Godfrey Dadich Partners
Godfrey Dadich Partners is a private creative marketing agency that delivers brand strategy, visual identity, documentary production, and editorial content for enterprise technology, consumer, and media clients including Microsoft, Nike, IBM, and C3 AI. The firm operates under the kyu collective and was integrated into Sid Lee Group in April 2026.
- Company typePrivate
- Founded2017
- HeadquartersSan Francisco, United States
- Headcount51–100
- GTM typeB2B
- OfferingServices
What Godfrey Dadich Partners does
Godfrey Dadich Partners (GDP) is a privately held creative marketing agency co-founded by Scott Dadich, the former editor-in-chief of Wired, and Patrick Godfrey, previously of Ogilvy. The firm operates as a professional services boutique delivering project-based engagements across brand strategy, visual identity systems, documentary and video production, editorial content, podcast production, and digital experience design. Its proprietary 'New Editorial' methodology applies journalism discipline — investigative reporting, editorial packaging, and narrative rigor — to brand storytelling for enterprise and consumer clients.
GDP's client roster spans enterprise technology (Microsoft, IBM, C3 AI, Palo Alto Networks, Tanium, Okta, Adyen, Synopsys, InterSystems, Lyft, Sony AI), consumer brands (Nike), and media and nonprofit organizations (National Geographic, Road & Track, ACLU). Notable deliverables include the Emmy-nominated Netflix series 'Abstract: The Art of Design,' Microsoft's WorkLab editorial platform and Copilot AI vision, C3 AI's 'You See, We See' global campaign (1.3B impressions across 33 countries), the National Geographic magazine redesign (2021 National Magazine Award for Design), and brand identity systems for Palo Alto Networks and Tanium.
The firm operates from offices in San Francisco (350 Florida Street, Mission District) and New York (395 Hudson Street, West Village) with a staff roster that includes partners, heads of editorial, creative, strategy, production, and design, plus executive producers. GDP became a member of the Hakuhodo DY Holdings-backed kyu collective in July 2020, made strategic investments in Ghost Note (2020) and Upstatement (2021), and was formally integrated into Sid Lee Group's creative collective in April 2026, with Derek Robson appointed chairman to lead U.S. expansion. Revenue is generated through project-based fees and multi-year contracts; no public pricing or revenue figures are disclosed.
Godfrey Dadich Partners firmographics
Firmographics- Name
- Godfrey Dadich Partners
- Legal name
- Godfrey Dadich Partners
- Website
- https://godfreydadich.com
- Company type
- Private
- Founded year
- 2017
- Operating status
- Operating
- Headcount range
- 51–100 employees
- Short description
- Godfrey Dadich Partners is a private creative marketing agency that delivers brand strategy, visual identity, documentary production, and editorial content for enterprise technology, consumer, and media clients including Microsoft, Nike, IBM, and C3 AI. The firm operates under the kyu collective and was integrated into Sid Lee Group in April 2026.
- Ownership category
- akta.pro rank
Godfrey Dadich Partners industry classification
Industry- Product category
- Creative Marketing Agency
- NAICS
- Marketing Consulting Services (541613), Graphic Design Services (54143), Management Consulting Services (54161)
- SIC
- Services-Advertising (7310), Services-Motion Picture & Video Tape Production (7812), Services-Mailing, Reproduction, Commercial Art & Photography (7330)
- akta.pro primary industry
- Brand & Portfolio Strategy Consulting (MPAAAFAB)
- akta.pro secondary industries
- Strategy & Corporate Development Consulting (BPAHACAA), Podcast Hosting & Enterprise Solutions (Private/Branded Podcasts) (MPACADAF)
Keywords
Where Godfrey Dadich Partners is headquartered
LocationHeadquarters
- HQ city
- San Francisco
- HQ country
- United States
- HQ region
- North America
Offices2 records
Markets served
Godfrey Dadich Partners business model
Business model- GTM type
- B2B
- Offering type
- Services
- Cost components
- Personnel, Operations, Marketing or Sales, Technology or R&D, Infrastructure
Revenue model
- Creative Agency Services: GDP generates revenue through project-based consulting engagements including brand strategy, visual identity design, editorial content creation, documentary and video production, and digital experience design. Engagements range from brand campaigns to multi-episode documentary series.
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Other | Multi-year contract | Project-based creative services |
Go-to-market motion1 record
Distribution channels1 record
Marketing channels5 records
Godfrey Dadich Partners product offering
Product offeringCore offering
Godfrey Dadich Partners is a creative marketing agency that provides project-based brand strategy, visual identity design, editorial content creation, documentary and video production, podcast production, and digital experience design for enterprise clients. The firm operates under 'The New Editorial' methodology, applying journalism rigor to brand storytelling, and produces award-winning content such as the Emmy-nominated Netflix series Abstract: The Art of Design.
Product overview
Godfrey Dadich Partners (GDP) is a creative marketing agency grounded in journalism and design, operating as a professional services firm rather than a software product company. The company's offerings center on narrative development, brand strategy, and multi-format content production. Key products include: Abstract: The Art of Design (Emmy-nominated Netflix documentary series); WorkLab (Microsoft's editorial platform on the future of work); Riveted podcast; and The New Editorial (proprietary journalism-marketing methodology). GDP's client work spans enterprise AI brand campaigns (C3 AI, IBM Watson, Microsoft Copilot), documentary production (Sony AI/GT Sophy, Nike Space Hippie, Okta), magazine redesigns (National Geographic, Road & Track), brand identity systems (Palo Alto Networks, CarbonBetter, Tanium, Zando, Array), digital experiences (Museum of Arts and Design AR exhibit, Burke Prize digital experience), and podcast production (The Callisto Protocol: Helix Station, Microsoft WorkLab podcast). The firm joined Sid Lee Group's creative collective in April 2026 and is a member of the kyu collective.
Differentiator
Problem solved
Functional benefit
Products and services
- Brand Strategy Services
- Visual Identity & Design Systems
- Documentary & Video Production
- Editorial Content Creation
- Podcast Production
- Digital Experience Design
- The New Editorial
Quantifiable outcome
- 654 million impressions for Okta brand campaign globally
- +5 more outcomes
Companies that use Godfrey Dadich Partners
Customer profileNamed customers12 records
Segments4 records
Ideal customer profiles4 records
Godfrey Dadich Partners technology and API
TechnologyTechnology focussed No
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
AI capability12 records
Godfrey Dadich Partners partnerships and signals
Strategic signalPartnerships
Four partnerships are on record, tiered flagship and core.
- Sid Lee GroupflagshipGDP joined Sid Lee Group's creative collective as part of the kyu network expansion. The integration combines Sid Lee's creativity and technological innovation with GDP's strategy, design, and storytelling expertise. Sid Lee Group is projected to grow 20%+ year-over-year from 2025 to 2026 in the U.S. market.
- UpstatementcoreUpstatement is a brand and digital product studio that joined kyu Collective through a strategic investment by GDP. The firms collaborate on projects including Microsoft WorkLab, collaborating on art direction, conceptual visualization, and digital retrofitting.
- Ghost NotecoreGDP invested in Ghost Note, a Washington D.C. creative agency known for projects including Nike's Puerto Rican Day Parade. This strategic partnership expands the New Editorial's vision and impact.
- kyu CollectiveflagshipGDP is a member of kyu collective, a global network of consultancies, agencies, and tech firms established by Hakuhodo DY Holdings. The network comprises 21 global companies with 2,000+ professionals in 12 countries.
Scale indicators6 records
Recent moves7 records
Expansion highlights5 records
Godfrey Dadich Partners competitors and assessment
Company assessmentDirect peers
- Pentagram: Elite multi-partner design consultancy with comparable premium positioning and similar high-end editorial, identity, and brand-system work. Pentagram and GDP both compete for premium magazine redesigns, identity systems, and brand strategy briefs from cultural institutions and Fortune 500 clients.
- Wieden+Kennedy: Independent creative agency known for Nike, ESPN, and other premium global brand work. W+K is the most direct creative-equivalent peer to GDP on narrative brand storytelling at scale, with similar AOR relationships and award-driven positioning.
- R/GA: IPG-owned creative agency combining brand, design, and technology work. R/GA is a direct peer in enterprise-tech and consumer-tech storytelling engagements and competes for the same category-defining brand platforms that GDP serves for Microsoft, IBM, and C3 AI.
- Mother Design: Premium creative agency with brand strategy, identity, and content capabilities targeted at challenger and enterprise brands. Mother Design competes with GDP for premium identity, campaign, and editorial briefs at the same client tier.
- 72andSunny: Creative agency working with Google, Adidas, and other global consumer and tech brands. 72andSunny is a direct creative peer for integrated brand storytelling and campaign work targeting enterprise technology and consumer brand clients.
- Droga5: Accenture Song-owned creative agency recognized for premium brand storytelling and effectiveness-led campaigns. Droga5 competes with GDP for marquee enterprise clients seeking award-grade creative with measurable business outcomes.
- Anomaly: Independent creative agency combining brand strategy, advertising, and content production for premium clients. Anomaly competes with GDP for enterprise tech and consumer brand AOR assignments and shares a similar independent, award-driven positioning.
Broad incumbents
- Landor & Fitch: WPP-owned global brand consulting and design firm. Landor & Fitch is a broad incumbent peer for brand strategy and identity systems at enterprise scale; GDP's President + COO Thomas Ellingson joined from Landor & Fitch, illustrating the direct talent and capability overlap.
- Ogilvy: WPP-owned global advertising and PR network with full-service brand strategy and creative capabilities. Ogilvy is a broad incumbent peer across the enterprise brand strategy and storytelling work GDP sells; GDP co-founder Patrick Godfrey previously held a senior role at Ogilvy.
Emerging players
- Instrument: Independent digital creative and brand experience studio focused on enterprise technology, consumer, and culture-forward brands. Instrument is an emerging peer that increasingly competes with GDP on integrated digital brand experiences for enterprise tech clients.
Market position
Strengths5 records
Weaknesses5 records
Competitive moat5 records
Key risks6 records
Key highlights7 records
Customer concentration
Godfrey Dadich Partners social profiles
Digital presenceGodfrey Dadich Partners financial estimates
Financial estimateRevenue estimate
Valuation estimate
Godfrey Dadich Partners leadership team
Management profileNumber of profiles
Profiles11 records
Godfrey Dadich Partners subsidiaries and ownership
Company hierarchySubsidiaries1 record
Godfrey Dadich Partners funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
Godfrey Dadich Partners M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about Godfrey Dadich Partners
What does Godfrey Dadich Partners do?
Godfrey Dadich Partners is a creative marketing agency that provides project-based brand strategy, visual identity design, editorial content creation, documentary and video production, podcast production, and digital experience design for enterprise clients. The firm operates under 'The New Editorial' methodology, applying journalism rigor to brand storytelling, and produces award-winning content such as the Emmy-nominated Netflix series Abstract: The Art of Design.
Is Godfrey Dadich Partners a public or private company?
Godfrey Dadich Partners is a private company. It is classified as corporate owned and is currently operating.
When was Godfrey Dadich Partners founded?
Godfrey Dadich Partners was founded in 2017. It employs 51 to 100 people.
Where is Godfrey Dadich Partners based?
Godfrey Dadich Partners is headquartered in San Francisco, United States, in the North America region.
How does Godfrey Dadich Partners make money?
One revenue line is on record: creative Agency Services.
Who are Godfrey Dadich Partners's main competitors?
Direct peers on record are Pentagram, Wieden+Kennedy, R/GA, Mother Design, 72andSunny, Droga5 and Anomaly. Broad incumbents are Landor & Fitch and Ogilvy. Instrument is listed as an emerging player.
Does Godfrey Dadich Partners have an API?
No public API is recorded for Godfrey Dadich Partners.
What industry is Godfrey Dadich Partners in?
Godfrey Dadich Partners's product category is Creative Marketing Agency. Its primary akta.pro industry code is MPAAAFAB, Brand & Portfolio Strategy Consulting, with a secondary code of BPAHACAA, Strategy & Corporate Development Consulting. Its NAICS code is 541613 and its SIC code is 7310.