Cyberway Information Technology Co.

What Cyberway Information Technology Co. does

Cyberway Information Technology Co. (赛博威信息科技有限公司) is a privately held, Guangzhou-based digital marketing and enterprise technology company founded in 2015, focused on serving Fortune 500 fast-moving consumer goods (FMCG) enterprises across the Asia-Pacific region. Its core offering is the ALL IN ONE Platform, an integrated solution combining digital marketing consulting services, full-chain marketing systems, and AI-powered transformation capabilities aimed at consumer goods companies undergoing comprehensive digital change. The company operates a sales-led, enterprise field-sales GTM with direct engagement across seven Asia-Pacific markets — Japan, South Korea, Singapore, Malaysia, Thailand, Australia, and New Zealand — and employs between 501 and 1,000 people.

The company's technology stack centers on an AI Middle Platform that delivers AI Agent capabilities to enterprise clients. This layer is built in partnership with Dify, described as one of the top three global AI development platforms, and supported by an AI research collaboration with Sun Yat-sen University's School of Mathematics. On June 22, 2025, Cyberway launched its AI-Powered Product Innovation Platform, extending its footprint from marketing transformation into the full FMCG product lifecycle — pre-planning opportunity detection, in-process project execution, and post-launch analytics. The platform is designed to integrate natively with China's dominant enterprise collaboration stacks (Feishu, WeCom, DingTalk) so that product and marketing teams can operate it within existing workflows.

Commercially, Cyberway generates revenue through a mix of professional services (digital marketing consulting, transformation implementation) and recurring subscription contracts for its platform offerings. Pricing is not publicly disclosed and is quoted on a custom scope basis typical of large enterprise deals. The company is privately held with no disclosed funding rounds, no investor information, and no public revenue or ARR figures; ownership and management team details are also absent from the source data.

Name

Cyberway Information Technology Co.

Legal name

赛博威信息科技有限公司

Website

https://cyberway.net.cn

Company type

Private

Founded year

2015

Operating status

Operating

Headcount range

501–1,000 employees

Short description

Cyberway Information Technology is a Guangzhou-based private company that provides digital marketing consulting, full-chain marketing systems, and an AI-powered product innovation platform to Fortune 500 FMCG enterprises across seven Asia-Pacific markets.

Ownership category

akta.pro rank

Product category

FMCG Digital Marketing & AI Product Innovation Software

NAICS

Software Publishers (5132)

SIC

Services-Prepackaged Software (7372), Services-Computer Integrated Systems Design (7373)

akta.pro primary industry

Marketing Automation Platforms & Services (BPAFAFAC)

Keywords

• Digital marketing platform
• FMCG transformation solutions
• AI product innovation
• Enterprise AI agents
• Marketing automation services

Headquarters

HQ city

Guangzhou

HQ country

China

HQ region

Asia

Offices1 record

Markets served

GTM type

B2B

Offering type

Software

Cost components

Technology or R&D, Personnel, Operations, Marketing or Sales, Infrastructure

Revenue model

1. Digital Marketing Consulting Services: Professional consulting services for FMCG digital transformation, providing strategic guidance and implementation planning for enterprise clients.
2. Full-Chain Marketing Systems: Marketing technology platform and systems covering the complete marketing lifecycle from strategy through execution and analytics.
3. AI-Powered Product Innovation Platform: SaaS platform subscription for AI-powered product lifecycle management, including opportunity detection, project execution, and post-launch analytics capabilities.

Go-to-market motion2 records

Distribution channels2 records

Marketing channels2 records

Core offering

Cyberway sells an AI-Powered Product Innovation Platform and an integrated ALL IN ONE digital marketing platform, together with an AI Middle Platform that delivers AI Agent capabilities to Fortune 500 FMCG enterprises. The company's offerings span the full product lifecycle - pre-planning opportunity detection, in-process project execution, and post-launch analytics - combined with digital marketing consulting and full-chain marketing system implementation services for consumer goods clients in the Asia-Pacific region.

Product overview

Cyberway Information Technology Co. offers a unified product portfolio comprising the AI-Powered Product Innovation Platform (targeting full product lifecycle management from opportunity detection to post-launch analytics), the ALL IN ONE Platform (integrated digital marketing and transformation solutions), and the AI Middle Platform (AI Agent capabilities). The company also provides digital marketing consulting services. These offerings work together to serve Fortune 500 FMCG enterprises across Asia-Pacific markets, with AI capabilities powered by partnerships with Dify and Sun Yat-sen University.

Differentiator

Problem solved

Functional benefit

Products and services

• AI-Powered Product Innovation Platform AI-driven SaaS platform for FMCG enterprises managing the full product lifecycle - pre-planning opportunity detection, in-process project execution, and post-launch analytics - with built-in collaboration tool integrations. Designed for consumer goods R&D and product innovation teams seeking to shorten R&D cycles, reduce resource waste, and improve product-market fit.
• ALL IN ONE Platform Integrated digital marketing platform combining consulting services, full-chain marketing systems, and AI-powered transformation solutions into a single delivery vehicle for Fortune 500 FMCG enterprises seeking a unified digital marketing empowerment partner.
• AI Middle Platform AI infrastructure platform that delivers AI Agent capabilities to enterprise clients, underpinning Cyberway's AI transformation offerings. Built in partnership with Dify (a top-three global AI development platform) and informed by AI research collaboration with Sun Yat-sen University's School of Mathematics.
• Digital Marketing Services Professional consulting and full-chain marketing system implementation services for FMCG enterprises, covering strategic digital transformation planning and end-to-end marketing system rollout across Asia-Pacific markets including Japan, South Korea, Singapore, Malaysia, Thailand, Australia, and New Zealand.

Quantifiable outcome

• Shortened R&D cycles for FMCG product development
• +2 more outcomes

Named customers2 records

Segments2 records

Ideal customer profiles1 record

Technology focussed Yes

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Integration3 records

AI capability5 records

Feature5 records

Partnerships

Two partnerships are on record, tiered core.

• Sun Yat-sen University's School of MathematicscoreStrategic or Co-development Partner · 22 June 2025Strategic AI research partnership with Sun Yat-sen University's School of Mathematics for advancing AI capabilities and developing specialized AI solutions for enterprise digital transformation in the FMCG sector.
• DifycoreTechnology or Integration · 22 June 2025Partnership with Dify, one of the top three global AI development platforms, to deliver AI Middle Platform and AI Agent capabilities to enterprise clients. Enables advanced AI-powered transformation solutions through integrated AI development infrastructure.

Scale indicators2 records

Recent moves5 records

Expansion highlights4 records

Broad incumbents

• HubSpot: Major marketing automation and CRM platform expanding upmarket into enterprise. Overlaps with Cyberway's marketing-system and CRM-adjacent workflows, though HubSpot is more SMB/mid-market focused.
• Salesforce (Marketing Cloud / Account Engagement): Global martech and CRM incumbent whose Marketing Cloud competes head-on with Cyberway's full-chain marketing systems for enterprise marketing budgets, including global FMCG brands. A broad incumbent rather than a niche FMCG specialist.
• Adobe (Experience Cloud, including Marketo): Established martech and customer experience suite serving many of the same Fortune 500 FMCG buyers. Competes with Cyberway's marketing automation and AI personalization ambitions as part of a much broader creative-and-experience portfolio.
• Oracle Advertising / Oracle CX (Eloqua, Responsys): Global enterprise software incumbent with Eloqua and Responsys for B2B/B2C marketing automation. Competes for the same Fortune 500 marketing-tech stack wallet as Cyberway.

Direct peers

• Appier: APAC-headquartered AI marketing platform focused on cross-channel marketing, personalization, and predictive analytics. Highly comparable to Cyberway on APAC-centric AI marketing for enterprise customers.
• Convertlab: China-based marketing cloud platform offering marketing automation, CDP, and AI-driven campaign execution aimed at large enterprise and FMCG clients — direct Chinese peer.
• MININGLAMP Technology (明略科技): China-based AI and marketing technology company serving large enterprises with data-driven marketing and AI capabilities. Closest Chinese comp on AI-for-FMCG/enterprise marketing positioning.
• Youmi (悠易互通): Chinese cross-device digital marketing platform providing enterprise marketing automation and audience management. Direct competitor within the China FMCG and enterprise marketing segment.

Emerging players

• Amplitude: Product analytics platform increasingly embedding AI into product lifecycle workflows. Adjacent to Cyberway's Product Innovation Platform, especially on the post-launch analytics and product-market fit use cases.
• Algonomy (formerly Manthan / RichRelevance): Retail-focused AI personalization and analytics vendor serving consumer goods and retail enterprises. Comparable on FMCG/retail AI personalization and lifecycle analytics.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat3 records

Key risks6 records

Key highlights6 records

Customer concentration

Revenue estimate

Valuation estimate

Number of profiles

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Cyberway Information Technology Co.