What Jack's Magic does

Jack's Magic Products, Inc. is a privately held specialty chemical company that manufactures and sells pool and spa water treatment products, with a particular focus on the identification, removal, and prevention of stains caused by metals (iron, copper, cobalt), scale buildup, and discoloration. The company is incorporated in Florida and headquartered in Largo, FL, operating with a small team of 1-10 employees under president Jack Beane. Its core offering is the trademarked Jack's Magic Stain Program™, a systematic three-step methodology (Identify, Remove, Prevent) implemented through a portfolio of color-coded chemical products including the Pink Stuff (general-purpose sequestering agent), Blue Stuff (copper stain remover), Purple Stuff (salt-system formulation), and Magenta Stuff, along with the Stain ID Kit for diagnosis, pre-packaged Jack Pacs Treatment Packs (#1-#4) for 10,000-gallon pool treatments, and complementary maintenance products spanning clarifiers, algaecides, filter cleaners, scale removers, spa treatments, and professional water testing kits.

The company generates revenue primarily through one-time purchase transactions across four channels: direct e-commerce via its website (jacksmagic.com) with FedEx shipping; an authorized dealer network searchable through a Dealer Locator tool; third-party online resellers including Amazon; and phone orders from commercial customers. Pricing is unit-based, ranging from $1.60 for test tablet strips to $383.59 for bulk Super Pacs enzyme packets, with treatment kits priced between $210 and $345. The customer base spans two horizontal segments: residential pool and spa owners seeking stain and maintenance solutions, and pool professionals (service companies, builders, surface applicators) who purchase commercial-sized products and participate in the Certified Stain Specialist (CSS) training program that offers APSP continuing education credit.

The business is US-domestic only, with notable geographic product restrictions including California (Ion Solution, All FixedUp Stuff), Texas/Florida-only for Spa Magic, and over 25 state restrictions on Jack in a Box. Jack's Magic has cultivated industry partnerships with the National Plasterers Council (NPC), the Association of Pool and Spa Professionals (APSP) North Texas chapter (for the Dive Into Recovery veterans program), and the University of South Florida (Young Innovator Competition). The company holds no disclosed funding rounds, no parent company or subsidiaries, and no AI/ML or software technology components—its differentiation rests entirely on chemical formulation expertise, branded methodology, and technical support services.

Name

Jack's Magic

Legal name

Jack's Magic Products, Inc.

Website

https://jacksmagic.com

Company type

Private

Founded year

2011

Operating status

Operating

Headcount range

1–10 employees

Short description

Jack's Magic Products, Inc. is a privately held Florida-based chemical company that manufactures and sells pool and spa water treatment products, specializing in the identification, removal, and prevention of metal stains, scale, and discoloration for residential pool owners and pool service professionals across the United States.

Ownership category

akta.pro rank

Product category

Pool and Spa Water Treatment Chemicals

NAICS

Soap, Cleaning Compound, and Toilet Preparation Manufacturing (3256), Soap and Cleaning Compound Manufacturing (32561)

SIC

Miscellaneous Chemical Products (2890), Specialty Cleaning, Polishing And Sanitation Preparations (2842)

akta.pro primary industry

Pool & Spa Chemicals (Chlorination, pH Control, Algaecides) (CRAJAKAL)

akta.pro secondary industries

Water Testing & Chemical Balancing (HSAIALAB), Water Testing Kits & Monitoring (Household) (CRAJAJAL)

Keywords

• Pool stain removal
• Spa water treatment
• Sequestering agents
• Pool maintenance chemicals
• Scale prevention products

Headquarters

HQ city

Largo

HQ country

United States

HQ region

North America

Offices1 record

Markets served

GTM type

B2C

Offering type

Hardware or Manufacturing

Cost components

Supply Chain, Operations, Personnel, Technology or R&D, Marketing or Sales

Revenue model

1. Pool and Spa Chemical Products: Direct product sales of pool and spa treatment chemicals including stain removers, sequestering agents, clarifiers, algaecides, filter cleaners, and maintenance products. Products sold in various sizes with one-time purchase pricing.
2. Pre-packaged Treatment Kits: Jack Pacs Treatment Packs sold as pre-measured kits for specific stain treatments (Treatment #1-4 packs) containing everything needed for 10,000 gallon pool treatments
3. Test Kits and Reagents: Sale of water testing kits (Professional Test Kit, Sequest Test Kit, Stain ID Kit) and replacement reagents/tablets
4. Equipment and Accessories: O-Ring Lube, filter cleaning products, and other pool equipment maintenance items

Pricing tiers

Go-to-market motion2 records

Distribution channels3 records

Marketing channels4 records

Core offering

Jack's Magic manufactures and sells proprietary chemical products for swimming pool and spa water treatment, anchored by a trademarked three-step Stain Program (Identify, Remove, Prevent). The portfolio includes diagnostic test kits, color-coded sequestering agents, stain removal solutions, multi-enzyme treatments, clarifiers, filter maintenance products, scale and tile cleaners, and pre-packaged treatment kits, with free technical support available to guide product selection.

Product overview

Jack's Magic is a pool and spa care product company offering a comprehensive three-step Stain Program (Identify, Remove, Prevent) along with everyday maintenance products. The product portfolio includes stain identification diagnostic kits, specialized sequestering agents and stain removal solutions (available in multiple color-coded formulations: Pink Stuff, Blue Stuff, Purple Stuff, Magenta Stuff), multi-function clarifiers (Super Stuff, Sapphire Stuff, Emerald Stuff), filter maintenance products (Filter Fiber Stuff, Cartridge & DE Filter Cleaner), tile and surface cleaners (Tile Plus Stuff, Scale Off, Surface Magic), spa treatment products (Spa Magic, Ion Solution), test kits (Professional Test Kit, Sequest Test Kit), and pre-packaged treatment kits (Jack Pacs Treatment Packs #1-4, Jack in a Box). The company also offers professional training through its Certified Stain Specialist (CSS) Program Reference Guide. Products are organized into eight main categories: Stuff for the Filter, Stain Program, Algaecides/Clarifiers, Above the Waterline, Stuff for the Spa, Kits & Parts, Stuff for the Tile, and Everyday Maintenance.

Differentiator

Problem solved

Functional benefit

Brands

• Green Stuff: Environmentally-friendly product line combining high performance with eco-friendly features.

Products and services

• Stain ID Kit Diagnostic kit that helps pool owners identify the type of stain on a pool surface so they can select the appropriate Jack's Magic treatment product.
• METAL SOLUTION (The Pink Stuff) Sequestering agent that helps prevent metal and mineral stains and scale in new pools and aids in removing stains and scale in older pools.
• METAL SOLUTION TOO (The Blue Stuff) Professional-strength sequestering agent formulated to aggressively remove copper stains and scale in swimming pools and spas.
• SALT SOLUTION (The Purple Stuff) Specialized sequestering agent designed for salt chlorine generator systems to prevent metal stains and scale buildup.
• ION SOLUTION (The Ionizer Stuff) Product formulated to prevent copper staining with any copper sanitizing system regardless of whether it is electronic or catalytic.
• STAIN SOLUTION #1 (The Iron, Cobalt & Spot Etching Stuff) Targeted stain removal solution for iron, cobalt, and spot etching stains on pool surfaces.
• STAIN SOLUTION #2 (The Copper & Scale Stuff) Specialized solution for removing copper stains and scale buildup from pool surfaces.
• STAIN SOLUTION #3 (O2 SAFE SHOCK) Non-chlorine shock treatment yielding over 12% active oxygen, used as an acid wash pretreatment to make tough copper stains easier to remove.
• AFTER SHOCK (Chlorine Reducer) Chlorine reducer primarily used with Stain Solution #1 to reduce chlorine to below 1 ppm, and to quickly lower chlorine levels after shocking.
• Super Pacs - Natural Multi-Enzyme Multi-enzyme treatment packets designed to naturally break down organic contaminants and maintain clear pool water.
• Scale Off Product specifically designed to remove calcium carbonate scale and efflorescence from pool tile and surfaces, effective for approximately 2-4 mils of scale per application.
• All FixedUp Stuff Super-strength clarifier designed to make pool water sparkle by gathering small particles together for filter removal.
• VINYL LINER BLUE STUFF (Stain and Scale Control) Product specifically developed for vinyl liner pools to help prevent metal stains including copper and scaling.
• SURFACE MAGIC Product designed to remove debris from pool water surface including dirt, grass clippings, leaves, oils, bugs, and other floating debris.
• Super Stuff (The POOL SOLUTION) Multi-function product that works as a clarifier, functions as an oil-in-water emulsion breaker, and helps prevent staining from oxidized metals.
• SAPPHIRE STUFF Produces clear water through a 4x1 action combining clarifier, sequestrant, chelating agent, and flocculent in one product.
• EMERALD STUFF Four-by-one clarifier producing super clear water fast through clarifier, sequestrant, chelating agent, and flocculent in one product.
• O-Ring Lube Premium silicone lubricant with PTFE featuring a brush-top applicator, designed for rubber and plastic compatibility and chemical resistance for pool equipment maintenance.
• Cartridge & DE Filter Cleaner Filter cleaner that completely removes all contaminants and degreases in minutes without soaking overnight, promoting longer filter cycles.
• Filter Backwash Cleaner Removes oils and crud that clog sand filters in just one treatment, using one full quart with every use.
• Commercial Tile Cleaner Stuff Multi-purpose commercial strength tile cleaner that works well as is, with muriatic acid, or with water for cleaning tiles, concrete, metal, floors, walls, tools, vinyl, and wood.
• The Filter Fiber Stuff Environmentally friendly filter fiber that requires less than half the amount of DE when used in DE filters, extends filter runs, reduces filter clogging, and is biodegradable.
• Jack Pacs Treatment #1 Pack Pre-packaged kit for 10,000 gallon pools containing Iron, Cobalt & Spot Etching Stuff and After Shock for completing Stain Solution #1 treatment.
• Jack Pacs Treatment #2 Pack Pre-packaged kit for 10,000 gallon pools containing Copper & Scale Stuff, Purple Stuff, and Filter Fiber Stuff for completing Stain Solution #2 treatment.
• Jack Pacs Treatment #3 Pack Pre-packaged kit for 10,000 gallon pools containing O2 Safe Shock and Filter Fiber Stuff for completing Stain Solution #3 treatment.
• Jack Pacs Treatment #4 Pack Pre-packaged kit for 10,000 gallon pools containing Iron, Cobalt & Spot Etching Stuff and Copper & Scale Stuff for completing Stain Solution #4 treatment.
• Professional Test Kit Comprehensive test kit providing accurate water chemistry readings for pool professionals, covering Free Chlorine, Total Chlorine, pH, Total Alkalinity, Calcium Hardness, and Cyanuric Acid.
• Sequest Test Kit Accurate way to measure the level of the Blue Stuff, Pink Stuff or Purple Stuff actively working in pool water to prevent and remove stains and scale.
• Sequest #2 Reagent for Sequest Test Kit Replacement reagent #2 for the Jack's Magic Sequest Test Kit in 50ml size.
• Jack in a Box Complete maintenance program that works with chlorine, bromine, or biguanide systems to keep pools sparkling clear and guarantee stain-free, scum-free, and algae-free results.
• Spa Magic Trouble-free monthly spa treatment kit including Trichlor Tablets for simple effective spa care, requiring less than 10 minutes per week.
• STEP STUFF KITS Product that safely and effectively removes most common stains off vinyl liner pool steps.
• Jack's Magic Certified Stain Specialist (CSS) Program Reference Guide Comprehensive training manual covering stain identification, stain removal, preventative maintenance, problem-free start-ups, and above-the-waterline topics for swimming pool professionals.

Quantifiable outcome

• Saves more than 200 million gallons of water annually from being drained when pools would otherwise be acid-washed

Named customers1 record

Segments2 records

Ideal customer profiles2 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature4 records

Partnerships

Six partnerships are on record, tiered core and minor.

• National Plasterers Council (NPC)coreStrategic or Co-development PartnerJack's Magic is a proud supporter of the National Plasterers Council, the National Trade Association for pool surface applicators. The partnership supports NPC's community initiatives including the National 'Good Turn' Program raising funds for the John Wayne Cancer Institute, and NPC's third-party research efforts including the $1.2 million National Pool Industry Research Center at California Polytechnic State University.
• John Wayne Cancer InstituteminorStrategic or Co-development PartnerBeneficiary of NPC's National 'Good Turn' Program which Jack's Magic supports. The program raises funds for cancer research and treatment at the Institute.
• California Polytechnic State University (Cal Poly San Luis Obispo)minorStrategic or Co-development PartnerHome to the $1.2 million National Pool Industry Research Center developed by NPC. Professional PhD researchers conduct unbiased technical research on pool problems and solutions.
• Association of Pool and Spa Professionals (APSP)coreStrategic or Co-development PartnerJack's Magic is a sponsor of the Dive Into Recovery program in conjunction with APSP North Texas chapter. The program builds swimming pools at no cost for wounded veterans to promote healing through water therapy.
• VFW Post 4380 (Plano, Texas)minorStrategic or Co-development PartnerWorking with APSP North Texas to select recipients for the Dive Into Recovery swimming pool program for veterans.
• University of South Florida (USF)minorStrategic or Co-development PartnerJack's Magic is an annual supporter of the USF Young Innovator Competition, promoting innovation and creativity in young people. The 2011 winner, Marissa Streng, was featured on The Tonight Show for her patented dog drying invention.

Scale indicators1 record

Recent moves6 records

Expansion highlights4 records

Broad incumbents

• Clorox Pool & Spa (formerly BioGuard): Largest US pool chemical portfolio with full sanitizer, algaecide, clarifier, and stain-prevention lines backed by Clorox's marketing and distribution muscle. Directly overlaps with Jack's Magic across sequestering agents, algaecides, and clarifiers, but at vastly greater scale and broader product breadth.

Direct peers

• Bio-Dex Laboratories: Specialty water treatment chemical manufacturer producing pool/spa enzymes, stain removers, and water balance products. Niche-formulator comparable in size and product depth to Jack's Magic, with overlapping stain and enzyme portfolios.
• Poolife (Sigurd): Mid-tier specialty pool chemical brand sold via dealer channel with a comparable product ladder (sanitizers, algaecides, stain preventers, clarifiers). Competes head-to-head with Jack's Magic on the professional pool service route.
• Aqua Chem (HC): Specialty chemical formulator producing water treatment, pool, and spa chemicals including stain removers and clarifiers. Similar position as a focused, smaller-scale specialty chemical manufacturer competing against Jack's Magic on shelf and at dealer counters.
• Natural Chemistry: Pool and spa specialty chemical maker best known for enzyme-based, eco-friendly products covering stain, scale, and water clarity. Closest comparable peer to Jack's Magic in terms of niche specialization, premium positioning, and natural/enzyme product philosophy (e.g., Pool Magic vs. Jack's Magic Super Pacs Natural Multi-Enzyme).
• SpaGuard (KIK International): Major spa and hot tub chemical brand under KIK International with sanitizers, oxidizers, balancers, and stain/scale defense SKUs. Competes directly with Jack's Magic in the spa category across dealer and pro channels.
• Leisure Time (Spa & Hot Tub Chemicals): Spa-focused chemical brand offering sanitizers, clarifiers, scale defense, and stain/surface products. Directly comparable to Jack's Magic's "Stuff for the Spa" line including Spa Magic monthly treatment kits.
• Haviland Pool Products: Long-standing US specialty chemical maker with broad pool and spa treatment lines including sequestering agents, stain removers, and balance products. Similar mid-market positioning to Jack's Magic with strong dealer distribution in the Midwest and Southeast.

Emerging players

• Pristiva (Lonza / Arch Chemicals legacy): Premium pool and spa care brand positioned around gentle, low-chlorine chemistry with broad category coverage (balancers, sanitizers, stain control). Comparable premium-tier positioning to Jack's Magic, with overlap on stain defense and water clarity categories.

Others

• PoolCorp (SCP Distributors / Superior Pool Products): Largest US distributor of pool supplies, equipment, and chemicals operating through SCP and Superior brands. Indirectly comparable as the dominant distribution channel through which Jack's Magic's authorized dealers and many competing brands reach service professionals.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat4 records

Key risks6 records

Key highlights6 records

Customer concentration

• Facebookfacebook.com/JacksMagicProducts

Revenue estimate

Valuation estimate

Number of profiles

Profiles1 record

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Jack's Magic