funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
bbh M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about bbh
What does bbh do?
bbh is a German change management consultancy that helps large enterprises execute people-driven transformations. Its core offering combines strategic realignment, organizational restructuring, cultural change, leadership development, and dedicated SAP S/4HANA change support, delivered through proprietary methodologies (e.g., CO/MM/A, PULSE, REfresh, Community Approach, Digital Readiness Check) that blend project work with structured attention to employee mood, mindset, and adoption.
Is bbh a public or private company?
bbh is a private company. It is classified as founder individual operated bootstrapped and is currently operating.
When was bbh founded?
bbh was founded in 1978. It employs 11 to 50 people.
Where is bbh based?
bbh is headquartered in Bensheim, Germany, in the Europe region.
Who are bbh's main competitors?
Direct peers on record are Promerit, Kienbaum Consultants International, hkp/// group and Signion. Broad incumbents are Deloitte (Human Capital), Egon Zehnder, Right Management (ManpowerGroup), Mercer (Oliver Wyman) and Korn Ferry. metaBerater is listed as an emerging player.
Does bbh have an API?
No public API is recorded for bbh.
What industry is bbh in?
bbh's product category is Management Consulting — Change Management. Its primary akta.pro industry code is BPAHAGAC, Change Management & Transformation Consulting, with a secondary code of BPACAJAD, Change Management & Transformation (Org/HR). Its NAICS code is 541611 and its SIC code is 8742.