What ONLY does

ONLY (株式会社オンリー) is a Kyoto-originated Japanese suiting brand founded in 1970 by master tailor Nakanishi Koichi (中西浩一), recipient of the Takamatsunomiya Technology Encouragement Award. The company designs, manufactures (via its wholly-owned subsidiary 株式会社オンリーファクトリー in Takeo, Saga Prefecture), and retails men's and women's business, ceremonial, and casual apparel — including ready-to-wear suits, jackets, shirts, ties, coats, shoes, and accessories — through 30+ company-owned retail stores across all major Japanese regions (Hokkaido, Tohoku, Kanto, Tokai, Kinki, Chugoku, Kyushu), a proprietary online store (onlinestore.only.co.jp), an iOS/Android members app, a LINE official account, and a print catalog.

The product portfolio is organized around a flagship ONLY core brand and four specialized sub-brands — ONLY PREMIO (premium tier), ONLY 1976 (heritage/Italian-fabric), ONLY GREEN (sustainable jersey/knits), and JERSEY JOURNEY (jersey specialty) — complemented by signature ready-to-wear lines such as Home Wash (¥36,300), Trabeler Jersey, High Light Jersey, and Rainy Days water-repellent setups. The flagship differentiated service is Tailor Made (オーダースーツ), a bespoke program manufactured in the in-house Takeo factory starting at ¥41,800 (tax incl.) with a 2-week lead time, supported by a co-developed premium 'Kiwami' (極) fabric series with Nishikawa Keori and Italian fabric sourcing from Marzotto, REDA, CANONICO, and Oliveira.

The business model is direct-to-consumer and dual-channel: unit-priced ready-to-wear hardware sales (suits ¥20,900–¥85,800) plus professional-services revenue from Tailor Made bespoke orders, layered with a recurring members loyalty program (5% coupon, 7% twice-yearly point rebate, per-visit app points) and a corporate/group bespoke program (法人・団体). Customer segments are Japanese male business professionals and ceremonial buyers, Japanese working women, and bespoke/Tailor Made buyers including corporate clients. The company is led by Representative Director Nakamura Naoki (中村直樹); a separate group entity, 株式会社オンリートレンタ, operates a formal-wear rental business in Kyoto.

Name

ONLY

Legal name

株式会社オンリー

Website

https://only.co.jp

Company type

Private

Founded year

1970

Operating status

Operating

Headcount range

101–250 employees

Short description

ONLY (株式会社オンリー) is a Kyoto-founded Japanese suiting brand that designs, manufactures, and retails men's and women's business, ceremonial, and casual apparel through 30+ company-owned stores, an online store, and an in-house factory, serving Japanese business professionals, women, ceremonial buyers, and bespoke Tailor Made customers.

Ownership category

akta.pro rank

Product category

Men's and Women's Business Suits and Tailored Apparel

NAICS

Cut and Sew Apparel Manufacturing (3152), Cut and Sew Apparel Manufacturing (except Contractors) (31525), Apparel Manufacturing (315)

SIC

Apparel & Other Finishd Prods Of Fabrics & Similar Matl (2300), Retail-Apparel & Accessory Stores (5600), Retail-Women's Clothing Stores (5621)

akta.pro primary industry

Dresses, Skirts & Tailored Apparel Cut & Sew (Suits/Formalwear) (IMAOAEAF)

Keywords

• Men's business suits
• Women's tailored apparel
• Custom bespoke tailoring
• Ready-to-wear suiting
• Japanese formal wear

Headquarters

HQ city

Kyoto

HQ country

Japan

HQ region

Asia

Offices10 records

Markets served

GTM type

B2C

Offering type

Hardware or Manufacturing

Cost components

Supply Chain, Personnel, Operations, Marketing or Sales, Technology or R&D, Infrastructure

Revenue model

1. Retail of ready-to-wear suits and apparel: Sales of ready-made men's and women's suits, jackets, pants, shirts, ties, coats, knitwear, shoes, belts and bags through own retail stores and the online store (onlinestore.only.co.jp). One-time purchases per item.
2. Tailor Made (custom/bespoke) suiting: Bespoke order service (オーダースーツ / Tailor Made) made at the company's own factory in Takeo, Saga. Starts from ¥41,800 (tax incl.) with a stated 2-week lead time. Includes custom shirt program as well.
3. Members loyalty program (ONLY MEMBERS): App/web-based members program offering 5% off coupon, twice-yearly 7% point rebate on total purchases, birthday suit purchase benefits, and per-visit point accrual (app only). Drives repeat purchases.
4. Gift cards: Sold as a product category (ギフトカード) on the online store, redeemable in-store and online.

Pricing tiers

Go-to-market motion1 record

Distribution channels4 records

Marketing channels9 records

Core offering

ONLY is a Kyoto-originated Japanese suit brand that designs, manufactures, and retails ready-made and bespoke men's and women's business suits, jackets, pants, shirts, ties, coats, and accessories. The company operates a vertically integrated model with its own self-run domestic sewing factory (Onry Factory) in Takeo, Saga Prefecture, which produces both the ready-to-wear line and the Tailor Made (オーダースーツ) custom suit service. Distribution covers 30+ company-owned retail stores across Japan, the onlinestore.only.co.jp e-commerce site, a members mobile app, and a print catalog.

Product overview

ONLY (only.co.jp) operates as a vertically integrated suit brand founded in Kyoto in 1970, combining a core ready-made tailoring catalog (Men's Suits, Men's Jackets & Setups, Men's Shirts, Men's Neckties, Men's Coats, Men's Shoes/Belts/Bags, Women's Jackets, Women's Pants/Skirts, Women's Tops, Women's Coats) with a dedicated bespoke Tailor Made service manufactured at the company's domestic factory in Takeo, Saga Prefecture. The portfolio is organized around a flagship ONLY core brand and four specialized sub-brands — ONLY PREMIO (premium tier), ONLY 1976 (heritage/Italian-fabric line), ONLY GREEN (sustainable jersey and knits), and JERSEY JOURNEY (jersey specialty) — together with signature product lines such as Home Wash (washable suits), Trabeler Jersey (stretch setups), High Light Jersey (cotton-touch jersey), and Rainy Days (water-repellent seasonal setups). Distribution spans 30+ physical retail stores across Japan plus the onlinestore.only.co.jp e-commerce site, an iOS/Android members app, and an official LINE channel.

Differentiator

Problem solved

Functional benefit

Brands

• ONLY PREMIO: Premium/premium-line product brand of ONLY (PREMIO SAPPORO, PREMIO TOKYO 有楽町店, PREMIO ルクア イーレ店, etc.).
• ONLY 1976
• ONLY GREEN
• JERSEY JOURNEY
• SUITS&SUITS

Products and services

• ONLY Core Brand (Kyoto-originated suits) Core suit brand offering ready-made and tailor-made business suits, jackets, pants, and coordinated formal wear for men and women, anchored by an in-house factory in Takeo, Saga Prefecture. Targets Japanese business professionals, salarymen, fresh graduates, and ceremonial-occasion buyers.
• Men's Suits (ready-made)
• Men's Jackets & Setups Men's single-breasted jackets and coordinated setups, including stretch, water-repellent, and lightweight constructions for varied seasonal and styling needs.
• Men's Shirts Men's dress shirts in non-iron, stretch, and summer half-sleeve constructions, sold in standard and traveler fits.
• Men's Neckties Men's neckties in business and memorial/special-edition designs, sold as a complementary accessory to the suiting line.
• Men's Coats & Inner Vests Men's outerwear including oversized jacket coats and inner vests for layering across business and casual occasions.
• Men's Shoes, Belts & Bags Men's footwear and leather accessories including smooth-leather belts (made in Japan) and dress shoes, complementing the suit business.
• Women's Jackets & Tops Women's tailored jackets and tops, including collarless and double-breasted designs, French-sleeve blouses, and pleated-sleeve blouses for office, formal, and business-casual styling.
• Women's Pants, Skirts & Coords Women's pants, skirts, and full coordinates in stretch and easy-care fabrics, in Japanese women's sizing 5-17号.
• Tailor Made (オーダースーツ) custom-bespoke suit service Bespoke custom-suit and shirt service with in-store measurements, custom fabric/model selection, and personalized styling, manufactured at the company's domestic Takeo factory. Targets both individual consumers and corporate/group buyers.
• Home Wash washable suit line Washable, easy-care suit line featuring stretch construction; includes single-jacket (¥24,200) and full suit (¥36,300) navy options for Japanese business professionals.
• Trabeler Jersey stretch suit line Stretch jersey suit line offering high elasticity, smooth texture, and wrinkle resistance; available in jackets, pants, and shorts for active business use.
• Rainy Days water-repellent seasonal suiting Water-repellent, lightweight stretch suiting designed for Japan's humid rainy season and cool-biz dress codes; nylon-stretch jackets ¥20,900.
• ONLY Gift Cards ONLY gift cards available for purchase through the online store, redeemable in-store and online; used as gifts (e.g., Father's Day).
• ONLY PREMIO (premium sub-brand) Premium sub-brand offering higher-end suits and tailoring with extended sizing and elevated fabrics, sold through dedicated PREMIO retail locations across Japan.
• ONLY 1976 (heritage/Italian-fabric sub-brand) Heritage/import-focused sub-brand featuring Italian Marzotto textiles (wool 54%, polyester 45%, polyurethane 1% mono-stretch), premium stretch suits, and special-occasion tailoring.
• ONLY GREEN (sustainable/sporty sub-brand) Sub-brand for active/sporty business items — polo shirts, mock-neck knits, and jersey pants positioned as business-appropriate casual wear with stretch and sustainable positioning.
• JERSEY JOURNEY (jersey-specialty sub-brand) Jersey-focused specialty sub-brand dedicated to stretch jersey suiting, sold through dedicated JERSEY JOURNEY retail locations.

Quantifiable outcome

• 30+ retail stores across Japan spanning Hokkaido, Kanto, Tokai, Kinki, Chugoku and Kyushu regions
• +3 more outcomes

Segments4 records

Ideal customer profiles3 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature4 records

Partnerships

Four partnerships are on record, tiered core.

• Nishikawa Keori (西川毛織)coreStrategic or Co-development PartnerCo-developed the premium '極' (Kiwami) fabric series with Nishikawa Keori (西川毛織), a historic Japanese textile maker. The Kiwami brown suit is featured as a flagship versatile business-to-formal option sold at mozo Wonder City store and marketed across the bespoke Tailor Made lineup.
• Italian Marzotto (伊マルゾット社)coreStrategic or Co-development PartnerItalian Marzotto (伊マルゾット社) supplies the 'mono stretch' fabric (毛54%, ポリエステル45%, ポリウレタン1%) used in the 'ONLY 1976' line's monostretch setup jacket and pants. The partnership enables the brand's premium import-fabric setup offering at accessible price points (jacket ¥36,300, pants ¥16,500).
• Onry Trenta (株式会社オンリートレンタ)coreOthersGroup company (株式会社オンリートレンタ) located at 京都市下京区松原通烏丸西入ル玉津島町303番地. Joint user of customer personal data with ONLY Inc. for marketing communications and product shipping purposes per the privacy policy.
• Onry Factory (株式会社オンリーファクトリー)coreOEM/ Whitelabel/ Licensing PartnerGroup company (株式会社オンリーファクトリー) located at 佐賀県武雄市武雄町大字武雄2011番地１. Operates ONLY's self-owned domestic sewing factory in Takeo, Saga, manufacturing both ready-to-wear and Tailor Made suits. Listed as a joint user of customer personal data per the privacy policy.

Scale indicators5 records

Recent moves7 records

Expansion highlights5 records

Broad incumbents

• Suitsupply: Global affordable-luxury suiting brand with strong direct-to-consumer and store presence. Comparable in offering affordable premium suiting and the bespoke-style fitting experience, though broader geographically and portfolio-wise.

Direct peers

• Aoyama Trading Co., Ltd. Japan's largest suit retailer (青山商事 / 'Suit Aoki') operates a nationwide chain of company-owned stores selling men's and women's business suits, including the Made-to-Order program. Directly comparable in product category, customer segment, and omni-channel retail model.
• Haruyama Trading Co., Ltd. Operates P.S.FA, HARUYAMA, and FORZA suit retail chains across Japan with custom-suit services. Comparable in mid-market business suit retail and bespoke offerings.
• Aoki Holdings: Major Japanese suit retailer (Aoki) with nationwide stores plus tuxedo/formal wear rental business. Comparable in suiting + formal wear rental, similar to ONLY's group structure with Onry Trenta.
• Konaka Co., Ltd. Operates the Suit Square bespoke/semi-bespoke chain and Konaka family clothing stores across Japan. Highly comparable in suit-focused retail plus accessible custom tailoring.
• Takano Co., Ltd. Operates the 'TAKANO' bespoke suit brand with company-owned stores and in-house manufacturing. Closely comparable in vertical integration (factory + retail) and bespoke-first positioning.

Emerging players

• Ring Jacket: Japan-based premium tailored clothing maker with factory in Osaka and small bespoke/ready-to-wear retail footprint. Comparable in domestic factory craft heritage but positioned more premium than ONLY.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat5 records

Key risks6 records

Key highlights7 records

Customer concentration

• Xx.com/ONLY_TSSS
• YouTubeyoutube.com/@ONLYsuitCHANNEL
• Facebookfacebook.com/The.SUPER.SUITS.STORE
• Instagraminstagram.com/only_thinksuit_official

Compliance1 record

Revenue estimate

Valuation estimate

Number of profiles

Profiles4 records

Subsidiaries2 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about ONLY