What Samsung TV Plus does

Samsung TV Plus is a free ad-supported streaming television (FAST) and AVOD service operated by Samsung Electronics Co., Ltd., the publicly listed Korean consumer electronics conglomerate (KRX: 005930). The service is OEM-embedded into Samsung Smart TVs manufactured after 2016, Galaxy smartphones and tablets, Smart Monitors, Projectors, Family Hub refrigerators, and Samsung XR devices, achieving zero-friction distribution across more than 630 million devices globally without requiring app downloads, account creation, or subscription commitment. It serves over 100 million monthly active users across 30 countries and territories, making it the #1 FAST app on Samsung Smart TVs.

The platform combines over 3,500 free ad-supported linear channels with on-demand content across sports (NFL, MLB, NBA, NHL, MotoAmerica, Bundesliga, Major League Volleyball), entertainment (AMC, Fox, CBS, NBC, Ion), creator-led programming (Mark Rober, Smosh, David Letterman, Dhar Mann, Michelle Khare, Martha Stewart), kids content (Barbie, Hot Wheels, Peppa Pig, Baby Shark), music (Vevo, Stingray, Xite), K-content (CJ ENM, SM Entertainment), international channels (Al Jazeera, Zee TV), and Spanish-language programming. Core technology includes an AI-driven personalization and recommendation engine (upgraded August 2025) and the Performance TV advertising platform, which integrates Amazon Ads' Interactive Video Ad technology to enable remote 'Add to Cart' commerce directly from the TV screen — the first such capability offered to an external CTV partner.

The business model is 100% advertising-funded with no subscription tier, no premium upgrades, and no consumer fees. Revenue is generated through AVOD inventory sold via Samsung Ads, targeting the 18-49 demographic with a roughly 50/50 gender split. GTM is entirely OEM-embedded, and the service is funded through Samsung Electronics' consolidated operations with no independent funding rounds, external investors, or separately disclosed financials. The platform reported 25% year-over-year growth in streaming hours in 2025, a 92% three-month retention rate, and 70% year-over-year MAU growth in Southeast Asia, supported by heavy investment in sports rights, creator partnerships, and geographic expansion into EMEA, the Middle East, and South/Southeast Asia.

Name

Samsung TV Plus

Legal name

Samsung Electronics Co., Ltd.

Website

https://samsungtvplus.com

Company type

Public

Founded year

2016

Operating status

Operating

Headcount range

101–250 employees

Short description

Samsung TV Plus is a free ad-supported streaming television and on-demand service built into Samsung Smart TVs, Galaxy devices, Smart Monitors, and Family Hub refrigerators, delivering 3,500+ channels to over 100 million monthly active users across 30 countries.

Ownership category

akta.pro rank

Product category

Free Ad-Supported Streaming TV (FAST)

NAICS

Media Streaming Distribution Services, Social Networks, and Other Media Networks and Content Providers (516210), Media Streaming Distribution Services, Social Networks, and Other Media Networks and Content Providers (5162)

SIC

Cable & Other Pay Television Services (4841)

akta.pro primary industry

General Entertainment AVOD Platforms (MPACAAAB)

akta.pro secondary industry

Live TV Streaming (vMVPD/IPTV OTT) (MPACAAAD)

Keywords

• Free ad-supported streaming
• FAST TV channels
• Connected TV advertising
• AVOD streaming service
• OEM-embedded streaming

Headquarters

HQ city

Playa Vista

HQ country

United States

HQ region

North America

Markets served

GTM type

B2C

Offering type

Digital Commerce or Content

Cost components

Technology or R&D, Operations, Marketing or Sales, Personnel, Infrastructure

Revenue model

1. Advertising Revenue (AVOD): Primary revenue stream from advertising. Samsung TV Plus serves as an advertising platform delivering targeted ads to its 100+ million monthly active users across 3,500+ linear channels. The platform offers brand advertising opportunities with audience targeting capabilities (18-49 demographic, 50/50 gender split).

Pricing tiers

Go-to-market motion3 records

Distribution channels4 records

Marketing channels5 records

Core offering

Samsung TV Plus is a free ad-supported streaming television (FAST) and AVOD service pre-installed on Samsung Smart TVs (post-2016), Galaxy devices, Smart Monitors, Family Hub refrigerators, and XR devices. The platform provides 100+ million monthly active users with access to over 3,500 live linear channels and on-demand movies/shows across 30 countries, spanning news, sports, entertainment, creator content, kids, music, K-content, and Spanish-language programming. Revenue is generated entirely through advertising, including AI-powered shoppable Performance TV ads via Amazon Ads integration.

Product overview

Samsung TV Plus is a unified free ad-supported streaming television (FAST) and AVOD platform built into Samsung smart TVs, Galaxy devices, Smart Monitors, and Family Hub refrigerators. The core offering combines over 3,500 live linear channels with on-demand content across 30 countries, serving as the #1 FAST app on Samsung Smart TVs with over 100 million monthly active users. The platform operates across multiple content verticals including sports (NFL, MLB, NBA, NHL, MotoAmerica, Bundesliga), entertainment (AMC, Fox, CBS, NBC, Ion), creator content (Mark Rober, Smosh, Dhar Mann, Michelle Khare), kids programming (Barbie, Hot Wheels, Peppa Pig, Baby Shark), music (Vevo, Stingray, Xite), international content (K-content, Al Jazeera World, Zee TV, Bundesliga), and news (ABC, NBC, CBS, Fox News). The platform's Performance TV advertising layer enables AI-powered shoppable ads through Amazon Ads integration. The service reached 100 million monthly active users in January 2026 with 25% year-over-year growth in streaming hours, available on over 630 million devices worldwide.

Differentiator

Problem solved

Functional benefit

Products and services

• Samsung TV Plus Free ad-supported streaming television (FAST) and AVOD service built into Samsung Smart TVs (post-2016), Galaxy devices, Smart Monitors, Family Hub refrigerators, and XR devices. Provides over 3,500 live linear channels and on-demand movies/shows across 30 countries, spanning news (ABC, NBC, CBS, Fox News), sports (NFL, MLB, NBA, NHL, MotoAmerica, Bundesliga), entertainment (AMC, Fox, CBS, NBC, Ion), creator content (Mark Rober, Smosh, Dhar Mann, Michelle Khare), kids programming (Barbie, Hot Wheels, Peppa Pig, Baby Shark), music (Vevo, Stingray, Xite), K-content, Spanish-language programming, and international channels (Al Jazeera World, Zee TV). Serves over 100 million monthly active users globally with no subscription required.
• Performance TV Full-funnel performance advertising platform powered by AI and shoppable innovation, sold to advertisers and agencies. Enables direct purchase capabilities from Samsung smart TV screens through Amazon Ads integration, including interactive video ad 'Add to Cart' functionality and QR code scanning via the Amazon Shopping app. Sold to brand advertisers and performance marketers seeking targeted reach to 100+ million monthly active users on Samsung TV Plus.

Quantifiable outcome

• 100+ million monthly active users as of early 2026
• +3 more outcomes

Segments4 records

Ideal customer profiles3 records

Technology focussed Yes

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Integration3 records

AI capability7 records

Feature4 records

Partnerships

23 partnerships are on record, tiered flagship, core and minor.

• AMC NetworksflagshipChannel Partner/ Reseller/ Distributor · 11 April 2026AMC premiered 'The Audacity' exclusively on Samsung TV Plus as part of unconventional multi-platform rollout. Show released in 21 segments on TikTok and simulcast on Samsung TV Plus. Series received second-season renewal before world premiere at SXSW.
• Amazon LivecoreChannel Partner/ Reseller/ Distributor · 31 March 2026Amazon Live shopping-oriented FAST channel added to Samsung TV Plus. Integrates 'Shop the Show' mobile companion experience into Samsung smart TVs, allowing viewers to scan on-screen QR codes to browse and purchase featured items in real time through Amazon Shopping app.
• Amazon AdscoreTechnology or Integration · 24 March 2026Samsung Ads and Amazon Ads partnership enabling consumers to purchase products directly from Samsung TV Plus smart TV systems by clicking remote to add items to Amazon cart. Uses Amazon's Interactive Video Ad (IVA) technology with QR code scanning. Activation began July 2026. First external CTV device partnership to offer Amazon's remote-enabled 'Add to Cart' purchase capabilities.
• Keanu ReevesflagshipStrategic or Co-development Partner · 24 March 2026Samsung TV Plus announced a docuseries with Keanu Reeves during its NewFronts presentation. The series will feature Reeves and follow ARCH's entry into professional motorcycle racing, with other live events in development.
• AccuWeathercoreChannel Partner/ Reseller/ Distributor · 5 March 2026Launch of AccuWeather NOW free ad-supported streaming TV channel on Samsung TV Plus, expanding access to AccuWeather's weather forecasts and warnings for Samsung TV Plus viewers in the United States.
• CineverseminorChannel Partner/ Reseller/ Distributor · 5 March 2026Cineverse launched The Bob Ross Channel on Samsung TV Plus Germany, offering over 400 episodes of 'The Joy of Painting' in German for the first time, including a new series featuring Nicholas Hankins. Part of Cineverse's international FAST channel expansion.
• V10 Entertainment / MotoAmericacoreStrategic or Co-development Partner · 26 February 2026Multi-year partnership making Samsung TV Plus the exclusive FAST home for live MotoAmerica motorcycle racing for 2026-2027 seasons. Includes over 200 hours of coverage across 10 race weekends from March through September, with new MotoAmericaTV channel launching spring 2026.
• Al Jazeera Media NetworkcoreChannel Partner/ Reseller/ Distributor · 17 February 2026Launch of Al Jazeera World, the first Arabic-language free ad-supported channel from Al Jazeera Media Network. Initially available in Saudi Arabia, UAE, and Egypt with plans to expand to UK, France, Italy, Spain, Sweden, Norway, Denmark, and Finland. Features curated travel documentaries and Al Jazeera content.
• Major League VolleyballcoreChannel Partner/ Reseller/ Distributor · 12 February 2026Major League Volleyball named Samsung TV Plus as the exclusive FAST home for select league matches beginning February 15, 2026. First livestream featured San Diego Mojo versus Indy Ignite on Samsung TV Network's flagship channel.
• ZEE Entertainment UKcoreChannel Partner/ Reseller/ Distributor · 29 January 2026Zee TV launched as live FAST channel on Samsung TV Plus in Germany, Austria, and Switzerland, expanding ZEE's European broadcasting presence. Features German subtitles for accessibility to German-speaking viewers.
• SmoshcoreStrategic or Co-development Partner · 6 January 2026Creator partnership with Smosh, highlighted at CES 2026 panel. Smosh successfully transitioned from digital-first brand to full-fledged television studio through Samsung TV Plus platform, demonstrating creator-to-TV pathway.
• NBCUniversalminorGTM or Marketing Partner · 6 January 2026NBCUniversal executives participated in Samsung-hosted 'FAST Forward' CES 2026 panel discussing FAST ecosystem evolution and streaming models.
• Bundesliga (German Football League)flagshipChannel Partner/ Reseller/ Distributor · 5 December 2025Bundesliga's first free ad-supported streaming channel in UK and Ireland through multi-year partnership with Samsung TV Plus. Channel offers live Friday-night Bundesliga fixtures, one live Bundesliga 2 match per weekend, plus 24/7 content including highlights, classic matches, and documentaries.
• Mark RobercoreStrategic or Co-development Partner · 4 December 2025Worldwide launch of Mark Rober's first dedicated FAST channel, available across 18 countries as part of Samsung TV Plus global expansion of creator content. Features science, creativity, and entertainment content from Mark Rober and other regional creators.
• David LettermancoreStrategic or Co-development Partner · 4 December 2025Content deal with David Letterman as part of Samsung TV Plus creator partnerships expanding programming lineup.
• SpotifyminorStrategic or Co-development Partner · 4 December 2025Content partnership with Spotify as part of Samsung TV Plus expanding creator and music content offerings.
• NFL, NHL, NBA, MLB Sports LeaguesflagshipChannel Partner/ Reseller/ Distributor · 4 December 2025Major US sports league partnerships providing live sports content. Samsung TV Plus expanded live sports lineup including NHL, MLB, NBA, and NFL content alongside newly added MotoAmerica and Major League Volleyball.
• Dhar ManncoreStrategic or Co-development Partner · 4 December 2025YouTube creator Dhar Mann launched FAST channel on Samsung TV Plus as part of creator-to-FAST trend. Channel provides linear TV-style viewing experience for existing digital audience.
• Michelle KharecoreStrategic or Co-development Partner · 4 December 2025YouTube creator Michelle Khare launched 'Challenge Accepted with Michelle Khare' channel on Samsung TV Plus, bringing challenge-based content to linear FAST format.
• Kartoon StudioscoreChannel Partner/ Reseller/ Distributor · 8 October 2024Kartoon Channel and Kartoon Channel Gaming FAST channels launched through Samsung TV Plus in UK, Italy, Spain, and India (via Power Kids joint venture). Provides access to programming including Kidaverse Roblox Rumble, Sonic X, and Donkey Kong Country.
• A+E Networks EMEAcoreChannel Partner/ Reseller/ Distributor · 6 October 2024A+E Networks EMEA expanded FAST channel portfolio by launching three curated channels - Inside Crime, Mystery TV, and World War TV - on Samsung TV Plus, giving users free access to crime, mystery, and world war programming without subscription fees.
• MGM/Lionsgate (The Lord of the Rings)flagshipChannel Partner/ Reseller/ Distributor · 30 April 2024Samsung TV Plus secured 'The Lord of the Rings: The Rings of Power' Season One, bringing premium entertainment content to the FAST platform.
• MattelcoreChannel Partner/ Reseller/ Distributor · 25 April 2024Mattel brought three channels to Samsung TV Plus: Barbie, Hot Wheels, and Action Mattel Jr, expanding kids entertainment content on the platform.

Scale indicators11 records

Recent moves7 records

Expansion highlights6 records

Direct peers

• Xumo Play: Comcast-owned FAST streaming service offering 300+ free live channels. Direct competitor in the AVOD/FAST market with overlapping content categories and ad-supported monetization; Comcast's cable distribution provides an additional OEM-style distribution path.
• Pluto TV: Paramount Global-owned free ad-supported streaming TV service offering 250+ linear channels and on-demand movies/shows. Direct competitor to Samsung TV Plus in the FAST/AVOD space with overlapping content categories (entertainment, sports, creator) and the same advertising-monetized business model.
• The Roku Channel: Roku's owned-and-operated free ad-supported streaming hub, embedded natively on Roku TV devices and accessible via the Roku platform on other smart TVs. Operates the same OEM-embedded FAST distribution model as Samsung TV Plus and is its closest platform-competitor in the device-bundled streaming category.
• Tubi: Fox Corporation-owned free ad-supported streaming service with 250,000+ movies and TV episodes plus 250+ FAST channels. Closest head-to-head FAST competitor with similar content mix (premium studio content, sports, creator), ad-supported monetization, and global expansion ambitions.
• Amazon Freevee: Amazon's free ad-supported streaming service (now integrated into Prime Video) offering movies, TV shows, and live channels. Direct competitor with similar FAST/AVOD monetization, and notably the Amazon-side partner of Samsung TV Plus's shoppable CTV integration.
• Crackle: Chicken Soup for the Soul Entertainment-owned free ad-supported streaming service offering movies, TV shows, and linear FAST channels. Long-standing direct competitor in the AVOD/FAST space with a similar content-led, ad-monetized model.
• LG Channels: Free ad-supported streaming service built into LG Smart TVs running webOS, providing 350+ channels. The most direct mirror competitor to Samsung TV Plus from a competing TV OEM, using the same pre-installation distribution model on LG's global TV installed base.
• Vizio WatchFree+: Vizio's built-in free ad-supported streaming service offering 300+ live channels and on-demand content. Direct competitor with the same OEM-embedded distribution model on Vizio smart TVs (one of the largest TV brands in North America), competing for the same embedded-FAST viewer and ad inventory.

Broad incumbents

• Netflix (with ad-supported tier): Global subscription streaming leader that launched an ad-supported tier in November 2022. Not a FAST pure-play, but increasingly competes for ad-supported streaming viewing hours and CTV ad budgets, with vastly superior original content investment capacity.

Others

• Samsung Ads: Samsung's CTV advertising sales arm that monetizes Samsung TV Plus ad inventory across Samsung Smart TVs. Sister business and the primary commercial counterpart to Samsung TV Plus, enabling advertiser relationships and Performance TV shoppable ad products.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat5 records

Key risks6 records

Key highlights7 records

Customer concentration

• Xx.com/SamsungTVPlus
• Facebookfacebook.com/SamsungTVPlusUS
• LinkedInlinkedin.com/company/samsung-tv-plus
• Instagraminstagram.com/samsungtvplus

Revenue estimate

Valuation estimate

Number of profiles

Profiles1 record

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Samsung TV Plus