TN Marketing

What TN Marketing does

TN Marketing is a privately held media company headquartered in Plymouth, Minnesota, that operates a portfolio of approximately 16 online communities centered on lifelong hobbies and creative pursuits. Founded circa 1999, the company has built a network of vertically-targeted brands including Craftsy (general crafts), National Sewing Circle, National Quilters Circle, Woodworkers Guild of America, Outdoor Photography Guide, Model Railroad Academy, National Bowling Academy, Get Healthy U TV, Fix My Hog, Personal Defense Network, Creative Crochet Corner, Creative Cake Design, Artist's Academy, and Classic Car Restoration Club, collectively reaching more than 10 million registered enthusiasts across 170+ countries.

The company's core technology is a proprietary video streaming platform with in-house video production capabilities. It owns nearly all of its roughly 30,000 video segments and over 7,700 hours of instructional content, distributed across desktop, mobile, and connected-TV endpoints. Distribution spans three primary channels: subscription video on demand (SVOD) via Craftsy and brand-specific subscription sites, free ad-supported streaming television (FAST) through the CraftsyTV channel on Samsung TV Plus, Fubo, VIZIO WatchFree+, Sling Freestream, Plex, and Xumo Play, and direct-to-library streaming through the Craft & Hobby platform and a BingePass partnership with hoopla Digital.

TN Marketing monetizes through a diversified mix of subscription revenue (Craftsy premium memberships and brand-specific subscriptions), advertising on FAST channels, and B2B licensing to public, school, and academic libraries. The company follows a community-led, horizontally segmented go-to-market model: it produces niche hobby content, builds organic engagement through SEO, social media, and email membership activities, and layers in targeted acquisition to convert enthusiasts into paying subscribers or repeat content consumers. The portfolio also includes Craftsy en Español and acquired assets from You.Make (formerly Rebecca Page), a UK sewing platform licensed in June 2024, extending both geographic and content reach.

Name

TN Marketing

Legal name

TN Marketing

Website

https://tnmarketing.com

Company type

Private

Founded year

1999

Operating status

Operating

Headcount range

101–250 employees

Short description

TN Marketing operates a portfolio of 16 niche online communities and a multi-platform video streaming service centered on lifelong hobbies. The Plymouth, Minnesota-based company serves 10 million registered enthusiasts across 170+ countries through SVOD subscriptions, FAST channels, and library distribution.

Ownership category

akta.pro rank

Product category

Instructional Video Streaming

NAICS

Media Streaming Distribution Services, Social Networks, and Other Media Networks and Content Providers (51621), Advertising, Public Relations, and Related Services (5418)

SIC

Services-Advertising (7310)

akta.pro primary industry

Partner Integrations & Distribution (App Stores, Channels, OEM/Carrier Bundles) (MPAHAJAO)

Keywords

• Instructional video streaming
• Subscription video platform
• Free ad-supported streaming
• Hobby content communities
• Lifestyle media networks

Headquarters

HQ city

Wayzata

HQ country

United States

HQ region

North America

Offices1 record

Markets served

GTM type

B2B and B2C

Offering type

Digital Commerce or Content

Cost components

Personnel, Operations, Marketing or Sales, Technology or R&D, Infrastructure, Supply Chain

Revenue model

1. Subscription Video on Demand (SVOD): TN Marketing operates Craftsy as a subscription-based online service offering over 2,000 instructional classes and videos covering more than 20 hobbies, with premium memberships available for enthusiasts.
2. FAST Channel Advertising: CraftsyTV operates as a free ad-supported television (FAST) channel generating revenue through advertising, available on platforms including Samsung TV Plus, Fubo, VIZIO WatchFree+, Sling Freestream, Plex, and Xumo Play.
3. Library Licensing (BingePass): Content licensed to hoopla Digital for library patrons through BingePasses, providing unlimited access for a week per borrow to subscribers with library cards.
4. Direct-to-Library Streaming: Craft & Hobby platform provides direct-to-library streaming of creative content, targeting public, school, and academic libraries with subscription access.

Pricing tiers

Go-to-market motion3 records

Distribution channels8 records

Marketing channels4 records

Core offering

TN Marketing is a global video streaming service that creates and operates online communities centered on lifelong hobbies and creative pursuits. The company produces, owns, and distributes nearly 30,000 instructional video segments across 18 websites and 16 communities, delivering content via SVOD subscriptions (Craftsy), FAST channels (CraftsyTV on multiple platforms), and direct-to-library streaming (Craft & Hobby), reaching over 10 million registered enthusiasts in more than 170 countries.

Product overview

TN Marketing operates a multi-brand video streaming and subscription platform focused on creating communities around lifelong hobbies and creative passions. The core TN Marketing platform provides nearly 30,000 video segments across 18 websites reaching over 10 million registered enthusiasts in 170+ countries. Key branded products include Craftsy (flagship subscription service with 2,000+ classes), CraftsyTV (FAST channel distributed via Plex, Xumo Play, Sling Freestream, VIZIO WatchFree+, Samsung TV Plus, and Fubo), and Craft & Hobby (direct-to-library streaming with 5,000+ hours). The portfolio spans 16 online communities including Get Healthy U TV, National Sewing Circle, National Quilters Circle, Outdoor Photography Guide, Woodworkers Guild of America, National Bowling Academy, Model Railroad Academy, Classic Car Restoration Club, RV Lifestyle & Repair, Personal Defense Network, Fix My Hog, The Knitting Circle, Creative Crochet Corner, Creative Cake Design, Artist's Academy, and Craftsy en Español.

Differentiator

Problem solved

Functional benefit

Brands

• Craftsy: Leading online subscription-based creative community offering instructional classes in crafts and hobbies including knitting, baking, sewing, painting, quilting, and woodworking. Also operates CraftsyTV FAST channel.
• Craft & Hobby
• CraftsyTV
• National Sewing Circle
• Woodworkers Guild of America (WWGOA)
• Get Healthy U TV
• Outdoor Photography Guide
• National Quilters Circle
• National Bowling Academy
• Model Railroad Academy
• Fix My Hog
• Personal Defense Network
• The Knitting Circle
• Creative Crochet Corner
• Creative Cake Design
• Artist's Academy
• Classic Car Restoration Club
• RV Lifestyle & Repair
• Craftsy en Español
• Skill Shack

Quantifiable outcome

• Reaches members in more than 170 countries with content engagement
• +2 more outcomes

Named customers5 records

Segments3 records

Ideal customer profiles2 records

Technology focussed Yes

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature1 record

Partnerships

Eight partnerships are on record, tiered core and minor.

• Samsung TV PluscoreChannel Partner/ Reseller/ Distributor · 13 November 2025CraftsyTV launched as free ad-supported television (FAST) channel on Samsung TV Plus, providing 24/7 access to expert-led DIY programming including knitting, crochet, painting, baking, quilting, and sewing content on Samsung Smart TVs.
• FubocoreChannel Partner/ Reseller/ Distributor · 10 September 2024CraftsyTV FAST channel launched on Fubo, giving subscribers 24/7 access to curated programming featuring expert instruction and DIY videos in creative categories, with special programming for National Sewing Month.
• hoopla DigitalcoreChannel Partner/ Reseller/ Distributor · 26 June 2024Expanded partnership providing library patrons access to Craftsy and Get Healthy U TV content through hoopla's BingePass system. Patrons of participating libraries receive unlimited access for a week per borrow through Craftsy's Hands on Crafts for Kids, In the Kitchen with Craftsy, and Get Healthy U TV BingePasses.
• You.Make (formerly Rebecca Page)coreOEM/ Whitelabel/ Licensing Partner · 3 June 2024Acquisition of exclusive licensing rights from UK online sewing platform You.Make, including 400 original sewing patterns and over 250 hours of instructional videos. Former You.Make members welcomed with complimentary one-year Premium membership to National Sewing Circle.
• VIZIO WatchFree+coreChannel Partner/ Reseller/ Distributor · 8 November 2023CraftsyTV streaming on VIZIO Smart TVs as part of WatchFree+ platform, offering 24/7 access to creative DIY programming featuring expert instruction in knitting, crochet, painting, baking, quilting, and sewing.
• Sling FreestreamcoreChannel Partner/ Reseller/ Distributor · 13 July 2023CraftsyTV launched on Sling Freestream as free DIY channel with no payment or credit card required, providing unlimited access to instructional videos and project tutorials.
• Plex and Xumo PlaycoreChannel Partner/ Reseller/ Distributor · 2 March 2023CraftsyTV debuted as the first FAST channel devoted exclusively to crafting and creative hobbies on Plex and Xumo Play platforms, offering access to crafting tutorials, original programming, and live virtual events.
• Skill Shack (Practical Classics)minorChannel Partner/ Reseller/ DistributorPartnership bringing classic car workshop advice and expert tuition from Practical Classics to Skill Shack community, featuring 34-year tradition of hands-on classic car experiences.

Scale indicators10 records

Recent moves6 records

Expansion highlights6 records

Market position

Competitive moat4 records

Key risks6 records

Key highlights7 records

Customer concentration

• Xtwitter.com/TN_Marketing
• Facebookfacebook.com/TN-Marketing-295565867151911
• LinkedInlinkedin.com/company/tn-marketing

Revenue estimate

Valuation estimate

Number of profiles

Profiles2 records

Subsidiaries20 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A1 record

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about TN Marketing