Borbet
Borbet is a family-owned German manufacturer of light-alloy aluminum wheels supplying global automotive OEMs and an aftermarket specialist dealer network, operating six production sites across Germany, Austria, and South Africa with approximately 4,000 employees and 15 million wheels of annual production capacity.
- Company typePrivate
- Founded1881
- HeadquartersHallenberg, Germany
- Headcount1,001–5,000
- GTM typeB2B
- OfferingHardware or Manufacturing
What Borbet does
Borbet is a family-owned German manufacturer of light-alloy (aluminum) wheels for the global automotive industry, headquartered in Hallenberg, Germany. The company operates six production facilities across Germany, Austria, and South Africa, employs approximately 4,000 people worldwide, and produces roughly 15 million wheels annually. Its portfolio centers on the BORBET aluminum alloy wheel line, with specialized variants for off-road, motorhome and caravan, and Tesla electric vehicles, complemented by the Dymag brand following a 2024 acquisition that added UK-based operations and carbon composite wheel capability.
The company operates a fully vertical manufacturing process covering casting, FlowForming (a proprietary pressure-rolling process that increases strength while reducing material use), precision machining, multi-layer coating, and 100% X-ray quality inspection of cast blanks. R&D is conducted in-house, including laboratory and field strength testing. Borbet holds ISO 50001 energy management certification across all sites, sources primary aluminum exclusively from Aluminium Stewardship Initiative (ASI) Performance Standard-certified suppliers, has installed on-site solar and battery systems at its South Africa facility, and targets a 50% reduction in Scope 1 and 2 CO2 emissions by 2030 against a 2019 baseline.
Revenue is generated through two principal channels. The OEM segment supplies original-equipment light-alloy wheels directly to global automotive manufacturers through enterprise field sales and multi-year supply contracts, with the customer roster publicly including Tesla and motorhome/caravan OEMs alongside undisclosed major auto manufacturers. The aftermarket segment distributes wheels through an authorized specialist dealer network (Fachhandel) across Germany, Austria, and internationally, supported by a B2B online shop for registered dealers, a B2C fanshop for accessories, a Google Maps-integrated dealer locator, and a BMF ProVis 4-powered 3D wheel configurator that allows customers to visualize wheels on their specific vehicle via HSN/TSN/VSN codes and route quote requests to authorized retailers.
Borbet firmographics
Firmographics- Name
- Borbet
- Legal name
- BORBET GmbH
- Website
- https://borbet.de
- Company type
- Private
- Founded year
- 1881
- Operating status
- Operating
- Headcount range
- 1,001–5,000 employees
- Short description
- Borbet is a family-owned German manufacturer of light-alloy aluminum wheels supplying global automotive OEMs and an aftermarket specialist dealer network, operating six production sites across Germany, Austria, and South Africa with approximately 4,000 employees and 15 million wheels of annual production capacity.
- Ownership category
- akta.pro rank
Where Borbet is headquartered
LocationHeadquarters
- HQ city
- Hallenberg
- HQ country
- Germany
- HQ region
- Europe
Offices6 records
Markets served
Borbet business model
Business model- GTM type
- B2B
- Offering type
- Hardware or Manufacturing
- Cost components
- Supply Chain, Personnel, Operations, Infrastructure, Technology or R&D, Marketing or Sales
Revenue model
- OEM Wheel Supply: BORBET manufactures and supplies original equipment light alloy wheels to automotive manufacturers (OEM segment). The company is a trusted supplier to the global automotive industry.
- Aftermarket Sales: Sale of light alloy wheels through authorized specialist dealers (Fachhandel) to end consumers and workshops for vehicle replacement and customization.
- Custom/Specialty Wheels: Production of specialized wheels for recreational vehicles, motorhomes, caravans, and electric vehicles including Tesla-specific wheel offerings.
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Other | Multi-year contract | B2B OEM Pricing |
Go-to-market motion2 records
Distribution channels4 records
Marketing channels6 records
Borbet product offering
Product offeringCore offering
BORBET manufactures light-alloy (aluminum) wheels for passenger vehicles, off-road vehicles, motorhomes/caravans, and electric vehicles including Tesla-specific models. Production takes place across facilities in Germany, Austria, and South Africa using casting, FlowForming, precision machining, and coating processes, supplying global automotive OEMs directly and the aftermarket through an authorized specialist dealer network (Fachhandel).
Product overview
BORBET is a German family-owned manufacturer of aluminum alloy wheels (Leichtmetallräder) serving both the OEM automotive industry and the aftermarket/fachhandel channel. The company operates a multi-site production network in Germany, Austria, and South Africa, producing approximately 15 million wheels annually with a workforce of around 4,000 employees. The product portfolio centers on BORBET aluminum wheels as the core offering, differentiated into standard, off-road, and camper/caravan sub-categories, with specialized lines for Tesla EVs. The portfolio is complemented by the proprietary 3D Wheel Configurator (built on BMF ProVis 4) for customer vehicle visualization and dealer quote requests, an integrated Dealer Locator using Google Maps, and a dual-channel e-commerce operation comprising B2B dealer and B2C fanshop platforms. Borbet's recent acquisition of UK-based Dymag extends the product range into the high-performance lightweight wheel segment. Sustainability is positioned as a key value driver, with FlowForming technology used to achieve greater strength while reducing material usage, and primary aluminum sourced exclusively from ASI-certified suppliers.
Differentiator
Problem solved
Functional benefit
Products and services
- BORBET Aluminum Alloy Wheels (Felgen) Light alloy (aluminum) wheels for passenger vehicles, manufactured at German, Austrian, and South African production sites. The core product line available in standard, sport, and design variants for aftermarket and OEM channels.
- BORBET Offroad Wheels
Quantifiable outcome
- 50% reduction in Scope 1 and 2 CO2 emissions targeted by 2030 (vs 2019 baseline)
- +2 more outcomes
Companies that use Borbet
Customer profileNamed customers3 records
Segments3 records
Ideal customer profiles3 records
Borbet technology and API
TechnologyTechnology focussed No
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Integration9 records
Feature4 records
Borbet partnerships and signals
Strategic signalPartnerships
One partnership is on record.
- DymagminorDymag continues operations in the UK and supplies wheels globally following its acquisition by Borbet, strengthening Borbet's strategic presence in the UK market and expanding its portfolio of carbon composite and aluminum wheels.
Scale indicators4 records
Recent moves8 records
Expansion highlights7 records
Borbet competitors and assessment
Company assessmentDirect peers
- Fondmetal: Italian aluminum wheel manufacturer with OEM and aftermarket channels across Europe - a direct peer in cast and flow-formed aluminum wheels, particularly in the European OEM and design-driven aftermarket segments.
- Alcar Holding: Austrian-German wheel manufacturer and aftermarket distributor of steel and aluminum wheels under brands like AEZ, Dezent, Dotz, and Enzo - directly comparable to Borbet on European aftermarket distribution and OEM/private-brand supply.
- Ronal Group: Swiss-headquartered global manufacturer of aluminum wheels for passenger cars and commercial vehicles, supplying OEMs and the aftermarket from facilities across Europe and overseas - directly comparable to Borbet in product, customer base, and channel mix.
- BBS Kraftfahrzeugtechnik: German premium wheel manufacturer specializing in forged aluminum and composite wheels for OEMs and the high-performance aftermarket - directly comparable to Borbet's premium positioning and reinforces the relevance of the Dymag acquisition.
- Superior Industries International: US-based aluminum wheel manufacturer serving global OEMs and the aftermarket, with production in the US, Mexico, and Europe - a direct competitor to Borbet in cast and flow-formed aluminum wheels for the OEM channel.
- Enkei Corporation: Japanese global manufacturer of aluminum wheels for OEMs, motorsport, and the aftermarket with production in Japan, Thailand, India, and other geographies - a direct competitor with comparable OEM-and-aftermarket strategy.
- Uniwheels: European aluminum wheel manufacturer with strong OEM presence and operations in Germany and Poland - a direct competitor to Borbet, particularly in mid-segment passenger car OEM programs with a lower-cost Eastern European footprint.
Broad incumbents
- Maxion Wheels: One of the world's largest wheel manufacturers producing steel and aluminum wheels for passenger cars, light trucks, and commercial vehicles globally - a broad incumbent operating in the same wheel market as Borbet but at significantly greater scale.
Emerging players
- Citic Dicastal: Chinese aluminum wheel producer and one of the world's largest exporters, serving both domestic and global OEMs - an emerging global capacity peer whose scale and pricing compete with European specialists like Borbet in OEM sourcing decisions.
Regional players
- Wheels India Limited: Indian steel and aluminum wheel manufacturer serving commercial vehicle, passenger car, and tractor OEMs, primarily across South Asia - a regional player with similar technology stack and customer mix to Borbet but operating in a different geography.
Market position
Strengths5 records
Weaknesses5 records
Competitive moat5 records
Key risks6 records
Key highlights7 records
Customer concentration
Borbet social profiles
Digital presenceBorbet compliance and trust
Trust signalCompliance4 records
Borbet financial estimates
Financial estimateRevenue estimate
Valuation estimate
Borbet leadership team
Management profileNumber of profiles
Profiles4 records
Borbet subsidiaries and ownership
Company hierarchySubsidiaries5 records
Borbet funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
Borbet M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about Borbet
What does Borbet do?
BORBET manufactures light-alloy (aluminum) wheels for passenger vehicles, off-road vehicles, motorhomes/caravans, and electric vehicles including Tesla-specific models. Production takes place across facilities in Germany, Austria, and South Africa using casting, FlowForming, precision machining, and coating processes, supplying global automotive OEMs directly and the aftermarket through an authorized specialist dealer network (Fachhandel).
Is Borbet a public or private company?
Borbet is a private company. It is classified as family owned and is currently operating.
When was Borbet founded?
Borbet was founded in 1881. It employs 1,001 to 5,000 people.
Where is Borbet based?
Borbet is headquartered in Hallenberg, Germany, in the Europe region.
How does Borbet make money?
Three revenue lines are on record. OEM Wheel Supply is the primary driver. The others are aftermarket Sales and custom/Specialty Wheels.
Who are Borbet's main competitors?
Direct peers on record are Fondmetal, Alcar Holding, Ronal Group, BBS Kraftfahrzeugtechnik, Superior Industries International, Enkei Corporation and Uniwheels. Maxion Wheels is listed as a broad incumbent. Citic Dicastal is listed as an emerging player. Wheels India Limited is listed as a regional player.
Does Borbet have an API?
No public API is recorded for Borbet.