Hanson
Hanson Inc. is a private, full-service integrated marketing agency headquartered in Toledo, Ohio, serving mid-market and enterprise B2B clients across building products, manufacturing, retail, and healthcare with brand strategy, digital experience, and technology enablement services.
- Company typePrivate
- Founded1991
- HeadquartersToledo, United States
- Headcount101–250
- GTM typeB2B
- OfferingServices
What Hanson does
Hanson Inc. is a privately held, full-service integrated marketing agency headquartered in Toledo, Ohio (with a Perrysburg, OH mailing address), serving mid-market and enterprise B2B clients. The firm organizes its offering around three service pillars: Brand Development (architecture, naming, corporate identity, EVP), Experience Evolution (campaigns, content, websites), and Technology Enablement (stack assessment, roadmapping, systems integration, customer software architecture). Its go-to-market is enterprise field sales driven by direct engagement, referrals, website inquiries, and trade show presence at IBS/KBIS, with project-based engagements structured as discovery-strategy-implementation phases.
The company's underlying technology is implementation- and consultancy-oriented rather than proprietary-product. Notable technical components include headless CMS deployments via Contentful, marketing automation through HubSpot, PIM/DAM integrations to support B2B eCommerce and marketplace sales (used in the Metrie engagement), and Sitefinity-based website builds. Differentiated capability areas include geolocation-based product browsing, faceted product filtering for complex catalogs, MarTech stack planning with customer journey mapping, and AR/VR solutions for manufacturers. A proprietary methodology referenced as the VIMM Model supports experience design engagements. No SaaS product, mobile app, or API platform is offered; all revenue is professional services.
Hanson's revenue model is project-based professional services fees, with no publicly disclosed pricing. The customer base spans Building Products & Manufacturing (primary vertical, including Metrie, Pfister, Baldwin Hardware, Huber, Worthington Steel, Shenandoah Cabinetry), Retail & Consumer Brands (JOANN), Industrial Manufacturing (Worthington Enterprises), Healthcare Providers, and select technology clients (Battelle, dormakaba, O-I Glass, National Hardware, Restorative Therapies). The firm, previously known as Sanger & Eby, was founded circa 1991 and operates with 101-250 employees under founder/CEO Steve Hanson.
Hanson firmographics
Firmographics- Name
- Hanson
- Legal name
- Hanson Inc.
- Website
- https://hansoninc.com
- Company type
- Private
- Founded year
- 1991
- Operating status
- Operating
- Headcount range
- 101–250 employees
- Short description
- Hanson Inc. is a private, full-service integrated marketing agency headquartered in Toledo, Ohio, serving mid-market and enterprise B2B clients across building products, manufacturing, retail, and healthcare with brand strategy, digital experience, and technology enablement services.
- Ownership category
- akta.pro rank
Hanson industry classification
Industry- Product category
- Integrated Marketing Services
- SIC
- Services-Advertising Agencies (7311), Services-Advertising (7310)
- akta.pro primary industry
- B2B/ABM Creative Agencies (MPAAAAAI)
Keywords
Where Hanson is headquartered
LocationHeadquarters
- HQ city
- Toledo
- HQ country
- United States
- HQ region
- North America
Offices2 records
Markets served
Hanson business model
Business model- GTM type
- B2B
- Offering type
- Services
- Cost components
- Personnel, Operations, Technology or R&D, Marketing or Sales
Revenue model
- Digital Marketing Services: Professional services revenue from integrated marketing agency services including brand strategy, digital marketing, creative services, and technology implementation. Engagements are project-based and typically follow discovery, strategy, and implementation phases.
Go-to-market motion1 record
Distribution channels2 records
Marketing channels9 records
Hanson product offering
Product offeringCore offering
Hanson Inc. is a full-service integrated marketing agency that delivers brand development, digital experience design, and technology enablement services to mid-market and enterprise B2B clients. The agency combines strategy, creative design, and technology implementation across project-based engagements covering brand architecture, website redesign, marketing technology stack planning, and digital transformation initiatives for manufacturers, retailers, and healthcare organizations.
Product overview
Hanson is an integrated marketing agency offering brand development, experience evolution, and technology enablement services. Their core service offerings include brand strategy and identity work, digital experience design (campaigns, content, websites), and technology consulting (assessments, roadmapping, systems integration). The agency's project portfolio demonstrates expertise across diverse industries including building products, retail, healthcare/consumer goods, and manufacturing, with notable client projects including rebrands for Metrie, Pfister, Worthington Steel, Worthington Enterprises, JOANN, and Kao. Hanson does not offer a SaaS product or platform; all offerings are professional services delivered through client engagements.
Differentiator
Problem solved
Functional benefit
Products and services
- Brand Development Strategic brand services for B2B clients covering brand architecture, product naming, corporate identity, and employee value propositions. Designed to help clients package and differentiate their story in crowded markets, with particular depth in building products, manufacturing, retail, and healthcare verticals.
- Experience Evolution Digital experience services encompassing integrated marketing campaigns, content creation, and website design and development. Delivered as end-to-end engagements that produce seamless, memorable, and actionable customer experiences across digital touchpoints.
- Technology Enablement Technology consulting services including MarTech stack assessments, roadmapping, systems integration, and customer software architecture. Helps clients maximize current and planned technology investments through platform selection, integration with Contentful, HubSpot, PIM/DAM systems, and AR solutions.
Quantifiable outcome
- 84% increase in organic traffic and 109% increase in total traffic within 6 months of website launch
- +2 more outcomes
Companies that use Hanson
Customer profileNamed customers15 records
Segments3 records
Ideal customer profiles3 records
Hanson technology and API
TechnologyTechnology focussed No
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Integration3 records
Feature6 records
Hanson partnerships and signals
Strategic signalScale indicators5 records
Recent moves5 records
Expansion highlights5 records
Hanson competitors and assessment
Company assessmentDirect peers
- Pivot Creative: B2B marketing and creative agency with a similar integrated offering spanning brand strategy, digital experience, and MarTech enablement for industrial and manufacturing clients.
- Godfrey: B2B-focused creative and brand agency with a similar integrated strategy/creative/technology model, serving enterprise industrial and technology clients. Highly comparable in offering mix, client size, and positioning.
- Manifest: B2B creative agency delivering brand strategy, experience design, and technology enablement to enterprise clients in industrial and manufacturing verticals — directly overlapping with Hanson's primary segment and service lines.
- McGarrah Jessee: Midwest-headquartered independent agency with deep B2B and consumer brand expertise. Comparable in scale, integrated service model, and focus on enterprise rebrands and digital transformations.
- 50,000feet: Brand and creative agency specializing in B2B and industrial clients, providing brand strategy, design, and digital experience work. Strong overlap with Hanson's building products/manufacturing focus and full-service positioning.
- HughesLeighton: Independent B2B creative agency serving mid-market and enterprise clients with brand, digital, and technology services. Comparable in service mix and target customer profile.
- Walz Tetrick Advertising: Midwest-rooted B2B creative agency delivering brand, digital, and content services to enterprise clients. Closely comparable in regional positioning, vertical focus, and service scope.
- Biggs|Gilmore: Midwest-based independent agency serving B2B enterprise clients with brand strategy, digital experience, and integrated marketing. Comparable in size, client type, and integrated service delivery.
- Schaefer: B2B branding and digital agency focused on industrial, manufacturing, and building products clients. Strong overlap with Hanson's vertical specialization and integrated strategy/creative/tech model.
Broad incumbents
- Accenture Song: Global digital agency network within Accenture offering strategy, creative, technology, and MarTech services to enterprise clients. Represents scaled competition and a potential acquirer/partner for an independent B2B creative agency like Hanson.
Market position
Strengths4 records
Weaknesses5 records
Competitive moat3 records
Key risks6 records
Key highlights6 records
Customer concentration
Hanson social profiles
Digital presenceHanson financial estimates
Financial estimateRevenue estimate
Valuation estimate
Hanson leadership team
Management profileNumber of profiles
Profiles8 records
Hanson funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
Hanson M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about Hanson
What does Hanson do?
Hanson Inc. is a full-service integrated marketing agency that delivers brand development, digital experience design, and technology enablement services to mid-market and enterprise B2B clients. The agency combines strategy, creative design, and technology implementation across project-based engagements covering brand architecture, website redesign, marketing technology stack planning, and digital transformation initiatives for manufacturers, retailers, and healthcare organizations.
Is Hanson a public or private company?
Hanson is a private company. It is classified as founder individual operated bootstrapped and is currently operating.
When was Hanson founded?
Hanson was founded in 1991. It employs 101 to 250 people.
Where is Hanson based?
Hanson is headquartered in Toledo, United States, in the North America region.
How does Hanson make money?
One revenue line is on record: digital Marketing Services.
Who are Hanson's main competitors?
Direct peers on record are Pivot Creative, Godfrey, Manifest, McGarrah Jessee, 50,000feet, HughesLeighton, Walz Tetrick Advertising, Biggs|Gilmore and Schaefer. Accenture Song is listed as a broad incumbent.
Does Hanson have an API?
No public API is recorded for Hanson.
What industry is Hanson in?
Hanson's product category is Integrated Marketing Services. Its primary akta.pro industry code is MPAAAAAI, B2B/ABM Creative Agencies. Its SIC code is 7311.