Maxion Wheels
- Company typePrivate
- Founded1912
- HeadquartersNovi, United States
- Headcount5,001–10,000
- GTM typeB2B
- OfferingHardware or Manufacturing
Maxion Wheels firmographics
Firmographics- Name
- Maxion Wheels
- Legal name
- Maxion Wheels Holding GmbH
- Website
- https://maxionwheels.com
- Company type
- Private
- Founded year
- 1912
- Operating status
- Operating
- Headcount range
- 5,001–10,000 employees
- Ownership category
- akta.pro rank
Maxion Wheels industry classification
Industry- Product category
- Automotive Wheel Manufacturing
- NAICS
- Motor Vehicle Parts Manufacturing (3363)
- SIC
- Motor Vehicle Parts & Accessories (3714)
- akta.pro primary industry
- Wheels & Rims Manufacturing (Steel/Alloy) (IMACAIAJ)
- akta.pro secondary industry
- Wheels, Tires, Brakes & Suspension Components Manufacturing (IMACAOAH)
Keywords
Where Maxion Wheels is headquartered
LocationHeadquarters
- HQ city
- Novi
- HQ country
- United States
- HQ region
- North America
Offices9 records
Markets served
Maxion Wheels business model
Business model- GTM type
- B2B
- Offering type
- Hardware or Manufacturing
- Cost components
- Supply Chain, Operations, Personnel, Technology or R&D, Infrastructure, Marketing or Sales
Revenue model
- Steel Wheel Sales: Manufacturing and sale of steel wheels for light vehicles, commercial vehicles, and specialty applications directly to OEM customers
- Aluminum Wheel Sales: Manufacturing and sale of aluminum wheels for passenger vehicles and commercial vehicles to OEM manufacturers
- Specialty Wheel Sales: Custom wheel solutions for agriculture, mining, defense, construction, and industrial vehicles
Go-to-market motion2 records
Distribution channels1 record
Marketing channels5 records
Maxion Wheels product offering
Product offeringCore offering
Maxion Wheels manufactures and supplies steel and aluminum wheels to automotive OEMs for integration as original equipment on passenger vehicles, commercial vehicles (trucks and buses), and specialty vehicles (agricultural, mining, defense, construction, and industrial). The product portfolio spans three core categories — light vehicle wheels, commercial vehicle wheels, and specialty wheels — and is supported by proprietary technologies such as Maxion FUSION aluminum wheels, Maxion BIONIC steel wheels, Green Steel Wheels, lightweight commercial steel wheels, forged aluminum truck wheels, and the Wheel Tag smart connectivity solution.
Product overview
Maxion Wheels is the world's leading manufacturer of steel and aluminum wheels for passenger, commercial and specialty vehicles, with more than 100 years of experience and a global network of engineering centers and production plants in 14 countries. The company's product portfolio is organized into three core wheel categories: Light Vehicle Wheels (comprising Steel Wheels including VersaStyle, Styled Steel Wheels, and Maxion BIONIC sub-brands, and Aluminum Wheels including Maxion FUSION, RRT, and MCPA sub-brands), Commercial Vehicle Wheels (including Steel Wheels for trucks with technologies for battery-electric trucks, lightweight wheels, and last-mile delivery, plus Forged Aluminum Truck Wheels), and Specialty Wheels for agricultural, mining, defense, construction, and industrial vehicles. Maxion Wheels operates under Iochpe-Maxion and pursues sustainability through its Roadmap Zero program targeting net-zero emissions by 2040.
Differentiator
Problem solved
Functional benefit
Brands
- Maxion FUSION: Aluminum wheel product line for light vehicles
- RRT
- MCPA
- VersaStyle
- Maxion BIONIC
- Green Steel Wheels
- MaxCoat Extra
- Wheel Tag
Products and services
- Light Vehicle Steel Wheels Steel wheels for passenger vehicles and light commercial vehicles, including the VersaStyle, Styled Steel Wheels, and Maxion BIONIC sub-brand product lines, addressing evolving style, sustainability, and performance requirements of passenger car OEMs.
- Aluminum Light Vehicle Wheels Aluminum passenger car wheels combining optimized design and innovative lightweight technologies, including the Maxion FUSION, RRT, and MCPA sub-brands, supplied to passenger vehicle OEMs.
- Commercial Vehicle Steel Wheels Steel wheels for commercial vehicles including trucks and buses, addressing battery-electric trucks, lightweight applications, Green Steel Wheels for CO2 reduction, and last-mile delivery segments, supplied to commercial vehicle OEMs.
- Forged Aluminum Truck Wheels Forged aluminum wheels for commercial trucks, with serial production starting January 2026 at the Manisa, Türkiye plant, expanding Maxion's commercial vehicle wheel portfolio in Europe.
- Specialty Wheels Specialty wheels for agricultural, mining, defense, construction, and industrial vehicles, including the Kalyani Maxion brand for heavy-duty applications in India, supplied to specialty vehicle OEMs.
- Urban Mobility Wheels Wheels designed for urban mobility applications, addressing new mobility and micro-mobility vehicle requirements.
Quantifiable outcome
- Over 50% CO2 reduction demonstrated with steel truck wheel for Daimler Truck reECONIC Project
- +2 more outcomes
Companies that use Maxion Wheels
Customer profileNamed customers4 records
Segments3 records
Ideal customer profiles3 records
Maxion Wheels technology and API
TechnologyTechnology focussed No
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Feature6 records
Maxion Wheels partnerships and signals
Strategic signalPartnerships
Four partnerships are on record, tiered core.
- Iberdrola MéxicocoreIberdrola México developed and commissioned a 499kW on-site solar photovoltaic system at Maxion Wheels' San Luis Potosí plant in Mexico. The partnership is part of Maxion's global sustainability program Roadmap Zero targeting net-zero emissions by 2040. Similar solar systems have been commissioned at the Chihuahua facility with additional installations planned.
- PolimetalcoreMaxion Wheels acquired a 50.1% stake in Argentine wheel producer Polimetal as part of strategic expansion in South America to meet growing demand from passenger vehicle sales across Mercosur and support local OEMs.
- İnci HoldingcoreJoint investment with İnci Holding in Manisa, Türkiye for serial production of forged aluminum truck wheels starting January 2026, expanding Maxion's commercial vehicle wheel capabilities in Europe.
- Daimler TruckcoreCollaboration on sustainability projects including the reECONIC Project demonstrating over 50% CO2 reduction with Maxion steel truck wheels, and circularity showcase in commercial vehicle manufacturing.
Scale indicators7 records
Recent moves8 records
Expansion highlights6 records
Maxion Wheels competitors and assessment
Company assessmentDirect peers
- Accuride Corporation: US-based manufacturer of steel and aluminum wheels for commercial vehicles and a long-standing direct competitor. Co-petitioner with Maxion Wheels USA in the US anti-circumvention investigation on Vietnamese steel wheels, underscoring direct head-to-head competition in the North American commercial wheel market.
- Superior Industries International: North American-headquartered manufacturer of aluminum wheels serving passenger car and light truck OEMs, with European operations. Directly comparable product mix (cast and flow-formed aluminum wheels), customer base, and B2B OEM model, and one of the few global aluminum wheel specialists of similar scale.
- Ronal Group: Swiss-based global manufacturer of aluminum wheels for passenger cars and commercial vehicles. Competes with Maxion in European OEM aluminum wheel supply with comparable product lines, including lightweight and forged aluminum offerings for ICE and EV platforms.
- Borbet: German family-owned manufacturer of light-alloy wheels for passenger cars and light commercial vehicles. Direct European competitor in the OEM aluminum wheel segment with overlapping customers and a comparable focus on styling and lightweighting.
- Mefro Wheels: German-based wheel manufacturer producing steel and aluminum wheels for passenger cars and commercial vehicles. Direct competitor in European OEM wheel supply, with comparable B2B model and customer overlap among German automakers.
- Enkei Corporation: Japanese manufacturer of aluminum wheels for passenger cars and motorcycles, supplying global OEMs. Direct competitor in Asian OEM aluminum wheel supply, with comparable product technology (flow-formed and cast aluminum) and Tier-1 customer base.
- Topy Industries: Japanese manufacturer of steel wheels for trucks, buses, and passenger vehicles. Directly comparable in the commercial-vehicle steel wheel segment, with similar OEM customer base in Japan and other Asian markets.
- Steel Strips Wheels: Indian manufacturer of steel wheels for passenger cars, commercial vehicles, tractors, and off-highway applications. Directly comparable specialty- and commercial-vehicle wheel product mix, serving OEMs in a different geography but with overlapping applications.
Broad incumbents
- Citic Dicastal: Chinese state-affiliated global wheel manufacturer producing aluminum and steel wheels for passenger and commercial vehicles. A broad incumbent with materially greater scale than Maxion, competing across nearly every global OEM program and product category.
- Alcoa (Aluminum wheels business / Howmet Aerospace): Howmet Aerospace (formerly Alcoa) supplies aluminum components including wheels and forged aluminum truck wheels to OEMs. A broad incumbent in light-metal automotive components with direct overlap to Maxion's forged aluminum commercial vehicle wheel portfolio.
Market position
Strengths4 records
Weaknesses4 records
Competitive moat5 records
Key risks6 records
Key highlights6 records
Customer concentration
Maxion Wheels social profiles
Digital presenceMaxion Wheels financial estimates
Financial estimateRevenue estimate
Valuation estimate
Maxion Wheels leadership team
Management profileNumber of profiles
Profiles6 records
Maxion Wheels subsidiaries and ownership
Company hierarchySubsidiaries2 records
Maxion Wheels funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
Maxion Wheels M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about Maxion Wheels
What does Maxion Wheels do?
Maxion Wheels manufactures and supplies steel and aluminum wheels to automotive OEMs for integration as original equipment on passenger vehicles, commercial vehicles (trucks and buses), and specialty vehicles (agricultural, mining, defense, construction, and industrial). The product portfolio spans three core categories — light vehicle wheels, commercial vehicle wheels, and specialty wheels — and is supported by proprietary technologies such as Maxion FUSION aluminum wheels, Maxion BIONIC steel wheels, Green Steel Wheels, lightweight commercial steel wheels, forged aluminum truck wheels, and the Wheel Tag smart connectivity solution.
Is Maxion Wheels a public or private company?
Maxion Wheels is a private company. It is classified as corporate owned and is currently operating.
When was Maxion Wheels founded?
Maxion Wheels was founded in 1912. It employs 5,001 to 10,000 people.
Where is Maxion Wheels based?
Maxion Wheels is headquartered in Novi, United States, in the North America region.
How does Maxion Wheels make money?
Three revenue lines are on record. Steel Wheel Sales are the primary driver. The others are aluminum Wheel Sales and specialty Wheel Sales.
Who are Maxion Wheels's main competitors?
Direct peers on record are Accuride Corporation, Superior Industries International, Ronal Group, Borbet, Mefro Wheels, Enkei Corporation, Topy Industries and Steel Strips Wheels. Broad incumbents are Citic Dicastal and Alcoa (Aluminum wheels business / Howmet Aerospace).
Does Maxion Wheels have an API?
No public API is recorded for Maxion Wheels.
What industry is Maxion Wheels in?
Maxion Wheels's product category is Automotive Wheel Manufacturing. Its primary akta.pro industry code is IMACAIAJ, Wheels & Rims Manufacturing (Steel/Alloy), with a secondary code of IMACAOAH, Wheels, Tires, Brakes & Suspension Components Manufacturing. Its NAICS code is 3363 and its SIC code is 3714.