metaBeratung
metaBeratung GmbH is a Düsseldorf-based management and HR consulting firm and certified Hogan Assessments distributor for Germany, Austria, and Switzerland. The firm delivers personality diagnostics, certification workshops, consulting, and coaching to enterprise HR, coaches, and executives across the DACH region since 2005.
- Company typePrivate
- Founded2005
- HeadquartersDüsseldorf, Germany
- Headcount11–50
- GTM typeB2B
- OfferingServices
What metaBeratung does
metaBeratung GmbH is a Düsseldorf-based management and HR consulting firm and the certified Hogan Assessments distributor for Germany and Austria, with additional Swiss market reach via channel partner Personality Guidance AG. Founded in 2005 as a Hogan-exclusive personality diagnostics practice, the company delivers scientifically grounded personnel selection, personnel development, team development, and leadership development services to enterprise HR departments, executive leadership, certified coaches and trainers, and academic institutions in the DACH region. Named enterprise customers include Lufthansa, Swarovski, Stadtwerke München, Mondi, RHI Magnesita, and Kienbaum, alongside partnerships with Hochschule Fresenius and IMD Business School.
The firm's core product stack is the Hogan Personality Process — HPI (potentials), HDS (risks under stress), and MVPI (motives, values, preferences) — built on 28 main scales and 124 subscales rooted in the Five Factor Model. Complementary instruments include Hogan 360 Assessments, Cognitive Assessments (HBRI), the Agile Leader Assessments (ALA) built on metaBeratung's proprietary H.A.V.E. Model, and the Leadership Versatility Index (LVI) distributed under exclusive DACH rights from Kaiser Leadership Solutions since 2009. The H.A.V.E. Model received the MERIT Award 2024. Distribution is hybrid: assessment delivery runs through the Hogan Online Assessment Platform and metaBeratung's self-serve customer portal and shop, while interpretation, certification, and consulting are delivered by certified Hogan experts and licensed business psychologists.
Revenue is generated through four streams: (1) Hogan certification workshops at multiple tiers (Basic, Advanced Interpretation, Advanced Feedback, Agile Leader, Coaching 1:1) plus free monthly Refresher Webinars, (2) per-use assessment and report license sales via the online portal, (3) professional services consulting engagements including the Deep Dive Potential Analysis and Executive Development 2.0, and (4) individual and team coaching. Pricing is quote-based with 30-day invoice terms. The firm operates with approximately 10 visible team members led by CEO Nicole Neubauer, and has no disclosed external funding, parent entity, or M&A activity.
metaBeratung firmographics
Firmographics- Name
- metaBeratung
- Legal name
- metaBeratung GmbH
- Website
- https://metaberatung.com
- Company type
- Private
- Founded year
- 2005
- Operating status
- Operating
- Headcount range
- 11–50 employees
- Short description
- metaBeratung GmbH is a Düsseldorf-based management and HR consulting firm and certified Hogan Assessments distributor for Germany, Austria, and Switzerland. The firm delivers personality diagnostics, certification workshops, consulting, and coaching to enterprise HR, coaches, and executives across the DACH region since 2005.
- Ownership category
- akta.pro rank
metaBeratung industry classification
Industry- Product category
- Management & HR Consulting
- NAICS
- Professional, Scientific, and Technical Services (541)
- SIC
- Services-Educational Services (8200)
- akta.pro primary industry
- Personality & Behavioral Assessments (BPACAMAC)
- akta.pro secondary industry
- Computerized Adaptive Testing (CAT) & Psychometric Analytics Platforms (EDAFADAD)
Keywords
Where metaBeratung is headquartered
LocationHeadquarters
- HQ city
- Düsseldorf
- HQ country
- Germany
- HQ region
- Europe
Offices1 record
Markets served
metaBeratung business model
Business model- GTM type
- B2B
- Offering type
- Services
- Cost components
- Personnel, Marketing or Sales, Operations, Technology or R&D, Others
Revenue model
- Hogan Certification & Training Workshops: Revenue from conducting Hogan Assessments certification workshops (basic, advanced interpretation, advanced feedback), Agile Leader Assessments certification, and refresher webinars. Workshops offered online and in-person across DACH region. Pricing is quote-based.
- Assessment Sales & Online Access: Sale of Hogan personality assessments and cognitive assessments. Online access to tests and result reports delivered by email. Customers include HR professionals, coaches, and organizations who have completed certification.
- Consulting & Advisory Services: Direct consulting engagements for personnel selection, personal development, team development, and leadership development. Includes individual coaching, executive coaching, and team coaching services.
- Deep Dive Potential Analysis: Multi-stage potential analysis consulting engagements for selection and development decisions, combining Hogan assessment insights with structured interviews.
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| One time/ perpetual license | Pay-as-you-go | Hogan Assessments Certification Workshop (3-day online or 2-day in-person) |
| Usage-based | Pay-as-you-go | Online Assessment Access & Result Reports |
| One time/ perpetual license | Pay-as-you-go | Hogan Advanced Interpretation & Feedback Certifications |
| One time/ perpetual license | Pay-as-you-go | Agile Leader Assessments Certification |
| One time/ perpetual license | Pay-as-you-go | Hogan Coaching 1:1 |
| Freemium | Monthly | Hogan Refresher Webinars |
Go-to-market motion1 record
Distribution channels5 records
Marketing channels8 records
metaBeratung product offering
Product offeringCore offering
metaBeratung is the certified Hogan Assessments distributor for Germany and Austria, delivering scientifically validated personality diagnostics (HPI, HDS, MVPI, Hogan 360, Cognitive Assessments, Agile Leader Assessments, Leadership Versatility Index) combined with personnel selection, personnel development, team development, and leadership development consulting and coaching. The firm also runs a multi-tier Hogan certification workshop program (Basic, Advanced Interpretation, Advanced Feedback, Agile Leader, Coaching 1:1, Refresher Webinars) that trains HR professionals, coaches, and trainers to independently apply Hogan tools in their own practice.
Product overview
metaBeratung is a Management & HR Consulting firm and official Hogan Assessments distributor for Germany and Austria since 2005. The company offers a portfolio of personality assessment tools centered on the Hogan Personality Process (HPI, HDS, MVPI with 28 scales and 124 subscales) alongside complementary instruments (Hogan 360, Cognitive Assessments, Agile Leader Assessments, Leadership Versatility Index). The core offering combines these scientific assessment tools with consulting services (Personnel Selection, Development, Team Development, Leadership Development) and coaching (Onboarding, Employee, Team, Executive). The company provides certification workshops at multiple levels (Basic, Advanced Interpretation, Advanced Feedback, Agile Leader, Coaching 1:1) plus ongoing refresher webinars for certified practitioners. Supporting offerings include the Potential Analysis Deep Dive and Executive Development 2.0 programs.
Differentiator
Problem solved
Functional benefit
Products and services
- Hogan Personality Inventory (HPI) Personality assessment measuring the bright side of personality — potentials and strengths that predict job performance and workplace behaviors. Licensed as a one-time per-assessment report for certified HR professionals, coaches, and consultants.
Quantifiable outcome
- Avoid misplacements in personnel selection through data-driven, scientifically based recommendations
- +3 more outcomes
Companies that use metaBeratung
Customer profileNamed customers8 records
Segments5 records
Ideal customer profiles4 records
metaBeratung technology and API
TechnologyTechnology focussed No
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Feature6 records
metaBeratung partnerships and signals
Strategic signalPartnerships
Six partnerships are on record, tiered strategic, core and minor.
- Hochschule FreseniusstrategicCollaboration providing students with early access to scientifically grounded personality assessment during their Master's studies, serving as a foundation for effective self-reflection and leadership development. Positions metaBeratung in the academic talent pipeline.
- Kaiser Leadership SolutionscoreExclusive distribution partner for the Leadership Versatility Index (LVI) in Germany, Austria, and Switzerland since 2009. The LVI is a 360-degree assessment focusing on the versatility of managers' behavior. metaBeratung understands how to use the tool effectively and has integrated it into their consulting and coaching offerings.
- Hogan AssessmentscoreCertified Hogan Distributor and authorized partner for the Hogan Personality Process in Germany and Austria since 2005. metaBeratung is the exclusive partner providing Hogan certification workshops, assessment sales, and consulting services based on Hogan Assessments (HPI, HDS, MVPI). The relationship includes access to Hogan training materials, online platforms, certification standards, and ongoing support from Hogan Assessments.
- Personality Guidance AGcoreSwiss partner organization for conducting Hogan certification workshops in Switzerland (Zürich). Co-conducting workshops with metaBeratung trainers (e.g., Florian Franzen, Constance Tournier). metaBeratung serves the broader DACH region with this local Swiss partner.
- IMD Business SchoolstrategicJoint research collaboration with IMD Business School on new leadership skills. Identified seven key leadership skills needed in times of constant change. MetaBeratung contributes Hogan-based assessment expertise to IMD's executive education programs.
- Erickson Coaching InternationalminormetaBeratung team members hold certifications from Erickson Coaching International (Vancouver), a coaching methodology integrated into coaching and development practices.
Scale indicators3 records
Recent moves6 records
Expansion highlights6 records
metaBeratung competitors and assessment
Company assessmentDirect peers
- SHL: Global psychometric assessment provider competing directly with metaBeratung in personality and behavioral assessments used for personnel selection, leadership development, and talent management. SHL operates in DACH and sells comparable occupational personality inventories to enterprise HR buyers.
- The Myers-Briggs Company (CPP): Publisher of the Myers-Briggs Type Indicator and other personality assessments, with certification workshops and consulting offerings targeting HR professionals and coaches. Sells to enterprise HR in DACH for selection, development, and team effectiveness.
- Saville Assessment (Cubiks / Outmatch): Provider of personality, behavioral, and competency assessments for talent selection and development, with consulting and certification pathways for HR professionals. Comparable to metaBeratung in offering psychometric tools plus consulting and coaching for enterprise HR buyers.
Broad incumbents
- Korn Ferry: Large global organizational consulting firm offering personality and behavioral assessment (including acquired Talent Q and other tools), executive search, leadership development, and coaching. Competes with metaBeratung in enterprise DACH talent-assessment and leadership-development engagements.
- Hogan Assessments: Publisher of the HPI, HDS, MVPI, and other assessments that metaBeratung distributes. Sets certification standards, controls pricing and product roadmap, and operates a worldwide distributor network. metaBeratung is one of its DACH distributors and is dependent on Hogan's commercial terms and product strategy.
- Aon Assessment Solutions: Operates as part of Aon's broader HR consulting practice, offering psychometric assessments (including Cut-e and other talent assessment tools) for selection and development. Competes with metaBeratung for enterprise DACH talent assessment and leadership consulting mandates.
Regional players
- Kienbaum Consultants International: German HR consulting firm offering executive search, assessment, and leadership development to enterprise clients across DACH. Comparable to metaBeratung in DACH HR consulting and assessment services, and listed as a select customer of metaBeratung while operating a parallel service portfolio.
Emerging players
- Criterion Partnership: European HR consulting firm delivering assessment-based leadership development and executive coaching, blending personality diagnostics with consulting engagements. Operates in overlapping European markets and competes for similar mid-to-senior enterprise HR projects.
- Arctic Shores: Provider of psychometric and game-based assessments for selection and development, with consulting and analytics services for enterprise HR. Operates as a newer, digital-first challenger in the same talent-assessment category where metaBeratung sells Hogan-based tools.
- Birkman International: Publisher of the Birkman Method personality assessment with a network of certified consultants and coaching offerings. Comparable to metaBeratung in combining a proprietary personality assessment with consultant certification and DACH-relevant enterprise HR solutions.
Market position
Strengths5 records
Weaknesses5 records
Competitive moat4 records
Key risks6 records
Key highlights6 records
Customer concentration
metaBeratung social profiles
Digital presencemetaBeratung financial estimates
Financial estimateRevenue estimate
Valuation estimate
metaBeratung leadership team
Management profileNumber of profiles
Profiles12 records
metaBeratung funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
metaBeratung M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about metaBeratung
What does metaBeratung do?
metaBeratung is the certified Hogan Assessments distributor for Germany and Austria, delivering scientifically validated personality diagnostics (HPI, HDS, MVPI, Hogan 360, Cognitive Assessments, Agile Leader Assessments, Leadership Versatility Index) combined with personnel selection, personnel development, team development, and leadership development consulting and coaching. The firm also runs a multi-tier Hogan certification workshop program (Basic, Advanced Interpretation, Advanced Feedback, Agile Leader, Coaching 1:1, Refresher Webinars) that trains HR professionals, coaches, and trainers to independently apply Hogan tools in their own practice.
Is metaBeratung a public or private company?
metaBeratung is a private company. It is classified as founder individual operated bootstrapped and is currently operating.
When was metaBeratung founded?
metaBeratung was founded in 2005. It employs 11 to 50 people.
Where is metaBeratung based?
metaBeratung is headquartered in Düsseldorf, Germany, in the Europe region.
How does metaBeratung make money?
Four revenue lines are on record. Hogan Certification & Training Workshops are the primary driver. The others are assessment Sales & Online Access, consulting & Advisory Services and deep Dive Potential Analysis.
Who are metaBeratung's main competitors?
Direct peers on record are SHL, The Myers-Briggs Company (CPP) and Saville Assessment (Cubiks / Outmatch). Broad incumbents are Korn Ferry, Hogan Assessments and Aon Assessment Solutions. Kienbaum Consultants International is listed as a regional player. Emerging players are Criterion Partnership, Arctic Shores and Birkman International.
Does metaBeratung have an API?
No public API is recorded for metaBeratung.
What industry is metaBeratung in?
metaBeratung's product category is Management & HR Consulting. Its primary akta.pro industry code is BPACAMAC, Personality & Behavioral Assessments, with a secondary code of EDAFADAD, Computerized Adaptive Testing (CAT) & Psychometric Analytics Platforms. Its NAICS code is 541 and its SIC code is 8200.