TOM TAILOR
TOM TAILOR is a German direct-to-consumer fashion retailer operating e-commerce (tom-tailor.de) and physical stores in Germany and Austria, selling mid-market casual apparel for women, men, kids, plus-size customers, and a sustainable "BE PART" line.
- Company typePrivate
- Founded1962
- HeadquartersHamburg, Germany
- Headcount501–1,000
- GTM typeB2C
- OfferingHardware or Manufacturing
What TOM TAILOR does
TOM TAILOR is a German direct-to-consumer fashion retailer selling casual apparel across multiple demographic segments. The company operates a primarily e-commerce-led omnichannel business through its tom-tailor.de storefront, supplemented by physical retail stores in Germany and Austria. Its product portfolio is organized into four core segments — Casual Styles, Young Fashion, Plus Size, and a sustainable sub-line branded "BE PART" (Nachhaltigere Styles) — and spans women's, men's, and children's clothing (sizes 92–176, covering ages 2–16). The customer base is horizontal mass-market, targeting value-conscious consumers seeking mid-priced everyday fashion with inclusive sizing and a sustainability offering.
The company's technology stack is built on a Contentful headless CMS paired with the ctfassets.net CDN for asset delivery — a standard but cost-effective architecture typical of mid-market fashion e-commerce. The platform supports category-based navigation across DAMEN (women), HERREN (men), KIDS, PLUS SIZE, and SALE, with localized German-language content and German VAT-inclusive pricing. Functional benefits include free shipping above €80, a 30-day return policy, and seasonal sales with discounts up to 50%. No proprietary AI, recommendation, or personalization infrastructure is described.
The revenue model is straightforward unit-pricing on one-time apparel purchases, distributed through owned e-commerce and physical retail. Customer acquisition leans on seasonal sale promotions (e.g., Summer Sale) and category-driven navigation rather than disclosed loyalty, subscription, or wholesale channels. The company does not publish revenue, headcount, ownership, or corporate structure details in the available source material — all of these are data gaps.
TOM TAILOR firmographics
Firmographics- Name
- TOM TAILOR
- Website
- https://tom-tailor.de
- Company type
- Private
- Founded year
- 1962
- Operating status
- Operating
- Headcount range
- 501–1,000 employees
- Short description
- TOM TAILOR is a German direct-to-consumer fashion retailer operating e-commerce (tom-tailor.de) and physical stores in Germany and Austria, selling mid-market casual apparel for women, men, kids, plus-size customers, and a sustainable "BE PART" line.
- Ownership category
- akta.pro rank
TOM TAILOR industry classification
Industry- Product category
- Casual Apparel Retail
- NAICS
- Clothing and Clothing Accessories Retailers (458110), Clothing and Clothing Accessories Retailers (45811)
- SIC
- Retail-Apparel & Accessory Stores (5600), Retail-Family Clothing Stores (5651)
- akta.pro primary industry
- Luxury Denim & Premium Casualwear (CRAAAFAK)
Keywords
Where TOM TAILOR is headquartered
LocationHeadquarters
- HQ city
- Hamburg
- HQ country
- Germany
- HQ region
- Europe
Markets served
TOM TAILOR business model
Business model- GTM type
- B2C
- Offering type
- Hardware or Manufacturing
- Cost components
- Supply Chain, Personnel, Marketing or Sales, Operations, Technology or R&D, Infrastructure
Revenue model
- Retail Fashion Sales: TOM TAILOR generates revenue through direct retail sales of fashion apparel and accessories to consumers. The company operates both an e-commerce online shop and physical retail stores, selling clothing for women, men, and children across multiple segments including casual wear, young fashion, and plus size.
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Unit Pricing | Pay-as-you-go | Standard retail pricing for fashion apparel |
Go-to-market motion1 record
Distribution channels2 records
Marketing channels2 records
TOM TAILOR product offering
Product offeringCore offering
TOM TAILOR designs and sells casual fashion apparel for women, men, and children through its own e-commerce store and physical retail locations, primarily in Germany and Austria. The assortment is organized into Casual Styles, Young Fashion, Plus Size, and the BE PART sustainable collection, complemented by a Sale section offering seasonal discounts up to 50%. Free shipping is provided for orders over 80 euros, with a 30-day return policy.
Product overview
TOM TAILOR is a German fashion retailer operating an e-commerce platform offering clothing for women (Damen), men (Herren), and children (KIDS). The product portfolio includes core collections organized by demographic segment: Casual styles for everyday wear, Young Fashion for contemporary younger styles, Plus Size for extended sizes, and Nachhaltigere Styles (BE PART) for sustainable fashion options. The Kids line covers both boys and girls in age groups 2-9 years (sizes 92-134) and 10-16 years (sizes 128-176), offering categories including shirts, jeans, sweatshirts, pants, knitwear, shorts, jackets, socks, shoes, and accessories. The platform also features a Sale section with seasonal discounts. All products are sold through the online shop with free shipping on orders over €80 and a 30-day return policy.
Differentiator
Problem solved
Functional benefit
Products and services
- TOM TAILOR Online Shop TOM TAILOR's primary direct-to-consumer e-commerce platform at tom-tailor.de, offering casual fashion for women, men, and children across Casual Styles, Young Fashion, Plus Size, and BE PART sustainable collections, with integrated checkout, free shipping over 80 euros, and a 30-day return policy.
- Damen (Women's Fashion) Women's casual apparel line including jeans, shirts, tops, knitwear, pants, blouses, jackets, coats, vests, dresses, overalls, blazers, shorts, and skirts sold to female consumers through the online store.
- Herren (Men's Fashion) Men's casual apparel line including jeans, t-shirts, tank tops, pants, polo shirts, knitwear, shirts, sweatshirts, jackets, coats, vests, and shorts sold to male consumers through the online store.
- KIDS (Children's Fashion) Children's clothing for boys (Jungen) and girls (Mädchen) ages 2-16 (sizes 92-176) including shirts, jeans, sweatshirts, pants, leggings, jackets, vests, knitwear, shorts, socks, shoes, dresses, skirts, blouses, and accessories, sold to parents and guardians.
- PLUS SIZE Extended-size fashion collection for women and men offering jeans, shirts, tops, knitwear, pants, blouses, jackets, coats, vests, sweatshirts, dresses, overalls, blazers, and shorts in larger sizes.
- Young Fashion Contemporary fashion sub-line targeting teenagers and young adults, featuring jeans, t-shirts, tank tops, pants, polo shirts, knitwear, shirts, sweatshirts, hoodies, jackets, coats, vests, parkas, and shorts in styles including skinny, slim, straight, tapered, and relaxed fits for both men and women.
- BE PART (Nachhaltigere Styles / Sustainable Fashion) Sustainable fashion line branded BE PART offering environmentally conscious clothing options including jeans, shirts, knitwear, trousers, blouses, jackets, dresses, and skirts made with more sustainable materials across women's, men's, and children's categories, complemented by Care Guides supporting product longevity.
- SALE Discounted items across all product categories (women, men, kids, plus size, sustainable styles) with seasonal promotions including Summer Sale offering up to 50% off list prices.
Companies that use TOM TAILOR
Customer profileSegments6 records
Ideal customer profiles5 records
TOM TAILOR technology and API
TechnologyTechnology focussed No
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Feature1 record
TOM TAILOR partnerships and signals
Strategic signalScale indicators1 record
Recent moves5 records
Expansion highlights4 records
TOM TAILOR competitors and assessment
Company assessmentDirect peers
- ONLY (BESTSELLER): ONLY is a mid-market women's fashion brand under the BESTSELLER umbrella, offering denim, casualwear, and plus size at accessible price points. It is comparable to TOM TAILOR's women's, plus size, and denim-focused categories.
- C&A: C&A is a European mid-market family fashion retailer offering affordable apparel for women, men, and children through both e-commerce and physical stores. It directly competes with TOM TAILOR on price point, demographic coverage, and DACH market presence.
- Vero Moda: Vero Moda is a BESTSELLER-owned fashion brand offering contemporary women's apparel at mid-market price points with strong European retail presence. It competes with TOM TAILOR on women's casualwear, denim, and young fashion segments.
- s.Oliver: s.Oliver is a German mid-market fashion brand offering casualwear for women, men, and children. It is a direct competitor to TOM TAILOR with overlapping product categories, similar price positioning, and strong German-Austrian retail presence.
- ESPRIT: ESPRIT is a European casual fashion brand offering women's, men's, and children's apparel at mid-market price points. It competes directly with TOM TAILOR in the DACH region with comparable family-fashion positioning and DTC + retail distribution.
- Gerry Weber: Gerry Weber is a German fashion brand specializing in women's apparel with extensions into plus size and contemporary casualwear. It is comparable to TOM TAILOR's Damen and Plus Size offerings on segment, mid-market positioning, and DACH market.
- Betty Barclay: Betty Barclay is a German fashion house offering women's apparel including casual, business, and plus size lines. It is comparable to TOM TAILOR's women's and plus size segments on mid-market positioning and German market focus.
- H&M: H&M is a global fast-fashion retailer offering accessible apparel for women, men, kids, and plus size with strong DACH presence. It competes directly with TOM TAILOR on mid-market family fashion, omnichannel distribution, and sustainable sub-lines (e.g., H&M Conscious/Conscious Collection).
Regional players
- Lindex: Lindex is a European (Nordic-rooted) family fashion retailer offering women's, children's, and lingerie apparel with growing sustainability initiatives. It is comparable to TOM TAILOR on family fashion, plus size, and sustainability positioning, though primarily serving Nordic rather than DACH markets.
Broad incumbents
- Marc O'Polo: Marc O'Polo is a German-Scandinavian premium casualwear brand offering apparel for women, men, and children. It is comparable to TOM TAILOR on family fashion and casualwear focus, though positioned at a higher price tier.
Market position
Strengths5 records
Weaknesses5 records
Competitive moat3 records
Key risks6 records
Key highlights6 records
Customer concentration
TOM TAILOR social profiles
Digital presenceTOM TAILOR financial estimates
Financial estimateRevenue estimate
Valuation estimate
TOM TAILOR leadership team
Management profileNumber of profiles
TOM TAILOR funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
TOM TAILOR M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about TOM TAILOR
What does TOM TAILOR do?
TOM TAILOR designs and sells casual fashion apparel for women, men, and children through its own e-commerce store and physical retail locations, primarily in Germany and Austria. The assortment is organized into Casual Styles, Young Fashion, Plus Size, and the BE PART sustainable collection, complemented by a Sale section offering seasonal discounts up to 50%. Free shipping is provided for orders over 80 euros, with a 30-day return policy.
Is TOM TAILOR a public or private company?
TOM TAILOR is a private company. It is classified as unknown and is currently operating.
When was TOM TAILOR founded?
TOM TAILOR was founded in 1962. It employs 501 to 1,000 people.
Where is TOM TAILOR based?
TOM TAILOR is headquartered in Hamburg, Germany, in the Europe region.
How does TOM TAILOR make money?
One revenue line is on record: retail Fashion Sales.
Who are TOM TAILOR's main competitors?
Direct peers on record are ONLY (BESTSELLER), C&A, Vero Moda, s.Oliver, ESPRIT, Gerry Weber, Betty Barclay and H&M. Lindex is listed as a regional player. Marc O'Polo is listed as a broad incumbent.
Does TOM TAILOR have an API?
No public API is recorded for TOM TAILOR.
What industry is TOM TAILOR in?
TOM TAILOR's product category is Casual Apparel Retail. Its primary akta.pro industry code is CRAAAFAK, Luxury Denim & Premium Casualwear. Its NAICS code is 458110 and its SIC code is 5600.