ProSource Wholesale

What ProSource Wholesale does

ProSource Wholesale is a US-based wholesale distributor of home remodeling products, founded in 1991 and headquartered in St. Louis, MO. The company sells flooring (carpet, carpet tile, hardwood, laminate, tile, vinyl), cabinets, cabinet hardware, countertops, kitchen and bath products, and installation materials at wholesale prices to two customer segments: trade professionals (contractors, interior designers, installers, remodelers) and homeowners. Distribution is exclusively through a national network of independently owned and operated showrooms, with the company also facilitating a trade-pro referral network that delivers free job leads to member installers and designers. Headcount is in the 1,001-5,000 range, spanning corporate functions and showroom operations.

The product portfolio is curated from premium manufacturers including Daltile, Shaw, Mohawk, Mannington, MasterBrand Cabinets (Decora, Schrock, Diamond, Kemper), Cambria, Top Knobs, Atlas Homewares, Stanton, Medallion, Yorktowne, and Omega, with the SKU base running into tens of thousands across categories. The supporting technology stack is light: a myProSource online account platform, a website that lists products but does not transact online (pricing is quote-based and revealed in showroom), and a third-party Roomvo room visualizer embedded via JavaScript. Content and brand-building assets include The ProSource Podcast, an annual Possibilities catalog, eBooks and lookbooks, and an active presence across LinkedIn, Facebook, Twitter, Pinterest, Instagram, and YouTube.

The business model is one-time wholesale product sales to registered members; pricing is not publicly disclosed and is handled through showroom account managers. The go-to-market is sales-led via showrooms and account management rather than e-commerce, and the company is privately held with no disclosed institutional investors, parent company, or M&A activity. Revenue, funding history, and detailed management team information are not disclosed in the source material.

Name

ProSource Wholesale

Legal name

ProSource Wholesale

Website

https://prosourcewholesale.com

Company type

Private

Founded year

1991

Operating status

Operating

Headcount range

1,001–5,000 employees

Short description

ProSource Wholesale is a US-based, privately held wholesale distributor of flooring, cabinets, countertops, kitchen, bath, and installation products, selling exclusively through a national network of independently owned showrooms to trade professionals and homeowners at wholesale prices.

Ownership category

akta.pro rank

Product category

Home Remodeling Products Wholesale Distribution

NAICS

Furniture and Home Furnishing Merchant Wholesalers (4232)

SIC

Wholesale-Furniture & Home Furnishings (5020), Wholesale-Misc Durable Goods (5090)

akta.pro primary industry

Home Improvement & DIY (Tools, Hardware, Paint) Distribution (CRAOAFAC)

Keywords

• Wholesale home remodeling
• Flooring distribution
• Kitchen cabinets supply
• Bath fixtures wholesale
• Trade pro referral network

Headquarters

HQ city

St Louis

HQ country

United States

HQ region

North America

Offices1 record

Markets served

GTM type

B2B

Offering type

Hardware or Manufacturing

Cost components

Supply Chain, Operations, Personnel, Marketing or Sales, Infrastructure, Technology or R&D, Others

Revenue model

1. Wholesale Product Sales: ProSource generates revenue through one-time transaction sales of home remodeling products including flooring (carpet, hardwood, laminate, tile, vinyl), cabinets, countertops, bathroom products, and installation materials. Products are sold at wholesale prices exclusively to members (trade professionals and homeowners who create accounts).

Pricing tiers

Go-to-market motion1 record

Distribution channels1 record

Marketing channels5 records

Core offering

ProSource Wholesale distributes home remodeling products at wholesale prices to members (trade professionals and homeowners) through a nationwide network of independently owned showrooms. Its catalog spans flooring, cabinets, cabinet hardware, countertops, kitchen and bath fixtures, and installation materials from major national brands. Customers access pricing by creating a free account and visiting a local showroom for selection, design assistance, and order placement.

Product overview

ProSource Wholesale is a wholesale home remodeling products distributor operating as independently owned showrooms, serving both homeowners and trade professionals (contractors, interior designers, remodelers). The company offers a unified platform for home remodeling needs rather than a single software product. Its product portfolio centers on six core categories: Flooring (carpet, carpet tile, hardwood, laminate, tile, and vinyl with over 3,300 products from brands like Daltile, Shaw, Mohawk, Mannington), Cabinets (kitchen cabinets in 5-piece, arch, cathedral, inset, raised, slab, and square styles with over 2,600 products from Yorktowne, Medallion, Decora, Kemper, Schrock, Diamond), Cabinet Hardware (pulls, knobs, handles from Top Knobs, Richelieu, Atlas with 8,000+ products), Countertops (quartz, granite from Cambria, HanStone with 216 products), Bath Products (faucets, showers, vanities, bathtubs, mirrors from Fleurco, Delta, James Martin with 3,400+ products), and Installation Materials (adhesives, grout, underlayment from Schluter Systems, Mapei with 2,000+ products). Supporting digital tools include a Room Visualizer powered by Roomvo and content resources like the ProSource Podcast, Possibilities Catalog, and eBooks.

Differentiator

Problem solved

Functional benefit

Products and services

• Flooring Wholesale flooring assortment including carpet, carpet tile, hardwood, laminate, tile, and vinyl from brands such as Daltile, Shaw, Mohawk, and Mannington, sold to trade professionals and homeowners through ProSource showrooms.
• Cabinets Kitchen cabinets from manufacturers such as Yorktowne, Medallion, Decora, Kemper, Schrock, Diamond, KitchenCraft, and Omega, offered in multiple door styles (5-piece, arch, cathedral, inset, raised, slab, square) and available at wholesale prices to members.
• Cabinet Hardware Cabinet pulls, knobs, handles, bases, hooks, and latches from brands such as Top Knobs, Richelieu, and Atlas, supplied wholesale to trade professionals and homeowners.
• Countertops Kitchen and bathroom countertops in quartz, granite, and blended raw materials from brands including Cambria, HanStone, Silestone, Dekton, and Select, available as slabs.
• Bath Products Bathroom faucets, showers, vanities, bathtubs, mirrors, and medicine cabinets from brands such as Fleurco, Delta, James Martin, Moen, Hansgrohe, and Nantucket, distributed wholesale.
• Kitchen Products Kitchen faucets and sinks from Delta, Moen, Hansgrohe, Nantucket, and Fabricator Stone Group, offered at wholesale to trade pros and homeowners.
• Installation Materials Installation supplies including adhesives, sealants, caulk, floor prep, underlayment, grout, trims, moldings, transitions, and tools from brands such as Daltile, Shaw, Mapei, Schluter Systems, and Custom Building Products.

Named customers2 records

Segments2 records

Ideal customer profiles2 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Integration1 record

Partnerships

Eight partnerships are on record, tiered core and minor.

• DaltilecoreStrategic or Co-development PartnerDaltile is a featured brand partner on ProSource Wholesale. ProSource highlights Daltile's 'Made in the USA' story and features the brand in podcast episodes and articles. Daltile Vice President of Sales Patrick Warren appeared on The ProSource Podcast discussing domestic manufacturing, innovations, and trends in tile and home design.
• MasterBrand Cabinets (Decora, Schrock, Diamond, Kemper)coreTechnology or IntegrationMasterBrand Cabinets brands including Decora, Schrock, Diamond, and Kemper are featured cabinet suppliers through ProSource. The partnership includes podcast episodes with MasterBrand executives discussing product lines, training innovations, and upcoming launches.
• Atlas Homewares and Top KnobscoreStrategic or Co-development PartnerAtlas Homewares and Top Knobs are featured hardware brands on ProSource. The partnership includes podcast episodes exploring hardware design trends, quiet luxury trends, and innovative collections for 2026.
• Masland & Fabrica (The Dixie Group)coreStrategic or Co-development PartnerMasland and Fabrica luxury carpet brands are featured on ProSource Wholesale. Podcast episodes feature Dixie Group executives discussing luxury carpet trends and product innovations.
• StantoncoreStrategic or Co-development PartnerStanton is a featured hard surface flooring brand on ProSource. Podcast episodes feature Stanton executives discussing market trends, hard surface flooring innovations, and challenges faced by trade professionals.
• Medallion & Yorktowne CabinetscoreTechnology or IntegrationMedallion and Yorktowne are featured cabinet brands on ProSource. Podcast episodes discuss cabinet color perception, kitchen design, and the 'Pursuit of Excellence' initiative.
• ProPath LLCminorStrategic or Co-development PartnerProPath LLC is featured on The ProSource Podcast Episode 36 discussing commercial design, workspace functionality, and strategic planning for commercial spaces.
• Omega CabinetrycoreTechnology or IntegrationOmega Cabinetry is a featured cabinet brand on ProSource Wholesale. Featured in the 'Behind the Brand' article series highlighting cabinet craftsmanship and design.

Scale indicators1 record

Recent moves6 records

Expansion highlights5 records

Direct peers

• The Tile Shop: Specialty retailer of tile, flooring, and setting materials with showroom-based model. Comparable in showroom-driven consumer and pro experience, though narrower in category breadth than ProSource.
• MSI (M S International): Wholesale distributor and manufacturer of flooring, countertops, wall tile, and hardscapes with nationwide showroom presence. Direct peer: same wholesale model serving fabricators, contractors, and homeowners with overlapping categories (tile, quartz, LVT).
• Floor & Decor Holdings: Public specialty retailer of hard surface flooring and accessories with a pro-focused offering. Closest direct peer: both operate dedicated showroom-style stores targeting trade pros and homeowners across the US, with overlapping brand assortments (Daltile, Mohawk, Shaw).

Emerging players

• Wayfair Professional: B2B arm of Wayfair serving commercial and trade accounts across home categories including furniture, fixtures, and finishes. Represents the digitally-native pro channel that could pressure traditional showroom-based wholesale models.

Broad incumbents

• Ferguson Enterprises: Large plumbing, HVAC, and waterworks distributor with national branch network. Adjacent incumbent that overlaps in bath and kitchen categories and demonstrates the wholesale-distribution scale benchmark ProSource aspires to in adjacent verticals.
• Home Depot Pro: The pro-focused arm of The Home Depot offering dedicated account managers, credit, bulk pricing, and direct competitor for trade pro share. Overlaps with ProSource across flooring, cabinets, and installation materials at much larger scale.
• SRS Distribution: National building products distributor (acquired by Home Depot) serving roofing, siding, and interior products. Comparable in private wholesale-distribution scale and growth trajectory through acquisition.
• Lowe's for Pros: Pro-focused division of Lowe's offering volume pricing, project financing, and dedicated pro desks. Directly competes with ProSource for trade professional remodel business across all core categories.

Others

• TopBuild: Installation-focused national distributor of insulation and building products. Adjacent distributor serving the same contractor/trade pro base ProSource relies on, useful as a comparable for distribution-economics benchmarking.
• Cambria Company Store: Direct-to-consumer and trade countertop fabricator/seller. Partner-supplier relationship with ProSource makes it an ecosystem peer; competitor to ProSource's multi-brand countertop showroom offering as a single-brand alternative.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat3 records

Key risks6 records

Key highlights6 records

Customer concentration

• Xinstagram.com/prosource_wholesale
• YouTubeyoutube.com/user/ProSource2200
• Facebookfacebook.com/prosourcewholesale
• LinkedInlinkedin.com/company/prosource-wholesale-floorcoverings
• Instagraminstagram.com/prosource_wholesale

Revenue estimate

Valuation estimate

Number of profiles

Profiles1 record

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about ProSource Wholesale