The Tile Shop
The Tile Shop is a US specialty retailer founded in 1985 selling floor and wall tile, natural stone, luxury vinyl flooring, and installation materials through 100+ showrooms and tileshop.com to retail homeowners and trade professionals via its tiered Pro Rewards program.
- Company typePrivate
- Founded1985
- HeadquartersPlymouth, United States
- Headcount1,001–5,000
- GTM typeB2C
- OfferingServices
What The Tile Shop does
The Tile Shop is a US-based specialty retailer of floor and wall tile, natural stone, and adjacent hard-surface flooring founded in 1985 and operating from a Minneapolis-area headquarters. The company carries more than 5,000 tile and natural stone SKUs spanning porcelain, ceramic, glass, marble, travertine, limestone, and slate, complemented by luxury vinyl plank (LVP) and SPC flooring, installation materials (thinset, grout, sealer, SunTouch radiant heat systems), and a trim and accessories line. Distribution runs through an omnichannel model of 100+ physical showroom locations across the United States combined with the tileshop.com e-commerce site, supported by free one-on-one design consultations available online and in-store.
The business generates revenue through one-time transactional product sales to two primary segments: retail homeowners undertaking kitchen, bath, shower, and outdoor renovation projects, and trade professionals (contractors, builders, interior designers) serviced through the tiered Pro Network / Pro Rewards loyalty program with Gold, Platinum ($20K annual spend), and Diamond ($50K annual spend) tiers. Differentiation rests on broad in-stock assortment, showroom scale, exclusive designer collaborations (Alison Victoria, Jeffrey Alan Marks, Kelli Fontana, Laura Park, Nikki Chu), and bundled installation accessories under a 25-year system warranty. Marketing and customer acquisition rely on annual Look Books, an in-house blog and how-to library, social media (Instagram, Facebook, Pinterest, Houzz, LinkedIn, YouTube), email, and a Roomvo-powered Tile Visualizer, with a Citizens Pay BNPL partnership supporting larger basket sizes.
The go-to-market is a hybrid direct-to-consumer and trade-channel motion: retail homeowners convert through showrooms, e-commerce, and free design consultation, while trade professionals convert through the Pro Network with dedicated Pro Care representatives, exclusive pricing, event invitations, and free delivery on qualifying orders. A 15% restocking fee on returns is scheduled to take effect August 1, 2026, excluding Diamond Pro accounts, signaling a tightening of return economics across the customer base.
The Tile Shop firmographics
Firmographics- Name
- The Tile Shop
- Legal name
- The Tile Shop
- Website
- http://www.tileshop.com/
- Company type
- Private
- Founded year
- 1985
- Operating status
- Operating
- Headcount range
- 1,001–5,000 employees
- Short description
- The Tile Shop is a US specialty retailer founded in 1985 selling floor and wall tile, natural stone, luxury vinyl flooring, and installation materials through 100+ showrooms and tileshop.com to retail homeowners and trade professionals via its tiered Pro Rewards program.
- Ownership category
- akta.pro rank
The Tile Shop industry classification
Industry- Product category
- Specialty Retail - Tile and Flooring
- NAICS
- Floor Covering Retailers (449121), Building Material and Supplies Dealers (4441), Home Centers (444110)
- SIC
- Retail-Home Furniture, Furnishings & Equipment Stores (5700), Retail-Lumber & Other Building Materials Dealers (5211)
- akta.pro primary industry
- Tile & Stone Specialty Retail (CRAIAGAA)
- akta.pro secondary industries
- Flooring Tools, Adhesives, Grout & Installation Supplies Retail (CRAIAGAJ), Ceramic, Porcelain & Natural Stone Tile Flooring (IMADAJAE), Laminate Flooring Retail (CRAIAGAC)
Keywords
Where The Tile Shop is headquartered
LocationHeadquarters
- HQ city
- Plymouth
- HQ country
- United States
- HQ region
- North America
Offices1 record
Markets served
The Tile Shop business model
Business model- GTM type
- B2C
- Offering type
- Services
- Cost components
- Supply Chain, Operations, Personnel, Marketing or Sales, Infrastructure
Revenue model
- Tile and Stone Product Sales: Primary revenue from selling tile products including porcelain, ceramic, glass, marble, travertine, and other natural stones. Products sold include floor tiles, wall tiles, mosaics, and decorative tiles. Revenue is generated through one-time product purchases with no recurring component.
- Installation Materials and Accessories: Sale of complementary products including finishing pieces (trims, moldings), installation materials (thinset, grout, sealers), and tools. These support products are sold alongside tile to complete installation projects.
- Luxury Vinyl and Wood-Look Flooring: Sale of wood and vinyl flooring products including luxury vinyl tile (LVT) and SPC flooring options as part of expanded product category.
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Other | Pay-as-you-go | Gold Pro Rewards Tier - Entry-level trade professional benefits |
| Other | Multi-year contract | Platinum Pro Rewards Tier - Mid-tier with dedicated support |
| Other | Multi-year contract | Diamond Pro Rewards Tier - Premium trade professional benefits |
Go-to-market motion2 records
Distribution channels4 records
Marketing channels7 records
The Tile Shop product offering
Product offeringCore offering
The Tile Shop is a specialty retailer selling tile, natural stone, wood-look luxury vinyl and SPC flooring, and complementary installation materials and accessories through 100+ U.S. showrooms and an e-commerce site. Its offering is rounded out by free design consultation services, exclusive designer collections, a tiered Pro Rewards trade professional program, and digital tools such as the Roomvo-powered Tile Visualizer and annual Look Books.
Product overview
The Tile Shop is a specialty retailer offering a comprehensive tile and flooring product portfolio. The core offering consists of over 5,000 tile products (porcelain, ceramic, marble, travertine, glass, limestone, slate) complemented by Wood & Vinyl (luxury vinyl plank/SPC flooring) and Installation Products (thinset, grout, sealer, SunTouch radiant heat). The company sells directly to consumers and trade professionals through 100+ showroom locations and an e-commerce platform. Design services include free consultations and a Pro Rewards membership program with tiered benefits. The product range is supplemented by trim & accessories (Barnes, Bullnose, Skirting, Cornice profiles), digital tools (Tile Visualizer), and content resources (Look Books, How-Tos, technical documentation). Exclusive Designer Collections feature collaborations with designers like Alison Victoria, Jeffrey Alan Marks, Kelli Fontana, and Nikki Chu.
Differentiator
Problem solved
Functional benefit
Brands
- Pro Rewards: A trade professional rewards program offering tiered benefits including Gold, Platinum, and Diamond tiers with perks such as exclusive pricing, free samples, dedicated representatives, and event invitations.
Products and services
- Tile Products
Quantifiable outcome
- 90-day return window on unused tile products
- +2 more outcomes
Companies that use The Tile Shop
Customer profileNamed customers9 records
Segments3 records
Ideal customer profiles3 records
The Tile Shop technology and API
TechnologyTechnology focussed No
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Feature4 records
The Tile Shop partnerships and signals
Strategic signalPartnerships
Ten partnerships are on record, tiered supporting, notable and flagship.
- SunTouchsupportingSunTouch is a brand of radiant heated flooring products sold at The Tile Shop. Products include heated floor wire systems, thermostats, and installation membranes. The Tile Shop carries SunTouch as a complementary product line for tile installation projects requiring in-floor heating.
- Citizens PaysupportingCitizens Pay is a financing partner offering buy-now-pay-later options for Tile Shop customers. Allows customers to finance tile purchases over time rather than paying full amount upfront.
- Timber Trails Development CompanynotableTimber Trails is a Chicago-area home development company featured as a designer partner. Their projects using Tile Shop products (Chef's Delight home) have been featured in Tile Shop marketing and blog content. Represents ongoing collaboration showcasing Tile Shop products in high-end residential applications.
- West Bay HomesnotableWest Bay Homes is a Minneapolis-area real estate development company led by Kelli Fontana Vogelgesang. Featured designer partner whose projects using Tile Shop tiles have been highlighted in blog content and design showcases.
- Bria Hammel InteriorsnotableBria Hammel Interiors is a design firm featured in Tile Shop content. Their Mediterranean-inspired Miami Retreat project (7,500 sq ft) was showcased in Tile Shop blog and marketing materials featuring Tile Shop marble and ceramic tiles.
- Alison VictoriaflagshipExclusive designer collection collaboration with interior designer Alison Victoria. The 'Brick x Brick' collection features elongated subway tiles in various colors (Petal, Powder) designed for contemporary installations.
- Jeffrey Alan MarksflagshipExclusive designer collection collaboration with designer Jeffrey Alan Marks. The collection features tiles with glossy abstract overlays inspired by California coast and glazed pottery, including the Big Sur line in Sea Spray and Off the Hook colorways.
- Nikki ChuflagshipExclusive designer collection collaboration with designer Nikki Chu. Featured in Tile Shop collections and design inspiration content. Nikki Chu's designs appear in the brand's look books and marketing materials.
- Kelli FontanaflagshipExclusive designer collection collaboration with designer Kelli Fontana (Vogelgesang). Collection featured in Tile Shop product catalog and used in West Bay Homes projects showcased by The Tile Shop.
- Laura ParkflagshipExclusive designer collection collaboration with designer Laura Park. Part of The Tile Shop's exclusive designer collections lineup featuring unique tile designs.
Scale indicators3 records
Recent moves6 records
Expansion highlights5 records
The Tile Shop competitors and assessment
Company assessmentDirect peers
- M S International (MSI): Leading U.S. distributor of flooring, countertops, wall tile, and hardscape products, serving both trade professionals and retail buyers. Overlaps with The Tile Shop on imported tile/stone assortment and Pro-focused distribution.
- Ann Sacks: Luxury tile and stone retailer (Kohler subsidiary) operating design-focused showrooms across major U.S. metros. Comparable to The Tile Shop's higher-end designer collaboration SKUs and designer/architect customer base.
- Floor & Decor Holdings: Specialty retailer of tile, wood, laminate, vinyl, and natural stone flooring operating 200+ U.S. warehouse-format stores. Most direct comparable to The Tile Shop, competing head-to-head on assortment, pro customer, and design-led hard-surface flooring.
- Daltile: Largest U.S. manufacturer and distributor of ceramic, porcelain, and stone tile, operating company-owned tile design centers. Comparable to The Tile Shop on product breadth and trade-pro distribution, with a stronger manufacturing vertical.
- Bedrosians Tile & Stone: Family-owned importer and distributor of tile, natural stone, and mosaic products with showroom locations across the western U.S. Competes with The Tile Shop in design-forward porcelain, ceramic, and stone assortment for residential and commercial projects.
Emerging players
- TileBar: Direct-to-consumer online tile and bath brand with growing assortment of porcelain, ceramic, and stone products plus designer collections. Comparable to The Tile Shop's tileshop.com channel and exclusive designer collaborations, though without The Tile Shop's showroom footprint.
Broad incumbents
- Lowe's Companies: Second-largest U.S. home improvement retailer with tile, flooring, and installation offerings and a strong Lowe's For Pros loyalty program. Comparable to The Tile Shop on Pro customer acquisition and project-bundled basket building.
- Home Depot: Largest U.S. home improvement retailer with broad tile, flooring, and installation assortments plus a dedicated Pro Xtra loyalty program. Competes with The Tile Shop across both DIY homeowners and trade professional segments, leveraging scale and adjacency.
Others
- Build.com: Online retailer of home improvement products including tile, flooring, lighting, and fixtures, part of Ferguson Enterprises. Adjacent to The Tile Shop in digital-first home renovation purchasing, with weaker showroom presence but broader cross-category basket.
Regional players
- Lumber Liquidators (LL Flooring): Specialty flooring retailer focused on hardwood, vinyl, and laminate with a smaller U.S. store base. Overlaps with The Tile Shop's LVT/SPC and wood-look categories but historically less centered on porcelain/stone tile.
Market position
Strengths5 records
Weaknesses5 records
Competitive moat5 records
Key risks6 records
Key highlights7 records
Customer concentration
The Tile Shop social profiles
Digital presenceThe Tile Shop financial estimates
Financial estimateRevenue estimate
Valuation estimate
The Tile Shop leadership team
Management profileNumber of profiles
The Tile Shop funding detail
Funding detailFunding overview
Funding rounds1 record
Investors1 record
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
The Tile Shop M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about The Tile Shop
What does The Tile Shop do?
The Tile Shop is a specialty retailer selling tile, natural stone, wood-look luxury vinyl and SPC flooring, and complementary installation materials and accessories through 100+ U.S. showrooms and an e-commerce site. Its offering is rounded out by free design consultation services, exclusive designer collections, a tiered Pro Rewards trade professional program, and digital tools such as the Roomvo-powered Tile Visualizer and annual Look Books.
Is The Tile Shop a public or private company?
The Tile Shop is a private company. It is classified as unknown and is currently operating.
When was The Tile Shop founded?
The Tile Shop was founded in 1985. It employs 1,001 to 5,000 people.
Where is The Tile Shop based?
The Tile Shop is headquartered in Plymouth, United States, in the North America region.
How does The Tile Shop make money?
Three revenue lines are on record. Tile and Stone Product Sales are the primary driver. The others are installation Materials and Accessories and luxury Vinyl and Wood-Look Flooring.
Who are The Tile Shop's main competitors?
Direct peers on record are M S International (MSI), Ann Sacks, Floor & Decor Holdings, Daltile and Bedrosians Tile & Stone. TileBar is listed as an emerging player. Broad incumbents are Lowe's Companies and Home Depot. Build.com is listed as an others. Lumber Liquidators (LL Flooring) is listed as a regional player.
Does The Tile Shop have an API?
No public API is recorded for The Tile Shop.
What industry is The Tile Shop in?
The Tile Shop's product category is Specialty Retail - Tile and Flooring. Its primary akta.pro industry code is CRAIAGAA, Tile & Stone Specialty Retail, with a secondary code of CRAIAGAJ, Flooring Tools, Adhesives, Grout & Installation Supplies Retail. Its NAICS code is 449121 and its SIC code is 5700.