NOZ
NOZ is the European leader in stock-clearance discount retail, operating 350+ stores across France that resell manufacturer overstocks, bankruptcy lots, and end-of-line inventory from brands and distributors at up to 60% off original prices to value-seeking consumers.
- Company typePrivate
- Founded1976
- HeadquartersSaint-berthevin-la-tannière, France
- Headcount1,001–5,000
- GTM typeB2C
- OfferingServices
What NOZ does
NOZ is the European leader in stock clearance (déstockage) retail, operating 350+ physical stores across France under the legal entity S.F.N. (Société Française de Négoce), a privately held SAS founded in 1976 in Laval by Rémy Adrion. The company purchases end-of-line products, manufacturer overstocks, bankruptcy lots, and clearance inventory from brands and distributors, then resells these goods at discounts of up to 60% off original retail prices through its brick-and-mortar store network. NOZ also runs a "gérance-mandat" franchise model that allows independent store managers to operate locations under the NOZ brand and operating system, enabling capital-light network expansion.
The company monetizes exclusively through direct-to-consumer physical retail sales of deeply discounted branded merchandise across categories including home décor, furnishings, textiles, household goods, and personal/leisure items, with weekly inventory turnover feeding new arrivals (arrivages). Customer acquisition relies on organic social media (Facebook, Instagram, LinkedIn, TikTok), the NOZ'letter email newsletter, and PR-driven store opening announcements. In 2025–2026, NOZ extended its assortment with the CASA Belgium home décor intake and a NOZ Boutique sub-format specializing in vinyl records and pop culture collectibles, signaling category expansion within its core discount model. The stated ambition is to become the world's number one stock-clearance retailer.
NOZ has no publicly disclosed proprietary technology, no app, and no public API; it operates as a traditional offline retailer with GDPR-compliant data practices. Management information is sparse in available sources beyond the founder, and revenue figures are not publicly disclosed. With approximately 6,500 employees across 42 nationalities, ongoing multi-store expansion in France, and explicit international growth ambition, the business is in a steady network-building phase anchored on its European market-leader position in distressed-inventory retail.
NOZ firmographics
Firmographics- Name
- NOZ
- Legal name
- S.F.N.
- Website
- https://noz.fr
- Company type
- Private
- Founded year
- 1976
- Operating status
- Operating
- Headcount range
- 1,001–5,000 employees
- Short description
- NOZ is the European leader in stock-clearance discount retail, operating 350+ stores across France that resell manufacturer overstocks, bankruptcy lots, and end-of-line inventory from brands and distributors at up to 60% off original prices to value-seeking consumers.
- Ownership category
- akta.pro rank
NOZ industry classification
Industry- Product category
- Discount Retail
- NAICS
- All Other General Merchandise Retailers (455219), General Merchandise Retailers (455)
- SIC
- Retail-Misc General Merchandise Stores (5399), Retail-Variety Stores (5331)
- akta.pro primary industry
- Overstock & Surplus General Merchandise Retail (CRAEAFAB)
- akta.pro secondary industries
- Extreme Value General Merchandise Discounters (CRAEAAAE), Traditional Variety Stores (General Variety & Five-and-Dime) (CRAEAGAA)
Keywords
Where NOZ is headquartered
LocationHeadquarters
- HQ city
- Saint-berthevin-la-tannière
- HQ country
- France
- HQ region
- Europe
Offices2 records
Markets served
NOZ business model
Business model- GTM type
- B2C
- Offering type
- Services
- Cost components
- Personnel, Supply Chain, Operations, Marketing or Sales, Infrastructure
Revenue model
- Retail Sales of Discounted Products: NOZ generates revenue through retail sales of discounted products purchased from bankruptcies, overstocks, and clearance inventory from manufacturers and distributors. Products are sold at reduced prices in physical retail stores throughout France and internationally.
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| One time/ perpetual license | Pay-as-you-go | Discounted retail pricing on deadstock and overstock items |
Distribution channels2 records
Marketing channels5 records
NOZ product offering
Product offeringCore offering
NOZ operates a network of 350+ physical retail stores across France that sell discounted merchandise — including food, textiles, household goods, decoration, personal care, and leisure items — purchased as manufacturer overstocks, bankrupt-stock inventories, and end-of-line clearance lots. Products are offered to consumers at prices typically 40–60% below original retail, with weekly new arrivals ("Arrivages") refreshing store inventory.
Product overview
NOZ is a discount stock clearance retail chain operating physical stores across France and Europe. The company offers a single unified retail format focused on selling surplus inventory from manufacturers and distributors at discounted prices. The product portfolio includes end-of-line products (fins de séries), overstocks (surstocks), liquidations, and damaged goods (sinistres), with new arrivals arriving weekly in stores. Supporting services include the NOZ'letter email newsletter for customer notifications and the gérance-mandat franchise program. NOZ operates its flagship store concept across all locations, with specialized NOZ Boutique sections in select stores for collectibles like vinyl records and pop culture merchandise.
Differentiator
Problem solved
Functional benefit
Brands
- NOZ Boutique: A specialized store format within the NOZ network offering additional product categories such as vinyl records and Pop Culture items.
Quantifiable outcome
- Products available at up to 60% discount compared to original retail prices
Companies that use NOZ
Customer profileNamed customers6 records
Segments2 records
Ideal customer profiles3 records
NOZ technology and API
TechnologyTechnology focussed No
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
NOZ partnerships and signals
Strategic signalScale indicators6 records
Recent moves1 record
NOZ competitors and assessment
Company assessmentDirect peers
- Action (Action Holding): Action is the largest European non-food discount retailer with 2,900+ stores across the continent, selling a comparable mix of variety/general merchandise at extreme value prices. It is the closest direct peer to NOZ in terms of assortment breadth, customer demographic, and aggressive store-rollout strategy, though Action sources from regular channels rather than destocking.
- Tedi: Tedi operates 3,000+ discount variety stores across Europe, offering household goods, decoration, and seasonal items at low price points. Like NOZ, it competes for budget-conscious shoppers seeking variety and value, and has been expanding into France, directly contesting NOZ's home market.
- Pepco: Pepco runs 4,000+ discount variety stores in Europe under Pepco and Dealz banners, focusing on clothing, home, and general merchandise at low prices. It overlaps directly with NOZ's category mix and targets the same value-seeking family shopper segment.
- B&M European Value Retail: B&M is a UK-listed value retailer with 1,100+ stores across the UK and France, selling general merchandise and food at discount prices. It is a direct competitor in the French discount channel (B&M has French stores) and operates a comparable broad-assortment, low-price model.
- Poundland: Poundland is a UK-based extreme-value single-price retailer selling general merchandise at fixed low price points. It shares NOZ's extreme-value positioning and broad non-food assortment, making it a relevant European benchmark for the discount variety model.
- GiFi: GiFi is a French discount variety chain specializing in household goods, decoration, textiles, and leisure items. As a domestic French competitor with overlapping category mix and price positioning, it is one of the most directly comparable peers to NOZ within France.
- Centrakor: Centrakor operates a French discount variety store network focused on home, decoration, and household goods at low prices. It competes for the same value-oriented French household shopper that NOZ targets and represents the closest French-headquartered variety-discount competitor.
- Stokomani: Stokomani is a French destocking and discount variety retailer selling surplus, end-of-series, and overstock merchandise across home, decoration, and personal categories. It is the closest peer by business model — explicitly a destocking operator rather than a standard discounter — competing directly with NOZ in France.
- Maxi Bazar: Maxi Bazar is a French discount retail chain selling home goods, decoration, and bazaar-style general merchandise at low prices. It targets the same family and household shopper and competes with NOZ in several French regional markets.
Broad incumbents
- Lidl: Lidl is a major European hard-discount grocery retailer that increasingly expands into non-food general merchandise through its weekly Middle of Lidl promotions. While its core grocery focus differs from NOZ's destocking model, its non-food rotation competes for the same value-seeking French household shopper and represents the broader discount incumbent against which NOZ must position.
Market position
Strengths5 records
Weaknesses4 records
Key risks5 records
Key highlights6 records
Customer concentration
NOZ social profiles
Digital presenceNOZ compliance and trust
Trust signalCompliance2 records
NOZ financial estimates
Financial estimateRevenue estimate
Valuation estimate
NOZ leadership team
Management profileNumber of profiles
Profiles1 record
NOZ subsidiaries and ownership
Company hierarchySubsidiaries2 records
NOZ funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
NOZ M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about NOZ
What does NOZ do?
NOZ operates a network of 350+ physical retail stores across France that sell discounted merchandise — including food, textiles, household goods, decoration, personal care, and leisure items — purchased as manufacturer overstocks, bankrupt-stock inventories, and end-of-line clearance lots. Products are offered to consumers at prices typically 40–60% below original retail, with weekly new arrivals ("Arrivages") refreshing store inventory.
Is NOZ a public or private company?
NOZ is a private company. It is classified as founder individual operated bootstrapped and is currently operating.
When was NOZ founded?
NOZ was founded in 1976. It employs 1,001 to 5,000 people.
Where is NOZ based?
NOZ is headquartered in Saint-berthevin-la-tannière, France, in the Europe region.
How does NOZ make money?
One revenue line is on record: retail Sales of Discounted Products.
Who are NOZ's main competitors?
Direct peers on record are Action (Action Holding), Tedi, Pepco, B&M European Value Retail, Poundland, GiFi, Centrakor, Stokomani and Maxi Bazar. Lidl is listed as a broad incumbent.
Does NOZ have an API?
No public API is recorded for NOZ.
What industry is NOZ in?
NOZ's product category is Discount Retail. Its primary akta.pro industry code is CRAEAFAB, Overstock & Surplus General Merchandise Retail, with a secondary code of CRAEAAAE, Extreme Value General Merchandise Discounters. Its NAICS code is 455219 and its SIC code is 5399.