What Sound Oasis does

Sound Oasis is a US-based, privately held consumer wellness company that designs, sells, and distributes sound therapy hardware and supporting digital products. Founded in 1993 and owned by holding company Headwaters Inc., the firm is headquartered in Marblehead, Massachusetts, and operates primarily through direct-to-consumer e-commerce (soundoasis.com), the Amazon marketplace, and the Apple App Store and Google Play. The product portfolio centers on Bluetooth-enabled sleep sound machines (BST-80, BST-100, BST-150/150T, BST-400), advanced CD-quality sound systems (S-680 and S-6000 series), vibroacoustic therapy hardware (VTS-2000), Glo-to-Sleep light-therapy sleep masks (GTS-1000, GTS-2000SE), pillow speakers, and a broad accessory catalog. Pricing spans $19.99 for travel cases to $699.99 for the professional-grade VTS-2000.

The company's technology platform is built around three proprietary components. First, Sleep Enhance Technology is a patented playback-slowdown method designed to ease users into sleep. Second, a custom sound card system uses removable micro SD cards that customers can pre-load with 10, 12, 20, or 24 sounds drawn from a library of 100+ patent-pending 8-hour uninterrupted tracks, with the S-680 platform offering 140+ options. Third, the sound content itself is described as doctor-composed, with named clinician involvement from Dr. Lee Bartel and Dr. Thompson and 25+ years of sleep research incorporated into the audio design. The Bluetooth hardware lines pair with a portfolio of free mobile apps (Tinnitus Therapy, Pet Therapy, Nature Sounds for Sleep, White Noise, Sleep Sounds for Baby) on iOS and Android, with a PRO upgrade path that activates when the apps connect to Sound Oasis hardware.

Commercially, Sound Oasis generates revenue through one-time hardware sales, $29.99-$39.99 custom sound card purchases, digital sound downloads, and freemium app upgrades. The customer base is fragmented across five use-case segments: adults with sleep issues, tinnitus sufferers, parents of infants, pet owners, and frequent travelers. The go-to-market motion is direct-to-consumer, supplemented by a 15%-off email newsletter sign-up, a 10% "Welcome10" first-purchase code, a 30% Verifypass-verified discount for military, veterans, first responders, medical workers, and teachers, and a retail/distribution channel for wholesale inquiries. The company is operating, actively launching new SKUs, and has no disclosed funding rounds, management roster, or financial statements in the available data.

Name

Sound Oasis

Legal name

Headwaters Inc.

Website

https://soundoasis.com

Company type

Private

Founded year

1999

Operating status

Operating

Headcount range

11–50 employees

Short description

Sound Oasis is a US-based, privately held consumer health company that designs and sells Bluetooth-enabled sound therapy systems, custom sound cards, sleep masks, and companion mobile apps targeting adults with sleep difficulties, tinnitus sufferers, parents of infants, and pet owners. Sound Oasis is a US-based, privately held consumer health company that designs and sells Bluetooth-enabled sound therapy systems, custom sound cards, sleep masks, and companion mobile apps targeting adults with sleep difficulties, tinnitus sufferers, parents of infants, and pet owners.

Ownership category

akta.pro rank

Product category

Consumer Sleep and Sound Therapy Electronics

NAICS

Audio and Video Equipment Manufacturing (33431), Electromedical and Electrotherapeutic Apparatus Manufacturing (334510)

SIC

Electric Housewares & Fans (3634), Electromedical & Electrotherapeutic Apparatus (3845)

akta.pro primary industry

Sleep Technology & Smart Sleep Devices Retail (Sleep Trackers, Smart Mattresses) (CRAIABAH)

akta.pro secondary industry

Audio Accessories (Ear Tips, Cables, Stands, Cases, Transmitters) (CRACANAM)

Keywords

• Sleep sound machines
• Tinnitus therapy devices
• Sound therapy systems
• White noise machines
• Vibroacoustic therapy equipment

Headquarters

HQ city

Marblehead

HQ country

United States

HQ region

North America

Offices1 record

Markets served

GTM type

B2C

Offering type

Hardware or Manufacturing

Revenue model

1. Hardware Sales: Sale of sound therapy devices including Bluetooth sound machines, alarm clocks, sleep masks, pillow speakers, and vibroacoustic therapy systems. One-time purchase model with varying price points from $49.99 to $699.99.
2. Custom Sound Cards: Custom SD cards preloaded with user-selected sounds. Users choose 10, 12, 20, or 24 sounds from the library. Prices range from $29.99 to $39.99 for Bluetooth machine cards and $29.99 for S-680 ready-made cards.
3. Mobile Applications: Free apps for iOS and Android with PRO upgrade capability when connecting to Sound Oasis Bluetooth speakers. Apps include Tinnitus Therapy, Pet Therapy, Nature Sounds for Sleep, White Noise, and Baby Sleep Sounds.
4. Digital Sound Downloads: Individual sounds available for purchase and download from Sound Oasis website. Users can build custom libraries with over 100 sounds including white noise variants, nature sounds, tinnitus therapy sounds, and doctor-composed tracks.

Pricing tiers

Go-to-market motion2 records

Distribution channels4 records

Marketing channels5 records

Core offering

Sound Oasis designs, manufactures, and sells Bluetooth-enabled sleep sound machines, tinnitus therapy systems, vibroacoustic therapy devices, and related accessories (pillow speakers, sleep masks, custom/ready-made sound cards). The company also offers mobile apps on iOS and Android and sells individual sound downloads, with all products built around doctor-composed audio content and proprietary sound card customization technology.

Product overview

Sound Oasis is a sleep therapy and sound wellness company offering a comprehensive ecosystem of products centered on sound-based sleep improvement and tinnitus relief. The core product line consists of Bluetooth-enabled sleep sound machines (BST series including BST-150, BST-150T, BST-100, BST-400, BST-80 variants) and advanced alarm clock sound systems (S-680 and S-6000 series). These devices feature proprietary sound card technology allowing users to customize soundscapes with audiologist-recommended sounds for sleep, tinnitus management, pet relaxation, and baby soothing. The ecosystem extends to specialized sleep therapy masks (Glo to Sleep series), vibroacoustic therapy systems (VTS-2000), pillow speakers (SP/PA series), and an extensive library of downloadable sounds. The company also offers mobile apps for iOS and Android, custom and ready-made sound cards, and accessories like travel cases and adapters. All products are developed with input from doctors and sleep researchers, featuring clinically proven sound therapy technology with over 25 years of research.

Differentiator

Problem solved

Functional benefit

Products and services

• Sleep Sound Therapy System Alarm Clock BST-150
• Tinnitus Sound Therapy System Alarm Clock BST-150T
• Sleep Sound Therapy System with Bluetooth BST-100
• Stereo Bluetooth Sleep Sound Therapy System BST-400
• Sleep Sound Therapy System with Pink Noise and Bluetooth BST-80-20
• Tinnitus Sound Therapy System with Bluetooth BST-80-25T
• Pet Sound Therapy System with Bluetooth BST-80-20P
• Baby Sleep Sound Machine with Bluetooth BST-80-20B
• Advanced Sleep Sound Therapy System S-680-01
• Tinnitus Sound Therapy System S-680-02
• Deluxe Sleep and Tinnitus Sound Therapy System S-6000
• Vibroacoustic Therapy System Plus VTS-2000
• Glo to Sleep Sleep Therapy Mask GTS-1000
• Glo to Sleep Advanced Sleep Therapy Mask GTS-2000SE
• Custom Sound Cards
• Ready Made Sound Cards
• Sound Oasis Mobile Apps

Quantifiable outcome

• Sound therapy proven effective for tinnitus relief and sleep improvement

Segments5 records

Technology focussed Yes

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature4 records

Partnerships

One partnership is on record.

• VerifypassminorOthersThird-party verification service used to verify eligibility for military, veteran, first responder, medical worker, and teacher discount programs. Customers verify status through verifypass.com authentication portal.

Scale indicators3 records

Recent moves6 records

Expansion highlights6 records

Emerging players

• Eargo: Direct-to-consumer hearing aid company with tinnitus masking features. Represents an emerging clinical-adjacent competitor as OTC hearing aids gain traction and tinnitus management becomes a clearer consumer category.
• Calm: Subscription sleep and meditation app with Sleep Stories and ambient soundscapes. Competes with Sound Oasis mobile apps and free content for consumer sleep-audio attention; addresses a similar use case without hardware.
• Headspace: Subscription meditation and sleep app with sleepcasts and soundscapes. Comparable to Calm and Sound Oasis apps in the digital sleep-content space, though Headspace emphasizes guided content over ambient sound.
• Hatch: Smart sleep devices (Restore, Rest) with light, sound, and content subscriptions. Targets similar sleep-deprived consumer with app-connected hardware, representing the emerging connected/IoT direction Sound Oasis may need to match.

Broad incumbents

• Conair: Diversified personal care and wellness appliance maker with sleep sound machines in portfolio. Wider product catalog and far larger retail distribution make Conair a broad incumbent competing in Sound Oasis's category.
• Bose (Sleepbuds, discontinued): Previously offered Bose Sleepbuds — premium in-ear sleep audio hardware with masked sounds. Although discontinued, Bose remains a reference point for audiologist-tier sleep audio and a credible re-entry threat.
• Magic Box / Brookstone SoundSpa: Mass-market sleep sound machines sold through Brookstone and similar retailers. Competes in Sound Oasis's lower price tier and benefits from established retail placement in airport and mall kiosks.

Direct peers

• Marpac: Pioneer of the classic Dohm mechanical white-noise machine and modern sound machines for sleep. Comparable D2C positioning, sleep-focused use case, and broad consumer retail footprint overlap Sound Oasis's core offering.
• Adaptive Sound Technologies (LectroFan): Direct competitor in dedicated white-noise and sleep sound machines. The LectroFan product line is among the most-recognized consumer sound machines, competing head-to-head with Sound Oasis's BST series on price and channel placement.
• HoMedics (mySound): Mass-market consumer wellness brand with mySound sleep sound machines. Competes in the same price band ($30-$100) as Sound Oasis BST line but with substantially broader retail distribution (Target, Walmart, Bed Bath & Beyond).

Market position

Strengths4 records

Weaknesses4 records

Competitive moat4 records

Key risks5 records

Key highlights6 records

Customer concentration

• Xx.com/sound_oasis
• YouTubeyoutube.com/mysoundoasis
• Facebookfacebook.com/SoundOasis
• Instagraminstagram.com/sound_oasis
• TikToktiktok.com/@sound_oasis

Revenue estimate

Valuation estimate

Number of profiles

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Sound Oasis