Maxi Bazar SA
Maxi Bazar SA is a French discount home goods and furniture retailer founded in 1977, operating physical stores across France alongside an e-commerce platform (maxibazar.fr). It serves budget-conscious households with furniture, décor, outdoor, kitchen, and seasonal products across 20+ categories and four proprietary sub-brands.
- Company typePrivate
- Founded1977
- HeadquartersSaizerais, France
- Headcount101–250
- GTM typeB2C
- OfferingServices
What Maxi Bazar SA does
Maxi Bazar SA is a French discount home goods and furniture retailer founded in 1977 and headquartered in Saizerais, France. The company operates a multi-channel retail platform combining a network of physical stores across France with an e-commerce website (maxibazar.fr) that supports home delivery and Click & Collect. Its assortment spans more than 20 categories covering indoor and outdoor furniture, home decoration, linens, kitchenware and tableware, household utilities, children's products, leisure/wellness items, and seasonal merchandise (summer, Christmas, events). The company also distributes four proprietary sub-brands — Hespéride (outdoor furniture, exclusive to Maxi Bazar), Atmosphera (decor), 5Five (kitchen/utility), and Secret de Gourmet (culinary accessories) — alongside generic category products.
The business model is straightforward unit-pricing retail: products are priced individually at fixed retail prices, with regular promotional catalogs (percentage discounts, clearance 'fin de série' items, seasonal campaigns such as 'MAXI PROMOS pour la rentrée') used to drive traffic and conversion. The 'mini prix' positioning targets budget-conscious French households seeking affordable home furnishings without premium markups. Go-to-market combines direct-to-consumer retail (both physical and digital) with product-led growth via seasonal and thematic catalogs distributed in-store and online. Customer acquisition and retention are supported by an email newsletter, social media presence, and the Maxi Club loyalty program.
Revenue is generated primarily through retail merchandise sales across the full product range, with no subscription, licensing, or B2B revenue streams disclosed. The company employs 101-250 staff, serves a horizontal mass-market consumer segment (individual shoppers in France), and operates exclusively in a single-country/domestic market. There is no disclosed proprietary technology; the e-commerce storefront is built on the Omn.proximis SaaS commerce platform. Naxicap Partners is recorded as an investor, and Jean Marie Pomares serves as General Director (CEO). No public revenue, M&A, or recent leadership change data is available in the source material.
Maxi Bazar SA firmographics
Firmographics- Name
- Maxi Bazar SA
- Legal name
- Maxi Bazar SA
- Website
- https://maxibazar.fr
- Company type
- Private
- Founded year
- 1977
- Operating status
- Operating
- Headcount range
- 101–250 employees
- Short description
- Maxi Bazar SA is a French discount home goods and furniture retailer founded in 1977, operating physical stores across France alongside an e-commerce platform (maxibazar.fr). It serves budget-conscious households with furniture, décor, outdoor, kitchen, and seasonal products across 20+ categories and four proprietary sub-brands.
- Ownership category
- akta.pro rank
Maxi Bazar SA industry classification
Industry- Product category
- Discount Home Furnishings Retail
- NAICS
- All Other General Merchandise Retailers (455219)
- SIC
- Retail-Variety Stores (5331), Retail-Misc General Merchandise Stores (5399)
- akta.pro primary industry
- Home & Kitchen Value Variety Stores (Small Housewares & Décor) (CRAEAGAH)
Keywords
Where Maxi Bazar SA is headquartered
LocationHeadquarters
- HQ city
- Saizerais
- HQ country
- France
- HQ region
- Europe
Markets served
Maxi Bazar SA business model
Business model- GTM type
- B2C
- Offering type
- Services
- Cost components
- Supply Chain, Operations, Personnel, Marketing or Sales, Infrastructure
Revenue model
- Retail merchandise sales: Maxi Bazar generates revenue through the sale of physical home goods merchandise including furniture, decor, kitchenware, outdoor equipment, linens, and seasonal items (Christmas, events). Sales occur through physical retail stores and an e-commerce platform, with both full-price and promotional/sale pricing offered.
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Unit Pricing | Pay-as-you-go | General retail pricing with promotional discounts |
Go-to-market motion2 records
Distribution channels2 records
Marketing channels6 records
Maxi Bazar SA product offering
Product offeringCore offering
Maxi Bazar SA is a French home goods and furniture retailer operating a network of physical stores across France together with an e-commerce website (maxibazar.fr). The company retails indoor and outdoor furniture, decoration, linens, kitchenware, household utilities, children's products, leisure items, and seasonal merchandise, distributed primarily under its own sub-brands (Hespéride, Atmospérá, 5Five, Secret de Gourmet) at an affordable "mini prix" positioning, supported by in-store Click & Collect, home delivery, catalogs, and a Maxi Club loyalty programme.
Product overview
Maxi Bazar SA is a French home goods and furniture retailer operating a multi-category e-commerce platform and physical store network. The offering is organized as a unified retail platform with multiple product categories covering indoor and outdoor furniture, home decoration, linens, kitchenware, household utilities, children's products, leisure items, and seasonal merchandise (summer, Christmas, events). The core portfolio includes branded sub-lines such as Hespéride (outdoor furniture), Atmosphera (decor), 5Five (kitchen accessories), and Secret de Gourmet (culinary accessories), distributed alongside generic category products. The product architecture is structured by retail category rather than a modular platform model.
Differentiator
Problem solved
Functional benefit
Brands
- Hespéride: Garden furniture and outdoor living brand featuring tables, chairs, garden lounges, parasols, pergolas, and outdoor accessories.
- Atmosphera
- 5Five
- Secret de Gourmet
Products and services
- Hespéride (outdoor furniture line)
Companies that use Maxi Bazar SA
Customer profileSegments1 record
Ideal customer profiles1 record
Maxi Bazar SA technology and API
TechnologyTechnology focussed No
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Maxi Bazar SA partnerships and signals
Strategic signalRecent moves4 records
Expansion highlights4 records
Maxi Bazar SA competitors and assessment
Company assessmentDirect peers
- Conforama: Conforama is a major French home furnishings and furniture retailer operating multi-category stores across France. Directly comparable to Maxi Bazar in product breadth (furniture, decor, kitchen) and target audience of budget-to-mid French households.
- But: But is a French home furnishings and furniture retailer with nationwide stores and an online platform. Highly comparable to Maxi Bazar in product mix, omnichannel approach (delivery and in-store pickup), and price-conscious positioning.
- Gifi: Gifi is a French discount retailer specializing in home goods, decoration, and household items at low prices. Closely aligned with Maxi Bazar's 'mini prix' value proposition across home decor, kitchenware, and seasonal merchandise.
- La Foir'Fouille: La Foir'Fouille is a French discount variety retailer for home goods, decoration, and household items. Directly comparable to Maxi Bazar in low-price positioning, broad home goods assortment, and physical store network across France.
- Casa: Casa is a French home decoration and household goods retailer with stores across France. Comparable to Maxi Bazar in target market (general consumers), product categories (decor, kitchenware, linens), and mid-market price positioning.
- Action: Action is a European discount variety retailer with extensive French store coverage selling home goods, decor, kitchenware, and seasonal items at low prices. Comparable to Maxi Bazar on value pricing, broad non-grocery assortment, and multi-store French footprint.
- Centrakor: Centrakor is a French discount variety home goods retailer with stores across France selling furniture, decoration, kitchenware, and household items at value prices. Closely comparable to Maxi Bazar's broad assortment and 'mini prix' positioning.
Broad incumbents
- IKEA: IKEA is a global furniture and home goods giant with a strong French presence (stores and online). Competes with Maxi Bazar in furniture, kitchen, and home organization, but at a different scale and slightly higher price tier.
- Leroy Merlin: Leroy Merlin is the leading French home improvement and DIY retailer with broad home goods adjacent offerings. Overlaps with Maxi Bazar in outdoor furniture, decoration, and household utilities but primarily serves the DIY/renovation segment.
- Jardiland: Jardiland is a French garden center retailer selling outdoor furniture, plants, and garden equipment. Comparable to Maxi Bazar's outdoor/amenagement exterieur category (Hespéride brand), but focused more narrowly on garden and outdoor living.
Market position
Weaknesses5 records
Competitive moat3 records
Key risks6 records
Key highlights7 records
Customer concentration
Maxi Bazar SA financial estimates
Financial estimateRevenue estimate
Valuation estimate
Maxi Bazar SA leadership team
Management profileNumber of profiles
Profiles1 record
Maxi Bazar SA funding detail
Funding detailFunding overview
Funding rounds1 record
Investors1 record
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
Maxi Bazar SA M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about Maxi Bazar SA
What does Maxi Bazar SA do?
Maxi Bazar SA is a French home goods and furniture retailer operating a network of physical stores across France together with an e-commerce website (maxibazar.fr). The company retails indoor and outdoor furniture, decoration, linens, kitchenware, household utilities, children's products, leisure items, and seasonal merchandise, distributed primarily under its own sub-brands (Hespéride, Atmospérá, 5Five, Secret de Gourmet) at an affordable "mini prix" positioning, supported by in-store Click & Collect, home delivery, catalogs, and a Maxi Club loyalty programme.
Is Maxi Bazar SA a public or private company?
Maxi Bazar SA is a private company. It is classified as private equity controlled and is currently operating.
When was Maxi Bazar SA founded?
Maxi Bazar SA was founded in 1977. It employs 101 to 250 people.
Where is Maxi Bazar SA based?
Maxi Bazar SA is headquartered in Saizerais, France, in the Europe region.
How does Maxi Bazar SA make money?
One revenue line is on record: retail merchandise sales.
Who are Maxi Bazar SA's main competitors?
Direct peers on record are Conforama, But, Gifi, La Foir'Fouille, Casa, Action and Centrakor. Broad incumbents are IKEA, Leroy Merlin and Jardiland.
Does Maxi Bazar SA have an API?
No public API is recorded for Maxi Bazar SA.
What industry is Maxi Bazar SA in?
Maxi Bazar SA's product category is Discount Home Furnishings Retail. Its primary akta.pro industry code is CRAEAGAH, Home & Kitchen Value Variety Stores (Small Housewares & Décor). Its NAICS code is 455219 and its SIC code is 5331.